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10 Email Etiquette Tips To Build Your Professional Image

10 Email Etiquette Tips To Build Your Professional Image

In my daily work as an academic advisor in higher education, a large percentage of my professional communication is composed via email correspondence. Though it is a part of daily routine, email correspondence from students who are training to enter the work world as competent professionals are often littered with barriers to effective communication.

Whether you are a student making the leap to the “real world,” applying for jobs, or a new professional, what can you do to project a more polished image?  Start by considering these 10 common pitfalls in professional email etiquette, and learn how each may be damaging your professional image.

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  1. Know when email is appropriate. Is great detail or explanation required? Can tone be easily misconstrued? Is the subject matter time sensitive? If the answer is yes to any of the previous questions, email may not be the appropriate venue. However, if you are contacting someone who is difficult to reach in person or by phone, asking a simple question, or providing informational items, email is probably most appropriate.
  2. Don’t assume the recipient knows you. Especially if the email is your first contact with the individual, or the recipient will be receiving a high volume of emails, don’t assume they know you. I may be the only person by my name who is an advisor at my institution, but there may be dozens of similar first names in the hundreds of students I have contact with each semester. This problem is compounded when the institutional email or an email without identifying information (like allstar29@mail.com) is used. Refrain from any use of a personal email address if an institutional or business email is provided. If a personal email must be used, keep it clean and practical (joesmith@mail.com).
  3. Don’t assume the recipient knows all the details. “I need to drop that class,” is a common email request I will receive. Certainly worth honoring, but such a request is inherent with an entire host of issues. Namely the absence of key details. Whose class am I dropping? Which class? This goes for any form of professional communication. Take the time to provide as much detail as possible on the front end. This will eliminate time and effort taken later in the “back and forth”, and convey that you are organized and pay attention to detail.
  4. Include full contact information. Consistent with your professional image, be sure and sign off with not only your full name, but also any contact information that may be helpful for the recipient in getting back in touch with you. The content of some emails may be involve a request to contact you by phone or through another form of communication.
  5. Don’t use text speak. Just because you may be composing the email on a mobile device or tablet, does not mean it is professional to use “text speak” in a professional email, ever. When you are composing emails from these devices, it is imperative to proofread before hitting send, as most now contain predictive text technology that may incorrectly finish words and change the message or tone entirely.
  6. Forget about backgrounds, crazy fonts, and colors. Keep it black and white, and simple. Extra colors and backgrounds only serve to make it more difficult to the reader, and make them less likely to respond or take the email seriously as professional communication – especially in an age where scams are prominent. Fonts that are not standard are distracting, hard to read, and make you come across as silly.
  7. Use “out of office” correctly. This can be an important feature in email, especially if you are planning to be away for any extended period of time outside of normal anticipated working hours. Rather than just say you are away, include alternative contacts so those who are trying to contact you can still conduct business if needed. Use it with discretion though. I once had a student who had their email set full-time to auto-reply with “I will consider your message and respond accordingly.” He would then never reply. You can only cry wolf so many times.
  8. Beware of auto-fill. I often receive emails not intended for me because of this very issue. Most email systems will begin to generate options to auto-fill the “To:” field as you begin typing the address, based on previous emails you’ve sent to. Be sure to read these options carefully, and review before clicking send. It may be the difference between sending an email to your wife or the President. You don’t need to be told these are entirely different audiences.
  9. Don’t say things you wouldn’t say in person. Some of the more intriguing email exchanges I’ve experienced include those from individuals who will display more aggression or unprofessionalism in an email, but will never correspond that way in person. Don’t act in a way or say things that you wouldn’t normally in conversation. First of all, it won’t do you any favors in getting a response, and second, it may damage your rapport with that person in the flesh.
  10. When in doubt, err on the formal side. Using “Mr.” or “Ms.”, or the full first name instead of assuming a shorter form should always be done in cases in which you are unsure. When applying for a job, stick with the formal “To Whom It May Concern”. As communication progresses, certain formalities may be dropped, but initiating contact informally sets the bar below a professional standard.

