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Picking a Small Business Logo That Stands Out

Picking a Small Business Logo That Stands Out

You already have the vision of your business down on paper. You know what you want to offer to your customers or clients. You even know how you are going to market your services and/or products. All that’s left is picking the business logo that will represent your small business.

If you’re looking for advice on how to pick a small business logo that best encompasses everything you and your brand is about, keep reading.

Decide what your message will be

The most salient aspect choosing a small business logo is to figure out how you want your business to come across. Your logo should convey this idea within seconds. Do you want to come across as formal? Active? Trendy? Casual? Write down what the personality of your brand will be, and use that as a jumping off point for your logo design.

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Refer to color psychology

Believe it or not, color plays a pivotal role in marketing and customer engagement. The use of color, or even the lack thereof, invokes multiple meanings. As a business owner, it is critical that you keep the basics of color psychology in mind when picking a small business logo. Every color has implications when incorporated into a logo, so you want to ensure these implications line up with the message you want to convey. This is why it’s important to go with a designer who understands how to carefully pick colors that will enhance specific elements of your logo, and make sure your message is adequately conveyed.

While there are exceptions, there are some general guidelines that you may want to keep in mind. Some of these include the fact that muted tones bring out a sense of sophistication, while bright colors are more attention-grabbing. While the muted colors bring about sophistication, they may not be noticed as quickly. Bright colors grab attention, but those that are too bright run the risk of being obnoxious or coming across too strong.

Each color has its own meanings, as well:

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  • Red often gets associated with passion and energy, though it can also be seen as aggressive. It can stimulate appetite, so is great for something food-related.
  • Orange denotes youthful fun, approachability, and affordability. It also gives a sense of innovation. This can be a great color choice for a hip brand that is marketed to a younger demographic.
  • Yellow can stimulate appetite and be seen as happy, but it is also associated with caution and warnings. It’s best to use color in moderation, though a skilled designer will know how to maximize its advantages.
  • Green is associated with growth and freshness. It’s great for financial services, but also for produce.
  • Blue is one of the most common colors people go with when picking a small business logo. Blue gives a sense of professionalism, authority, integrity, sincerity, and serenity. It gives a feeling of success, which is why it’s used in financial institution logos and for logos associated with government bodies.

While there are myriad other colors out there, these are some of the big ones. They are certainly worth keeping in mind as you decide on the color of your small business logo.

Strive for something different

When you pick a small business logo, you have the chance to set your brand apart from everyone else. One of the best ways to do this is to pick one that is sure to be one-of-a-kind. While it’s okay to draw inspiration from something that has already had great success, you will want to strive for a logo that is different, distinct, and easy to recognize.

Achieving a well-designed logo requires hours upon hours of hard work, as well as being up-to-date on the latest trends in graphic design. Your logo establishes your brand identity, and sends out a message to the world when there are no words backing it up. Make sure your logo stands out, so customers and clients will remember your site and keep coming back to take advantage of your services and expertise.

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If you opt for a logo design company, be sure to go with one that keeps abreast of the latest trends and has a solid portfolio for you to look through. Let them know what sort of message you wish to convey, and make sure they work with you until you are completely satisfied. After all, this logo will be the silent voice of your business. Make sure it says what you want it to.

Select your fonts with care

Each font carries a message of its own. Some are strong, some are bold, and some have been turned into memes (here’s looking at you, Comic Sans). The fonts you choose when picking a small business logo will play a huge role in how well your business does. First impressions are crucial, so make sure your business gets a good one. Instead of going with a generic font for your logo, one that anyone could find online and use, switch things up. Find a typeface you like, then alter and adapt it to give it a new look. This will give it character that is parallel to that of your business. It will also give a unique, distinct look that will make your business stand out among the crowd. Remember to keep the number of fonts down to two, though. Using several fonts in one logo can make things look jumbled, confusing, and unprofessional.

Conclusion

When you are picking a small business logo to represent your business, you want one that conveys the message and vision of your brand. Your logo serves as the signature of your brand, which makes it one of the most valuable assets that your company has. It reflects your business, shows who you are as a business owner, and communicates the message of your brand. It needs to be simple, effective, and pack a punch.

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When picking a small business logo, the aforementioned tips are critical for selecting the best logo possible for both you and your business. Opting for a logo design company or graphic designer will ensure that you have a logo encompassing everything you need it to.

Featured photo credit: Viktor Hanacek via picjumbo.imgix.net

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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