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Picking a Small Business Logo That Stands Out

Picking a Small Business Logo That Stands Out

You already have the vision of your business down on paper. You know what you want to offer to your customers or clients. You even know how you are going to market your services and/or products. All that’s left is picking the business logo that will represent your small business.

If you’re looking for advice on how to pick a small business logo that best encompasses everything you and your brand is about, keep reading.

Decide what your message will be

The most salient aspect choosing a small business logo is to figure out how you want your business to come across. Your logo should convey this idea within seconds. Do you want to come across as formal? Active? Trendy? Casual? Write down what the personality of your brand will be, and use that as a jumping off point for your logo design.

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Refer to color psychology

Believe it or not, color plays a pivotal role in marketing and customer engagement. The use of color, or even the lack thereof, invokes multiple meanings. As a business owner, it is critical that you keep the basics of color psychology in mind when picking a small business logo. Every color has implications when incorporated into a logo, so you want to ensure these implications line up with the message you want to convey. This is why it’s important to go with a designer who understands how to carefully pick colors that will enhance specific elements of your logo, and make sure your message is adequately conveyed.

While there are exceptions, there are some general guidelines that you may want to keep in mind. Some of these include the fact that muted tones bring out a sense of sophistication, while bright colors are more attention-grabbing. While the muted colors bring about sophistication, they may not be noticed as quickly. Bright colors grab attention, but those that are too bright run the risk of being obnoxious or coming across too strong.

Each color has its own meanings, as well:

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  • Red often gets associated with passion and energy, though it can also be seen as aggressive. It can stimulate appetite, so is great for something food-related.
  • Orange denotes youthful fun, approachability, and affordability. It also gives a sense of innovation. This can be a great color choice for a hip brand that is marketed to a younger demographic.
  • Yellow can stimulate appetite and be seen as happy, but it is also associated with caution and warnings. It’s best to use color in moderation, though a skilled designer will know how to maximize its advantages.
  • Green is associated with growth and freshness. It’s great for financial services, but also for produce.
  • Blue is one of the most common colors people go with when picking a small business logo. Blue gives a sense of professionalism, authority, integrity, sincerity, and serenity. It gives a feeling of success, which is why it’s used in financial institution logos and for logos associated with government bodies.

While there are myriad other colors out there, these are some of the big ones. They are certainly worth keeping in mind as you decide on the color of your small business logo.

Strive for something different

When you pick a small business logo, you have the chance to set your brand apart from everyone else. One of the best ways to do this is to pick one that is sure to be one-of-a-kind. While it’s okay to draw inspiration from something that has already had great success, you will want to strive for a logo that is different, distinct, and easy to recognize.

Achieving a well-designed logo requires hours upon hours of hard work, as well as being up-to-date on the latest trends in graphic design. Your logo establishes your brand identity, and sends out a message to the world when there are no words backing it up. Make sure your logo stands out, so customers and clients will remember your site and keep coming back to take advantage of your services and expertise.

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If you opt for a logo design company, be sure to go with one that keeps abreast of the latest trends and has a solid portfolio for you to look through. Let them know what sort of message you wish to convey, and make sure they work with you until you are completely satisfied. After all, this logo will be the silent voice of your business. Make sure it says what you want it to.

Select your fonts with care

Each font carries a message of its own. Some are strong, some are bold, and some have been turned into memes (here’s looking at you, Comic Sans). The fonts you choose when picking a small business logo will play a huge role in how well your business does. First impressions are crucial, so make sure your business gets a good one. Instead of going with a generic font for your logo, one that anyone could find online and use, switch things up. Find a typeface you like, then alter and adapt it to give it a new look. This will give it character that is parallel to that of your business. It will also give a unique, distinct look that will make your business stand out among the crowd. Remember to keep the number of fonts down to two, though. Using several fonts in one logo can make things look jumbled, confusing, and unprofessional.

Conclusion

When you are picking a small business logo to represent your business, you want one that conveys the message and vision of your brand. Your logo serves as the signature of your brand, which makes it one of the most valuable assets that your company has. It reflects your business, shows who you are as a business owner, and communicates the message of your brand. It needs to be simple, effective, and pack a punch.

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When picking a small business logo, the aforementioned tips are critical for selecting the best logo possible for both you and your business. Opting for a logo design company or graphic designer will ensure that you have a logo encompassing everything you need it to.

