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Videos Deliver A Better Message For Your Business (and can be made by anyone)

Videos Deliver A Better Message For Your Business (and can be made by anyone)

The best way for brands to connect with their audience is through videos. Whether it is full-length YouTube videos, Vines, or Instagram videos known as micro-videos, there is no other way about it—the future of marketing is in videos. This article will highlight the ways in which videos are valuable for start-ups, and how great quality videos can be made by anyone.

Why a Video?

Brands’ short videos make people want to purchase more. Audiences love it when a brand makes a video specifically for them. This medium gives brands more paying customers and, many times, it is the effort of the film which makes the customer decide in favor of the business.

Videos make websites SEO friendly. The items associated with the video, such as the name, the meta-data, the tags, and the popularity of the video, all tell search engines that this audiovisual is what the user’s search query should be directed to. This is why it is vital to not only produce videos that are relevant, but to also invest in researching the tags that will bring the most views.

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Videos are great for presentations like employee training, pitches, and corporate presentations. They can aid in making a great first impression with possible stakeholders. Many times, a potential investor will listen to a pitch, but to really grab their attention, a memorable video will keep them engaged.

It is possible for videos to bring in money for a company. If it is naturally share-worthy, it is possible to recover costs through AdSense. Appropriate marketing strategies, decent production quality, innovative concepts, and an aggressive marketing strategy are all that is needed for videos to be watched on a large scale.

Videos Measure Success

Videos give a measurement for true engagement. They can acquire views, shares, and likes, as well as subscriptions and comments, and are also the only media in which it is possible for the viewers to point at the exact moment in which they feel most engaged. This can tell not only that the campaign is successful, but why it has succeeded. Viewers often comment on videos using social media, tagging other social media users and commenting on the specific parts at which they felt the most emotion.

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How to Make a Great Video

The script should incorporate a story with a smooth flow and a call to action that will catch viewers. Never pass up the moment to ask the audience to subscribe, like, and share at the end of the presentation. The script can be either a voiceover script or an actual script that has scenes, dialogue, and shots. It is important to note that a single page in script is usually a minute worth of footage.

Actors should be cast (if there will be any), and if there is a product in the video, it should be packaged in a way that the viewer will see it. Location should be neat, quiet, and beautiful.

To record in the best attainable quality, buy or borrow a DSLR camera or hire someone that uses one. Use the appropriate lenses to record, and if there will be any dialogue on location, get a wireless lapel microphone that is used to catch the speech.

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If it is not possible to shoot in the daylight, higher basic lighting. Three-point lighting is the best and easiest option for lighting an area for recording a video. Shooting in the evening and early mornings are the best times, since the light is even and won’t cast harsh shadows, especially outside.

Post-Recording

Once all the footage has been shot, continue on to editing. iMovie and Moviemaker are simple options for editing software. For the more advanced user, Adobe Premiere Pro is a great choice. All the software is easy to learn and the licenses are pretty cheap for a monthly rate. It may only take a day or so to learn any new video editing software.

After the editing of the video portions, the voiceover should be added to the sequence timeline. To ensure great quality, you might try to find a voiceover artist at a dubbing studio to record the voiceover. A more affordable option is to download an app on a tablet or smartphone and sequester yourself in a quiet room to record the voiceover, then add it to the video.

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Adding fonts, transitions between shots, and music will be the last things you layer on. Everything that is used should be done so lawfully, and this includes obtaining any licenses or purchasing agreements to use commercial fonts or music. To avoid this, look for items that are royalty free—meaning that they can be used freely. After this is finished, export the video and you’re golden.

Last but not least, if you’re not a wiz or simply find it hard to execute the entire production phase on your own, you can always use sites like fiverr to outsource some of the production tasks. The video and animations category has different options to choose from, starting at pre-production, post-production, all the way to a complete production of your videos.

Other Types of Videos

One popular style of videos are animated explainer videos. The market is a bit saturated with them currently, so the chances of your video being extremely unique are small. Stop-motion video animations are quite unique and will shine in a crowd of dull videos. Long tutorials are a thing of the past, as 30-second quick-cut and hyperlapsed videos have taken over.

Small companies actually have the advantage of creating their first videos in-house, allowing them to gain the basic knowledge of making videos that will create a profit, and contributing to the decision on whether or not it’s worthwhile to invest in having videos made professionally. One type of video doesn’t suit every type of business, so it is up to each one to discover what fits them best.

When deciding on who to include in the process, keep a small crew of people who will be genuinely excited to take on this adventure. And don’t forget to have fun while you’re doing it. Content, quality, and distribution are all key factors in determining the success that a video will have, and whether or not it will bring the right type of traffic.

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Last Updated on September 11, 2019

8 Most Effective Games and Apps to Learn to Type Fast

8 Most Effective Games and Apps to Learn to Type Fast

Computers and cell phones have become an integrated tool in our professional and personal lives that the original methods of using pen and paper may not be so common anymore.

Although our old-school methods of note taking may not have entirely left us, technology is advancing with no intention of slowing down; iPads are moving into service industries, video calls are taking the place of in-person interviews, and store receipts are making its way into our email inbox – all of which requires the skill of typing.

Learning a new skill doesn’t have to be boring and never had to be. Thankfully, there are effective games and apps that can help you learn to type fast with swift precision and accuracy.

Why Typing Fast Matters?

Learning how to type fast is a game changer. In fact, you can save 21 days per year by typing fast!

Although shaving several minutes from curating a long email or texting paragraphs in a text message may not seem to be of great significance, the minutes soon do eventually add up and the long list of tasks then evolve into frustration. By the end of the day, time is being wasted, and the work pile is stacked high over your head.

Why not alleviate some of those frustrations through practice and dedicating your spare time to build muscle memory?

