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5 Steps to Building a High Performance Team in the Workplace

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5 Steps to Building a High Performance Team in the Workplace

When it comes to the workplace there are only two types of environments: the places employees want to work and the places employees don’t want to work. The severity and extremes of these two environments may differ, but it’s only these two types of workplaces that exist. Factors such as earning potential and ability to grow will play a key role in determining employee satisfaction, but I’ve found that the team dynamics play an equally and many times greater role in employee satisfaction. The truth is, if an organization has a proper culture and team in place then there will be an ability to grow for employees that are part of the team.

The following are five keys I look for when working with businesses to help create a high performance team. These ideas are not necessarily new; they represent the core values and success principles used by the greatest teams in history. What is novel is using a framework from sport and performance psychology to help corporations excel and reach their full potential.

Know Your Mission

Whether you’re striving to become a fortune one hundred company, optimize your small business, or something in between – success and team work starts with knowing your company’s mission. Notice it’s not a common goal, it’s something much more – it’s a mission. It’s a cause that brings together talented, like-minded people, and helps them accomplish things that a far beyond anything a single person could accomplish.

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The greatest sport teams in history have all succeeded from having a mission that bonds the team together. Obviously, the end result is to win, but great teams have different formulas for how to win. The LA Lakers of the 1980’s and the Chicago Bulls of the 1990’s played very different styles of basketball, but each understood their underlying mission and game plan for how to get there. The same holds true for the top organizations. Amazon and Google have very different ways of managing their employees and implementing processes, but each are very successful, because they know: who they are, where they want to go, and how they want to get there.

A solid mission statement creates a common purpose that makes teams come together and drives them to work toward excellence on a daily basis. Knowing your mission is your map to hiring, policies, procedures, marketing, advertising, and everything else. It is essentially your GPS to getting your company to where you want it to go. Without knowing what you truly stand for or being conflicted about it will waste tons of time and money. If you want to be a high performance team and to maximize your output you need a clear, concise mission that excites and guides everyone from the top on down.

Lead from the Top

Having a great mission statement and knowing it is not enough, it’s just the start. I have unfortunately seen many organizations who have wonderful missions on paper, but when it comes to implementing them, they fall drastically short. Nothing will derail a team or organization quicker than seeing a manager or leader that doesn’t follow their own mission. The stories of sport teams folding from a lack of congruence at the top are countless. You need an organization that is ready to not only profess their values, but also live by them during the good times and the challenging times. Because no matter how well you plan and prepare there will be challenging times, it happens to all great sport teams and all great companies. There will be upsets and you’ll “lose games.” You need to have the right values in place so you know how to react when these challenges arise. Great teams can handle great setbacks when they have a great mission and great people at the top.

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Hire the Right People

Once you have your mission and leadership in place you need a team that will follow the leadership and mission. While it is possible to properly train and build talent within an organization it is extremely time consuming, costly, and unreliable. You don’t necessarily need to go out and hire a bunch of industry leaders, but you need to hire people who are a good fit for your organization and have the potential talents and skills to succeed on your team. All great sport teams have a combination of All Stars and supporting players who know their roles and execute them. The Kansas City Royals won the World Series this year, because they had the right players in place and worked together as a team. World class sports teams know the importance of having the right people in place. This is why teams spend so much time scouting and evaluating players before they ever invite them to Spring Training. And, even once the scouting is over they continue to assess the players while determining their roster.

Selection is a critical component to success for every organization. You not only want talented individuals, but also people who match the makeup of your culture. This is once again why you need to start with a mission about what your organization stands for and wants to accomplish – so you know the type of people you want to attract into your organization.

Communicate, Communicate, Communicate

Having a proper mission statement and the right people from the top down is half the battle to creating a high performance team. Now your team needs to become masters at effectively communicating with one another. In most organizations, the team leaders should spend quality time meeting with individuals and groups to create goals, benchmarks, and action plans that are aligned with the organization’s mission. Some organizations however prefer a more interdependent approach over the traditional management style in order to enhance creativity. This often occurs with technological companies. In this case the role of management moves from director to collaborator, but the same key factor of communication still needs to be accomplished.

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When it comes to communication, there is also a component that is not directly work related. As much as a workplace should be focused on accomplishing the working agenda, you can’t take the personal component completely out of a team. Employees need to respect individual differences and manage the day-to-day challenges that occur when interacting with one another with effective communication skills.

Train and Evolve

No world class sports team would bring a high level superstar on board and not develop them; neither should you or your organization. The truth is, the higher the level of talent the greater the investment teams typically make in player development. Hiring the right people is just the start, you still need to foster and develop your employees no matter how talented they are; otherwise they will plateau like an athlete who doesn’t continually modify their training regimen.

Training and investing in your employees also sends the message that your organization is about growing and evolving. In the world of business, as everything is changing you need to be changing with the times. Training your employees with the right tools and fundamentals is a key strategy to staying on top and building your high performance team.

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Featured photo credit: Businessmen Discussing by Sebastiaan ter Burg via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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