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Why the Future of Work Is Remote

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Why the Future of Work Is Remote

It’s a beautiful afternoon as I write this post in New York City.

I’m also instant messaging my virtual assistant in the Philippines and about to get on a Skype call with one of our team members in California, as well as sending an email to a customer in Australia.

Some may think this isn’t an organized and efficient way to operate a growing company. I believe that this is the future of work.

Here’s why you should ditch the office and join the future of work.

You Get More Done

Shorter commutes, private office, flexible work hours. This all leads to less time wasted, more productive work hours, and increased happiness among employees.

In 2013, Stanford University conducted a study by randomly assigning employees at a call center to work from home and others to work in the office for nine months. The result was a 13% performance increase by those working from home, of which 9% was from working more hours.

People criticize working remotely because they find it difficult to measure the number of hours their employees are working. What they forget is that going into the office does not equal productive work.

“Office workers are interrupted–or self-interrupted–roughly every three minutes.”  –  The Wall Street Journal

In fact, once thrown off, it can take over 23 minutes for a worker to retrieve focus on their original task.

Give people the freedom to work where they want and begin to re-think the 9-5 working style. By adopting a culture of trust and respect, you’re empowering individuals to not just show up, but to show results.

The Best Talent Is Everywhere

We hear it over and over again: always hire the best people.

The companies that embrace telecommuting have a significant advantage over those that haven’t figured it out. For each candidate that is available to work in your city, there are hundreds more around the world that can do it better.

Hiring top talent is already hard enough as it is, so why limit the single most important ingredient for the success of your business?

It’s inevitable that more and more skilled workers will adapt to a remote working lifestyle, and it’s the companies that can accommodate the lifestyles of these talents that will become the market leaders in the future.

It’s Never Been Easier

The good news is that it’s now easier than ever to coordinate the work of individuals from around the world. As long as we have access to a laptop and the internet, there are hundreds of tools that have been created to make the process seamless.

Now, I’m not suggesting that it’s a walk in the park. There are setbacks to working remotely. Some things are simply easier with in-person interactions, such as training, instant feedback, and relationship building.

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How to Maximize The Future Of Work

1. Think Output

Focusing on a results-orientated system is the initial step to take when going remote. At the end of the day, the output that we produce is the only tangible result we can present that brings the business forward.

I’m a huge fan of focusing on output because it forces me to prioritize my focus on tasks that will have the biggest impact and helps me stay productive.

  
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    Too often, we see this in today’s working environment:

    • Person A takes 5 hours to complete a project and Person B takes 30 minutes to complete the same project.
    • Person A comes in early and stays late at the office, while Person B can leave the office earlier to recharge or plan new projects that will bring value for the company. Yet Person A is rewarded for their “hard work” and dedication, when Person B has accomplished the same outputs, if not more from being productive.

    Systems such as ROWE (Results Only Work Environment) are being introduced to promote output work cultures, where employees are evaluated on performance, not presence. It has been implemented in companies such as Best Buy and Gap, where they’ve seen a 20% improvement in productivity, a 90% decrease in turnover rates, and increased customer satisfaction.

    2. Get Smart

    Now that we’re focused on results, we need to set the right goals and metrics for ourselves.

    Creating goals that are specific, measurable, attainable, realistic, and timely are the 5 most important factors to consider. Investing the time to plan and write down your smart goals will do wonders for your output.

    3033118-inline-i-2-1-8t6oyicxe6ut2j3rtmofjg

      If you’re a coder, you could set a goal to release a certain feature in the next week. If you’re in sales, it could be calling 50 people a day with a target to close 10 per week.

      I encourage you to set your own goals, as you’re the person that knows your working style best.

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      There’s no better feeling than waking up each morning and having a clear target for exactly what you’re going to accomplish that day, week, or month.

      3. Communicate, communicate, communicate

      I can’t stress this enough.

      The caveat to working remotely is that we miss out on 70% of nonverbal communication, such as facial expressions, voice tones, and eye contact. Working from other sides of the world, communicating the smallest things are a must. This is why we use everything from Slack, Skype, and Whatsapp to keep in regular contact in an informal manner. It allows me to be myself and have more natural flowing conversations with our team.

      The beauty of working online is that it has forced me to articulate everything I communicate — 750-word emails have to be shortened to 300-word emails, while still getting the same message across. This has helped me keep my writing short and concise, which has transferred over to my speaking skills as well.

      4. Create Company Bulletin Boards

      All this means is have a project management system or a “bulletin board” that allows each team member to see what everyone else is working on.

      Sometimes, we get so caught up in our own tasks that we forget what’s happening with the rest of our team members.

      Screen-Shot-2016-05-13-at-4.58.32-PM

        We use Trello, but there are several others that are as effective, such as Basecamp, Asana, and Pivotal Tracker. This helps me understand what the high-level priorities are for the company and allows me to assign tasks to any team member without having to bug them about it.

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        5. Have Regular Feedback

        It’s difficult to know if your work is producing the impact that your team members expect when working. You can never have too much feedback, because we can always improve our work, become better team members, and have greater impact.

        Design a structure for individual regular feedback, whether it’s bi-weekly or monthly. Creating a culture for continuous improvement will allow members to feel that they’re personally improving, which leads to increased work engagement and greater loyalty for the business.

        Avoid using email and take feedback to video chats as much as you can. You can’t risk leaving out 70% of your nonverbal communication for something as personal as individual feedback.

        Conclusion

        In order to build a successful business in a talent-shortage economy, we have to hire the best people — period. The opportunity to tap into a global talent market has never been more possible in the world that we live in.

        The future of work is already here. It’s up to you to take advantage of it.

        Do you have any tools or advice to share that have worked for you regarding remote work? Share below!

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        Sean Kim

        Sean is the founder and CEO of Rype, a language learning app. He's an entrepreneur and blogger.

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        Last Updated on August 25, 2021

        Why Personal Branding Is Important to Your Career

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        Why Personal Branding Is Important to Your Career

        As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

        Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

        According to Celinne Da Costa:[1]

        “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

        A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

        What Is Your Personal Brand?

        “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

        Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

        Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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        I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

        A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

        Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

        Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

        Your Personal Brand Is Essential for Your Career Success

        In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

        According to Castrillon,[2]

        “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

        The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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        As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

        In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

        “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

        When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

        The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

        Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

        The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

        5 Key Steps to Creating Your Personal Brand

        These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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        1. Set Your Personal Goals

        What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

        2. Create Your Unique Value Proposition

        Create your unique value proposition by asking yourself these four questions:

        1. What are your personality features? What benefit do you offer people?
        2. Who are you and why do people enjoy working with you?
        3. What do you do and what do people want you to do for them? How do you solve their problems?
        4. What makes you different from others like you?

        The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

        3. Write Your Professional Story

        Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

        4. Determine Which Platforms Will Support Your Personal Brand

        Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

        5. Become Recognized for Sharing Your Knowledge and Expertise

        A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

        The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

        Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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        As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

        Other People’s Stories

        Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

        Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

        Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

        “your story is what you have, what you will always have. It is something to own.”

        So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

        Featured photo credit: Austin Distel via unsplash.com

        Reference

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