Learning a simple skillset like speed typing can drastically improve other essential areas in life including time-management and prioritization. Not only does it help you efficiently complete tasks at work and in your personal life, but it also boosts your productivity.

8 Most Effective Typing Games and Apps

Everyone learns at different speeds and uses various methods. While some work better under pressure and tight deadlines, others thrive when given ample amounts of time to learn and soak in the knowledge that is being provided. Despite the number of resources that are available in the hollow corners of the internet, it’s all about finding one source that helps you learn at your fullest potential.

Whether you’re a keyboard ninja or not, here are some effective typing games and apps that allow you to test your speed, accuracy, and maybe shoot some spaceships along the way.

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For Beginners

1. Speed Typing Online

    What’s more fun than to type to the story of Alice in Wonderland or the lyrics to “Hey Jude”? Speed Typing Online is an online typing game that allows you to dive into the creative and familiar world of famous books, fables, songs, and even hone your skills in data entry.

    The bright blue frame holds the text, which then turns green after punching in the accurate keystrokes. After the end of the personal timer, a statistics page appears to show you your typed words per minute, accuracy, correct and incorrect entries, and error rate.

    2. Typing Trainer

      Typing Trainer

      is another online platform suited for beginner typists looking for step-by-step lessons. Learning the keys on a keyboard can confusing especially for those who aren’t as familiar or getting adjusted to typing on a computer keyboard.

      Typing Trainer has a collection of step-by-step tutorials that covers everything from sentence drills, introduction to new keys as the lessons progress, and skills test. The Typing Trainer specifically highlights unique features in each lesson including a warm-up section where the user begin to build muscle memory and learn to type without looking at the keyboard.

      The website is also programed to identify difficulties the user is facing when typing specific words or sentences.

      3. TapTyping – Typing Trainer

        There is the feeling of physically typing on a keyboard and then there’s the feeling of typing on a touch screen mobile device.

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        Since the use of cell phones has become closely integrated into our everyday lives, learning to type on a mobile is much of a skillset as it is to type on a computer. The mobile typing app, TapTyping – Typing Trainer, allows users to practice while on-the-go making it perfect for commuters who want to practice typing during their down time.

        The app allows you to challenge other typists around the world with TapTyping’s global leaderboard and test your skills by taking advanced lessons. There’s always room for improvement and with the app, you’ll be able to find your mistakes by watching a heat map of your finger strokes.

        For professional writers and programmers

        4. The Most Dangerous Writing App

          Suitable for writers facing a creative block or on a tight-deadline, the Most Dangerous Writing App is a website that forces your fingers to type as quickly as your ideas.

          If you stop longer than 5 seconds, everything you had written will slowly disappear from the screen.

          Sessions are timed from 3 minutes to 20 minutes, or can go from 75 to 1667 words. This online app is perfect to brain dump ideas, write a chapter of a manuscript you’ve been stuck on, or help with procrastination.

          If you’re up to the challenge, try the hardcore mode – an alternative option where a single letter appears on the screen at a time. This level prevents you from seeing the entire word, sentences, or even correct any spelling or grammatical mistakes until the timer is complete.

          If you’re wondering, copying and pasting is not an option until each the end of each session.

          5. The Typing Cat

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            Looking to upgrade your typing skills? Also working as a personal tutor, the Typing Cat has a list of regular typing courses with the option to try other lessons with more complexity such as HTML. Learning to type code is a another valulable skillset worth adding.

            Even with disregarded interest in the coding world, using the code course enhances your typing skills and allows your fingers to familiarize itself with uncommon word combinations and placement of punctuations on a keyboard.

            The coding course can be difficult even for typing whizzes, but it’s all a part of muscle memory. According Psychology Today,[1] only a handful of people actually learn how to type by looking at an actual keyboard, while a majority of the population locate specific keys intuitively through muscle memory.

            Available courses include EcmaScript 6, HTML 5, and CSS 3.

            Fun typing games

            6. ZType — Space Invaders Meet Webster

              Remember playing the iconic 70’s game that allowed you to shoot tiny purple and green aliens from one end of the screen to the other with a two-bullet laser? It’s hard to believe that Space Invaders just turned 40 , but you can still get the same adrenaline rush with ZType, a typing game with the same shooting concept.

              Ztype works in waves – stages that must be cleared but instead of aliens, you must type out the words before the missiles destroy your ship at the bottom of the screen. Every so often, longer and mor complex words would appear and if the words are not typed in the allotted time, a series of letters will disperse like missles.

              The game is quick on the fingers and will still have your heart pumping until the very end.

              7. Epistory – Typing Chronicles

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                Although this game does cost money to purchase, it is worth the investment if you’re looking for a refreshing and alternative mode to learning how to type fast.

                Epistory – Typing Chronicles is a role-playing action and adventure game of a young girl riding a fox in a magical and fictional realm; together they combat enemies in the shapes and forms of words.

                Once you’re starterted, you almost forget you’re playing a typing game. The paper craft art aesthetics of the game has you captivated by the vibrant colors and character’s storyline, while having you build your typing skills.

                8. Daily Quote Typing

                  Need some inspiration? Say no more.

                  Daily Quote Typing is one of many gammes available on Wordgames.com – a website that offers a variety of typing games ranging from different levels based on your experience.

                  With Daily Quote Typing, users are able to type out inspirational quotes by famous leaders, inventors, and innovators such as Mark Twain and Albert Einstein.

                  Bottom Line

                  At the end of the day, discipline and patience is what teaches to type faster. It comes down to making that commitment to improving not only your typing abilities, but in a lifelong skill that benefits other areas in life.

                  By practicing daily and using effective games and apps, it’s only a matter of time before keystrokes will become second nature and your brain will adapt to learning other skills faster.

                  Featured photo credit: Unsplash via unsplash.com

                  Reference

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