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Utilizing Microcontent For Branding And Social Media Efforts

Utilizing Microcontent For Branding And Social Media Efforts

Today´s fast-paced business, internet and social media environment has forced a number of companies to strategically target customers differently. If you haven´t noticed lately that on social media platforms (Facebook, Twitter, Pinterest, LinkedIn, Snapchat, and others) content distributed by brands and marketers has shifted increasingly towards microcontent. In other words, most of the messages they target to their audiences is in short form.

According to Smartinsights.com, microcontent yields a lower cost and is of high value since it’s appropriate for social media networks. To sell to a targeted customer on social media it´s going to require effective execution of your branding and marketing plan. Conforming to a LinkedIn analysis expect more strategies tailored towards compact microcontent visuals including business to business (B2B) and business to consumer (B2C) social selling.

Before taking care of what narrative and tone to use to pitch your products and services it is important to remember some fundamental things to social selling. The first one is to build meaningful relationships and the other is provide authentic messages. Do not just start hard selling, but rather answer questions with the goal of providing value to the social customer. Otherwise you are setting yourself up for total failure and disaster in gaining trust with the masses.

What is the best approach to microcontent? There is never a silver bullet answer, and there will be exceptions for those brands that create that one successful post that goes viral. But Customerthink.com highlights that this category of content is all about a volumes game. To put it in another way, it is not about making a single video or post to arrive at millions of views on the first attempt. It is about content frequency and it will fare better to do 10 small pieces of content rather than place all your efforts into one single post.

Insights and stats on microcontent use

It is safe to say that companies, businesses, marketers, enterprises, and other entities will be betting big on microcontent for the upcoming year. There is an old saying when something or an idea is too complex to explain it is easier to convey it with a single image. To clarify, it means a “picture is worth a thousand words”, so use pictures intelligently and effectively with your targeted audience.

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Get Visual!

    As the above visual demonstrates an image (quote, picture, infographic, and visualization) has larger chances to have a more significant impact than a video, sound or text. In addition, 90 percent of the information transmitted to our brain is visual and 40 percent of people respond better to visual content.

    Elsewhere, marketers have confirmed visual content yields positive results and the use of it increases engagement from a targeted customer by 37 percent. Consequently, the advice is to create original and compelling graphics with your social media accounts whenever possible. Furthermore, remember that each social media channel is unique and different. Do not distribute the same content on all the platforms because that defeats the purpose of staying original. Add graphics from time to time including funny memes and promotional brochures or banners.

    “Branding and marketing as we know it has radically shifted nowadays. The use of microcontent that is optimized for today´s social media platforms forces a number of us to really rethink originally about what we do as a company and how the information we distribute effectively resonates with targeted customers. One of the keys to really driving up engagement and loyalty towards you brand is combining mind-blowing content with visually appealing and relevant images,” according to FM Digital Group.

    When looking at the B2B competition it is an arms race for visual content. Below are the following stats on where the race is at:

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    • 70 percent of marketers reported planning to increase use of original visual assets for 2015
    • Visual content was rated among the top 5 most effective B2B marketing tactics
    • In 2014 video content increased from 8 to 58 percent while infographics grew from 9 to 52 percent
    • 86 of buyers expressed desire to access interactive visual content on demand

    The moral of the story is get more visual content in front of your audience and monitor closely those interactions.

    Examples of case studies utilizing effectively microcontent

    Here’s the way to understand how microcontent can be put to good use and how it will work it needs to tell two stories simultaneously. First, with the visual you share with others it needs to contain a compelling trend, an inspirational message or a metric. And the second one is what can your brand promise to deliver to customers, according to Visually´s content playbook.

    How can companies leverage the use of this type of content to generate engagement and leads? In the content playbook it lists case studies of how a brand applied basic principles of using good and relevant microcontent.

    In the first case study LinkedIn used microcontent on its existing Facebook page. Specifically, it commemorated events and shared inspirational messages with its targeted audience. This approach breaks from the site´s networking, social media and job hunting efforts. It gives the company a more human feel to it.

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    Bring Your Parents Day

      LinkedIn

        For a different brand like Arts.com it took on a different approach than LinkedIn. The company created a snackable videos on Facebook by transforming art into a more relatable practice for consumers who enjoy do it yourself (DIY) projects.

        Art.com

          Finally, another good example of a brand using vivid and poignant photos as microcontent is Whole Foods Market. How it does it superbly is through videography and photography with real world imagery.

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          Whole Foods Market

            In the above image it is a great example of a real life representation accompanied alongside with text anchored to contextualize it. As a matter of fact, every visual that Whole Foods shares on Facebook and Twitter feeds presents a self-contained story about their products, according to the eBook.

            Conclusions and takeaways

            Now, that we have looked at several stats and metrics start getting your ducks in order in regards to your microcontent. It’s no easy task, but it’s achievable if you apply some of the concepts the way some brands have done successfully.

            Just because you specialize in something does not mean you have to talk about what you do. What you need to understand is not how you do it. It is the tone and narrative that are instrumental to this endeavor.

