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Speaking French: What Glocal Business Owners Should Know

Speaking French: What Glocal Business Owners Should Know

Globalization has become the veritable backbone of economic growth, which makes bilingual communication a prerequisite for international business. Given the comparisons between their respective root words, English speakers often find the process of learning and speaking French straightforward, as opposed to other languages.

With 75,900,000 native speakers across 32 countries, French is second only to English in terms of global usage, and the language myself and many other young kids learned in middle and high school. An official language spanning four continents––Europe, Africa, Oceania and North America––the benefits of French fluency are extensive for business owners. However, those conducting business in this vernacular should understand that each dialect is not interchangeable. In fact, the French spoken on those cobbled avenues of Paris differs significantly from the version heard throughout Quebec, Haiti or Madagascar, for example.

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But, how can understanding the definitive features of each major French dialect positively impact your future business relations? In order to secure global partnerships, affiliations, transactions or clientele, you must accurately and succinctly communicate your intentions across any perceived language barrier. It also commands respect among your foreign business contacts:

“We have to understand the cultures where we operate. That means speaking to people there in their native language. Even at a very basic level, it’s a sign of respect,” says David Hartsoe, manager of CommScope’s Global Learning Center.

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Whether you’re a seasoned Francophone or untrained novice, this breakdown can help you recognize those nuances that differentiate one regional tongue from the next. Next time you’re speaking French to a business partner, they’ll be impressed.

Parisian French

Considered the standard form of this language, Parisian French is used throughout France’s mainland and overseas territories including French Guiana, Martinique, Guadeloupe, Réunion, and Mayotte. It’s also the version taught in most academic settings. Parisian French adheres to conventional morphology and orthography––the basis for conversing and writing in a given language. Therefore, this dialect’s rules surrounding grammar, conjugation, vocabulary, and syntax are consistent with that “French 101” semester from college.

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European French

Outside its native borders, the French vernacular sprawls across the remaining continent of Europe. There are five regionalities that comprise European French, including Aostan, Belgian, Meridional, Swiss and Jersey Legal. Some varieties like Swiss and Jersey Legal bear resemblance to Parisian French––with the exception of certain word choices––while others are more closely tied to the language spoken in that country. For instance, Aostan is merged with Italian dialects and Belgian fuses with its linguistic namesake.

Quebec French

As the predominant version of this language spoken in Canada, Quebec French sounds markedly different from Parisian French when adapted to its colloquial form––joual. The phonetic, grammatical and lexical distinctions that help you tell the two apart include verb particle omissions, spelling changes, idiomatic expressions and certain word anomalies.

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Another facet of Quebec French that conflicts with Parisian French is the integration of both English and aboriginal tongues, based on Anglophone and Iroquois influence on Canadian society.

African French

Often heard amongst political and educational spheres in the Maghreb region, African French spans 31 nations, ranking Africa as the largest concentration of French speakers worldwide. This population includes the countries of Tunisia, Morocco, Algeria, Mauritania, Congo, Burundi and Madagascar, among others. Given the entrenchment of tribal customs throughout this continent, African French has co-mingled with various local languages, producing distinct consonant sounds––otherwise known as alveolar trills.  

Creole French

Tracing its origin to the Caribbean islands––Haiti, in particular––Creole French is a synthesis of Portuguese, Spanish, French and numerous West African dialects. Despite there being a strong correlation between Creole French and its Parisian predecessor, subtle yet audible variations can be heard through the speaker’s intonation. This reflects the accents, idioms, verbiage and other semantics that characterize Creole French’s unique juncture of both European and African vernaculars.

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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