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How To Create Purpose In Your Work

How To Create Purpose In Your Work

Jerome is desperate. He drags himself to his office job every day, the one he’s had for 4 years now. He clocks in at 9 and starts doing client calls until 12. He then takes a half-hour lunch break, followed by a team meeting, and then more client calls until 5. The same old job, the same routine, and an overwhelming feeling of emptiness deep inside. He doesn’t know why he’s doing what he’s doing, he just feels no sense of meaning to it all. It’s a good job, pays the bills, but he’s just so unhappy. He increasingly finds himself zoning out instead of doing his work, and his performance reviews suffer. He is worried about being laid off! So, he decides to research strategies for bringing a sense of meaning and purpose to the workplace. He learns about science-based strategies for doing so, and starts applying them to his workplace. So, what are these strategies?

Build community spirit and social bonds through your work.

Plenty of studies indicate that community and social bonds contribute strongly to a sense of meaning and purpose in life. The scientific literature shows this applies to work as to any other sphere of life.

I will use myself as an example. In my own role at Intentional Insights (InIn), I strive to create opportunities to engage with fellow participants on projects together and to collaborate in a positive and supportive manner. Collaborating around mutually exciting projects in a positive manner is one way to build social bonds in the workplace.

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Moreover, I make sure to regularly meet with InIn participants to talk about topics not directly related to our mutual work, but to other things going on in our lives. Doing so helps enrich the professional relationship and turn it into a deeper and more meaningful one, where both people feel supported by the other. Likewise, I occasionally organize social events where all InIn participants can gather to socialize, especially to celebrate important organizational accomplishments.

You can do some of the same in your own work. Most types of work provide opportunities to work with others on mutual projects, and you can do your part to be a great team player who supports and encourages others.

Likewise, set up meetings with coworkers and talk about things related not only to work, but also to life as a whole. While an increasing number of people work from home, video-conference calls can provide an opportunity to both collaborate on work projects and talk about non-work topics.

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Serve others through your work.

Social service to others is one of the keystones of greater meaning and purpose in life, as numerous studies reveal. Research specifically on the workplace has found that the same concept applies to work as well as to anything else. So I and my fellow InIn participants are lucky ducks, as the organization by its very nature is oriented toward helping our audience have better lives. Furthermore, one of our key principles is to coach and mentor each other, which both builds social bonds and serves others.

It is important, however, to reflect occasionally on how I specifically help others have a better life. To do so, I and other Intentional Insights participants collect quotes from emails, blog comments, and other sources where people express gratitude to the organization for helping them, and share these with each other. I encourage a work culture where we highlight and celebrate mutual accomplishments in helping our audience members improve their lives.

Let’s say you have a 9-5 job that does not explicitly serve others, what then? No worries! Every job helps somebody somehow. Think about the social value you provide. What is it about what you do that helps others have better lives? Journal about it and collect any positive feedback provided from others about your work. Take steps to solicit such feedback, since some workplaces don’t have optimal systems to provide it. Don’t ask for direct compliments, but ask people for their frank assessment of how you are doing, both your strengths and your weaknesses. Look for both formal and informal opportunities to support and coach others in your workplace.

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Likewise, see if your workplace has service projects, like building homes through Habitat for Humanity or volunteering in a soup kitchen. Also, remember that the salary you earn at your work can be donated to charity, and many employers offer matching contributions. Effective Altruism identifies the most effective charities by using well-reasoned, evidence-based evaluations. Such civic engagement can help you find greater meaning and purpose in your work  by serving others outside the direct context of your work. Again, to cultivate the deepest sense of life purpose, keep a journal and reflect on the positive impact you’ve had on others.

How do I know if these strategies are working for me?

Great question! Use the Meaning and Purpose Questionnaire (MPQ), a research-informed tool used to quantify your own sense of purpose in every area. Take that questionnaire with a focus on your work activities, and work on any areas that you might find are lacking.

What if my supervisor doesn’t want me to do meaning-making activities at work?

I hear you. Some supervisors don’t yet realize the benefits for employee mental and physical health and wellbeing that come from a greater sense of meaning and purpose in their work. First off, I’d suggest you talk to them about the research on this topic. If the argument about the mental and physical wellbeing of employees doesn’t satisfy them, I suggest you bring up research about how creating a meaningful workplace contributes to the bottom line of well-known companies such as Hewlett-Packard, Southwest Airlines, Tom’s of Maine, Ben & Jerry’s Homemade, and many others. Also consider bringing this research to the attention of the HR department and upper-level administrators if your direct supervisor is not flexible.

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Still, regardless of what your supervisor might think, a great deal of these activities are under your own control. Remember, you’re working for yourself, not for anyone else. Always remember that and be intentional. Show agency in getting what you want from your work, including a sense of meaning and purpose in life. Consult resources such as this science-based free workbook about meaningful work, and this web app to measure your sense of meaning and purpose.

Consider sharing this article with your co-workers and/or supervisor if you think they would benefit from reading it, and also if you would benefit from them having read it.

Questions to Consider:

  • Do you already practice any of the meaning-making workplace activities described above? If so, what do you do, and how have they worked out for you in gaining a greater sense of meaning and purpose? If not, which of these do you think are the lowest-hanging fruits for you?
  • How has reading this article caused you to think differently about finding meaning and purpose in the workplace? What’s your main takeaway?
  • Do you intend to take specific steps to gain greater meaning and purpose from your work after reading this article? If so, what do you intend to do?
  • What kind of benefit have you gained from reading this article, and how might this information improve your life?

Featured photo credit: Happy businesswoman via flickr.com

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Dr. Gleb Tsipursky

Cognitive neuroscientist and behavioral economist; CEO of Disaster Avoidance Experts; multiple best-selling author

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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