Advertising
Advertising

7 Simple Ways To Be Famous In One Year

7 Simple Ways To Be Famous In One Year

There’s fame and there’s infamy. There’s long-term fame and “15 minutes of fame.” Actors and actresses have fame. Some of them have infamy. Barack Obama has fame, and he has long-term fame as a President of the United States. Osama Bin Laden had infamy, and he certainly had his 15 minutes of fame until taken out. Anyone can become famous, for good or for bad. And many can have 15 minutes of fame by getting hundreds of thousands of hits on a YouTube video.

There is another kind of fame, however. It is not global fame necessarily, such as that enjoyed by Bill Gates or Mark Zuckerberg. But it can be a local, regional, and then national fame within a niche. And that fame can result in respect, authority, and income, whether that income comes from a business venture, a very smart investment in a startup or IPO, book sales, or another source.

This is the fame that is long-lasting and that says “success.” Many people achieve this kind of fame and do so relatively easily. And here are 7 relatively simple steps on that path.

1. Begin By Making It All About Others, Not Yourself

If you are going to reach niche celebrity status, your first step is to become a truly trusted resource for others. This means that you do the following:

  • Inspire, entertain and educate others without thought to making sales or promoting yourself or your business
  • Be a real person behind that company, not a faceless entity
  • Be accessible and transparent; have a social media presence that involves conversations; answer emails; be present wherever there are important conversations occurring, especially in groups related to your niche
  • Do not be “better” than others; rather be helpful and friendly and humble
  • Engage others daily, especially influencers. Hanging out with influencers makes you one too.
  • If you succeed, don’t be the first one to boast, but try to share the lessons you’ve learn and inspire other people to follow your path. And if you don’t succeed from the first attempt, don’t be discreet about your failure either. There’s nothing wrong with making mistakes and talking about that, rather than trying to appear as a super human.

Compare this to the traditional concept of a supposed industry leader – one who gave an occasional interview; one who had “gatekeepers;” one who knew s/he was “better” than the others; one who was inaccessible. This won’t work for you, because you don’t have any fame yet.

Advertising

2.  Get Your Face and Your Personality “Out There” 

Brands are not really spread by products and services anymore. They are spread by personalities on social websites and news media.

It’s almost as if we have returned to days of old when storekeepers had personal relationships with all of their customers. Of course, these can no longer be face-to-face, but they can be strong relationships nevertheless. Today’s digital consumers of anything demand relationships.

If you have written a book, for example, you need to show online communities who you are, your sense of humor, your sense of compassion, your incredible expertise, whatever it is that makes you a bit of a “giant” in your niche. Provide excerpts from that book for free to every digital community possible. Set up book signings everywhere possible and call the local news media to cover them. Offer an additional benefit with a book purchase. Get buzz going by pushing your face and your personality, not just your book.

Inject your personality into everything you do online and on the ground. If you are in a business niche, hold events, make videos, and plaster them all over the place. Feature your customers in your blog posts, on your social media platforms. Do anything that you can to spread your brand by spreading the people factor, not by pushing the product or service. Come up with something that people will look forward to every week – things that will draw them to you and make them draw their communities to you too.

3. Provide Consistent, Public, Interesting, and Free Content

Jack Daniels is a well-known brand. It has been a well-known brand for years. And it has done this by consistently keeping itself in front of the public. Now, in years past it relied on TV advertising – expensive advertising. Advertising that those of us who would just like to become famous in our niche cannot afford.

Advertising

We have to find cheap ways to become famous, and even Jack Daniels is going the cheap route now. It’s not all over TV – that’s a thing of the past. What does Jack Daniels do now? It has an amazing website and an amazing social media presence. It sponsors contests for people to submit new drink recipes. It asks customers to submit weird bar stories, which it publishes – consumers love it and they continue to love Jack Daniels. Jack Daniels will be famous for years to come because it understand how fame is now built. When you use the same strategies that Jack Daniels uses, you can build your fame too.

Get your “public” involved in everything you do. Other than the cost of maintaining your websites and social media platforms through employees or contractors, your cost of providing amazing and interest and entertaining and inspirational content is cheap. No one wants to read what looks like a textbook; and no one want to just hear about products. They want some fun and some education and they want it in engaging ways.

