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Succeed Like KFC: 5 Business Hacks From The Colonel

Succeed Like KFC: 5 Business Hacks From The Colonel

As we watch Colonel Sanders return to the airwaves in several KFC commercials, we often forget that unlike Ronald McDonald, Sanders was a real human being.

Harland David Sanders was born in 1890, and did not start selling fried chicken until 1930. But when he finally sold his business at the age of 75, he set a path for one of the largest fast food chains in the entire world.

So what were his business secrets? Here are five important secrets which any businessman can learn from the colonel, both in starting a business and maintaining it afterwards.

It is never too late to start a business

Harland Sanders worked all sorts of jobs before he set up a small restaurant. He labored on a railroad, selling insurance, and operating a ferry boat. He even operated a legal practice for about five years until he attacked his own client in court.

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Did Sanders’s time operating a ferry boat or practising law help him create KFC? Probably not. But while Sanders was repeatedly licked in whatever job he did, he just kept on working until he was able to find his niche. And it is never too late for you do the same thing.

Do one thing – and do it well

In 1929, Sanders opened a gas station in Kentucky. He opened the restaurant as a diversion a year later, but the station became more and more known for his excellent food. A short while later, Sanders decided to just close down the gas station and focus on his restaurant.

And Sanders is not the only example of a fast food founder cutting down to what he specialized in. The McDonald’s brothers originally started their first restaurant specializing in barbecue until they realized that about 80 perfect of their profits came from hamburgers.

There are a lot of businessmen who try to be all things to all consumers, and as a result just end up annoying all consumers.

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The best form of advertising is word of mouth

Sanders did not have Facebook, or Twitter, or Instagram as a way to attract customers. What he did have was word of mouth, and a recommendation from Duncan Hines’s Adventure in Good Eating. But that was enough to keep his restaurant thriving, as Sanders added additional seating and kept expanding for the next 20 years.

Advertising is a means to an end. As much as businesses stress out about marketing, they often forget that the product is the most important thing.

Don’t give up

Sanders’s business continued to flourish. In 1950, the governor of Kentucky honored him with the non-military title of “colonel”, the actual origin of his name as opposed to a military background. Sanders began to look into franchising, and in 1952 began selling the rights to “Kentucky Fried Chicken” to local restaurants in exchange for four cents for every chicken sold.

But then in 1955, a new interstate built for the Kentucky Derby bypassed Sanders’s restaurant and drew customers away. Sanders sold the restaurant at a loss in 1956, leaving him with just his savings and his Social Security check. He was 65 years old and had arthritis.

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A lesser man would have just hung his hat and called it a career. Not Sanders. He got into his car and began driving to restaurants across the country, looking to franchise his chicken. Eventually, businesses started coming to him. By the time Sanders sold his business in 1964, there were more than 600 KFC franchises.

If a 65-year old Sanders can keep working even after watching his longtime business fail, then other businesses have no excuse for not adapting to sudden and harsh circumstances. There’s always to pick yourselves up after something goes wrong, if you can sit down and calmly figure out what to do next.

Be careful of what you sign

Not every lesson from Colonel Sanders is a positive one. In 1964, he sold the rights to KFC for $2 million, which is about $15 million today. But while Sanders could have retired and lived out his remaining days in comfort, he instead became a massive thorn in the side of KFC.

Sanders filmed commercials and made appearances as “The Colonel” for KFC. But in the franchise’s first convention after its IPO, he denounced management in front of everyone. In 1973, he sued Heublein Inc., the company which owned KFC at that point. Then in 1975, Heublein sued Sanders back for slandering the new KFC recipes. Sanders would repeatedly criticize the new recipes, calling it “sludge” and “wallpaper paste.”

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But while Sanders ranted and raved, he still signed the contract which gave up his rights. He probably wanted the $2 million more than control of KFC, but his rants towards the end of his life helped no one and harmed both his reputation and KFC’s.

Featured photo credit: Mike Mozart via flickr.com

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Last Updated on August 16, 2019

15 Smart Ways to Approach Interpersonal Relationships at Work

15 Smart Ways to Approach Interpersonal Relationships at Work

Once you have embarked on your professional life, whether it is after college or high school, you will be making a transition to the workplace. If possible, it is good to find an employer that is flexible. In other words, one that possesses a culture that is diverse and tailors to the needs of its employees as a bottom line.

But, even if you don’t land your dream job right away, there are many ways to improve your experiences within the workplace as you climb the career ladder.

In the subsequent sections will be looking over ways to engage your relationships at work, including 15 ways to effectively approach interpersonal relationships at the workplace.

1. Open Up Cautiously

Depending on if its a startup, a small business, enterprise or corporation it’s important to be aware of your surroundings.

Be mindful of how much you open up about yourself, specifically regarding your personal life. You do not want to give the wrong impression, so be careful how much or what details you divulge about being in a relationship or having children.

You have to reach a certain comfort level and rapport with the rest of the staff to be able to engage in transparent conversations. A good general guideline is to stick to small talk.

2. Observe Your Surroundings

There will be times when we are summoned to have a leadership role or to undertake a project to lead a team.

Try not to be too bold or overcompensate at every turn when there is a meeting or an interaction among other staff or employees. The last thing you want to do is to be the person who wants to monopolize every conversation and every interaction.

