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How An Entrepreneur Makes Money When They Don’t Have Any

How An Entrepreneur Makes Money When They Don’t Have Any

I understand what it’s like, I’ve been there myself, you have all of these big ideas that you know would work, make millions, go viral and so on, but you simply don’t have the cash to push them through. It’s frustrating, finding investment is hard, and you feel as though you’re in a vicious circle that you’ll never get out of.

But there’s hope! To make money when you don’t have any, you have to do two things.

1. Scale Down

Number one is scaling down. When you don’t have enough money, you need to have a certain mindset that can take you from location A to location B.

This mindset is made up of acceptance and compromise. Accepting the fact that you can’t go out and spend thousands on advertising, then compromising to find a scaled down version of what you originally wanted to do.

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This is where most people struggle because they aren’t willing to put out what they would call a…bad product/service. But for anyone who’s read the book The Lean Startup by Eric Ries, you’ll know where I’m coming from. For those of you who haven’t, I recommend reading it.

The Lean Startup talks about your MVP – Minimum Viable Product. This is a version of the product or service that requires the least amount of time and money spent but still does the job in a minimalist way. What’s the point in spending thousands on a new idea if you haven’t tested it yet, or worse, spending thousands of hours and wasting time you can never get back?

This is why sometimes, the one with the least money comes out on top. Having too much cash can be a burden, it makes you reckless and somewhat lazy. You begin to believe that flooding money into your idea will automatically make it work, but it doesn’t quite work this way.

Example:

Some of the best companies in the world were started from the absolute bare minimums. Take James Dyson for example. James was an inventor, had some ups and downs, but was fairly stable. There came a time in his life when he didn’t have too much cash to play around with. He had a big idea, yet couldn’t implement it.

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Instead of giving up, James turned to the MVP system and created a hoover out of a cereal box. (I’d love to tell you how). He hoovered the entire house twice and realized that his cheap product worked. This was step one complete; he worked with what he had where he stood and came up with something that could take him to the next step.

The Takeaway

I see so many people complaining about not having enough money, yet they haven’t even tried the basics. A world class website straight out of the gate isn’t realistic, but don’t worry. Just having something in place, a platform to build from is the most important factor. You can improve as you go, learn as you go and enable the business to move in parallel with your growing profits.

This system works very much like video games. You can afford better things and be granted access to more exclusive items/opportunities the longer you play and the further you advance. You don’t put the disk in and complete the game in 5 minutes with everything available to you.

Progression is progression, no matter how slow you go or from where you start, all that matters is that you’re moving.

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2. Be Creative

The second component is being creative. Instead of following a single given path, you need to search for ethical shortcuts, tricks, and opportunities that no one else spotted.

You see, if everyone is after the same goal, reading the same material and learning from the same companies, there will come a time where nothing differentiates you from your competitors. Being different, thinking differently and running as far outside of the box as you can definitely work in your favor when you’re broke.

Example:

Richard Branson may be the king of this strategy. When he first started out in business, before all of the billions, he too had similar issues in the financial department as I guess many of the people reading this have today. He needed sponsors for his new magazine, but of course, no one wanted to be associated with a new brand that had a small readership, no history, or proven results.

So what did Richard do?

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He contacted the biggest company that would get on the phone with him and told them that they could feature in his magazine for free with a double page spread. No catches, just a free advert that would point customers in their direction with no risk or money to be paid. The large company obviously said yes because they had no reason not to, it was free adverting.

So how did this benefit Richard?

Richard then went to smaller companies and showed evidence of this large company featuring in his magazine. To them, it seemed as though the larger company had bought a double page spread. Without hesitation, they all began signing up to Richard’s magazine and paying him for a feature. They must have thought, “If such a big company is doing it, then they must know something we don’t.” He used a form of social business proofing!

This cost Richard nothing but made him the money he needed to reach the next stage of his entrepreneurial journey. A simple creative thought that, for all we know, could have been the catalyst towards his billion-dollar fortune.

The Takeaway

Sometimes it’s the smallest, most simple and most overlooked features that can make all the difference. Having money is great, of course, it opens up opportunities, but there’s something about working with a small budget that heightens your senses, makes you hyper-aware to opportunity and more selective in how you spend what you have.

If you’re broke but have a great idea, never forget that you have the start-up advantage, something that larger companies have been trying to get back since they grew.

