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10 Must-Have Apps for Startups and Small Businesses

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10 Must-Have Apps for Startups and Small Businesses

Running a startup or small business can be costly and hectic, but today’s apps can help save entrepreneurs time and money. Download these apps to make living the entrepreneurial life a little easier:

Rescue Time

This time management app runs in the background of your computer and mobile devices to track activity on websites and applications. At the end of each day, users are sent a report with a snapshot of how their time was spent. Entrepreneurs will be able to better manage their days knowing what activities are taking the most time. Sounds perfect, right? The only downside to this miracle app is it is not yet available for iPhones.

rescue time app

    Mobile Day

    This app eliminates the frustration that comes with having to access your Outlook calendar and type in a 10-digit number for a conference call while trying to rush out the door to catch a flight. Mobile Day syncs with your phone’s calendar and provides one-touch access to any conference call or online meeting you have scheduled.

    Running behind? This app also allows you to easily text or email all attendees when you’re a few minutes late.

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    mobile day app

      Slack

      Pick up the slack with the Slack messaging app. Each conversation can be organized into channels that can be defined by the user. Whether you want to split up the channels by project team, department, or another way is up to you.

      Not only does this useful app allow for instant messaging, it also integrates with other apps such as Twitter, Google Hangouts and MailChimp to keep your conversations all in one place. These notifications can be assigned to appear in whatever channel you choose. For example, create a channel with your marketing director and assign Twitter notifications to appear here so both of you are aware when your company receives a retweet, mention or direct message.

      slack app

        LogMeInPro

        Traveling entrepreneurs have a new best friend with the LogMeIn Pro app. This app gives you fast and easy access to your PC or Mac from your browser, desktop or mobile device. Using the app, entrepreneurs can access files or applications stored on a PC or Mac from anywhere.

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        logmein app

          Humin

          As an entrepreneur, you probably know networking is essential to growing a business. But are you really expected to remember everyone you meet? Not with the Humin app. This revolutionary app combines contacts from your mobile device and social media accounts with your calendar, email and voicemail to provide context to the contacts in your phone. After this information is brought together, you can use a Google-like search feature to sift through contacts.

          What was the name of the person you met last Wednesday night? Ask Humin.

          Know someone who works at Apple? Humin does.

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          humin app

            Mint                    

            An essential app for any small or growing business, Mint brings financial management to entrepreneurs’ fingertips. This app compiles all financial accounts into one spot to provide a quick overview for business owners. Each transaction can be categorized so entrepreneurs can track expenses, revenue and monthly spending with a simple visual chart. The bill pay reminder feature is an added bonus for on-the-go (and forgetful) entrepreneurs.

            mint app

              Perka

              Brick and mortar store? Perka is a must-have for your business. Don’t force your customers to carry around a dingy paper punch card to prove their loyalty! Perka brings these old-fashioned reward cards into the digital age. Customers simply log-in to the app and check-in to your location, which will allow their account to show up in your system. When the customer is ready to make a purchase, all he or she has to do is tell you the first name the account is under in the system. No hole puncher required.

              perka app

                Asana

                Yoga practitioners may recognize the word asana as a pose or posture, but entrepreneurs will now associate it with one word: efficiency. This project management app works great for organizing tasks for small businesses. Each user can create to-do lists and assign tasks to others with due dates, relevant files and detailed notes. Users have the capability to comment on or add subtasks to lists, eliminating the need for incessant back and forth emails.

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                asana app

                  Pocket

                  How many times have you scrolled through a newsfeed and reminded yourself to come back and read an article later? How many times have you actually remembered to do so? Chances are, even if you did, it would be difficult to relocate the article.

                  With Pocket, busy entrepreneurs can stay up-to-date with current events, industry news, and that funny video your best friend sent. Using this app, you can quickly bookmark articles, work documents, videos, or photos with ease and revisit them later at your convenience.

                  pocket app

                    Unroll.me

                    Tired of sifting through holiday sales, 20% off coupons, or social media notification emails to get to the ones that really matter? Busy entrepreneurs and small-business owners should not be tied down with cleaning out a cluttered inbox.

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                    With the Unroll.me app, users can unsubscribe from aggravating email lists with one click instead of having to open each individual email and go on a scavenger hunt to find the microscopic “unsubscribe” text. Unroll.me goes one step further and combines the email lists you decide to keep into one daily digest.

                    Which apps for startups and small businesses do you use? Did your favorite make the list? Tell us in the comments below!

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                    Last Updated on August 25, 2021

                    Why Personal Branding Is Important to Your Career

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                    Why Personal Branding Is Important to Your Career

                    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                    According to Celinne Da Costa:[1]

                    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                    What Is Your Personal Brand?

                    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                    Your Personal Brand Is Essential for Your Career Success

                    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                    According to Castrillon,[2]

                    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                    5 Key Steps to Creating Your Personal Brand

                    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                    1. Set Your Personal Goals

                    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                    2. Create Your Unique Value Proposition

                    Create your unique value proposition by asking yourself these four questions:

                    1. What are your personality features? What benefit do you offer people?
                    2. Who are you and why do people enjoy working with you?
                    3. What do you do and what do people want you to do for them? How do you solve their problems?
                    4. What makes you different from others like you?

                    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                    3. Write Your Professional Story

                    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                    4. Determine Which Platforms Will Support Your Personal Brand

                    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                    5. Become Recognized for Sharing Your Knowledge and Expertise

                    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                    Other People’s Stories

                    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                    “your story is what you have, what you will always have. It is something to own.”

                    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                    Featured photo credit: Austin Distel via unsplash.com

                    Reference

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