“Your Brand is what people say about you when you are not in the room” – Jeff Bezos, Amazon
Developing your personal brand is essential because it can open many business opportunities. It can lead to better clients, recognition in your industry and more money. Customers trust people more than corporations and that’s why you should focus on building your personal brand.
Check out 8 great strategies that successful people never told you about personal branding:
1. They Own Their Name Online
When you start becoming successful you will face people who will be jealous of your accomplishments. Some of them might write inaccurate things about you in an attempt to bring you down.
Your name is your reputation and you should grab your own domain name immediately, whether you plan to use it or not. You should never risk letting someone getting your domain name and hurt your reputation! Never!
You can buy domain names economically from sites like namecheap for just 10$. It’s very important to buy a .com domain name because this is the default ending almost everybody knows.
If you have a very common name like Garry Jones and you can’t find a garryjones.com domain you could buy the inverted version: JonesGarry.com or you could buy a domain adding your profession in the link.
For instance, if you are a personal trainer you could buy the domain Garryjonesfitness.comAdvertising
A great example of a successful man who owns his online name is Neil Patel.
2. They Help Other People a Lot
The best strategy you can use if you want to grow your personal brand is to genuinely help people. Those who are successful in personal branding like to help others without any selfish motives.
This not only makes them feel great but their generosity returns back from multiple sources. You should try to help people even if there is nothing in there for you.
Most people remember who helped them and they will stand by your side in the future if you ever need them. Sure, many people are selfish, care only about themselves and they won’t help you even if you help them.
But some of them will appreciate your generosity and will eventually return it back either by helping you in something else or by talking to other people about how great you are.
This creates buzz around your name which is essential for your brand’s growth.
3. They Give Importance in Social Media
Twitter is a good network in connecting people especially if you can intrigue users with your mentions. But you shouldn’t stay only in twitter. Build profiles in Facebook, LinkedIn, Google+, Stumbleupon and Instagram.
Set up your profile in every social media and be sure to link to each other. After registering you don’t have to develop one hundred social media accounts simultaneously. Focusing on too many things is a recipe for failure.Advertising
Pick 1-2 social media that you prefer depending on your niche and focus on them. Having profiles on the other social media won’t harm you at all and it will help to dominate the search results with your name.
Bow you might be thinking that managing a lot of social media profiles can be a exhausting and time-consuming. That’s why you could use a tool like HootSuite that helps you schedule your tweets, facebook posts etc and check your updates in all your profiles simultaneously.
4. They Use Smiling Photos in Their Social Media Profiles
Smiling costs nothing, it’s easy to implement and creates an emotional connection with your audience. People buy from people that they know and trust.Smiling can make you look more friendly and speed up the emotional connection between you and your fans, readers or potential customers.
Have you ever thought why being around children who smile makes you smile too? Because smile is contagious and this applies even to strangers.
A research from British researchers has found that smiling can be as stimulating as 2000 chocolate bars or 25.000$ in cash. That’s how powerful a simple smile is.
5. They Are Living Their Brands
Your brand is more than just what you say about yourself. It’s a symbol, a feeling, sound, tonality and much more. It’s the emotion you create to your customers.
People who have built successful personal brands are the ones who totally believe in what they teach. They not only talk the talk but also walk the walk showing the example to their followers. Your fans can sense when you are inauthentic and in the first hint of fraud they will walk away.
6. They Leverage Content Marketing
Nowadays, in an age of technology and internet expansion it is essential to create and distribute your knowledge and expertise online. Internet is one of the best ways to build your brand and gain publicity. Of course, you should care about helping people (look number 2) and providing useful advice.Advertising
If you do this you will be considered trustworthy and you will start building an audience. This audience will help in spreading your content and boost your brand’s growth.
A good idea is to start your own blog, which you must have done already (look number 1) and update it at least 2-3 times per week. However writing content only for your blog when you are new and nobody knows you is like talking in an empty classroom. That’s why you should try guest blogging to build your reputation and gain traffic from bigger blogs.
