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How To Visually Save Your Audience From Boredom

How To Visually Save Your Audience From Boredom

“Anyone can make the simple complicated. Creativity is making the complicated simple” (Charles Mingus)

You don’t want me to do that, and I wouldn’t, if not out of necessity, believe me.

Once upon a time not long ago, you were requested to do something you wouldn’t do on purpose or even remotely willingly: “John, we need you at the next board meeting on Friday.” Your boss shouts at you, “Please prepare to present our status on the product-strategy, projects, risks and chances, suppliers, clients and so on, you know…”

Immediately, you feel that chill creeping down your spine. The one, unmistakably approaching at times, when something you fear for a reason is going to happen soon.

In front of your eye the following scene unfolds:

Board meetings are one of a kind. They’re lengthy, aiming at — what exactly? Everyone wants to be in the loop about what has happened recently, right? Many, I mean many PowerPoint slides are needed. Up to two hours presenting many numbers, complex correlations of business-processes, projects, suppliers and so on.

After a short while in any of that meetings, the audience, especially on Friday afternoons, tend to do the following:

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  • Being unable to follow up
  • Getting bored
  • Fall asleep

You wish more than anything at that point there would be a way out. Any easier approach, something doable at least would do just well.

Rest assured, there is a surprisingly helpful approach to the rescue.

  • You will calm your fears of presenting many slides on a Friday
  • Get back the control over your audience
  • Stop the audience from getting bored in the first place
  • Even better, make them remember your presentation and engage with you

Clear Storyline

    What’s happening?

    As Antonio Zamora, entrepreneur and founder of Wimz.ch puts it:

    “Take a pen, and the audience switches to the same level as you. Even accepting, you are being the teacher in the room now.”

    In 3 steps, I’m now going to tell you, how you can approach the audience visually and tackle a complex scenario. Creating an image to tell a story will help a lot to attract and engage the audience.

    1. Learn about your “story”

    Message, Content and Visuals are the three essential parts of any successful presentation. Make sure you invest all your knowledge and of course, your creativity to form a substantial body of your play.

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    Do as much as you can, to become an expert about what you will present.

    Studies from Eyeful Presentations show that most presenters have either 1 to 2 hours or a day and more time to prepare for a presentation.

    One way or the other, the most crucial part will be the message. Invest slightly more to what is the central story you want to tell your audience. The other two go as equal parts to the content and visuals.

    2. Visualize your play

    In our example from the beginning, we have many topics to cover. Let’s do it:

    • Product-Strategy
    • Projects
    • Risks and chances
    • Suppliers
    • Clients

    Assuming, those being the main topics, you need to create an image with them as integral parts.

    Wow, I hear you say, how on earth should I do that.

    Well, the bad news is: there will be no golden rule for how doing it.
    On the positive side, you can always challenge yourself. In this example, I show you, there is no rocket science part in it either.

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    Product-strategy can mean many things, mostly it’s something not razor sharp. Hopefully for most of you guys, it’s there, but could equally well exist in a cloud. So why not using that to visualize it?

    Who better than you know, that projects always are like a long road. They will have milestones in it and a beginning and an end.
    Well, scribble a path or road. Why not place any trees on its sides? How’s that, not too hard, right?

    Risks are always something, business professionals fear. For that reason it can be something like an animal that occasionally crosses your path, and you won’t be happy to spot it. A wolf? Yes, why not.

    Chances are what makes your day, they’re shiny and bright, like the sun sometimes.

    A supplier provides products or parts for your company, and the cute Little Red Riding Hood would be just great to visualize just that.

    The clients are nice people all your business is about. They mark the end, or as well the beginning of the road and may live in lovely little homes.

    3. Draw

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    See what we did? We created pieces of scenery that even preschoolers could paint. My point is, in no case be too hard with yourself if you now paint that story.

    Take a piece of paper and combine those little parts in one image. Even better, grab your whiteboard for a spin and just do it.
    After a couple of times trying, you will feel it. The story and with it a remarkable start of your upcoming meeting will visualize in front of you.

    Of course you guessed it: In the end this would make a beautiful scene of the well known fairy-tail The Red Riding Hood.

    Example Visualization

    The following graphics show you even better that you don’t need to be an artist to visualize a great deal of information. Likewise, it’s doable even without being a creativity wizard to start using the drawing for business use-cases.

    Balance
      Symbols-Library
        Meeting

          Background

          Why does it all work that way? The scientific reasoning has a lot to do with how we perceive ourselves and the environment. How do we process and digest that information, learn and communicate with each other?

          Neuro-Linguistic Programming or NLP is that discipline of the cognitive and behavioral science, that deals with us being subjective humans.

          According to the Business Directory, it even provides the pattern, how words and symbols are used to create mental pictures that our senses use to process the according experience later stored in the brain.

          Please find out more here and here.

          More by this author

          Jochen Burkhard

          Owner Burkhard Consulting

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          Last Updated on February 21, 2019

          The Secret to Effective Conflict Resolution: The IBR Approach

          The Secret to Effective Conflict Resolution: The IBR Approach

          In business, in social relationships, in family… In whatever context conflict is always inevitable, especially when you are in the leader role. This role equals “make decisions for the best of majority” and the remaining are not amused. Conflicts arise.

          Conflicts arise when we want to push for a better quality work but some members want to take a break from work.

          Conflicts arise when we as citizens want more recreational facilities but the Government has to balance the needs to maintain tourism growth.

