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Videos Deliver A Better Message For Your Business (and can be made by anyone)

Videos Deliver A Better Message For Your Business (and can be made by anyone)

The best way for brands to connect with their audience is through videos. Whether it is full-length YouTube videos, Vines, or Instagram videos known as micro-videos, there is no other way about it—the future of marketing is in videos. This article will highlight the ways in which videos are valuable for start-ups, and how great quality videos can be made by anyone.

Why a Video?

Brands’ short videos make people want to purchase more. Audiences love it when a brand makes a video specifically for them. This medium gives brands more paying customers and, many times, it is the effort of the film which makes the customer decide in favor of the business.

Videos make websites SEO friendly. The items associated with the video, such as the name, the meta-data, the tags, and the popularity of the video, all tell search engines that this audiovisual is what the user’s search query should be directed to. This is why it is vital to not only produce videos that are relevant, but to also invest in researching the tags that will bring the most views.

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Videos are great for presentations like employee training, pitches, and corporate presentations. They can aid in making a great first impression with possible stakeholders. Many times, a potential investor will listen to a pitch, but to really grab their attention, a memorable video will keep them engaged.

It is possible for videos to bring in money for a company. If it is naturally share-worthy, it is possible to recover costs through AdSense. Appropriate marketing strategies, decent production quality, innovative concepts, and an aggressive marketing strategy are all that is needed for videos to be watched on a large scale.

Videos Measure Success

Videos give a measurement for true engagement. They can acquire views, shares, and likes, as well as subscriptions and comments, and are also the only media in which it is possible for the viewers to point at the exact moment in which they feel most engaged. This can tell not only that the campaign is successful, but why it has succeeded. Viewers often comment on videos using social media, tagging other social media users and commenting on the specific parts at which they felt the most emotion.

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How to Make a Great Video

The script should incorporate a story with a smooth flow and a call to action that will catch viewers. Never pass up the moment to ask the audience to subscribe, like, and share at the end of the presentation. The script can be either a voiceover script or an actual script that has scenes, dialogue, and shots. It is important to note that a single page in script is usually a minute worth of footage.

Actors should be cast (if there will be any), and if there is a product in the video, it should be packaged in a way that the viewer will see it. Location should be neat, quiet, and beautiful.

To record in the best attainable quality, buy or borrow a DSLR camera or hire someone that uses one. Use the appropriate lenses to record, and if there will be any dialogue on location, get a wireless lapel microphone that is used to catch the speech.

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If it is not possible to shoot in the daylight, higher basic lighting. Three-point lighting is the best and easiest option for lighting an area for recording a video. Shooting in the evening and early mornings are the best times, since the light is even and won’t cast harsh shadows, especially outside.

Post-Recording

Once all the footage has been shot, continue on to editing. iMovie and Moviemaker are simple options for editing software. For the more advanced user, Adobe Premiere Pro is a great choice. All the software is easy to learn and the licenses are pretty cheap for a monthly rate. It may only take a day or so to learn any new video editing software.

After the editing of the video portions, the voiceover should be added to the sequence timeline. To ensure great quality, you might try to find a voiceover artist at a dubbing studio to record the voiceover. A more affordable option is to download an app on a tablet or smartphone and sequester yourself in a quiet room to record the voiceover, then add it to the video.

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Adding fonts, transitions between shots, and music will be the last things you layer on. Everything that is used should be done so lawfully, and this includes obtaining any licenses or purchasing agreements to use commercial fonts or music. To avoid this, look for items that are royalty free—meaning that they can be used freely. After this is finished, export the video and you’re golden.

Last but not least, if you’re not a wiz or simply find it hard to execute the entire production phase on your own, you can always use sites like fiverr to outsource some of the production tasks. The video and animations category has different options to choose from, starting at pre-production, post-production, all the way to a complete production of your videos.

Other Types of Videos

One popular style of videos are animated explainer videos. The market is a bit saturated with them currently, so the chances of your video being extremely unique are small. Stop-motion video animations are quite unique and will shine in a crowd of dull videos. Long tutorials are a thing of the past, as 30-second quick-cut and hyperlapsed videos have taken over.

