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8 Secrets People Good At Personal Branding Never Told You

8 Secrets People Good At Personal Branding Never Told You

“Your Brand is what people say about you when you are not in the room” – Jeff Bezos, Amazon

Developing your personal brand is essential because it can open many business opportunities. It can lead to better clients, recognition in your industry and more money. Customers trust people more than corporations and that’s why you should focus on building your personal brand.

Check out 8 great strategies that successful people never told you about personal branding:

1. They Own Their Name Online

When you start becoming successful you will face people who will be jealous of your accomplishments. Some of them might write inaccurate things about you in an attempt to bring you down.

Your name is your reputation and you should grab your own domain name immediately, whether you plan to use it or not. You should never risk letting someone getting your domain name and hurt your reputation! Never!

You can buy domain names economically from sites like namecheap for just 10$. It’s very important to buy a .com domain name because this is the default ending almost everybody knows.

If you have a very common name like Garry Jones and you can’t find a garryjones.com domain you could buy the inverted version: JonesGarry.com or you could buy a domain adding your profession in the link.

For instance, if you are a personal trainer you could buy the domain Garryjonesfitness.com

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A great example of a successful man who owns his online name is Neil Patel.

2. They Help Other People a Lot

The best strategy you can use if you want to grow your personal brand is to genuinely help people. Those who are successful in personal branding like to help others without any selfish motives.

This not only makes them feel great but their generosity returns back from multiple sources. You should try to help people even if there is nothing in there for you.

Most people remember who helped them and they will stand by your side in the future if you ever need them. Sure, many people are selfish, care only about themselves and they won’t help you even if you help them.

But some of them will appreciate your generosity and will eventually return it back either by helping you in something else or by talking to other people about how great you are.

This creates buzz around your name which is essential for your brand’s growth.

3. They Give Importance in Social Media

Twitter is a good network in connecting people especially if you can intrigue users with your mentions. But you shouldn’t stay only in twitter. Build profiles in Facebook, LinkedIn, Google+, Stumbleupon and Instagram.

Set up your profile in every social media and be sure to link to each other. After registering you don’t have to develop one hundred social media accounts simultaneously. Focusing on too many things is a recipe for failure.

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Pick 1-2 social media that you prefer depending on your niche and focus on them. Having profiles on the other social media won’t harm you at all and it will help to dominate the search results with your name.

Bow you might be thinking that managing a lot of social media profiles can be a exhausting and time-consuming. That’s why you could use a tool like HootSuite that helps you schedule your tweets, facebook posts etc and check your updates in all your profiles simultaneously.

4. They Use Smiling Photos in Their Social Media Profiles

Smiling costs nothing, it’s easy to implement and creates an emotional connection with your audience.  People buy from people that they know and trust.Smiling can make you look more friendly and speed up the emotional connection between you and your fans, readers or potential customers.

Have you ever thought why being around children who smile makes you smile too? Because smile is contagious and this applies even to strangers.

A research from British researchers has found that smiling can be as stimulating as 2000 chocolate bars or 25.000$ in cash. That’s how powerful a simple smile is.

5. They Are Living Their Brands

Your brand is more than just what you say about yourself. It’s a symbol, a feeling, sound, tonality and much more. It’s the emotion you create to your customers.

People who have built successful personal brands are the ones who totally believe in what they teach. They not only talk the talk but also walk the walk showing the example to their followers. Your fans can sense when you are inauthentic and in the first hint of fraud they will walk away.

6. They Leverage Content Marketing

Nowadays, in an age of technology and internet expansion it is essential to create and distribute your knowledge and expertise online. Internet is one of the best ways to build your brand and gain publicity. Of course, you should care about helping people (look number 2) and providing useful advice.

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If you do this you will be considered trustworthy and you will start building an audience. This audience will help in spreading your content and boost your brand’s growth.

A good idea is to start your own blog, which you must have done already (look number 1) and update it at least 2-3 times per week. However writing content only for your blog when you are new and nobody knows you is like talking in an empty classroom. That’s why you should try guest blogging to build your reputation and gain traffic from bigger blogs.

7. They Use Guest Blogging to Build Their Brand

Jon Morrow from Boostblogtraffic has said that the only thing he would focus on to build his personal brand if he was starting from the scratch is guest blogging. Guest blogging is one of the best ways to gain exposure to new audiences that you couldn’t reach normally.

It also improves your brand recognition and makes your name more trustworthy. According to Jon, it’s also a great way to gain experience as a writer and improve your writing skills.

8. They Build Relationships With Influencers

Networking is one of the most important aspects of personal branding. You should constantly try to come in contact with influencers and well-known people in your niche. However you should be careful and don’t become annoying. Influencers are extremely busy and helping someone they don’t know isn’t in their priority list.

They constantly receive a ton of pitches from people like you who want exposure and advice. In my experience, if you want to build relationships with them you should:

1. Have high quality content that offers value to people.

Without that you will never get the influencers share your work.

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2. Help the influencers.

If you are wondering about how you can help the influencers I have some ideas for you:

  • Point out broken links. You can do that with the Check My Links Google Chrome extension.
  • Check out their blog and find something like a bug, a problem in navigation or something that needs improvement. Some weeks ago I messaged an influencer in the fitness niche and told him that his mailing list button didn’t work. Some days after, he linked to my content without even asking him. Most readers don’t really care to point out something like that because they are bored to contact the influencers. Taking the time to help and give them value can separate you from the rest who just want to take without giving.

3.Leave insightful comments on their blogs and share their best work in your social media profiles daily so you can get into their radars.

4. Link to their articles from your blog. Of course you should not overdo it and link only if they have written something relevant which is also extremely useful.

5. Interact with them on social media. For instance, if they ask a question take some time to answer and tell them your opinion.

Conclusion

You should have in mind that building your personal brand takes time. How much? It takes as long as it takes. It’s a continuous process and not an one-night-stand.

Though overnight success doesn’t exist, investing to your personal branding and reputation is one of the best investments you could ever make.

Do you have any other ideas that can help in building your personal brand? I would love to hear your opinions or even your personal branding stories in the comments below.

Featured photo credit: Steve Jurvetson via flickr.com

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Damian "Pros" Prosalendis

Entrepreneur, Business Owner

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

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Featured photo credit: Cathryn Lavery via unsplash.com

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