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Starting a Business: The “Why?” Is as Big as The “How?”

Starting a Business: The “Why?” Is as Big as The “How?”

In my day job, I coach and mentor digital entrepreneurs. These are individuals who have made the decision to start, and develop, their own businesses operating through the medium of the internet.

The types of business are many and varied. Some work online full time, some part time. But they are all regular people who have one thing in common: they all had a desire to improve their lives, and they acted to make it happen.

I can relate to that. I did the same myself. Now, I talk to a lot of people in the early stages of the process — people with a broad awareness of the possibilities offered by self-employment, who want to know more before they jump. That’s OK. It’s normal. We’re human; we’re cautious by nature, and we’re resistant to change.

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The questions they ask are generally of the “how?” variety. How do I start? How do I find customers? How do I make sales? With respect (and I understand the mindset), they’re asking me, and more importantly they’re asking themselves, the wrong questions. The first question should always be “why?” — as in “why should I be doing this?”

For me, the answer to that was surprisingly easy to find. I worked for other people, training their people in the arts of sales and negotiation. The work was steady, and it was interesting. It was rewarding, financially and emotionally. In short, I had the sort of job most people would think themselves lucky to have and be reluctant to give up. It just didn’t excite me.

Audit Your Life — The Results Won’t Surprise You

Deep down I always knew that I was living a job rather than a lifestyle. The larger part of my time on this Earth was being lived within constraints set by others — others who set both my goals and my limits and who commanded my (almost) every waking hour. I could do the job with my eyes shut but I couldn’t get a buzz and there were no new challenges. I just wasn’t fulfilled.

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So now I work to my own rules. I still work long hours, but I get to choose which hours, and my horizons are much, much broader. I’m a citizen of the world, you see.

For others, the reasons will be different. Some will want to escape a career structure weighted against them; some will see their industry in decline, or their job insecure. Some will want, simply, to earn more and some will recognize a specific opportunity that they just can’t miss. Our choices are grounded in the pursuit of happiness, but we get to define “happiness” however we like.

For those who find a satisfactory answer to the “why” question, we live in the golden age of opportunity. It’s never been easier to take control of your own future. How so? Because the new digital environment offers a universality of opportunity not previously available.

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It does so largely because of inherent flexibilities which are similarly unprecedented. It can be accessed with little or no requirement of capital. For each individual, the pace and degree of involvement is a matter of personal choice.

A digital career can be undertaken part-time, in parallel with an existing career. It can be scaled. Most importantly it offers, but does not demand, significant lifestyle change. The extent, and the effect, of that change is likewise within the control of the individual.

The “old economy” skills are entirely transferable to the new, digital economy. The digital revolution hasn’t changed the market in goods and services. Rather, it has changed the methodologies by which that market is served. And the practical efficiencies of a highly connected world don’t just turbocharge commercial opportunity, they offer enormous scope for lifestyle management. Time freedom was the single most powerful driver of my own choice.

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If You’re Asking Yourself a Question, You Owe Yourself an Answer

The course of our lives is set by the decisions we make. These generally come down to a simple question. Do it or don’t do it. Act or don’t act. If you can make those decisions from a clear understanding of why you’re making them, then the rest is easy. The “hows” can be taught, and learned. And if you decide against, you won’t spend your life regretting an opportunity lost.

It’s a simple truth that if you’re looking for something better in your life, then that of itself means there’s something missing from your life as it currently is. Recognize that, and it’s a natural progression to make the change. Natural, yes, but it doesn’t come naturally. It takes courage — we’re cautious by nature and resistant to change.

We wait for the perfect time, or we wait for a sign. Don’t. The perfect time never comes, and the sign you’re waiting for was there all the time — it’s the fact that you’re looking for something better.

No, if you understand the “why” then do it and do it now. I never met anyone who said “I wish I hadn’t changed my life for the better so soon.” It’s always “I wish I’d done it sooner.”

Featured photo credit: Charlie Marshall via flickr.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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