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Girl Power: Meet 5 Inspiring Female Entrepreneurs

Girl Power: Meet 5 Inspiring Female Entrepreneurs
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Entrepreneurship has been a hot topic in the last couple of years. Many articles and books have been written about it, and even an entire university curriculum has been built around this subject and success stories concerning people who went from “zero to hero” have infiltrated our news feeds.

Businesses owned by women are now on the fast-track, and it has never been a better time to be a female entrepreneur. Statistics in a report published by Womenable and American Express OPEN say that the number of women-owned firms in the US only continues to climb, and it is estimated to surpass 9.4 million enterprises, which is 30 percent of all businesses in the country.

It is nothing new that women have a hard time working in a male dominant corporate world, where they are constantly facing challenges like being underpaid, passed over for promotions and even faced with sexism. This is why, in many cases, women turn to freelancing and start their own businesses. This offers them a chance to escape and a chance for success.

Everyone has ideas, but these inspiring female entrepreneurs have turned theirs into realities. Let’s have a look at five female entrepreneurs who should be on your radar, who are empowered, and who may inspire you to turn your own ideas into reality.

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Danielle Arps

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    Danielle Arps is the founder of Dani Arps, an NYC-based interior design company that specializes in residential and commercial spaces and startups. Danielle graduated from the Pratt Institute in Brooklyn, one of the most prestigious design schools, where she received her Master’s of Science in Interior Design. Danielle has become known as the NYC tech scene’s interior designer and her design company has graced the premises of some high profile startup spaces, including Newscred, Kitchensurfing, and Fueled.

    Cara Alwill Leyba

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      NYC-based Master Life Coach and author, Cara Alwill Leyba, is encouraging women to create “Champagne Life” for themselves. This means that they should live effervescently, making happiness their priority and celebrating themselves every day.

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      Cara is running an international boutique coaching practice, where she is working with bored and burnt-out women who know that they are destined to do more in life. Through support, loving guidance and an expert perspective, Cara is empowering women to face their fears and create careers and lifestyles that will be vibrant, authentic and inspiring.

      Adrienne Bosh

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        Adrienne Bosh founded Sparkle and Shine Darling in Miami, Florida, which is a Parisian-inspired boutique and a space where, as Adrienne says, “women can shop, have fun and be inspired”.

        This boutique and online shop contains carefully selected novelties and knick-knacks, and Adrienne has even created her own line of Sparkle & Shine products which include mugs, stationary and more. Adrienne is very passionate about woman empowerment, support for mothers and she wants to make the world a better and glitzier place.

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        Suann Song

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          Suann Song is a graphic designer who founded Appointed in Washington DC, an American-made brand with carefully designed desktop products that give utility a luxurious look. Suann had done an exhaustive and unsuccessful search when she tried to find refined and well-made desktop products that are manufactured in the US, so she decided to create her own.

          Suann’s selection of hand-crafted desktop tools are polished and practical and, most importantly, prototyped to perfection. Her products are designed to elevate the whole work experience. Suann is also the owner of SIMPLESONG Design, which is now a nationally recognized creative studio.

          Sarah and Emily Hamilton

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            Sarah and Emily are twin sisters who founded Bellabox, a subscription-based beauty box which delivers samples of beauty products right to your doorstep. Their business is based in Melbourne and has 15 staff members. BellaBox currently has over 40,000 members and, believe it or not it, they raised $7 million from investors.

            Support is something that really matters for female entrepreneurs who are on the rise and it can help them to succeed like Sarah and Emily, who have successfully expanded their business to China.

            These are just a few examples of aspiring female entrepreneurs who had a dream and worked hard on making it happen. Use their stories as inspiration, because everything is possible with the right amount of desire and guidance. If you have been storing ideas in your head, do not be afraid to try to make them happen, just be sure about who you are and what you can do, and you will be able to deal with every challenge that may come your way.

            Featured photo credit: stokpic via pexels.com

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            Katarina Milovanovic

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            Published on July 27, 2021

            15 Smart Video Conferencing Etiquette Tips to Follow

            15 Smart Video Conferencing Etiquette Tips to Follow
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            During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

            But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

            Put the Pro in Professional

            After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

            1. Mute Your Mobile and Other Devices

            The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

            Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

            2. Dress the Part

            While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

            Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

            For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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            Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

            3. Stage Your Workspace

            Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

            Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

            4. Put Some Thought Into Lighting and Perspective

            Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

            Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

            Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

            Remember That Half of Life Is Showing Up

            5. Arrive on Time

            In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

            Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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            6. Turn on Your Video

            Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

            If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

            Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

            7. Plan Ahead Before Sharing Your Screen

            Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

            Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

            Attend to the Pesky Details

            8. Make Sure That Meetings Remain Right-Sized

            With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

            Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

            9. Remember to “Unmute” Before You Speak

            Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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            Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

            10. Stay on Point to Keep the Meeting Length in Check

            As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

            Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

            Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

            Talking Has a Time and a Place

            11. Chat Appropriately

            Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

            At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

            12. Use the “Raise Hand” Feature to Avoid Interruptions

            The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

            Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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            13. Don’t Record the Session or Take Photos Without Prior Permission

            In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

            Manage Yourself

            14. Minimize Distractions

            While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

            Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

            15. Save Snacking for Later

            Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

            However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

            Final Thoughts

            Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

            Featured photo credit: Chris Montgomery via unsplash.com

            Reference

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