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4 Ways That Gamification Can Change Your Life

4 Ways That Gamification Can Change Your Life

One commonality that binds us all is our endless pursuit of happiness. What “happy” means to one person surely differs from that of another. There is no single path to being happy and the road to a more fulfilling and joyous life is different for each and every person on the planet.

So what do video games have to do with happiness? Well, the truth is, it is what goes into creating the video games – the methods and techniques that hook users – that can be applied to real-world experiences that can dramatically impact your lifestyle and levels of happiness.

Welcome to the world of lifestyle gamification.

Yu-kai Chou is a gamification expert and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. Chou claims that “many students who neglect school and get in trouble all the time aren’t like that because they are dumb or dislike learning – they just don’t see the purpose of learning the subjects that are taught in class.” This very same logic can spread beyond the classroom and has no age limit.

Video games are much more than just stunning visuals and quality voice over work. Psychological traits possessed by all people are taken into account when creating video games. By touching on the eight core drives of gamification, Chou is able to brilliantly explain his theory of Octalysis, an in-depth framework that describes the different motivators humans share that can be influenced by gamification.

By applying gamification techniques and tweaking the approach taken to achieving certain goals and aspirations, people can find the focus that has slipped from their grasp.

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The power of gamification and your diet

Gamification can change the way you eat. By doing so, it can change the way you feel and ultimately, how you live.

Games are addicting for a reason. Games like Angry Birds and Temple Run leave players feeling like they must continue to get to the next level or break their previous high score. This comes at the risk of going to bed later than they had planned or putting off doing homework until the last minute.

Applying similar gamification techniques to your diet can be engaging enough for you to stay on track. Trying to stick to a strict regimen can be a daunting experience if you are looking to lose weight or eat healthily. The Paleo App is a great example of using gaming techniques to train folks to change habits for the better.

How does the Paleo App use gamification with its users? Being able to track your progress is a great start. This is where technology comes in handy. In the past, it would have been seen as strange and even discouraging for you to walk around with a notebook to track the intake of all food and beverage. Now that everyone is constantly buried in their phones, those close by will never suspect that one is cataloging their lunch – a concept that might be embarrassing to those starting off on their quest to weight loss.

Paleo also makes it so users receive rewards for small milestones. This breaks down larger goals into manageable steps that are less overwhelming and way more achievable – especially for those who are starting off and are more vulnerable when it comes to becoming derailed.

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The work life

SAP is a German multinational software corporation that is worth billions. They serve customers in almost every country on the planet and employ over 70,000 employees. While they had already found tremendous success, they were struggling to engage their community.

Laure Cetin, SAP’s community manager, decided to implement some gamification strategies into the SAP Community Network (SCN) to see if boosting participation and engagement would be possible.

Cetin said that by “using gamification and particularly the concept of missions (a series of actions needed to receive a badge and points), we wanted to encourage members to log in regularly, provide feedback, contribute quality content regularly and be recognized as topic experts and influencers.”

Just one short month after applying some of these strategies, community feedback had spike by nearly 100% and the overall action within the company’s social network had risen an astonishing 400%. Cetin’s intuition was right, and SCN grew to the point where it is receiving millions of hits per month.

Gamify your exercise routine

Like maintaining a healthy diet, many people struggle with staying on course when it comes to exercise.

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According to a survey conducted by Nielsen, the most common New Year’s resolution in 2015 was staying fit and healthy. People binge throughout the holiday season knowing that just around the corner comes a clean slate, a fresh new start where they will eat less and exercise more. Sure, the gym might be packed throughout the month of January, but it will clear out quickly as the days go by.

People have a very hard time staying motivated without seeing results quickly. But now there are many apps out there that reward users on their journey to getting in shape.

The Telegraph reported on Zombies, Run – a top-selling fitness game available. By putting runners into the shoes of people escaping Zombies, they feel more connected to their workout and are more likely to run more frequently. Instead of running on a treadmill listening to music, you are dropped into a chaotic, Hollywood-like film that will whip you into shape. When the zombies get close, you have to run like mad – interval training at its finest!

Adrian Hon, the creator of Zombies, Run, told The Telegraph that “a lot of people find exercise to be boring and repetitive, even with music. [Our app] can make running more exciting by putting you into a fictional world where you running really matters – so on a rainy Sunday morning, you’ll still be motivated to get up and run.”

Ability to learn new things

Back in the day, learning something complex like a new language was a formidable task. While learning a new tongue still takes an incredible amount of time, dedication, and perseverance, the process – when married with gamification techniques – can be a lot more fun for the users.

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Duolingo is the perfect example of gamified language learning and is now helping teach new languages to over 100 million people. Not only does Duolingo help make learning a new language fun, but it is helping translate the Web in the process.

According to Yu-kai Chou, the gamification of language learning is more effective with Duolingo because “as students learn a language, they earn skill points when lessons are completed or web content is translated. Lessons associated with a skill are successively completed when a given number of translations are completed. Since web content is inherently more interesting than “made up” sentences, the translation assignments are more engaging.”

Final thoughts

Gamification can be applied to numerous areas, meeting personal needs or addressing problems at the workplace. One thing about gamification that is certain is that it is complex. It is no magical cure-all that can be applied haphazardly and it isn’t something that will make overnight changes. To properly apply the methods and techniques to your own life or your business, it’s best to do as much research as possible and contact an expert that can help you achieve the most from gamification.

With technology that is constantly improving and the rapid growth of the Internet of Things, it is certain that gamification isn’t going anywhere. Learning as much as possible about this new field sooner than later can set you up for a better, more fulfilling life.

Featured photo credit: Gamification e via pixabay.com

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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