“Your Brand is what people say about you when you are not in the room” – Jeff Bezos, Amazon
Developing your personal brand is essential because it can open many business opportunities. It can lead to better clients, recognition in your industry and more money. Customers trust people more than corporations and that’s why you should focus on building your personal brand.
Check out 8 great strategies that successful people never told you about personal branding:
1. They Own Their Name Online
When you start becoming successful you will face people who will be jealous of your accomplishments. Some of them might write inaccurate things about you in an attempt to bring you down.
Your name is your reputation and you should grab your own domain name immediately, whether you plan to use it or not. You should never risk letting someone getting your domain name and hurt your reputation! Never!
You can buy domain names economically from sites like namecheap for just 10$. It’s very important to buy a .com domain name because this is the default ending almost everybody knows.
If you have a very common name like Garry Jones and you can’t find a garryjones.com domain you could buy the inverted version: JonesGarry.com or you could buy a domain adding your profession in the link.
For instance, if you are a personal trainer you could buy the domain Garryjonesfitness.comAdvertising
A great example of a successful man who owns his online name is Neil Patel.
2. They Help Other People a Lot
The best strategy you can use if you want to grow your personal brand is to genuinely help people. Those who are successful in personal branding like to help others without any selfish motives.
This not only makes them feel great but their generosity returns back from multiple sources. You should try to help people even if there is nothing in there for you.
Most people remember who helped them and they will stand by your side in the future if you ever need them. Sure, many people are selfish, care only about themselves and they won’t help you even if you help them.
But some of them will appreciate your generosity and will eventually return it back either by helping you in something else or by talking to other people about how great you are.
This creates buzz around your name which is essential for your brand’s growth.
3. They Give Importance in Social Media
Twitter is a good network in connecting people especially if you can intrigue users with your mentions. But you shouldn’t stay only in twitter. Build profiles in Facebook, LinkedIn, Google+, Stumbleupon and Instagram.
Set up your profile in every social media and be sure to link to each other. After registering you don’t have to develop one hundred social media accounts simultaneously. Focusing on too many things is a recipe for failure.Advertising
Pick 1-2 social media that you prefer depending on your niche and focus on them. Having profiles on the other social media won’t harm you at all and it will help to dominate the search results with your name.
Bow you might be thinking that managing a lot of social media profiles can be a exhausting and time-consuming. That’s why you could use a tool like HootSuite that helps you schedule your tweets, facebook posts etc and check your updates in all your profiles simultaneously.
4. They Use Smiling Photos in Their Social Media Profiles
Smiling costs nothing, it’s easy to implement and creates an emotional connection with your audience. People buy from people that they know and trust.Smiling can make you look more friendly and speed up the emotional connection between you and your fans, readers or potential customers.
Have you ever thought why being around children who smile makes you smile too? Because smile is contagious and this applies even to strangers.
A research from British researchers has found that smiling can be as stimulating as 2000 chocolate bars or 25.000$ in cash. That’s how powerful a simple smile is.
5. They Are Living Their Brands
Your brand is more than just what you say about yourself. It’s a symbol, a feeling, sound, tonality and much more. It’s the emotion you create to your customers.
People who have built successful personal brands are the ones who totally believe in what they teach. They not only talk the talk but also walk the walk showing the example to their followers. Your fans can sense when you are inauthentic and in the first hint of fraud they will walk away.
6. They Leverage Content Marketing
Nowadays, in an age of technology and internet expansion it is essential to create and distribute your knowledge and expertise online. Internet is one of the best ways to build your brand and gain publicity. Of course, you should care about helping people (look number 2) and providing useful advice.Advertising
If you do this you will be considered trustworthy and you will start building an audience. This audience will help in spreading your content and boost your brand’s growth.
A good idea is to start your own blog, which you must have done already (look number 1) and update it at least 2-3 times per week. However writing content only for your blog when you are new and nobody knows you is like talking in an empty classroom. That’s why you should try guest blogging to build your reputation and gain traffic from bigger blogs.
7. They Use Guest Blogging to Build Their Brand
Jon Morrow from Boostblogtraffic has said that the only thing he would focus on to build his personal brand if he was starting from the scratch is guest blogging. Guest blogging is one of the best ways to gain exposure to new audiences that you couldn’t reach normally.
It also improves your brand recognition and makes your name more trustworthy. According to Jon, it’s also a great way to gain experience as a writer and improve your writing skills.
8. They Build Relationships With Influencers
Networking is one of the most important aspects of personal branding. You should constantly try to come in contact with influencers and well-known people in your niche. However you should be careful and don’t become annoying. Influencers are extremely busy and helping someone they don’t know isn’t in their priority list.
