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Picking a Small Business Logo That Stands Out

Picking a Small Business Logo That Stands Out

You already have the vision of your business down on paper. You know what you want to offer to your customers or clients. You even know how you are going to market your services and/or products. All that’s left is picking the business logo that will represent your small business.

If you’re looking for advice on how to pick a small business logo that best encompasses everything you and your brand is about, keep reading.

Decide what your message will be

The most salient aspect choosing a small business logo is to figure out how you want your business to come across. Your logo should convey this idea within seconds. Do you want to come across as formal? Active? Trendy? Casual? Write down what the personality of your brand will be, and use that as a jumping off point for your logo design.

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Refer to color psychology

Believe it or not, color plays a pivotal role in marketing and customer engagement. The use of color, or even the lack thereof, invokes multiple meanings. As a business owner, it is critical that you keep the basics of color psychology in mind when picking a small business logo. Every color has implications when incorporated into a logo, so you want to ensure these implications line up with the message you want to convey. This is why it’s important to go with a designer who understands how to carefully pick colors that will enhance specific elements of your logo, and make sure your message is adequately conveyed.

While there are exceptions, there are some general guidelines that you may want to keep in mind. Some of these include the fact that muted tones bring out a sense of sophistication, while bright colors are more attention-grabbing. While the muted colors bring about sophistication, they may not be noticed as quickly. Bright colors grab attention, but those that are too bright run the risk of being obnoxious or coming across too strong.

Each color has its own meanings, as well:

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  • Red often gets associated with passion and energy, though it can also be seen as aggressive. It can stimulate appetite, so is great for something food-related.
  • Orange denotes youthful fun, approachability, and affordability. It also gives a sense of innovation. This can be a great color choice for a hip brand that is marketed to a younger demographic.
  • Yellow can stimulate appetite and be seen as happy, but it is also associated with caution and warnings. It’s best to use color in moderation, though a skilled designer will know how to maximize its advantages.
  • Green is associated with growth and freshness. It’s great for financial services, but also for produce.
  • Blue is one of the most common colors people go with when picking a small business logo. Blue gives a sense of professionalism, authority, integrity, sincerity, and serenity. It gives a feeling of success, which is why it’s used in financial institution logos and for logos associated with government bodies.

While there are myriad other colors out there, these are some of the big ones. They are certainly worth keeping in mind as you decide on the color of your small business logo.

Strive for something different

When you pick a small business logo, you have the chance to set your brand apart from everyone else. One of the best ways to do this is to pick one that is sure to be one-of-a-kind. While it’s okay to draw inspiration from something that has already had great success, you will want to strive for a logo that is different, distinct, and easy to recognize.

Achieving a well-designed logo requires hours upon hours of hard work, as well as being up-to-date on the latest trends in graphic design. Your logo establishes your brand identity, and sends out a message to the world when there are no words backing it up. Make sure your logo stands out, so customers and clients will remember your site and keep coming back to take advantage of your services and expertise.

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If you opt for a logo design company, be sure to go with one that keeps abreast of the latest trends and has a solid portfolio for you to look through. Let them know what sort of message you wish to convey, and make sure they work with you until you are completely satisfied. After all, this logo will be the silent voice of your business. Make sure it says what you want it to.

Select your fonts with care

Each font carries a message of its own. Some are strong, some are bold, and some have been turned into memes (here’s looking at you, Comic Sans). The fonts you choose when picking a small business logo will play a huge role in how well your business does. First impressions are crucial, so make sure your business gets a good one. Instead of going with a generic font for your logo, one that anyone could find online and use, switch things up. Find a typeface you like, then alter and adapt it to give it a new look. This will give it character that is parallel to that of your business. It will also give a unique, distinct look that will make your business stand out among the crowd. Remember to keep the number of fonts down to two, though. Using several fonts in one logo can make things look jumbled, confusing, and unprofessional.

Conclusion

When you are picking a small business logo to represent your business, you want one that conveys the message and vision of your brand. Your logo serves as the signature of your brand, which makes it one of the most valuable assets that your company has. It reflects your business, shows who you are as a business owner, and communicates the message of your brand. It needs to be simple, effective, and pack a punch.

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When picking a small business logo, the aforementioned tips are critical for selecting the best logo possible for both you and your business. Opting for a logo design company or graphic designer will ensure that you have a logo encompassing everything you need it to.

Featured photo credit: Viktor Hanacek via picjumbo.imgix.net

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Alexia Bullard

Alexia is a content marketer and writer who shares tips on productivity and success at Lifehack.

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

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Featured photo credit: Cathryn Lavery via unsplash.com

Reference

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