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Succeed Like KFC: 5 Business Hacks From The Colonel

Succeed Like KFC: 5 Business Hacks From The Colonel

As we watch Colonel Sanders return to the airwaves in several KFC commercials, we often forget that unlike Ronald McDonald, Sanders was a real human being.

Harland David Sanders was born in 1890, and did not start selling fried chicken until 1930. But when he finally sold his business at the age of 75, he set a path for one of the largest fast food chains in the entire world.

So what were his business secrets? Here are five important secrets which any businessman can learn from the colonel, both in starting a business and maintaining it afterwards.

It is never too late to start a business

Harland Sanders worked all sorts of jobs before he set up a small restaurant. He labored on a railroad, selling insurance, and operating a ferry boat. He even operated a legal practice for about five years until he attacked his own client in court.

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Did Sanders’s time operating a ferry boat or practising law help him create KFC? Probably not. But while Sanders was repeatedly licked in whatever job he did, he just kept on working until he was able to find his niche. And it is never too late for you do the same thing.

Do one thing – and do it well

In 1929, Sanders opened a gas station in Kentucky. He opened the restaurant as a diversion a year later, but the station became more and more known for his excellent food. A short while later, Sanders decided to just close down the gas station and focus on his restaurant.

And Sanders is not the only example of a fast food founder cutting down to what he specialized in. The McDonald’s brothers originally started their first restaurant specializing in barbecue until they realized that about 80 perfect of their profits came from hamburgers.

There are a lot of businessmen who try to be all things to all consumers, and as a result just end up annoying all consumers.

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The best form of advertising is word of mouth

Sanders did not have Facebook, or Twitter, or Instagram as a way to attract customers. What he did have was word of mouth, and a recommendation from Duncan Hines’s Adventure in Good Eating. But that was enough to keep his restaurant thriving, as Sanders added additional seating and kept expanding for the next 20 years.

Advertising is a means to an end. As much as businesses stress out about marketing, they often forget that the product is the most important thing.

Don’t give up

Sanders’s business continued to flourish. In 1950, the governor of Kentucky honored him with the non-military title of “colonel”, the actual origin of his name as opposed to a military background. Sanders began to look into franchising, and in 1952 began selling the rights to “Kentucky Fried Chicken” to local restaurants in exchange for four cents for every chicken sold.

But then in 1955, a new interstate built for the Kentucky Derby bypassed Sanders’s restaurant and drew customers away. Sanders sold the restaurant at a loss in 1956, leaving him with just his savings and his Social Security check. He was 65 years old and had arthritis.

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A lesser man would have just hung his hat and called it a career. Not Sanders. He got into his car and began driving to restaurants across the country, looking to franchise his chicken. Eventually, businesses started coming to him. By the time Sanders sold his business in 1964, there were more than 600 KFC franchises.

If a 65-year old Sanders can keep working even after watching his longtime business fail, then other businesses have no excuse for not adapting to sudden and harsh circumstances. There’s always to pick yourselves up after something goes wrong, if you can sit down and calmly figure out what to do next.

Be careful of what you sign

Not every lesson from Colonel Sanders is a positive one. In 1964, he sold the rights to KFC for $2 million, which is about $15 million today. But while Sanders could have retired and lived out his remaining days in comfort, he instead became a massive thorn in the side of KFC.

Sanders filmed commercials and made appearances as “The Colonel” for KFC. But in the franchise’s first convention after its IPO, he denounced management in front of everyone. In 1973, he sued Heublein Inc., the company which owned KFC at that point. Then in 1975, Heublein sued Sanders back for slandering the new KFC recipes. Sanders would repeatedly criticize the new recipes, calling it “sludge” and “wallpaper paste.”

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But while Sanders ranted and raved, he still signed the contract which gave up his rights. He probably wanted the $2 million more than control of KFC, but his rants towards the end of his life helped no one and harmed both his reputation and KFC’s.

Featured photo credit: Mike Mozart via flickr.com

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

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Featured photo credit: Cathryn Lavery via unsplash.com

Reference

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