They constantly receive a ton of pitches from people like you who want exposure and advice. In my experience, if you want to build relationships with them you should:
1. Have high quality content that offers value to people.
Without that you will never get the influencers share your work.Advertising
2. Help the influencers.
If you are wondering about how you can help the influencers I have some ideas for you:
- Point out broken links. You can do that with the Check My Links Google Chrome extension.
- Check out their blog and find something like a bug, a problem in navigation or something that needs improvement. Some weeks ago I messaged an influencer in the fitness niche and told him that his mailing list button didn’t work. Some days after, he linked to my content without even asking him. Most readers don’t really care to point out something like that because they are bored to contact the influencers. Taking the time to help and give them value can separate you from the rest who just want to take without giving.
3.Leave insightful comments on their blogs and share their best work in your social media profiles daily so you can get into their radars.
4. Link to their articles from your blog. Of course you should not overdo it and link only if they have written something relevant which is also extremely useful.
5. Interact with them on social media. For instance, if they ask a question take some time to answer and tell them your opinion.
You should have in mind that building your personal brand takes time. How much? It takes as long as it takes. It’s a continuous process and not an one-night-stand.
Though overnight success doesn’t exist, investing to your personal branding and reputation is one of the best investments you could ever make.
Do you have any other ideas that can help in building your personal brand? I would love to hear your opinions or even your personal branding stories in the comments below.
Featured photo credit: Steve Jurvetson via flickr.com
Published on September 16, 2020
12 Practical Interview Skills to Help You Land Your Dream Job
Today, with many companies going remote—at least until there’s a COVID-19 vaccine—technical proficiency is a vital skill for every interviewee to master. You may be asked to interview for a job on Zoom or Microsoft Teams. The way you handle yourself in the online interview (your interview skills) will say much about your ability to work from home efficiently.
Does your workspace look clean or cluttered? Is the area free from noise? Is your home office well lit?
Once hired, you may be asked to organize meetings on Zoom and other platforms. Along with mastering the technology, you will have to learn to follow certain protocols.
Now is the time to get up to speed on your technical skills. Learn which interview skills are needed for the particular job for which you are applying and practice them.
Online learning sites, such as LinkedIn Learning and Udemy, offer courses for free or a nominal membership fee. If you are a DIY type, make use of training videos offered through your particular digital tools.
Additionally, demonstrating that you have these 12 interview skills will help you land your dream job.
When you work in a brick-and-mortar office, some of the organizing is left to others. Your direct supervisor may host a Monday morning quarterback meeting where each worker reports on the progress on their tasks.
When you work from home, much of the organizing will be left up to you. To a much greater extent than before, you will need to develop a schedule and stick to it. Some tasks may be faster to complete from your home office where you don’t have other workers competing for your attention.
Conversely, you may find that some tasks that would have gone quickly in an office seem to take forever from your home computer. Your phone may ring a lot, which can distract you, or you may have kids and a spouse who inadvertently disrupt your schedule.
To do: Set a schedule and stick to it.
To discuss during your interview: Be specific. Point to the interview skill you utilized to create a schedule for a complex work project and followed it.
You set a schedule for the completion of your tasks, but your prospective boss gets their work done between the hours of 2:00 and 8:00 a.m. Your West Coast partners are three hours behind your East Coast partners, and one of your partners lives in England while another lives in Australia.
Feedback and collaboration (see point 3) may need to happen asynchronously. Be the flexible candidate—the person who is willing to occasionally disrupt their schedule for the greater good of the team.
For extra credit: don’t just look up time zones, look up whether they observe Daylight Savings Time.
To do: Be flexible about meeting times.
To discuss during your interview: Highlight a time when you worked on a team where members lived in different time zones. Discuss your processes.
As recently as six months ago, before the pandemic raged around the world, collaboration wasn’t quite as essential as it is today. In a remote office setting, collaboration doesn’t just mean working well with others—but actually sharing documents and editing them online on time.
Several cloud-based tools, such as Google Drive, Basecamp, and Trello, enable the type of collaborative teamwork that most companies want today.
To do: Download the correct software and practice using it.
To discuss during your interview: Discuss how you worked remotely with a group. Share how you overcame certain challenges.
Murphy’s Law states, “Anything that can go wrong will go wrong.”
When things do go awry, keeping your wits about you will demonstrate your consummate professionalism under fire. This will show your future bosses that you will be able to work well under the pressures of remote work.
What could go wrong, you ask? You might be muted without realizing it—your Internet connection may not be robust, your headphones may blip out, your cellphone may ring, Zoom could have an outage. The list goes on and on.
To do: Make sure you have the most up-to-date versions of Skype and Zoom uploaded.
To discuss during your interview: Consider highlighting a time when a project did not go as planned. Demonstrate the interview skills that allowed you to rise to the challenge.