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Last Updated on January 21, 2020

How to Develop a Millionaire Mindset in 6 Simple Steps

How to Develop a Millionaire Mindset in 6 Simple Steps

We all like to dream about being financially wealthy. For most people though, it remains a dream and nothing more. Why is that?

It’s because most people don’t set their mind to achieving that goal. They might not be happy in their current situation but they’re comfortable – and comfort is one of the biggest enemies of growth.

How do you go about developing that millionaire mindset? By following these simple steps:

1. Focus On What You Want – And Take It!

So many people are too timid to admit they want something and go for it. When there is something that you want to accomplish don’t think “I could never actually do that”, think “I could do that and I WILL do that”.

Millionaires play to win, not to avoid defeat.

This doesn’t mean to have to become a selfish jerk. What it means is becoming more assertive and honest with yourself. You don’t have to grab off other people. There is a big pot of unclaimed gold in the middle of the table — why shouldn’t you be the one to claim it? You deserve it!

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2. Become Goal-Orientated

It’s almost impossible to achieve anything if you don’t set firm goals. Only lottery winners become millionaires overnight. By setting yourself attainable goals, you will get there eventually. Don’t try to get rich quickly — get rich slowly.

Let’s take the idea of making your first million dollars and expand on what kind of goals you might set to get there. Let’s also say you’re starting at a break-even position – you’re making enough to get by with a few luxuries, but nothing more.

Your goal for the first year can be having $10,000 in the bank within a year. It won’t be easy but it is doable. Next, you need to figure out the steps you need to take to achieve that goal.

Always look at ways to make growth before cutbacks. With that in mind, you might want to see if you can negotiate a pay rise with your boss, or if there’s another job out there that will pay better. You might be comfortable in your old job but remember, comfort stunts growth.

You may also have other skills outside of your workplace that you can monetize to boost your bank balance. Maybe you can design websites for people, at a fee of course, or make alterations to clothes.

If this is still not enough to make the money you need to save $10,000 in a year, then it’s time to look at cutbacks. Do you have a bunch of old junk that someone else might love? Sell it! Do you really need to spend $10 on your lunch everyday when you could make your own for a fraction of the cost?

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If you are to become a millionaire, you need to start accumulating money.

Here’re some tips to help you: How to Become Goal Oriented and Achieve More in Life

3. Don’t Spend Your Money – Invest It

The reason you need to accumulate money is for step three. Millionaires tend to be frugal people, and that’s because they know the true value of money is in investing. Being your own boss goes hand-in-hand with becoming a millionaire. You’ll want to quit your regular job at some point.

Stop working for your money and make your money work for you.

Rather than buying yourself a new iPad, that $500 could be used to invest in the stock market. Find the right shares (more on that later), and that money could easily double within a year.

There’s not just the stock market — there’s also property, and your own education.

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4. Never Stop Learning

The best thing you can invest in is yourself.

Once most people leave the education system, they think their learning days are over. Well theirs might be, but yours shouldn’t be. Successful people continually learn and adapt.

Billionaire Warren Buffet estimates that he read at least 100 books on investing before he turned twenty. Most people never read another book after they’ve left school. Who would you rather be?

Learn everything you can about how economics works, how the stocks markets work, how they trend.

Learn new skills. If you have an interest in it, learn everything you can about it. You’d be surprised at how often, seemingly useless skills, can become extremely useful in the right situation.

Start developing the habit of learning continuously: How to Create a Habit of Continuous Learning for a Better You

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5. Think Big

While I advise to start off with small goals, you absolutely should have a big goal in mind. If you have a business idea, then that is your ultimate goal – to start that business and make a success of it. If you want to invest your way to millions of dollars and do little work other than research, then that is your big goal.

There is no shame in not achieving a big goal. If you run a business and aim to make $1 million profit in a year and “only” make $200,000, then you’re still significantly ahead of most people.

Aim for the stars, if you fail you’ll still be over the moon.

6. Enjoy the Attention

To be successful, you have to be willing to promote yourself and enjoy the attention to a certain extent. Now the attention doesn’t need to be on yourself, it could be on your brand, but attention definitely attracts money.

Never be embarrassed to get your name out there. That means finding a spotlight and being brave enough to step right up underneath it.

If you run a business, try contacting the local papers. You’d be surprised at how amenable they often are to running a story about you and your business, and it’s all free publicity.

Above all, remember: You control your own destiny. Push hard enough for anything and you’ll get it.

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Featured photo credit: Austin Distel via unsplash.com

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