7. They Use Guest Blogging to Build Their Brand
Jon Morrow from Boostblogtraffic has said that the only thing he would focus on to build his personal brand if he was starting from the scratch is guest blogging. Guest blogging is one of the best ways to gain exposure to new audiences that you couldn’t reach normally.
It also improves your brand recognition and makes your name more trustworthy. According to Jon, it’s also a great way to gain experience as a writer and improve your writing skills.
8. They Build Relationships With Influencers
Networking is one of the most important aspects of personal branding. You should constantly try to come in contact with influencers and well-known people in your niche. However you should be careful and don’t become annoying. Influencers are extremely busy and helping someone they don’t know isn’t in their priority list.
They constantly receive a ton of pitches from people like you who want exposure and advice. In my experience, if you want to build relationships with them you should:
1. Have high quality content that offers value to people.
Without that you will never get the influencers share your work.Advertising
2. Help the influencers.
If you are wondering about how you can help the influencers I have some ideas for you:
- Point out broken links. You can do that with the Check My Links Google Chrome extension.
- Check out their blog and find something like a bug, a problem in navigation or something that needs improvement. Some weeks ago I messaged an influencer in the fitness niche and told him that his mailing list button didn’t work. Some days after, he linked to my content without even asking him. Most readers don’t really care to point out something like that because they are bored to contact the influencers. Taking the time to help and give them value can separate you from the rest who just want to take without giving.
3.Leave insightful comments on their blogs and share their best work in your social media profiles daily so you can get into their radars.
4. Link to their articles from your blog. Of course you should not overdo it and link only if they have written something relevant which is also extremely useful.
5. Interact with them on social media. For instance, if they ask a question take some time to answer and tell them your opinion.
You should have in mind that building your personal brand takes time. How much? It takes as long as it takes. It’s a continuous process and not an one-night-stand.
Though overnight success doesn’t exist, investing to your personal branding and reputation is one of the best investments you could ever make.
Do you have any other ideas that can help in building your personal brand? I would love to hear your opinions or even your personal branding stories in the comments below.
Featured photo credit: Steve Jurvetson via flickr.com
Last Updated on May 15, 2019
10 Most Successful Entrepreneurs and What We Can Learn from Them
Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.
Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:
1. Melanie Perkins: Know Your Worth and Keep Trying
Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.
She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.
Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.
2. Bill Gates: Keep Learning and Exploring
If you don’t know Bill Gates, you likely know the company he founded – Microsoft.
Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.
He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.
“The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”
Gates’ success is built on self-improvement and the seeds of an idea.
3. Elon Musk: Never Stop Innovating
Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.
Elon Musk, however, breaks that rule.
Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.
When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.
Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.
4. Richard Branson: Develop People First
British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.
The billionaire is strongly particular about working with a team that shares his core values and aspirations.
Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.
A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.
Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.
5. Jeff Bezos: A Relentless Focus on Customer Satisfaction
Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.
For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).
While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.
While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.
6. Mark Zuckerberg: Start Small, Think Big
Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.
“The biggest risk is not taking any risk.”
He’s always daring to explore with a fearless mindset.
The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.
However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.
7. Steve Jobs: Live Your Own Dreams
Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.
The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.
Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.
After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”
8. Warren Buffett: Balance is Essential to Success
Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.
After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.
With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.
9. Jack Ma: Never Give up
On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.
Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.
His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.
Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.
10. Tan Min Liang: Passion Can Pay Off
Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.
Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.
The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.
So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.
In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.
Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.
More Articles About Entrepreneurship
- Feel like Giving Up? 16 Way to Help Entrepreneurs Stay Motivated
- How to Start a Successful Business and Increase Your Profits
- 5 Business Management Tips Every Entrepreneur Should Know
- 20 All-Time Best Entrepreneur Books to Make Your Business Successful
Featured photo credit: Patrick Tomasso via unsplash.com
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