Even if your niche seems “boring”, there’s still a way to interact with your audience successfully and leveraging your authority status. Simply, by offering free detailed information of every aspect related to your business. For instance, Moverscorp publishes loads of amazing guides, covering pretty much any aspect of moving – from choosing the company to packing to tipping movers and things to do after the move.

You can build your fame if you are committed to giving your public the best content ever. On the Internet there are no walls and there are few rules. You build a fan base and that fan base reaches out to its communities, as long as your content is great. People share what is free and what is publicly provided. So give free and public!

4. Sponsor an Important Charity

One of the best ways to enhance your fame is to sponsor a well-known and compassionate charitable cause. You can do wonderful good while you increase your fame as well.

Advertising

Why do people love Toms Shoes, and why has Toms Shoes become so famous? Because owner Blake Mycoskie, “chief shoe giver,” donates a pair of shoes to a needy child for every pair of shoes he sells. And he has branched out now into efforts for restoring eyesight and drilling water in 3rd world countries. He is a hero, especially among millennials, the biggest buying demographic, for all that he does. And he has great fame within his niche.

Jessica Erickson, owner of Headbands for Hope has gained national fame for her charitable work with children’s cancer research and her donations of headbands to young girls with cancer. If you want to make a difference in the lives of people and gain fame as well, this is a great path. Local, regional and state media love these kinds of stories, and the reach spreads. Both Mycoskie and Erickson have been featured on national television shows several times.

5. Develop Relationships with Influencers

There are famous people in related niches. Influencers are already famous within their niches. One of the “rules” for success is to hang out with successful people.

The same goes in the digital world. You can “follow” influencers, participate in their discussions, and make yourself known as an expert in your niche. Cultivate these relationships before you propose any reciprocity of promotion, but ultimately you can get to that. Being respected and liked by an influencer, even if not directly related to your niche is big. And influencers can introduce you to other influencers as well. This can ultimate get you speaking engagements, interviews, and/or promotion of your book, and so forth, depending upon the type of fame you are seeking.

6. Work on Your Fame Everyday

This means many things. It can be to join new groups. It can mean to contact local media with a press release. It can mean creating amazing content or videos. It can mean reaching out to new communities on social media. But you must consistently commit to doing something every day to promote your fame. If you do this for an entire year, you will be pretty amazed at how famous you have become with your ideal audience.

Advertising

7. Cultivate your Guru Status

At first, you will give away a lot of stuff, maybe you will create free “how-to” e-guides.  Maybe you will create slide shows and videos that provide expert advice. As the demand for your stuff grows, create new “stuff” and begin to charge for it. Why? Because famous people are expected to charge for their “stuff,” and because you have the right to earn money for your hard work.

Neil Patel, the guru of content marketing, has the perfect combination. He is the co-founder of Crazy Egg, KISSmetrics, and Hello Bar. These are for-profit companies with famous clients like Amazon, GM, NBC, etc. He also has a blog, called Quick Sprout. Here he provides free educational articles for content marketers and business owners. But always on that blog, he is promoting his fee-based services, one of which is to make a business owner a “guru” and famous in his/her own niche.

Becoming famous in a year is simple, but not necessarily easy. It takes concerted effort and a commitment that must be held every single day of that year. It means spending two hours working on that book; or it means an hour contacting local press to promote a charitable event; or it means writing the best content ever; or it mean networking and “rubbing elbows” with influencers. It can be tiring and it can mean that your workday just got longer.

You have to ask yourself, before you take on this “fame” goal: why you want to become famous and what it will mean for you? If you can answer these questions positively, then you are ready for the journey.

More by this author

20 Things Only Parents Of Children With Dyslexia Would Understand 22 Creative Ways to Make Money (Simple and Effective) 9 Simple Tips to Make Your WordPress Blog Faster 10 Strategies to Reduce And Repay Your College Debt 7 Simple Ways to Start Doing Social Good Today

Trending in Communication

1 6 Effective Negotiation Skills to Master 2 5 Ways to Turn Around a Bad Day at Work 3 6 Qualities of a Charismatic Leader 4 How to Find Motivation When Tough Times Won’t Seem to Pass 5 13 Helping Points When Things Don’t Go Your Way

Read Next

Advertising
Advertising
Advertising

Published on September 23, 2020

6 Effective Negotiation Skills to Master

6 Effective Negotiation Skills to Master

I don’t know about you, but many times when I hear the word negotiate I think of lawyers working out a business deal or having to do battle with a car salesman to try to get a lower price. Since I am in recruiting, the term “negotiation” comes up when someone is attempting to get a higher compensation package.

