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10 Steps To Transform Yourself From An Employee To A Boss

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10 Steps To Transform Yourself From An Employee To A Boss

Becoming your own boss is a major shift in responsibility. For the first time, your income will be directly linked to your results. Fortunately, many people have made the transition before you. You can learn from their experience. The following 10 steps will smooth the path to business greatness.

1. Prepare For The Learning Curve

Managing yourself in your own business presents a dramatic challenge, quite unlike anything you do as an individual. In order to transform yourself into an effective boss, be prepared to learn. That means adopting a beginner’s mindset. Take note of comments from your customers, as well as those who decline to buy from you.

Action Step: Carry a notebook with you to every meeting so that you don’t lose any valuable insights.

Resource: To navigate through a challenging career change read “What Got You Here Won’t Get You There: How Successful People Become Even More Successful!” by Marshall Goldsmith.

2. Know Your Strengths and Weaknesses

Management achievement starts with self understanding. Knowing yourself for leadership growth is a key way to set yourself apart from other people. How do you get to know yourself better? You can use reflection tools such as the 5 Minute Journal. There is also value in using personality assessment tools such as the DISC Profile.

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To go deep with your strengths, use the Strengths Finder assessment (and read the book: “StrengthsFinder 2.0″ by Tim Rath).

Action Step: Complete a personality profile such as DISC to discover your strengths and weaknesses.

3. Become A Master of Meetings

Meetings are a key professional tool that successful managers use to accomplish work and make important decisions. If you are still complaining about meetings, it is time to improve. Top managers show mastery of effective meeting habits, such as following a written agenda and keeping a meeting focused.

Action Step: Review the meetings you regularly attend and make note of which one is most effective? Visit the person who runs that meeting and ask them for advice on how to run effective meetings.

4. Talk To Three People Who Run Companies In Your Niche

There is no replacement for the advice and insight of successful entrepreneurs in your own industry. For example, if you are planning to open a fitness company, there are many questions you ask before you start. You could; for example, ask successful people how they obtained customers in their first year of operations. In addition, ask what expenses are truly necessary to get started. The answer may be less than you imagine.

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Action Step: Use Linkedin Advanced Search and contact three successful entrepreneurs in your industry. Ask them to lunch. Come prepared with a list of questions!

5. Focus on Sales, Not Business Cards

Starting a business is exciting! The excitement and the potential for significant income are some of the reasons you may feel drawn to start a business. In order for your business idea to succeed, you must spend serious time and attention on sales. Resist the urge to spend a lot of money on business cards, office supplies and other expenses. Sales needs to be the top priority.

Action Step: Experiment with different sales and marketing ideas (e.g. cold calling or online marketing) until you start to find success.

6. Open A Business Bank Account

Managing money effectively is important to growing your business. To avoid tax problems, open a business bank account so that your business expenses and revenues are kept apart from your personal money. Many banks and credit unions offer low cost business checking accounts to small businesses and entrepreneurs.

Action Step: Open a business checking account at your local financial institution.

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7. Create A Business Structure (e.g. The Legal Stuff)

As you work to obtain your first few customers, you may decide to operate as a sole proprietorship. That business structure has the advantage of needing little or no paperwork to establish, depending on your country’s requirements. If you expect to face significant risk or liability, you may wish to consult an attorney or lawyer for further advice.

Action Step: Request a meeting with a business lawyer to seek advice on what business structure to use.

8. Build Your Business On The Side

Building a successful company takes years of steady work and learning from your mistakes. That’s why many people build their companies during the evenings and weekends, while they keep a regular day job to pay the bills. Taking this approach also gives you the flexibility to try several business ideas and target markets.

Action Step: Set a goal for how many hours per week (e.g. 10-20 hours per week) you will work on your “side business” to grow it.

9. Build A Six Month Emergency Fund Before You Quit Your Job

Becoming your own boss is exciting! Unfortunately, some people make the mistake of leaving their day jobs behind before thinking through their financial needs. To give yourself peace of mind, set up a seperate bank account where you save the equivalent of six months of expenses. For example, if your monthly living expenses are $2000, then a six month emergency fund would require $12,000.

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Tip: If you’re not sure where to find extra cash for your emergency fund try reading: Spring Cleaning Your Finances to Find Hidden Money.

Action Step: Open a high interest savings account and start adding money to your emergency fund.

10. Hire Staff Very Slowly

Hiring your first employee is a major step in the growth of a new business. However, a bad hiring decision has the potential to damage your business and waste a great deal of your time. Delay hiring your first team member until it is absolutely required.

Action Step: Look into hiring a virtual assistant to help you grow your business.

Featured photo credit: Businessman/Unsplash via pixabay.com

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Bruce Harpham

Bruce Harpham is a Project Management Professional and Founder and CEO of Project Management Hacks.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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