“Your Brand is what people say about you when you are not in the room” – Jeff Bezos, Amazon
Developing your personal brand is essential because it can open many business opportunities. It can lead to better clients, recognition in your industry and more money. Customers trust people more than corporations and that’s why you should focus on building your personal brand.
Check out 8 great strategies that successful people never told you about personal branding:
1. They Own Their Name Online
When you start becoming successful you will face people who will be jealous of your accomplishments. Some of them might write inaccurate things about you in an attempt to bring you down.
Your name is your reputation and you should grab your own domain name immediately, whether you plan to use it or not. You should never risk letting someone getting your domain name and hurt your reputation! Never!
You can buy domain names economically from sites like namecheap for just 10$. It’s very important to buy a .com domain name because this is the default ending almost everybody knows.
If you have a very common name like Garry Jones and you can’t find a garryjones.com domain you could buy the inverted version: JonesGarry.com or you could buy a domain adding your profession in the link.
For instance, if you are a personal trainer you could buy the domain Garryjonesfitness.comAdvertising
A great example of a successful man who owns his online name is Neil Patel.
2. They Help Other People a Lot
The best strategy you can use if you want to grow your personal brand is to genuinely help people. Those who are successful in personal branding like to help others without any selfish motives.
This not only makes them feel great but their generosity returns back from multiple sources. You should try to help people even if there is nothing in there for you.
Most people remember who helped them and they will stand by your side in the future if you ever need them. Sure, many people are selfish, care only about themselves and they won’t help you even if you help them.
But some of them will appreciate your generosity and will eventually return it back either by helping you in something else or by talking to other people about how great you are.
This creates buzz around your name which is essential for your brand’s growth.
3. They Give Importance in Social Media
Twitter is a good network in connecting people especially if you can intrigue users with your mentions. But you shouldn’t stay only in twitter. Build profiles in Facebook, LinkedIn, Google+, Stumbleupon and Instagram.
Set up your profile in every social media and be sure to link to each other. After registering you don’t have to develop one hundred social media accounts simultaneously. Focusing on too many things is a recipe for failure.Advertising
Pick 1-2 social media that you prefer depending on your niche and focus on them. Having profiles on the other social media won’t harm you at all and it will help to dominate the search results with your name.
Bow you might be thinking that managing a lot of social media profiles can be a exhausting and time-consuming. That’s why you could use a tool like HootSuite that helps you schedule your tweets, facebook posts etc and check your updates in all your profiles simultaneously.
4. They Use Smiling Photos in Their Social Media Profiles
Smiling costs nothing, it’s easy to implement and creates an emotional connection with your audience. People buy from people that they know and trust.Smiling can make you look more friendly and speed up the emotional connection between you and your fans, readers or potential customers.
Have you ever thought why being around children who smile makes you smile too? Because smile is contagious and this applies even to strangers.
A research from British researchers has found that smiling can be as stimulating as 2000 chocolate bars or 25.000$ in cash. That’s how powerful a simple smile is.
5. They Are Living Their Brands
Your brand is more than just what you say about yourself. It’s a symbol, a feeling, sound, tonality and much more. It’s the emotion you create to your customers.
People who have built successful personal brands are the ones who totally believe in what they teach. They not only talk the talk but also walk the walk showing the example to their followers. Your fans can sense when you are inauthentic and in the first hint of fraud they will walk away.
6. They Leverage Content Marketing
Nowadays, in an age of technology and internet expansion it is essential to create and distribute your knowledge and expertise online. Internet is one of the best ways to build your brand and gain publicity. Of course, you should care about helping people (look number 2) and providing useful advice.Advertising
If you do this you will be considered trustworthy and you will start building an audience. This audience will help in spreading your content and boost your brand’s growth.
A good idea is to start your own blog, which you must have done already (look number 1) and update it at least 2-3 times per week. However writing content only for your blog when you are new and nobody knows you is like talking in an empty classroom. That’s why you should try guest blogging to build your reputation and gain traffic from bigger blogs.
7. They Use Guest Blogging to Build Their Brand
Jon Morrow from Boostblogtraffic has said that the only thing he would focus on to build his personal brand if he was starting from the scratch is guest blogging. Guest blogging is one of the best ways to gain exposure to new audiences that you couldn’t reach normally.
It also improves your brand recognition and makes your name more trustworthy. According to Jon, it’s also a great way to gain experience as a writer and improve your writing skills.
8. They Build Relationships With Influencers
Networking is one of the most important aspects of personal branding. You should constantly try to come in contact with influencers and well-known people in your niche. However you should be careful and don’t become annoying. Influencers are extremely busy and helping someone they don’t know isn’t in their priority list.
They constantly receive a ton of pitches from people like you who want exposure and advice. In my experience, if you want to build relationships with them you should:
1. Have high quality content that offers value to people.
Without that you will never get the influencers share your work.Advertising
2. Help the influencers.
If you are wondering about how you can help the influencers I have some ideas for you:
- Point out broken links. You can do that with the Check My Links Google Chrome extension.
- Check out their blog and find something like a bug, a problem in navigation or something that needs improvement. Some weeks ago I messaged an influencer in the fitness niche and told him that his mailing list button didn’t work. Some days after, he linked to my content without even asking him. Most readers don’t really care to point out something like that because they are bored to contact the influencers. Taking the time to help and give them value can separate you from the rest who just want to take without giving.
3.Leave insightful comments on their blogs and share their best work in your social media profiles daily so you can get into their radars.
4. Link to their articles from your blog. Of course you should not overdo it and link only if they have written something relevant which is also extremely useful.
5. Interact with them on social media. For instance, if they ask a question take some time to answer and tell them your opinion.
You should have in mind that building your personal brand takes time. How much? It takes as long as it takes. It’s a continuous process and not an one-night-stand.
Though overnight success doesn’t exist, investing to your personal branding and reputation is one of the best investments you could ever make.
Do you have any other ideas that can help in building your personal brand? I would love to hear your opinions or even your personal branding stories in the comments below.Advertising
Featured photo credit: Steve Jurvetson via flickr.com
Last Updated on May 23, 2021
10 Best Free Job Apps You Need For Effective Job Hunting
Seeking for the right job but not sure how to do it in a more effective way?
Try job search apps!
To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!
Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.
Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.
This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.
Download it for iOS.
3. Monster Job Search
I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.
4. Jobs and Career Search
This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.
Download it for iOS.
5. Hyper Networking Groups
This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.
Download it for iOS.
CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.
7. Job Interview Questions
Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.
Download it for Android.
8. 101 Interview Questions and Answers
This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.
Download it for Android.
9. Job Interview Question-Answer
Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.
You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.
HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.
When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.
Featured photo credit: Yura Fresh via unsplash.com