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7 Smart Ways To Begin A Brilliant Career In Law

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7 Smart Ways To Begin A Brilliant Career In Law

Just like any other career, you know that success in the law field is going to require a lot of effort and dedication. Getting through law school will be rigorous, to say the least. There may be 7 years of study plus getting over the final hurdle of passing the bar exam to obtain your license. But the satisfaction in winning a case and helping people through the legal jungles to safety and compensation will be your main motivation, no doubt.

There will be other things that compensate for the long years of study and probably getting into debt to do so. The career prospects and salaries for law graduates from the top US law schools are excellent. Penn Law School and New York University School of Law graduates were starting at an average salary of $160,000 when working with a private firm.

It must be said though that the job market overall is tough, although the situation is improving. We know that about 70% of the 2014 law graduates were in full time employment but there were 10% who were unemployed or were on short-term contracts. The US Bureau of Labor Statistics states that average rate of growth projected for the years 2014-2024 is about 6% which is the average for all professions.

Here are 7 smart ways you should have on your to do list if you really want to get to the top and have a brilliant career in law.

1. Making sure you are the right fit

These are the qualities that any top lawyer needs to have although a lot depends on your specialist area. Top academic grades may impress but you need a lot of other skills to stay ahead. Overall however, you need to be able to show that you are able to speak persuasively and argue convincingly. Even if you do not have to appear in court, these skills will be enormously useful in other situations. You have to have analytical skills when confronted with masses of information and be able to draw logical conclusions.

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If you are at school, start to hone these skills. Volunteer to make presentations, join the debating clubs and get involved in mock trials.

2. Spot the opportunities

Keep up to date with what is happening in the law. Above all, look out for opportunities as laws and society change. This will provide you with a niche in which you can excel.

Look at the new areas opening up. Discrimination against workers, family law and protection of the environment are offering more opportunities than the more traditional legal categories. If one of these matches your passion and skills, you will go on to be a winner. If you are into technology, you could look at litigation support and e-discovery.

If you are considering a change in career and you have another degree or specialization, then this is also a great chance to become an expert. If you have a background in accounting, that can help you to specialize in tax law.

Broaden your horizons and look outside the law field so that your degree can be a fit for large companies who are seeking legal consultants. Banking and finance, professional counselling, journalism, and even teaching law are all areas that might interest you and provide an alternative career path.

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3. Use LinkedIn to build a great profile

LinkedIn is your way of being visible worldwide and a showcase for your skills, talents, and experience. In addition you are networking with the top influencers in your profession. There are many ways that you can build a great profile. Think of the header where a mere title of your job is not really enough. Use terms which are more descriptive like “Licensing and IP attorney experienced in growing video game space.”

The summary is even more important. You can add an infographic which shows off your achievements, skills, and work in progress. If you have a video of you giving a presentation include it. Law graduates who finish their summary with a CTA (Call To Action) asking interested parties to discuss opportunities in whatever areas they specialize in, are moving into the fast track.

Make sure you are using keywords that law firms are using when they are head hunting. After all, LinkedIn is also a search engine, so well worth doing some research on job descriptions and the career pages of the top law firms. Include these keywords in your profile, where possible. LinkedIn has 18,096 legal jobs listed in the Greater New York City Area at the time of writing. Now is the time to make sure your LinkedIn profile is complete!

4. Start networking early

Did you know that almost two thirds (64%) of law school graduates get their first job through networking? If you thought that means asking an influential member like a senior lawyer or law firm CEO for a job, you are wrong. It is all about seeking advice, making useful contacts and getting updates on what is happening on the law front.

Start with the people you know and then build on that, piece by piece. You are creating a jigsaw puzzle and each contact fits the other through a unique connection of acquaintances, same law school, similar background, hometown or interests in common. Don’t accept all comers but pick and choose those who may be potential clients or employers.

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Tell people on Twitter, Facebook or LinkedIn what you are working on at the moment. It may be about a blog you set up or a presentation or any other projects you are working on. A simple status update may lead to an email and then a phone call. A new contact might lead to a face-to-face meeting which could land you a job. This is the power of networking.

You have made a great start by keeping your ear to the ground. This will pay you handsome dividends later on.

5. Don’t despise internships

You want to find a well-paid job as soon as possible but don’t turn down the chance of a legal internship or volunteer experience which offers no salary at all or a nominal sum. But look at the experience you are getting which you can later turn into a very marketable skill. You might offer to work in a legal clinic or volunteer for a court or a local government office. The professional contacts and relationships you are building here will be priceless later on when asking for recommendations or simply gaining contacts.

6. Get tech savvy

If you want to get on the upper rung in becoming a lawyer, it is imperative that you are up to speed on the technological changes that have revolutionized the profession. Just think of electronic billing, legal research software, and databases to search, edit and archive documents. Courtrooms are using e-filing and counsel can access all these documents remotely.

The new Federal rules for civil procedures make it compulsory for all litigation documents to be stored electronically. Database technology ensures that legal professionals can retrieve and manage this information which is now known as EDD (electronic database discovery.)

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There is no shortcut – you cannot escape learning and using all this technology. Tech-savvy legal professionals are ahead of the game. Always mention these skills on your resume and profile.

7. Don’t forget your people skills

The law is written down but to apply it you need people skills. You need to be personable, a good communicator and negotiator. These people skills or soft skills are often most important in determining your success in any career. Being reliable, empathic and collaborative is more important than anything else. One survey shows that 23% of new hire failures was due to lack of emotional intelligence (EQ).

Now that you know what is involved in getting ahead in a law career, you can start making your to do list.

More by this author

Robert Locke

Author of Ziger the Tiger Stories, a health enthusiast specializing in relationships, life improvement and mental health.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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