Small companies actually have the advantage of creating their first videos in-house, allowing them to gain the basic knowledge of making videos that will create a profit, and contributing to the decision on whether or not it’s worthwhile to invest in having videos made professionally. One type of video doesn’t suit every type of business, so it is up to each one to discover what fits them best.

When deciding on who to include in the process, keep a small crew of people who will be genuinely excited to take on this adventure. And don’t forget to have fun while you’re doing it. Content, quality, and distribution are all key factors in determining the success that a video will have, and whether or not it will bring the right type of traffic.

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Last Updated on March 30, 2020

10 Best Calendar Apps to Stay on Track in 2020

10 Best Calendar Apps to Stay on Track in 2020

The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

In this article, we are going to check out the best calendars apps to help you stay organized.

1. Cal Calendar

    Cal Calendar has recently appeared on the market of mobile applications (Android, iOS). It is the brainchild of the development team of Any.do that features impressive functionality and well-thought-out design.

    The application comes with many great features, including support for Exchange and Google Calendar, widgets, voice recording, and many more.

    Cal Calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

    Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

    What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

    Cal Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

    Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

    Available for iOS and Android

    2. Google Calendar

      Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

      Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

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      Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

      The program is super easy and will not cost a dime for you. It is a good thing, right?

      Available for iOS and Android

      3. Jorte Calendar

        Jorte Calendar is one of the most popular calendar applications in the Google Play store.

        The program features a wide range of configuration options, with many design alternatives. You can adjust display mode to your needs and view calendar entries sorted by month, week, or day (by hours). It is convenient for quickly picking the desired date, using task bars, and setting reminders.

        Apart from its ordinary information storing function, this application can be a special cloud service, Jorte Cloud, allowing you to synchronize calendars, schedules, and task lists on multiple devices. The application also supports data importing from Google Calendar.

        For those paying attention to the program design, there is also Jorte Store, where you can buy styles and icons to personalize the calendar. This feature makes Jorte is one of the brightest calendar applications.

        A basic version of the app is free of charge, so if you do not want to spend money on a calendar application, it is a good option.

        Available for iOS and Android

        4. Business Calendar

          Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

          The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

          You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

          The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

          Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

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          Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

          Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

          A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

          Available for Android

          5. Calendar

            Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

            A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

            Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

            Available for Desktop, and iOS

            6. aCalendar

              aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

              Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

              Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

              When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

              Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

              The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

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              The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

              Available for Android

              7. DigiCal Calendar

                DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

                With this calendar application, you can synchronize all your calendars and view them in different ways.

                Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

                The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

                Available for Android

                8. SolCalendar

                  SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                  The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                  Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                  Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                  Available for Android

                  9. Today Calendar

                    Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

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                    The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                    If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                    Available for Android

                    10. Calendar Widget: Month

                      Sometimes people do not need a heap of calendar applications. They would prefer to have one efficient calendar widget.

                      Calendar Widget: Month perfectly fills this niche and meets all the needs of a modern user. It has some features of an ordinary calendar, but the real great thing about this software is that it has 80 or more themes in its library.

                      The design of the application is great; the themes are perfectly tuned. There are options for almost any theme of your smartphone. The only drawback is the fact that the widget memory is not too large, and you should be ready for it.

                      This simple calendar widget was created in the image and semblance of widgets from Yahoo. The widget window displays one calendar month with the ability to go to the previous and move to the next one.

                      If you need a simple and affordable calendar to plan your tasks and affairs for one month, this widget is ideal for you. Calendar Widget: Month is so simple that it does not even have Google Calendar support.

                      At the moment, it does not have the function of connecting any third-party calendars and services. Developers allow the possibility of introducing support for Google service as an addition to the widget, if users request to have this opportunity.

                      Available for Android

                      Our Verdict

                      Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                      Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                      Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                      The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

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                      Featured photo credit: Unsplash via unsplash.com

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