            Things you want to start sharing with regards microcontent are: infographics, eBooks, video, and presentations. Do not limit yourself because you can share content from other parties on your existing network. Why share a silly YouTube or Vine video of Adele´s recent song “Hello”? Because we all listen to music and this action on social media is perceived as human.

            Get to know better your platform, prioritize your items you will share, tell a story, use colorful and vivid images, and offer meaningful experiences that provide value to your customers.

            More by this author

            Anthony Carranza

            Multilingual writer and journalist covering all things technology and productivity.

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            Published on August 6, 2020

            10 Best Power Banks to Top up Your Phone at Will on the Go

            10 Best Power Banks to Top up Your Phone at Will on the Go

            The alert beep for low battery serves as a death call when you’re running late for work or are out on the town and need to make a call. Luckily, a super convenient alternative to your regular charger and charging wires is available in the form of power banks[1]. Easy to carry, lightweight, and affordable power banks have become the perfect companion for every mobile phone. In order to assist you in making the right choice for the purchase of power banks, we have compiled a list of the best power banks to guide you.

            Why Trust Us

            The importance of a well-charged phone cannot be underestimated. Keeping this in mind, our team has gone through many reviews and product descriptions present on the most reliable tech websites. From the smallest and lightest portable chargers to those that come with several years of warranty, our featured power banks will not let you down and will be worthy of your investment.

            1. Anker PowerCore 10000mAh Portable Charger

              As the best power bank the market offers, Anker PowerCore has a battery of 10000 mAh, which can charge three and a half iPhone 8 or two and a half galaxy s8 charges. The power bank has PowerIQ and voltage boost technologies, which can charge your phone in no time. Large size-to-capacity makes it a convenient item to carry in your pocket.

              To ensure the protection of your device, this power bank from Anker comes with a multi-protect safety system. The box also includes a portables charger and micro USB cable. You can carry it around safely with the included travel pouch. An 18-month warranty and friendly customer service are also included to give you a perfect power bank experience.

              Pros

              • Large size-to-capacity ratio
              • High-speed, universal charging
              • Red, blue, black color options
              • One of the smallest and lightest portable chargers on the market

              Cons

              • Qualcomm quick charge is not supported
              • The battery may not work well after some time

              Get this power bank here!

              2. INIU 20000mAh Power Bank

                Made of top-quality materials, the INIU Power Bank charges your phone 1.4 times faster with UPower+ technology. It works smartly by identifying your device and simultaneously increasing the current output. What’s great is that you can charge two devices at the same time. INUI recognizes its place as the thinnest lightweight power bank on the market.

                The paw indicator on the power bank illuminates its remarkable design, and it includes a flashlight inside, which can be used in emergency conditions. You can charge the power bank quickly with a micro USB or a type-C cable. Consequently, it’ll save you the hassle of finding the specific cable for a charge. INUE comes with a three-year warranty to give you peace of mind.

                Pros

                • Thin and lush design
                • Dual 3A output
                • Flashlight included
                • U Power+ technology

                Cons

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                • It doesn’t come with a pouch
                • Standby time is less than six months

                Get this power bank here!

                3. Miady 2-Pack 10000mAh Dual USB Portable Charger

                  An all-in-one power bank solution for your needs, Miady includes two 10000 mAh battery packs. The power bank contains two USB output ports with an equal amount of current distribution. While one can charge 2.4 times for iPhone X, 3.6 for iPhone 8, and 2.2 for galaxy S9, you won’t be needing a socket anytime soon.

                  You will be able to charge the power bank in 5 hours at 5V and 2A. Miady contains a reliable Lithium-polymer cell, and you can also carry the power bank on a plane. It can power off and on automatically if the device is disconnected for 30 seconds. This portable charger is compatible with 99 percent of smartphones and is one of the cheapest power banks available on the market.

                  Pros

                  • One of the best-value options compared to its rivals
                  • Efficiently distributes current output
                  • Vibrant color options like yellow and purple

                  Cons

                  • Not suitable for big devices like the iPad

                  Get this power bank here!

                  4. Anker PowerCore 20100mAh Portable Charger

                    Anker 20100 mAh Power Core offers a huge amount of battery capacity. As one of the best power banks on the market, the 20000 mAh battery capacity can charge an iPhone 8 almost eight times or an S8 five times. In addition, the power bank can hold a charge for up to seven days, so you don’t have to plug it into the wall again and again.

                    You can use the voltage boost and power IQ recharge to charge a phone efficiently and quickly. The power bank is also pocket-friendly and certified safe as it ensures protection for your smartphone or tablet and you. Its dual-device output enables you to charge up to two devices at the same time. Anker is made out of premium material to give you the best durable power bank on the market.

                    Pros

                    • High-speed charging
                    • Huge 20000 mAh capacity
                    • Enormous 4.8-ampere output
                    • Certified safe

                    Cons

                    • It may start charging slowly after a few months of use
                    • Qualcomm quick charge is not supported

                    Get this power bank here!

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                    5. Anker PowerCore 13000mAhPortable Charger

                      Another Anker, the Anker PowerCore 13000 Portable Charger offers a huge battery capacity in a sleek design and has the ability to charge an iPhone 8 up to 5 times and an iPhone X or an S9 three times. You can also charge your phone or tablet with the two high-speed ports that are included. Anker comes is a smaller size than that of a wallet and is one of the best lightweight power banks compared to its battery size.