Your ability to handle online communication is one of the top critical skills you will need to thrive in today’s remote workplace. Download Slack if you haven’t already. Get used to toggling to a different form of online communication if one of your tools fails.
When it comes to the preferred format for your online interview, demonstrate proficiency by offering several different options. Give your phone number, Google Chat Hangouts name, and Skype ID.
To do: Familiarize yourself with video conference and online chat tools, such as Slack, Fleep, or Workplace by Facebook.
To discuss during your interview: Be prepared to share the online communication tools you’re using and examples of how you use each one.
6. Good Computer Hygiene
Setting up a backup system for your computer files is one of today’s crucial requirements for working in the digital age. Storing documents that can be shared by team members is also an efficient way to work together on presentations, articles, and reports—although studies show nearly one-third of employees avoid them because of the time it takes to find documents.
Be prepared in your interview to indicate your experience utilizing this technology, describing how you organize and store files using cloud-based collaboration tools. How do you keep track of links and tabs? Do you use Dropbox? Google Docs? Confluence? Others?
To do: Take inventory of the cloud-based document sharing and storage systems you know and use.
To discuss during your interview: Describe the document sharing tools and backup systems you utilize—both for personal protection and professional file sharing.
7. Proper Meeting Etiquette
Today, presenting yourself virtually has its pros and cons. While you only have to show a professional persona from the waist up (make sure to straighten up your office space behind you), you must boost your energy to show that you’re engaged in the discussion.
Make your voice as upbeat as possible. Have your talking points at the ready and be careful not to ramble on, as long virtual meetings easily become tiresome. Use the mute and chat features to avoid interruptions.
To do: Once you know the meeting platform, make sure you have it mastered before your interview.
To discuss during your interview: Offer to share your screen to show an example of a work project— while at the same time demonstrating your prowess with video conferencing tools.
8. Respecting Feedback
In the age of working remotely, there may not be as many systems in place to obtain feedback (such as yearly performance reviews). Workers may need to ask for feedback, while managers may need to give more feedback than usual as the team adjusts to working off-site. Respecting feedback is on top of the interview skills list that you should learn.
Taking a proactive approach with giving and receiving feedback and incorporating it into your work style is a desirable quality that your employers will note.
To do: Reflect on the positive feedback you’ve received from past employers to bolster your confidence.
To discuss during your interview: Share a time when you received feedback that made you grow in the job. If you’re a manager, share a time when you gave feedback to an employee who needed to better their job performance.
9. Project Management
Staying on task with projects has evolved far past a to-do list, with electronic tools that can track time, manage team workloads, and even do the client billing. While your prospective employer may have its preferred project management program, your experience with any of the various options—whether it’s Basecamp, Teamwork, Smartsheet, or another—will be applicable.
To do: Know which project management software is likely to be used by the industry in which you’re interviewing, and familiarize yourself with its features.
To discuss during your interview: Highlight a project management feature that is particularly useful in helping you excel in your work, and explain how you utilize it.
10. Staying up to Speed
Employers expect their remote workers to be technically proficient so that technology runs smoothly and doesn’t create work disruptions. Bosses count on remote workers to know enough about their systems to manage them without relying on the help of overworked IT staff.
To do: Make sure you have a fast internet connection and have a back-up plan, such as a second computer or other tethered devices.
To discuss during your interview: Note that you are diligent about keeping your computer and software up to date.
11. Attention to Cybersecurity Issues
“Virus” is a loaded term these days. Spreading a computer virus in your company, however, will not only bring productivity to a halt, but it will also make you a pariah. While working from public places using free Wi-Fi (with uneven security provisions) has waned, in pre-pandemic times, coffee shops accounted for 62 percent of Wi-Fi security breaches.
To do: Keep antivirus software updated and don’t download software without verifying its authenticity.
To discuss during your interview: Emphasize your awareness of cybersecurity risks and your care in taking necessary safety measures.
Work relationships now mostly happen in virtual settings, yet employers value team-oriented workers.
Being a part of a team gives you a sense of connection and shared purpose. A well-honed team understands how mutual reliance makes the sum of its parts greater than when individuals act on their own, improving the end product.
To do: Take stock of your attributes as a team player and where you can cultivate skills that will enable you to work more collaboratively.
To discuss during your interview: Inquire about the company’s culture and how it encourages a sense of community despite working remotely.
Preparing for remote positions available in today’s job market will mean honing your interview skills to highlight your technical abilities as well as your adaptability. By adhering to these To-Do’s and perfecting your online interview skills and charisma, you will rise above the competition and win over any prospective employer.
More Tips to Improve Your Interview Skills
- 11 Ways to Shine in Your Dream Job Interview
- 23 Things to Keep in Mind When Preparing for an Interview
- 8 Lessons You Can Learn From A Job Interview Rejection
Featured photo credit: Christina @ wocintechchat.com via unsplash.com