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Girl Power: Meet 5 Inspiring Female Entrepreneurs

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Girl Power: Meet 5 Inspiring Female Entrepreneurs

Entrepreneurship has been a hot topic in the last couple of years. Many articles and books have been written about it, and even an entire university curriculum has been built around this subject and success stories concerning people who went from “zero to hero” have infiltrated our news feeds.

Businesses owned by women are now on the fast-track, and it has never been a better time to be a female entrepreneur. Statistics in a report published by Womenable and American Express OPEN say that the number of women-owned firms in the US only continues to climb, and it is estimated to surpass 9.4 million enterprises, which is 30 percent of all businesses in the country.

It is nothing new that women have a hard time working in a male dominant corporate world, where they are constantly facing challenges like being underpaid, passed over for promotions and even faced with sexism. This is why, in many cases, women turn to freelancing and start their own businesses. This offers them a chance to escape and a chance for success.

Everyone has ideas, but these inspiring female entrepreneurs have turned theirs into realities. Let’s have a look at five female entrepreneurs who should be on your radar, who are empowered, and who may inspire you to turn your own ideas into reality.

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Danielle Arps

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    Danielle Arps is the founder of Dani Arps, an NYC-based interior design company that specializes in residential and commercial spaces and startups. Danielle graduated from the Pratt Institute in Brooklyn, one of the most prestigious design schools, where she received her Master’s of Science in Interior Design. Danielle has become known as the NYC tech scene’s interior designer and her design company has graced the premises of some high profile startup spaces, including Newscred, Kitchensurfing, and Fueled.

    Cara Alwill Leyba

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      NYC-based Master Life Coach and author, Cara Alwill Leyba, is encouraging women to create “Champagne Life” for themselves. This means that they should live effervescently, making happiness their priority and celebrating themselves every day.

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      Cara is running an international boutique coaching practice, where she is working with bored and burnt-out women who know that they are destined to do more in life. Through support, loving guidance and an expert perspective, Cara is empowering women to face their fears and create careers and lifestyles that will be vibrant, authentic and inspiring.

      Adrienne Bosh

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        Adrienne Bosh founded Sparkle and Shine Darling in Miami, Florida, which is a Parisian-inspired boutique and a space where, as Adrienne says, “women can shop, have fun and be inspired”.

        This boutique and online shop contains carefully selected novelties and knick-knacks, and Adrienne has even created her own line of Sparkle & Shine products which include mugs, stationary and more. Adrienne is very passionate about woman empowerment, support for mothers and she wants to make the world a better and glitzier place.

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        Suann Song

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          Suann Song is a graphic designer who founded Appointed in Washington DC, an American-made brand with carefully designed desktop products that give utility a luxurious look. Suann had done an exhaustive and unsuccessful search when she tried to find refined and well-made desktop products that are manufactured in the US, so she decided to create her own.

          Suann’s selection of hand-crafted desktop tools are polished and practical and, most importantly, prototyped to perfection. Her products are designed to elevate the whole work experience. Suann is also the owner of SIMPLESONG Design, which is now a nationally recognized creative studio.

          Sarah and Emily Hamilton

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            Sarah and Emily are twin sisters who founded Bellabox, a subscription-based beauty box which delivers samples of beauty products right to your doorstep. Their business is based in Melbourne and has 15 staff members. BellaBox currently has over 40,000 members and, believe it or not it, they raised $7 million from investors.

            Support is something that really matters for female entrepreneurs who are on the rise and it can help them to succeed like Sarah and Emily, who have successfully expanded their business to China.

            These are just a few examples of aspiring female entrepreneurs who had a dream and worked hard on making it happen. Use their stories as inspiration, because everything is possible with the right amount of desire and guidance. If you have been storing ideas in your head, do not be afraid to try to make them happen, just be sure about who you are and what you can do, and you will be able to deal with every challenge that may come your way.

            Featured photo credit: stokpic via pexels.com

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            Last Updated on August 25, 2021

            Why Personal Branding Is Important to Your Career

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            Why Personal Branding Is Important to Your Career

            As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

            Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

            According to Celinne Da Costa:[1]

            “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

            A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

            What Is Your Personal Brand?

            “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

            Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

            Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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            I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

            A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

            Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

            Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

            Your Personal Brand Is Essential for Your Career Success

            In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

            According to Castrillon,[2]

            “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

            The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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            As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

            In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

            “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

            When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

            The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

            Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

            The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

            5 Key Steps to Creating Your Personal Brand

            These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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            1. Set Your Personal Goals

            What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

            2. Create Your Unique Value Proposition

            Create your unique value proposition by asking yourself these four questions:

            1. What are your personality features? What benefit do you offer people?
            2. Who are you and why do people enjoy working with you?
            3. What do you do and what do people want you to do for them? How do you solve their problems?
            4. What makes you different from others like you?

            The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

            3. Write Your Professional Story

            Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

            4. Determine Which Platforms Will Support Your Personal Brand

            Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

            5. Become Recognized for Sharing Your Knowledge and Expertise

            A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

            The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

            Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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            As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

            Other People’s Stories

            Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

            Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

            Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

            “your story is what you have, what you will always have. It is something to own.”

            So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

            Featured photo credit: Austin Distel via unsplash.com

            Reference

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