          Conflicts are literally everywhere.

          Avoiding Conflicts a No-No and Resolving Conflicts a Win-Win

          Avoiding conflicts seem to be a viable option for us. The cruel fact is, it isn’t. Conflicts won’t walk away by themselves. They will, instead, escalate and haunt you back even more when we finally realize that’s no way we can let it be.

          Moreover, avoiding conflicts will eventually intensify the misunderstanding among the involved parties. And the misunderstanding severely hinders open communication which later on the parties tend to keep things secret. This is obviously detrimental to teamwork.

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          Some may view conflicts as the last step before arguments. And they thus leave it aside as if they never happen. This is not true.

          Conflicts are the intersect point between different individuals with different opinions. And this does not necessarily lead to argument.

          Instead, proper handling of conflicts can actually result in a win-win situation – both parties are pleased and allies are gained. A better understanding between each other and future conflicts are less likely to happen.

          The IBR Approach to Resolve Conflicts

          Here, we introduce to you an effective approach to resolve conflicts – the Interest-Based Relational (IBR) approach. The IBR approach was developed by Roger Fisher and William Ury in their 1981 book Getting to Yes. It stresses the importance of the separation between people and their emotions from the problem. Another focus of the approach is to build mutual understanding and respect as they strengthen bonds among parties and can ultimately help resolve conflicts in a harmonious way. The approach suggests a 6-step procedure for conflict resolution:

          Step 1: Prioritize Good Relationships

          How? Before addressing the problem or even starting the discussion, make it clear the conflict can result in a mutual trouble and through subsequent respectful negotiation the conflict can be resolved peacefully. And that brings the best outcome to the whole team by working together.

          Why? It is easy to overlook own cause of the conflict and point the finger to the members with different opinions. With such a mindset, it is likely to blame rather than to listen to the others and fail to acknowledge the problem completely. Such a discussion manner will undermine the good relationships among the members and aggravate the problem.

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          Example: Before discussion, stress that the problem is never one’s complete fault. Everyone is responsible for it. Then, it is important to point out our own involvement in the problem and state clearly we are here to listen to everyone’s opinions rather than accusing others.

          Step 2: People Are NOT the Cause of Problem

          How? State clearly the problem is never one-sided. Collaborative effort is needed. More importantly, note the problem should not be taken personally. We are not making accusations on persons but addressing the problem itself.

          Why? Once things taken personally, everything will go out of control. People will become irrational and neglect others’ opinions. We are then unable to address the problem properly because we cannot grasp a fuller and clearer picture of the problem due to presumption.

          Example: In spite of the confronting opinions, we have to emphasize that the problem is not a result of the persons but probably the different perspectives to view it. So, if we try to look at the problem from the other’s perspective, we may understand why there are varied opinions.

          Step 3: Listen From ALL Stances

          How? Do NOT blame others. It is of utmost importance. Ask for everyone’s opinions. It is important to let everyone feel that they contribute to the discussion. Tell them their involvement is essential to solve the problem and their effort is very much appreciated.

          Why? None wants to be ignored. If one feels neglected, it is very likely for he/she to be aggressive. It is definitely not what we hope to see in a discussion. Acknowledging and being acknowledged are equally important. So, make sure everyone has equal opportunity to express their views. Also, realizing their opinions are not neglected, they will be more receptive to other opinions.

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          Example: A little trick can played here: Invite others to talk first. It is an easy way to let others feel involved and ,more importantly, know their voices are heard. Also, we can show that we are actively listening to them by giving direct eye-contact and nodding. One important to note is that never interrupt anyone. Always let them finish first beforeanother one begins.

          Step 4: Listen Comes First, Talk Follows

          How? Ensure everyone has listened to one another points of view. It can be done by taking turn to speak and leaving the discussion part at last. State once again the problem is nothing personal and no accusation should be made.

          Why? By turn-taking, everyone can finish talking and voices of all sides can be heard indiscriminantly. This can promote willingness to listen to opposing opinions.

          Example: We can prepare pieces of paper with different numbers written on them. Then, ask different members to pick one and talk according to the sequence of the number. After everyone’s finished, advise everyone to use “I” more than “You” in the discussion period to avoid others thinking that it is an accusation.

          Step 5: Understand the Facts, Then Address the Problem

          How? List out ALL the facts first. Ask everyone to tell what they know about the problems.

          Why? Sometimes your facts are unknown to the others while they may know something we don’t. Missing out on these facts could possibly lead to inaccurate capture of the problem. Also, different known facts can lead to different perception of the matter. It also helps everyone better understand the problem and can eventually help reach a solution.

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          Example: While everyone is expressing their own views, ask them to write down everything they know that is true to the problem. As soon as everyone has finished, all facts can be noted and everyone’s understanding of the problem is raised.

          Step 6: Solve the Problem Together

          How? Knowing what everyone’s thinking, it is now time to resolve the conflict. Up to this point, everyone should have understood the problem better. So, it is everyone’s time to suggest some solutions. It is important not to have one giving all the solutions.

          Why? Having everyone suggesting their solutions is important as they will not feel excluded and their opinions are considered. Besides, it may also generate more solutions that can better resolve the conflicts. Everyone will more likely be satisfied with the result.

          Example: After discussion, ask all members to suggest any possible solutions and stress that all solutions are welcomed. State clearly that we are looking for the best outcomes for everyone’s sake rather than battling to win over one another. Then, evaluate all the solutions and pick the one that is in favor of everyone.

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