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Videos Deliver A Better Message For Your Business (and can be made by anyone)

Videos Deliver A Better Message For Your Business (and can be made by anyone)

The best way for brands to connect with their audience is through videos. Whether it is full-length YouTube videos, Vines, or Instagram videos known as micro-videos, there is no other way about it—the future of marketing is in videos. This article will highlight the ways in which videos are valuable for start-ups, and how great quality videos can be made by anyone.

Why a Video?

Brands’ short videos make people want to purchase more. Audiences love it when a brand makes a video specifically for them. This medium gives brands more paying customers and, many times, it is the effort of the film which makes the customer decide in favor of the business.

Videos make websites SEO friendly. The items associated with the video, such as the name, the meta-data, the tags, and the popularity of the video, all tell search engines that this audiovisual is what the user’s search query should be directed to. This is why it is vital to not only produce videos that are relevant, but to also invest in researching the tags that will bring the most views.

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Videos are great for presentations like employee training, pitches, and corporate presentations. They can aid in making a great first impression with possible stakeholders. Many times, a potential investor will listen to a pitch, but to really grab their attention, a memorable video will keep them engaged.

It is possible for videos to bring in money for a company. If it is naturally share-worthy, it is possible to recover costs through AdSense. Appropriate marketing strategies, decent production quality, innovative concepts, and an aggressive marketing strategy are all that is needed for videos to be watched on a large scale.

Videos Measure Success

Videos give a measurement for true engagement. They can acquire views, shares, and likes, as well as subscriptions and comments, and are also the only media in which it is possible for the viewers to point at the exact moment in which they feel most engaged. This can tell not only that the campaign is successful, but why it has succeeded. Viewers often comment on videos using social media, tagging other social media users and commenting on the specific parts at which they felt the most emotion.

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How to Make a Great Video

The script should incorporate a story with a smooth flow and a call to action that will catch viewers. Never pass up the moment to ask the audience to subscribe, like, and share at the end of the presentation. The script can be either a voiceover script or an actual script that has scenes, dialogue, and shots. It is important to note that a single page in script is usually a minute worth of footage.

Actors should be cast (if there will be any), and if there is a product in the video, it should be packaged in a way that the viewer will see it. Location should be neat, quiet, and beautiful.

To record in the best attainable quality, buy or borrow a DSLR camera or hire someone that uses one. Use the appropriate lenses to record, and if there will be any dialogue on location, get a wireless lapel microphone that is used to catch the speech.

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If it is not possible to shoot in the daylight, higher basic lighting. Three-point lighting is the best and easiest option for lighting an area for recording a video. Shooting in the evening and early mornings are the best times, since the light is even and won’t cast harsh shadows, especially outside.

Post-Recording

Once all the footage has been shot, continue on to editing. iMovie and Moviemaker are simple options for editing software. For the more advanced user, Adobe Premiere Pro is a great choice. All the software is easy to learn and the licenses are pretty cheap for a monthly rate. It may only take a day or so to learn any new video editing software.

After the editing of the video portions, the voiceover should be added to the sequence timeline. To ensure great quality, you might try to find a voiceover artist at a dubbing studio to record the voiceover. A more affordable option is to download an app on a tablet or smartphone and sequester yourself in a quiet room to record the voiceover, then add it to the video.

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Adding fonts, transitions between shots, and music will be the last things you layer on. Everything that is used should be done so lawfully, and this includes obtaining any licenses or purchasing agreements to use commercial fonts or music. To avoid this, look for items that are royalty free—meaning that they can be used freely. After this is finished, export the video and you’re golden.

Last but not least, if you’re not a wiz or simply find it hard to execute the entire production phase on your own, you can always use sites like fiverr to outsource some of the production tasks. The video and animations category has different options to choose from, starting at pre-production, post-production, all the way to a complete production of your videos.

Other Types of Videos

One popular style of videos are animated explainer videos. The market is a bit saturated with them currently, so the chances of your video being extremely unique are small. Stop-motion video animations are quite unique and will shine in a crowd of dull videos. Long tutorials are a thing of the past, as 30-second quick-cut and hyperlapsed videos have taken over.

Small companies actually have the advantage of creating their first videos in-house, allowing them to gain the basic knowledge of making videos that will create a profit, and contributing to the decision on whether or not it’s worthwhile to invest in having videos made professionally. One type of video doesn’t suit every type of business, so it is up to each one to discover what fits them best.

When deciding on who to include in the process, keep a small crew of people who will be genuinely excited to take on this adventure. And don’t forget to have fun while you’re doing it. Content, quality, and distribution are all key factors in determining the success that a video will have, and whether or not it will bring the right type of traffic.

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Sasha Brown

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Last Updated on July 10, 2019

11 Brain Training Apps to Train Your Mind and Improve Memory

11 Brain Training Apps to Train Your Mind and Improve Memory

Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

1. Lumosity

This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

Free of trial. $15 per month for the full version.

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Luminosity Mind training apps-Lifehack

    2. Fit Brains Trainer

    This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

    Free.

    Fit Brains Trainer Mind training apps-Lifehack

      3. CogniFit Brain Fitness

      Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

      First four games free, then $13 a month.

      cognifit-Mind Training Apps-Lifehack

        4. Brain Fitness Pro

        The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

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        Buy for $3.99.

        5. Happify

        If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

        Free to use.

        Happify-Mind Training Apps-Lifehack

          6. Clockwork Brain

          You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

          Free.

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          Clockwork Trsin-Mind Training Apps-Lifehack

            7. ReliefLink

            Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

            Relief Link - Mind Training Apps - Lifehack

              8. Eidetic

              Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

              Eidetic - Mind Training Apps - Lifehack

                9. Braingle

                Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                Free.

                Briangle- Mind Training Apps-LIfehack

                  10. Not The Hole Story

                  If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

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                  Free.

                  Not the hole story - Mind Training Apps - Lifehack

                    11. Personal Zen

                    This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                    Free.

                    personal zen- mind training apps - lifehack

                      Featured photo credit: NeONBRAND via unsplash.com

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