Be a passive observer at first, and more often than not, you will learn a lot by letting others talk a lot about themselves.

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3. Listen Actively

It may seem redundant, but it is essential to practice the art of really listening to the other person.

Developing interpersonal skills and connections with others at work comes down to listening. It is not just paraphrasing what your superiors or colleagues are trying to communicate; it is about understanding what is at the core and reading between the lines.

Phrases like “I can see what you are saying” or “I can acknowledge your insight” are just some examples. Learn to empathize and relate with people with whom you have a genuine connection.

4. Consolidate All Feedback

When you learn to listen to others and to allow them to finish their thoughts you are on your way to be being a great communicator.

One of the toughest tasks to accomplish is to include everyone’s voice. Don’t rely on shout-outs or trying to come up with the best answer. Including everyone’s voice is about listening to all suggestions and putting together an entire picture. When everyone feels part of the process there is great cohesion.

5. Never Make Sweeping Judgements

As person and a human being with compassion never make any assumptions about anyone.

Just because they have a certain skin color, clothes or physical features, never make stereotypical or generalizations about anyone.

6. Keep Emotions in Check

Work-related stress is something we all have to deal with at some point or another. Whether you work in the public or private sector you will encounter stressors or stressful co-workers. In this case, it is good to keep open the lines of communications.

Always ask to clarify how a person feels and where they are coming from. It is better to entertain these conversations before they make a person lash out or have a negative reaction. Ask to speak privately and get feedback. When you do this it really shows you care about what your role is and that you are a true professional.

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7. Give Help to Others

Having compassion and empathy for others is a noble attitude to practice.

Though, do be careful about how much you want to get involved with colleagues at the office; it could jeopardize the nature of your work relationship and the roles you both have.

It’s best to separate the personal from the professional and lend a hand by using your best judgement.

8. Broaden Your Horizons

Once you have worked in a company or an organization, things can get repetitive and dull. Sometimes we need to remember that we are human and need to fulfill certain responsibilities.

Often we want to try to change things by introducing our best abilities or perhaps our inventions, but we need to be realistic. Change does not happen overnight, rather it is a long process.

Step back and take a look at the big picture, and, put all your cards on the table to get perspective. Sometimes we approach situations in life from the wrong point-of-view.

9. Be Optimistic

This is probably one you have heard time and time again.

When we suggest to have a positive attitude it does not mean to fake it until you make it, nor to conceal your feelings. This is not the case in this situation. Overall, you want to try to be authentic in how you are feeling, because life will throw curve balls that are beyond our control.

10. Be Sensitive to Cultural Norms

Whenever you are around other people within a professional workspace, do not make assumptions in trying to figure people out in an instant.

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Some cultures discourage physical contact, while others may be inviting. Always be courteous, respectful and ask questions. It will not only make you more aware of others’ needs, but show that you are considerate of the differences.

You do not want to get off on the wrong foot by being too friendly or too touchy. Just observe how people respond to your approach and let them lead the way of what is a safe practice to meet and greet the first time around.

11. Show Professionalism

How you interact and carry yourself around others will be the difference between a job promotion or losing your job. No matter what, always respectful and professional towards others.

You will have an opportunities in life and at work, so showcase an outpouring of great and positive energy in the face of adversity.

12. Get Involved with Activities

When you are part of a company, there are often opportunities for organized activities outside of the office space.

Sometimes it is worth exploring uncharted terrain and to get to know people in a different environment. Plus, you will have an opportunity to be seeing in a different light.

Even though you are off the clock, keep your professional tenure and set boundaries. You want to be vulnerable, but not put yourself in a comprising position. Use your intuition and common sense to evaluate these situations.

13. Get to Know Your Company

With your smartphone or your laptop, you have at your fingertips a mine of information online. Just as you would do before a job interview, conduct ample research to get familiarized with what your company does and how its branding is perceived via the media or social networks.

Rather than just focusing on doing your job and fulfilling the duties, see what the business is up to. It is fundamental to really know what organization you belong to. Get educated on what other ventures they are involved with as well as the ones that you are directly in the know about.

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14. Learn to Problem Solve

Problem solving is going to be a skill you will acquire with experience and by making mistakes. Furthermore, not only will you make mistakes but you will likely also sometimes fail. This is okay and is part of the natural swing of things!

Learn to take responsibility for your actions and decisions. At the same time, do not blame others for coming up short. When you come forward with the truth and responsibility, your supervisors or superiors will take notice of your authenticity.

One of the greatest gifts in life is fail and once you experience you start to get a different perspective on how to move forward at the job.

15. Do Some Prospecting

If you have coding, computer, language or other beneficial skills, be sure to pitch these at the right time.

When you start out new at a company it is best not to show all your cards. It is like poker: don’t let others see if you believe you have the upper hand. Take time to get familiarized with your company and organization before promoting your outside skillset.

You will know when to put forward your amazing talents, so proceed with caution.

Conclusion

Learning to refine your interpersonal skills is a lifelong process. In time, you will also became more effective and skillful after accumulating work-related experiences.

Exert humility, understanding, compassion, and mindfulness and the rewards will come!

Featured photo credit: Brooke Cagle via unsplash.com

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