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8 Questions To Test Your Leadership Qualities

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8 Questions To Test Your Leadership Qualities

Being a follower is easy. You just have to do what you’re told to the best of your ability and stick to the status quo. Being a leader is a much more difficult task. You have to think outside the box to solve problems, and push yourself to your absolute limits. Some people are born leaders, as they’re never happy with just being “good enough,” and will always look for ways to improve themselves and everyone around them. If you can honestly answer these questions in the affirmative, you should consider yourself a driving force for humanity. And be proud of it!

1. Do you go above and beyond?

Like I said, followers are happy doing exactly what they need to do and nothing more. Leaders, on the other hand, push themselves as far as they can, regardless of whether they truly need to or not. Back in school these people were the “go-getters” that spent their time perfecting their projects while everyone else was happy doing just enough to receive a passing grade. A good leader is the reason an organization will not only succeed, but will absolutely flourish.

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2. Are you optimistic?

Henry Ford once said, “Whether you think you can or you think you can’t, you’re right.” This isn’t to say that followers are necessarily pessimistic, but they also don’t share the same optimism as leaders have. Followers often only perform “good enough” because they are unsure of whether or not they actually can do better. Leaders know for a fact they can always improve their abilities and skills, and they know others can do so as well. Not only do leaders push themselves farther, but they also hold their colleagues to a higher standard.

3. Are you open to change?

You would think that followers, by nature, would be easily adaptable to change. However, they often are adverse to any deviation from the norm, opting rather to do things “as they’ve always been done.” Leaders feel free to steer in whichever direction will lead them to the most beneficial outcome. This may include charting unfamiliar waters, but leaders are comfortable and confident in their ability to do so. As country music legend Jimmy Dean believed, “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.”

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4. Are you decisive?

Of course, as leaders are open to contingencies occurring on the fly, they also have no problem making decisions and sticking to them. Followers are often stuck in the “what if” stage of contemplation, which blocks them from ever actually making a move to further themselves. Leaders know that, regardless of the decision they make, both positive and negative outcomes may occur. But they’ll also be able to navigate through any bad situation they face, as they’ve anticipated it from the get-go

5. Are you accountable?

One of the main reasons followers are so indecisive is they don’t want to be blamed if something bad happens. Leaders will never shift the blame to their colleagues or team. But they also won’t shut down when they make a decision that turns out to be the wrong one. They’re okay with failing, because they learn from their failures in order to better handle similar situations that arise in the future. Followers who blame everyone else for their own shortcomings will continue to make the same mistakes time and time again.

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6. Are you passionate?

Followers are just along for the ride. They aren’t really bothered by the job, and don’t care whether they do well or not. Leaders put enormous amounts of effort into everything they do in life. They perform even the simplest tasks with precision and care, because they know even small tasks add up to have a huge effect on this world. They take pride in their work, and are careful not to waste the gift they were given.

7. Are you intrinsically motivated?

Bob Dylan once said, “What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.” Followers might try to rationalize this and say, “Easy for him to say, he’s a millionaire.” But he wasn’t always rich. He became rich by doing exactly what he wanted to do, and putting every ounce of his energy into being the absolute best he could be. Leaders don’t follow money. They follow their passion, and are rewarded by being great at what they do. Ironically, the richest people in the world, more often than not, make money follow them rather than the other way around.

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8. Are you willing to learn?

It’s a sad truth that many people graduate high school thinking they’ll never have to open a book ever again. Like I said, followers are just along for the ride. Leaders are life-long learners, who feel like a day without reading or trying something new is a waste of 24 hours. Many followers think they know all they’ll need to know in life to survive; leaders understand there’s an infinite amount of knowledge in this universe, and it’s impossible to know too much. That doesn’t stop them from trying, though.

Featured photo credit: Flickr via farm2.staticflickr.com

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Matt Duczeminski

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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