                      Anker is 30 percent lighter than most other power banks. Power IQ and voltage boost technologies are included for fast-charge devices. Power IQ also identifies devices to calibrate the charge to your phone.  Anker has surge protection technology and short circuit prevention. You can rest assured that it will take care of you and your devices. Plus, you are covered with an eighteen-month warranty.

                      Pros

                      • Power IQ technology
                      • Super high capacity
                      • Red, black, blue, white color options

                      Cons

                      • No Qualcomm quick charge
                      • Wall charger is not included

                      Get this power bank here!

                      6. GETIHU 10000mAh Portable Charger

                        GETIHU offers high-quality power banks with their 11 years of experience in the market. The GEITHU portable charger has a certified Lithium-ion battery, which gets it the approval for airline travel. With the help of an LED display, one can know how much battery is left. You can quickly charge up to two devices with 4.8 Amperes at the same time.

                        High-speed charging is accompanied by a smart IC to auto fit your smartphones. It can work with both big and small Android devices. GEITHU can easily fit inside your bag as it is slim and portable. Choose to take it with you with the travel pouch and feel comfortable taking it everywhere as it has a three-year warranty.

                        Pros

                        • LED display with the battery percentage
                        • The 4.8-ampere charges two devices simultaneously

                        Cons

                        • The LED display may not show the correct amount of charge left

                        Get this power bank here!

                        7. Anker PowerCore 26800mAh Portable Charger

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                          Anker PowerCore offers a massive battery, which makes it one of the best power banks on the market. The 26800mAh worth of charge can charge phones more than six times. It has three USB outputs so that you can charge three devices at the same time. Power IQ and voltage boost make the high-speed charging available for all three devices.

                          You can charge the whole power bank in 6 hours. The two micro-USB inputs double the recharging speeds. It is light and durable, which makes it the best companion for your travel needs. The multi-protect safety system protects you and your devices. Friendly customer services and an 18-month warranty are there to provide you with the peace of mind you need when you get the Anker PowerCore.

                          Pros

                          • Triple device charging
                          • Dual-input power bank charging
                          • Superior safety
                          • A week’s worth of power

                          Cons

                          • Performance may decrease over time
                          • A bit heavy due to the big battery

                          Get this power bank here!

                          8. RAVPower 16750mAh Power Bank

                            RAVPower offers a vast battery of up to 16750mAh in size. It can charge your iPhone 11 two and a half times, S10 for 3.3 times, or an iPad for a full charge. With a current output of 4.5 amperes, it can charge up to two smartphones at the same time. You can quickly charge the power bank with a two-ampere charger in about 9 to 10 hours.

                            The flashlight is included in the power bank for emergency use. RAV is also tested against high temperature. Its iSmart technology tests your device for the optimal current value needed. Premium batteries comprised of lithium-ion can charge a device more than 500 times.

                            Pros

                            • Impressive 16750mAh battery
                            • iSmart technology

                               Cons

                            • It does not hold a charge well over time

                            Get this power bank here!

                            9. RAVPower 15000mAh Power Bank

                               

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                              RAV power bank features a controlling IC and iSmart technology. These come together to offer a fast charge for your smartphone or tablet. You can take your iPhone 11 from 0 to 50 percent in just 30 minutes. iSmart 2.0 can adjust according to your charging device and offers the necessary current. It’s possible to charge up to three devices at the same time with three outputs.

                              The portable charger can be charged within 4.7 hours with the ultra-fast charging, thus saving you 40 percent recharging time. RAV can fit comfortably in your pocket or your hand. An LED digital display shows you exactly how much charge is left inside. High-end lithium-ion batteries, along with protection technology, give you peace of mind wherever you take this power bank.

                              Pros

                              • 30W total tri-output and fast recharge
                              • Led digital display

                              Cons

                              • Weighs a bit more than most power banks

                              Get this power bank here!

                              10. LANLUK 25800mAh Power Bank

                                The LANLUK 25800 mAh portable power bank can charge your phone 5 to 7 times, and it is perfect for any type of work that you are heading out for. You can charge up to two devices simultaneously with the help of two outputs.

                                The high-quality lithium A+ polymer battery is used to give you peace of mind as the power bank protects itself from overheating and overcharging. The portable charger is compatible with nearly all the phones and tablets. 18-month customer service is available to give you even more peace of mind. It is an all-in-one power bank solution for your needs.

                                Pros

                                • High capacity battery
                                • Highly compatible

                                Cons

                                • Not permissible on planes

                                Get this power bank here!

                                Bottom Line

                                Choosing the best power bank is a bit hard task as there are many types of power banks available in the market. The one that you’d like to choose must depend on your needs. If you will go out for a long hike or a long trip with no power socket input, then the one with a bigger battery will be useful. However, if you need a solution to charge your phone while in the office, then something with a lightweight and durable design will be a better choice for you.

                                Choose one of the best power banks from above and never worry about your device dying again.

                                Featured photo credit: Steve Johnson via unsplash.com

                                Reference

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