If we think about it, we tend to negotiate almost every day in a wide variety of things we do. Getting a handle on the important negotiation skills can be incredibly beneficial in many parts of our lives. Let’s take a look at 6 effective negotiation skills to master.

What is Negotiation?

First, let’s take a look at what negotiation is. Put simply, negotiation is a method by which people settle their differences. It is a process in which compromise or agreement can be reached without argument or dispute.

Anytime two people or sides disagree on something, they are almost always looking for the best possible outcome for their side. This could be from an individual’s perspective or someone representing an organization.

In reality, it’s rare that one side gets everything they want and the other side gets nothing that they are seeking. Seeking to reach a common ground of sorts where both sides feel like they are getting most of what they want is the key to being successful and maintaining the relationship.

Places We Negotiate

I’ve mentioned that we negotiate in just about all phases of our life. For those of you who are shaking your head no, I invite you to think about the following:

1. Work/Business

This one is the most obvious and it’s what naturally comes to mind when we think of the word “negotiate”.

When you first started at your current job, you might have asked for a higher salary. It could be that you delivered a huge new client to your company and used this as leverage in your most recent evaluation for more compensation. If you work with vendors (and just about every company does), maybe you worked them to a lower price or better contract terms.

Advertising

In recruiting, I negotiate with candidates and hiring managers all the time to land the best talent I can find. It’s very common to accept additional work with the (sometimes spoken, sometimes unspoken) agreement that it will benefit your career in the future.

Recently, I took over a project that was my boss was working on so that I would be able to attend a conference later in the year. And so it goes, we do this all day long at work.

2. Personal

I don’t know about you, but I negotiate with my spouse all the time. I’ll cook dinner with the understanding that she does the dishes. Who wants to mow the lawn and who wants to vacuum and dust the house?

I think we should save 10% for retirement, but she thinks 5% is plenty. Therefore, we save 8%. And don’t even get me started with my kids. My older daughter can borrow my car as soon as she finishes her chores. My younger daughter can go hang out with her friends when her homework is done.

Then, there are all those interactions in our personal lives outside our homes. The carpenter wants to charge me $12,000 to build a new deck. I think $10,000 is plenty so we agree on $11,000. I ask my neighbor if I can borrow his snowblower in the winter if I invite him over the next time I grill steak. And so on.

3. Ourselves

You didn’t expect this one, did you? We negotiate with ourselves all day long.

I’ll make sure I don’t skip my workout tomorrow since I’m going to have that extra piece of pizza. My spouse has been quiet the last few days, is it worth me asking her about, or should I leave it alone? I think the car place charged me for some repairs that weren’t needed, should I say something or just let it go? I know my friend has been having some personal challenges, should I check in with him? We’ve been friends for a long time, I’m sure he’d come to me if he needed help. I’ve got the #4 pick in this year’s Fantasy Football draft, should I choose a running back or a wide receiver?

Think about that non-stop voice inside your head. It always seems to be chattering away about something and many times, it’s us negotiating with ourselves. I’ll finish up that report that the boss needs before I turn on the football game.

Advertising

Why Negotiation Skills Are So Important

Put simply, negotiation skills are important because we all interact with other people, and not only other people but other organizations and groups of people as well.

We all rarely want the same thing or outcome. Most of the time a vendor is looking at getting you to pay a higher price for something than you want to spend. Therefore, it’s important to negotiate to some middle ground that works well for both sides.

My wife and I disagree on how much to save for retirement. If we weren’t married it wouldn’t be an issue. We’d each contribute how much we wanted to on our retirement funds. We choose to be married, so we have to come to some agreement that we both feel comfortable with. We have to compromise. Therefore, we have to negotiate.

If we each lived on a planet by ourselves, we would be free to do just about anything we wanted to. We wouldn’t have to compromise with anyone because we wouldn’t interact with anyone. We would make every choice unilaterally the way we wanted to.

As we all know, this isn’t how things are. We are constantly interacting with other people and organizations, each one with their own agenda’s, viewpoints, and opinions. Therefore, we have to be able to work together.