Featured photo credit: Focus/Financial Times photos via imcreator.com

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Last Updated on December 1, 2020

How to Find Your Entrepreneurial Passion and Purpose

How to Find Your Entrepreneurial Passion and Purpose

I wrote a few articles about starting a business based on something you love doing and are passionate about. I received several responses from people saying they weren’t sure how to go about figuring out what they were most passionate about or how to find their true purpose. So I’m dedicating this article to these issues — how to find your entrepreneurial passion and purpose.

When I work with a new client, the first thing we talk about is lifestyle design. I ask each client, “What do you want your life to look like?” If you designed a business without answering this question, you could create a nice, profitable business that is completely incompatible with your goals in life. You’d be making money, but you’d probably be miserable.

When you’re looking for your life purpose, lifestyle design isn’t a crucial component. However, since we’re talking about entrepreneurial purpose, lifestyle design is indeed crucial to building a business that you’ll enjoy and truly be passionate about.

For example, say you want to spend more time at home with your family. Would you be happy with a business that kept you in an office or out of town much of the time? On the flip side, if you wanted to travel and see the world, how well could you accomplish that goal if your business required your presence, day in and day out, to survive? So start by getting some clarity on your personal goals and spend some time working on designing your life.

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At this point, you may need a little prodding, and you may want to hire a coach or mentor to work with you through this process. Many people are very used to the idea that there is a particular way a life “should” be. There are certain milestones most people tend to live by, and if you don’t meet those markers when or in the manner you’re “supposed” to meet them, that can cause some anxiety.

Here’s how to find your passion and purpose:

Give Yourself Permission to Dream a Little

Remember that this is your life and you can live it however you choose. Call it meditation or fantasy, but let your imagination run here. And answer this question:

“If you had no fears or financial limitations, what would your ideal life, one in which you could be totally content and happy, look like?”

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Once you’ve figured out your lifestyle design, it’s time to do a little more soul-searching to figure out what you’re truly passionate about. This is a time to really look within and look back.

Specifically, look back over your life history. When were you the happiest? What did you enjoy doing the most? Remember that what you’re looking for doesn’t necessarily have to be an entire job, but can actually be aspects of your past jobs or hobbies that you’ve really enjoyed.

Think About a Larger Life Purpose

Many successful entrepreneurs have earned their place in history by setting out to make a difference in the world. Is there a specific issue or cause that is important to you or that you’re particularly passionate about?

For some, this process of discovery may come easily. You may go through these questions and thought experiments and find the answers quickly. For others, it may be more difficult. In some cases, you may suffer from a generalized lack of passion and purpose in your life.

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Sometimes, this can come from having suppressed passion in your life for too long. Sometimes, it can come from eating poorly and lack of exercise. But occasionally, it may have something to do with your internal chemistry or programming. If the latter applies to you, it may be useful for you to seek help in the form of a coach, mentor, or counselor.

In other cases, not knowing your true purpose may be a matter of having not discovered it yet: you may not have found anything that makes your heart beat faster. If this is the case, now is the time to explore!

The Internet is a fantastic tool for learning and exploration. Search hobbies and careers and learn as much as you can about any topic that triggers your interest, then follow up at the library on the things that really intrigue you. Again, remember that this is your life and only you can give yourself permission to explore all that the world has available to you.

How Do You Know When You’ve Found Your True Entrepreneurial Purpose?

I can only tell you how I knew when I had discovered my own — it didn’t hit me like a ton of bricks. Rather, it settled over me, bringing a deep sense of peace and commitment. It felt like I had arrived home and knew exactly what to do and how to proceed.

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Everything flowed easily from that point forward. That’s not to say that I found success immediately after that moment. But rather, the path ahead of me was clear, so I knew what to do.

Decisions were easier and came faster to me. And success has come on MY terms, according to my own definitions of what success means to me in my own lifestyle design.

Dig deep, look within, and seek whatever help you need. Once you find that purpose and passion, your life — not just your entrepreneurial life, but your entire life — will never be the same.

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