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What if you really did know your right career?

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What if you really did know your right career?

Your right career may be for you the one that earns you the most personal satisfaction or the most money or contributes most to others. You need to decide on the balance between different pay-offs of the work that you do and that choice is completely yours. This piece focuses on the decision to do work that you are passionate about, whether in the end that becomes the whole of your life, or needs to be balanced by doing other work that meets other practical needs.

I spent a long time searching for the ‘right’ thing to do with my life and all the time what I really wanted to do was staring me in the face. I even read ‘do what you love’ type self-help books that told me it was probably staring me in the face and continued to completely ignore it.

It was just too obvious that I would become a life coach. The ego part of me also thought that life coaching sounded a bit cheesy, so I had to get over that as well so I could wind up doing this work I love.

I left teaching as I was constantly moving with my husband’s career and was looking to find what my new ‘perfect’ career would be. I studied for a second degree in Art History and Creative Writing and also did courses in photography, floristry and interior design. All of these were a lot of fun and I know I was really lucky to be able to invest the time and money in them. The bridge between hobby course and new career seemed huge and I had no idea how to bridge it.

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It took a long time to admit to myself that my right career was coaching. It took even longer to realise that the bridge to making that happen was not going to be something that would come easily. I was looking for a simple leap into making my passion my career and the leap wasn’t a simple one for me.

You know those water obstacle shows where someone always falls short of making the leap and plunges into the deep water below? That was me in the ‘finding your right career water obstacle show.’ (not sure it’s ratings are that high, maybe you haven’t heard of it?)

Sure, you will read loads of internet marketing about how certain people will make the leap to your new passion filled career easy and simple and if there really are people who are making this work quickly and easily then a whole load of good luck to them.

I’ve invested a lot more time and money into making this passion work and the more I learn the more I see that it is about consistently turning up as yourself in all this and claiming what you want, even when it isn’t an easy path. Making the leap to a career you are passionate about is deciding to climb the mountain, it isn’t climbing it. That comes after.

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The idea of this journey to your right career or a thriving coaching practice as being like climbing a mountain came from my own coach mentor, Sas Petherick.

So if you are brave and some might say fool-hardy enough to do, you know, what you really want to do with your life, here are six steps to help you get there. They won’t get you all of the way there, but they are a start. Look upon them as trail snacks on your forthcoming mountain journey.

1. Admitting what you really want in life.

Is there a passion you have been ignoring because it is just too obvious? Have you been blocking it because the ego part of you does not fully approve of your idea? What do you talk about that lights you up? What kind of books are you always reading? What magazines do you always pick up? Passion leads clues. Imagine that you have become a detective of your own life and you are looking for where your passion lies. Make notes, keep files, be onto yourself.

2. Owning your talents.

So you have the passion, but now that sneaky little voice inside you is saying ‘well sure that sounds great, but you’re not really as good at balloon modelling / diving / historical research of the Tudor period as you think you are’. Part of this is the ego that is trying to keep you safe. You are only in the exploratory phases of what your true life’s work is going to be. You don’t have to have the ‘right’ answer.

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3. Not expecting the complete picture of your future to form straight away.

This is where it gets messy. You try a new direction and you fail or you have to find a way of mixing your life passion with your day job and that gets messy. You think thoughts like ‘maybe I’m wasting my time,’ or ‘this is never going to work.’

4. Allowing the messiness of transition.

This is where allowing comes in. Allow yourself not to know, not to have it all together, not to know all the steps, not to have a brilliant answer to the cocktail party question ‘So what do you do?’

5. Finding support for your dreams.

On your mountain trail to your new passion filled career it’s great to have a mountain guide. Find one you resonate with and you trust. Ask for referrals. Talk to a variety of guides / mentors / coaches and find out who you click with. Clicking with a guide, mentor or coach is more important than being impressed by how fancy their website is or whether they guest post on Life Hack.

6. Tortoise steps, not hare leaps. (from coaching tool created by Dr Martha Beck)

If your next step seems to great, break it down. If the step after that one seems too great, break it down again. Find the step that does not bring up all the resistance that stops you from doing anything. You’ll never know for sure that you couldn’t find work in what you truly love unless you make the first step of truly listening to what you really want, by stopping to ignore what is obvious.

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Attribution: Some of the ideas in this piece have been influenced by and relate to my understanding of the book ‘Finding Your Own North Star,’ by Martha Beck. (Piatkus, 2003) This is a great book to have alongside you if you are trying to climb this particular mountain, the summit of which is having work that you are passionate about.

Featured photo credit: Unsplash via unsplash.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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