Featured photo credit: Viktor Hanacek via picjumbo.imgix.net

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Last Updated on August 19, 2019

20 Critical Skills to Include on Your Resume (For All Types of Jobs)

20 Critical Skills to Include on Your Resume (For All Types of Jobs)

A resume describes your critical skills in a way that compels a hiring manager to want to meet you. That is a resume’s sole purpose.

And make no mistake: Writing a resume is an art.

Today each corporate job opening attracts 250 resumes on average, and somehow yours will need to rise above the competition. It’s actually harder to snag an interview from an online posting than to get into Harvard. But don’t let that intimidate you. Instead, open your laptop, roll up your proverbial sleeves, and let’s get to work!


Employers generally prefer candidates with skills that show leadership ability, problem-solving ability, and perseverance through challenges. So in the resume, you should demonstrate that you’re a dynamic candidate.

Refine the skills on your resume so that you incorporate these resume “musts:”

1. Leadership Ability

Even an entry-level employee can show leadership. Point out how your skills helped your department ascend to a new level. Capture leadership attributes with compelling statements.

Example:

“Led change that drove efficiency and an ability to cut 800 error-free payroll checks.”

2. Problem-Solving Ability

Most employees are hired to solve problems. Showcase that ability on your resume.

Example:

“Led staff in campaign to outrival top competitor’s market share during a down cycle.”

3. Perseverance

Have you been promoted several times? Or have you maintained margins in a down cycle? Both achievements demonstrate persistence. You look like someone who can navigate roadblocks.

4. Technical Skills

Consider including a Key Skills or Technology Skills section in which you list computer and software skills.

Example:

“Expert-level knowledge in Java.”

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5. Quantified Results

Nothing is quite as attractive as objective results. Did you increase sales by 25 percent? Win three new clients? Surpass the internal goal by 15 percent?

Use hard-hitting numbers to express your point. State the result first, and then provide a sentence or phrase describing the critical skills you applied to achieve the milestone.

Example:

“Boosted sales by 200 percent by developing new online platform that made it easier for customers to compare and contrast sizes, textures, and fit.”

6. People Skills

Employers prefer congenial staff members to prima donnas or mavericks. Relate your strongest soft skills.

Example:

“Organized, hard-working staffer who listens well and communicates effectively.”

7. Passion in the Field

Recruiters and hiring managers can intuit whether candidates care about their career performance by the dynamism behind the descriptions of their skills on their resumes. Are your efforts “transformational” or merely “useful?” Were your results “game-changing” or boringly “appropriate?”

The tenor of your words reveals whether you’re passionate or passive. (But don’t overdo it. See the “Hyperbole” section below.)

8. Being the Entrepreneur within the Corporation

Whether you took the initiative to create a new synergy or worked independently to land an opportunity, share how you furthered organizational goals through your self-directed efforts.

9. Your Adaptability

Have you switched career paths? Weathered a corporate takeover?

Make it clear that your resilience helped get you and your organization through the turbulence.

10. Confirming Your Expertise

Every job posting states experience requirements. Ideally, you want to meet these requirements or best them. But don’t exaggerate.


While proving that you possess the credentials described in the job posting, you can still stand out if you are able to offer additional special skills to showcase your personality.

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Consider adding any of these special accomplishments, if true:

11. Referencing Award-Winning Talents

If you played center on your college basketball team that made it into the Top 10 finals, then working collaboratively and cooperatively are among your natural callings. Be sure to say so.

12. Unveiling Your Work Persona

If you were repeatedly singled out for your stellar performance in work settings, becoming employee-of-the-month, top revenue generator, and so on — it’s worth mentioning.

13. Capitalizing on Commonalities

From Googling the hiring manager, you discover that she was formerly a Peace Corps volunteer in Belize. Listing your Spanish immersion course in Central America may draw her attention to the other outstanding skills on your resume.

14. Highlighting Creative Tactics

If, for example, in your HR role, you piloted an employee incentive program that became an industry model, include it. Such innovative thinking will command an employer’s attention.

15. Specifying All Accolades

Listing any honors received instills confidence that you will bring that level of perfectionism forward in a corporate environment.