6 Negotiation Skills to Master

Having strong negotiation skills helps us create win-win situations with others, allowing us to get most of what we want in conjunction with others around us.

Now, let’s look at 6 effective negotiation skills to master.

1. Preparation

Preparation is a key place to start with when getting ready to negotiate. Being prepared means having a clear vision of what you want and how you’d go about achieving it. It means knowing what the end goal looks like and also what you are willing to give to get it.

Advertising

It also means knowing who you are negotiating with and what areas they might be willing to compromise on. You should also know what your “bottom line” is. By “bottom line” I mean what is the most you are willing to give up to get what you want.

For instance, several years ago, I decided it was time to get a newer car. I say newer because I wanted a “new to me” car, not a brand new car. I did my research and figured out what type of car I wanted. I decided on what must-have items on the car I wanted, the highest amount of miles that would already be on it, the colors I was willing to get it in, and the highest amount of money I was willing to pay.

After visiting numerous car dealerships I was able to negotiate buying a car. I knew what I was willing to give up (amount of money) and what I was willing to accept, things like the color, amount of miles, etc. I came prepared. This is critical.

2. Clear Communication

The next key skill you need to be an effective negotiator is clear communication. You have to be able to clearly articulate what you want to the other party. This means both clear verbal and written communication.

If you can’t clearly tell the other person what you want, how do you expect to get it? Have you ever worked through something with a vendor or someone else only to learn of a surprise right at the end that wasn’t talked about before? This is not what you would call clear communication. It’s essential to be able to share a coherent and logical vision with the person you are working with.

3. Active Listening

Let’s do a quick review of active listening. This is when you are completely focused on the speaker, understand their message, comprehend the information, and respond appropriately. This is a necessary ingredient to be able to negotiate successfully. You must be able to fully focus on the other person’s wants to completely understand them.

If you aren’t giving them your full attention, you may miss some major points or details. This leads to frustration down the road on both sides. Ensure you are employing your active listening skills when in arbitration mode.

4. Teamwork and Collaboration

To be able to get to a place of common ground and a win-win scenario, you have to have a sense of teamwork and collaboration.

Advertising

If you are only thinking about yourself and what you want without giving much care to what the other person is wanting, you are bound to wind up without a solution. The other person may get frustrated and give up if they see you are unwilling to meet them halfway or care little for what they want.

When you collaborate, you are working together to help each other get what is most important to you. The other upside to negotiating with a sense of teamwork and collaboration is that it helps create a sense of trust, which, in turn, helps provide positive energy for working to a successful conclusion.

5. Problem Solving

Problem-solving is another key negotiation skill. When you are working with the other person to get the deal done many times you’ll face new challenges along the way.

Maybe you want a new vendor to provide training on the software they are selling you but they say it’s going to cost an additional $20,000 to provide this service. If you don’t have the additional $20,000 in the budget to spend on the software but you feel the training is critical, how are you going to solve that problem?

From what I’ve seen, most vendors aren’t willing to provide additional services without getting paid for them. This is where problem-solving skills will help continue the discussions. You might suggest to the vendor that your company will also be looking to replace their financial software next year, and you’d be happy to ensure they get one of the first seats at the table when the time comes if they could perhaps lower the pricing on their training.

There’s a solution to most challenges, but it takes problem-solving skills to work through them effectively.

6. Decision-Making Ability

Finally, having strong decision-making ability will help you seal the deal when you get to a place where everyone feels like they are getting what works for them. Each step of the way you can cross off the list when you get what you are looking for and decide to move onto the next item. Then, once you have all of your must-have boxes checked and the other side feels good about things, it’s time to shake hands and sign on the dotted line. Powerful decision-making ability will help you get to the finish line together.

Conclusion

There you have it, 6 effective negotiation skills to master to lead a more fulfilling life. Once we realize that we negotiate in one form or another almost every day in every phase of our lives, we realize how critical a skill it is.

Possessing strong negotiation skills will help you in nearly every one of your relationships at both the workplace and in your personal life. If you feel your arbitration tools could use some sharpening, try some of the 6 effective negotiation skills to master that we’ve talked about.

More Tips to Improve Your Negotiation Skills

Featured photo credit: Windows via unsplash.com

Read Next