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Succeed Like KFC: 5 Business Hacks From The Colonel

Succeed Like KFC: 5 Business Hacks From The Colonel

As we watch Colonel Sanders return to the airwaves in several KFC commercials, we often forget that unlike Ronald McDonald, Sanders was a real human being.

Harland David Sanders was born in 1890, and did not start selling fried chicken until 1930. But when he finally sold his business at the age of 75, he set a path for one of the largest fast food chains in the entire world.

So what were his business secrets? Here are five important secrets which any businessman can learn from the colonel, both in starting a business and maintaining it afterwards.

It is never too late to start a business

Harland Sanders worked all sorts of jobs before he set up a small restaurant. He labored on a railroad, selling insurance, and operating a ferry boat. He even operated a legal practice for about five years until he attacked his own client in court.

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Did Sanders’s time operating a ferry boat or practising law help him create KFC? Probably not. But while Sanders was repeatedly licked in whatever job he did, he just kept on working until he was able to find his niche. And it is never too late for you do the same thing.

Do one thing – and do it well

In 1929, Sanders opened a gas station in Kentucky. He opened the restaurant as a diversion a year later, but the station became more and more known for his excellent food. A short while later, Sanders decided to just close down the gas station and focus on his restaurant.

And Sanders is not the only example of a fast food founder cutting down to what he specialized in. The McDonald’s brothers originally started their first restaurant specializing in barbecue until they realized that about 80 perfect of their profits came from hamburgers.

There are a lot of businessmen who try to be all things to all consumers, and as a result just end up annoying all consumers.

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The best form of advertising is word of mouth

Sanders did not have Facebook, or Twitter, or Instagram as a way to attract customers. What he did have was word of mouth, and a recommendation from Duncan Hines’s Adventure in Good Eating. But that was enough to keep his restaurant thriving, as Sanders added additional seating and kept expanding for the next 20 years.

Advertising is a means to an end. As much as businesses stress out about marketing, they often forget that the product is the most important thing.

Don’t give up

Sanders’s business continued to flourish. In 1950, the governor of Kentucky honored him with the non-military title of “colonel”, the actual origin of his name as opposed to a military background. Sanders began to look into franchising, and in 1952 began selling the rights to “Kentucky Fried Chicken” to local restaurants in exchange for four cents for every chicken sold.

But then in 1955, a new interstate built for the Kentucky Derby bypassed Sanders’s restaurant and drew customers away. Sanders sold the restaurant at a loss in 1956, leaving him with just his savings and his Social Security check. He was 65 years old and had arthritis.

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A lesser man would have just hung his hat and called it a career. Not Sanders. He got into his car and began driving to restaurants across the country, looking to franchise his chicken. Eventually, businesses started coming to him. By the time Sanders sold his business in 1964, there were more than 600 KFC franchises.

If a 65-year old Sanders can keep working even after watching his longtime business fail, then other businesses have no excuse for not adapting to sudden and harsh circumstances. There’s always to pick yourselves up after something goes wrong, if you can sit down and calmly figure out what to do next.

Be careful of what you sign

Not every lesson from Colonel Sanders is a positive one. In 1964, he sold the rights to KFC for $2 million, which is about $15 million today. But while Sanders could have retired and lived out his remaining days in comfort, he instead became a massive thorn in the side of KFC.

Sanders filmed commercials and made appearances as “The Colonel” for KFC. But in the franchise’s first convention after its IPO, he denounced management in front of everyone. In 1973, he sued Heublein Inc., the company which owned KFC at that point. Then in 1975, Heublein sued Sanders back for slandering the new KFC recipes. Sanders would repeatedly criticize the new recipes, calling it “sludge” and “wallpaper paste.”

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But while Sanders ranted and raved, he still signed the contract which gave up his rights. He probably wanted the $2 million more than control of KFC, but his rants towards the end of his life helped no one and harmed both his reputation and KFC’s.

Featured photo credit: Mike Mozart via flickr.com

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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