16. Transferable Skills

You spend your spare time conducting your community orchestra. Highlight this after-hours pursuit to show that you have the critical skills needed to keep a team on task.


Take note: Hyperbole can hurt you. So, show your credibility.

Although it may be tempting to use embellishments to boost your experience, improve your job title, or enhance your education, resist. These days, a five-minute search will reveal the truth. And taking self-inflation too far could easily come back to destroy your career.

Hiring managers have their antenna up for resume hyperbole. A survey shows that 53 percent are suspicious that candidates are often dishonest.

Follow these guiding principles when writing your own resume:

17. Accurately Describing Your Degree

Make sure to differentiate between certificates attained and degrees earned, along with the name of the institution awarding them.

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18. Stating Job Duration with Honest Dates

Honesty is the only policy when reporting the length of a particular job. If you’ve been out of work for an extended period of time, state the reason you have gaps.

Whether you traveled, had to cope with a family emergency, or went back to school to change your professional track, communicate the positive outcome that came from the hiatus.

19. Claiming Only the Skills You Truly Possess

Unless you’re proficient in a software program or are fluent in a second language, leave any mention of them off.

Conversely, if you feel like you must include them, then accurately qualify your level of competence.

20. Being Honest About Your Role in a Project

You may think you were the lead person because you did most of the work, but chances are your supervisor thinks otherwise.

Besides the 20 critical skills to include on your resume, here’re some important notes for you.

Bonus Tips for Writing a Resume

You Only Have 6 to 7 Seconds to Impress the Employer

Hiring managers and artificial intelligence “bots” may spend only 6 to 7 seconds perusing your resume, which means you need it to teem with essential skills, quantifiable achievements, and action words.

If, in fact, you believe that a “bot” will be analyzing your resume before it even lands on a hiring manager’s desk, be sure to include some of the actual key words from the posting in your document. There’s no reason why you can’t customize your resume to each job posting.

Another tip: Be sure to show your resume to a few individuals who work in your field, so that you can fine-tune the information as needed.

Starting at the Top

The Objective at the top of your resume is optional if you’re seeking the same job you already have, just at different company. However, if you’re switching fields, it’s critical to include an Objective, which is a one-sentence summary of the job you want.

For example:

Objective: To become web editor at a thriving news website.

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If you’ve been in your field for ten years or more, you will probably want to include an Executive Summary. This is a one-sentence takeaway about who you are, including the critical skills you amassed throughout your career.

For example:

Executive Summary: Award-winning creative director with over ten years experience managing teams on three continents.

Depending on your field, you may also want to add some skills as bullet points in the Executive Summary section.

And what about your Education? If you graduated from college within the past ten years, include your Education just below the Objective section (and forgo the Executive Summary). If it’s been over ten years since you graduated, then include your Education at the very end of your resume. Only cite your grade point average (G.P.A.) if it was exceptional—3.7 G.P.A. or higher, or if you won scholastic awards.

Ideally, the critical skills you amassed during college, at your previous job, and throughout your career will add up to a riveting portrait of a professional who’s ideally suited for your dream position: You.

Tailor, Tweak, and Fine-Tune

If you’re targeting different kinds of organizations, you’ll need customized resumes for each outreach.

Don’t be afraid to parrot some of the words on the list of requirements back to the company. Many times, organizations will actually use the key words mentioned in the job posting when screening resumes.

Approach Your Resume as a Skills-Based Story

Like any good storyteller, lay out the framework at the beginning. Include the skills you’ve mastered and state how you can add value—wording your sentences in a way that reflects the specific job you’re seeking.

Are you vying for a sales position? Quantify your results: “Responsible for 50 percent of all sales that resulted in $750,000 in annual revenue.” Use your critical skills, peppered throughout your resume, to tell the exciting story of your distinguished professional career!

Researching the organization that you’re targeting will help you make your examples specific. Does the company cater to a particular audience or clientele? Be sure to note any experiences you’ve had with similar audiences.

Putting It All Together

A resume is not a laundry list. It tells a cohesive story. Your story should highlight your qualifications and critical skills in a way that makes a logical, well-constructed case for your compatibility with the organization and its advertised position.

Packaging your story into the concisely prescribed format of a resume means that it will read as a synopsis — one that will hopefully land you the job.

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Featured photo credit: Bram Naus via unsplash.com

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