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10 Tricks Successful Businesses Use To Keep Customers Loyal

10 Tricks Successful Businesses Use To Keep Customers Loyal

So you want to run a successful business do you? While it definitely takes a lot of hard work to do that, you might be surprised by how simple the steps are in regards to reaching that goal. Indeed, at the foundation of every expanding business lies the customer. For your company to be the best it can be, it has to be run in a way that focuses on expanding the number of loyal, repeat customers that you have.

Don’t worry. Finding new customers and keeping them happy doesn’t require a huge monetary investment on your part. All it takes is a bit of care, consistency, creativity, and hard work.

Now, onto the specifics. What do successful businesses do to grow a loyal group of customers? Get out your pen and notepad because I’m going to lay it all out for you.

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1. They have standards.

Is anybody else here a fan of Gordon Ramsay’s Kitchen Nightmares? Well, whether you are or not, the show teaches us all a simple lesson about running a successful business: setting standards and expectations are a must. When employees know what to expect, and are given clear direction, the company runs more smoothly. And when the company runs more smoothly, the customer takes notice.

Of course, you can always leave room for improvisation, but you want the core values of your business to stay consistent. If you do that, customers will in turn reward you with consistent purchases.

2. They flaunt what they’ve got.

Okay, so perhaps it’s not so obvious as that. However, it is true that successful businesses are able to subtly inform potential customers exactly why they are great, and in turn why they should bring their business to this business. They don’t brag, but they aren’t too modest either. Take Apple or Samsung, for instance. Their smartphone commercials do a great job of revealing exactly how and why their product will improve their customer’s lives. This technique works in nearly every industry. You just need to figure out how to get your positive message out to your customers.

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3. They make use of data and analytics.

The use of “analytics” is a growing trend in business, with sports perhaps being the best example. Teams, like the NBA Houston Rockets, analyze hundreds of data points and collected statistics in order to improve their product. This, in turn, acquires more customers/fans. Of course, you don’t have to be a major sports team to make use of the same concepts. Keeping track of customer related data can be an easy and effective way to determine whether your satisfying their needs sufficiently. All it really takes is some basic mathematics and a few hours a day in Excel — so get cracking!

4. They communicate.

Most successful businesses have some method of communicating with their customers, whether it be through little surveys, employee interaction, or something else that’s more outside-of-the-box. It is most important that customers feel like they are heard, and that you are receptive to their ideas. One of the most successful businesses in the world, video-game company Blizzard Entertainment, is famous for this. They make a point of interacting with fans on a daily basis through online message boards, gathering data, conversing with them, and making note of their ideas. Take notice of your customers, and they will return the favor.

5. They stay on the cutting edge.

When you go to most successful restaurants these days, you’ll find that they don’t have wood paneling on the walls and disco balls attached to the ceilings any more. Smart businesses know that they have to keep up with their customer base, not only because their wants and needs are constantly evolving, but also because everyone gets bored of the same old thing after a while. Just look at McDonalds, as an example. Years ago we were just fine with their offerings. However, nowadays their burger lineup seems drab and disappointing compared to some other establishments. Whatever field your business is in, it’s best to stay abreast of what is hip and happening at any given moment, as that will help you retain and gain customers.

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6. They add incentives.

As a way to say “thank you,” many successful businesses have something akin to a loyalty program. Take Starbucks for example, where if you buy something on a daily basis, you will eventually have access to a bunch of perks (that include discounts and free drinks). You don’t want to bribe your customers, per se, but it’s always nice to give back a little bit. If you want your customers to be loyal to you, then you need to show some loyalty to them as well. A “thank you” can come in many forms as well — even a simple e-mail thanking a customer for their visit is a nice gesture, especially if you don’t have the resources to be giving out any freebies.

7.  They make their product both affordable and valuable.

In this day and age, running a business means catering to one of the fastest growing consumer bases — millennials. To capture that market, you’ll need to ensure that your product is reasonably priced and offers a lot to the customer. Sort of like Netflix, where you get so much for your $7.99 subscription that you almost feel like you’re ripping them off. Whatever your business is about, you’ll have to find that healthy balance where your customer feels like they are getting a lot, while all the while you’re still making a decent living. Not easy, but it’s one of the best ways to rapidly gain customers.

8. They use social media in a clever fashion.

Has anyone else followed Taco Bell’s Twitter account? The hilarious, sometimes self-deprecating nature of its tweets are great. Taco Bell does a perfect job of selling its product to its main customer base. Now, you don’t have to be as good as them, but you should try and acquire some kind of social media presence, especially if you want to touch base with the aforementioned millenials. Not only can social media be used as a way to advertise more cleverly, but you can also use it to communicate with your customers. It’s sort of like killing two birds with one stone!

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9. They have a smartphone app.

This section ties in to what I was talking about in regard to incentives above. With so many people tied to a smartphone or tablet these days, it’s crucial to get your business onto the iPhone App Store and Android’s Google Play. Through your app, you can offer loyalty rewards, and connect your customers to your social media accounts and other promotions. It’s the perfect way to tie several key aspects of the customer experience together!

10. They use gimmicks to build hype.

Can you say “McRib” with me? Or how about IHOP’s free pancake day? Or what about World of Warcraft’s yearly April Fools gags? All of these might seem to be superfluous things at first glance, but they all play a role in getting each of those companies extra business. There are certain things you can do to make your company stand out, whether it’s creating a satirical piece relating to the product you sell, or crafting a limited time product that is just crazy enough that people will feel a desperate inner need to go and buy it right then and there. Come on, we’ve all been there with the McRib. Don’t lie and tell me you haven’t.

Of course, you should keep the gimmicks to a minimum. All I am saying is that a few, well-timed, spaced out promotions like the ones laid out above just might give you more of a return on your investment than you initially bargained for.

Are you a business owner? What are some of the things you do to build brand loyalty and grow your customer base? Comment below!

Featured photo credit: Business School/University of Salford Press via flic.kr

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Last Updated on July 10, 2020

Feeling Stuck in Your Career? How to Break Free and Get Ahead

Feeling Stuck in Your Career? How to Break Free and Get Ahead

Have you ever caught yourself in a daydream where you’ve gone for that upcoming promotion, and you’re now the boss at work? Or how about the one where you’ve summoned up all your courage to quit a job where you’re feeling stuck in your career and live your dream instead? Or when you’ve changed career paths to do what really makes you happy?

Then, you snapped back to reality and realized that you’re not the boss, not living your dream, and not even happy in the career path that you’re on.

Over the years I’ve worked with hundreds of individuals who’ve told me they feel stuck in their careers, that something had to change for them to break free and be happy, but they lacked the confidence to take that step. My mission is to make sure that nobody feels stuck in their career because of a momentary lapse in bravery that’s dragged on for too long.

Read on to find out how you can stop feeling stuck in your career, break free, and get ahead at work. .

Here are my top ten tips for becoming unstuck in your career.

1. Make Time for You

If you’re feeling stuck, frustrated, or unhappy with how your career is panning out, the first step is to work out why.

Maybe you’ve arrived in your current career by accident and haven’t ever made time to deliberately think or plan what you’d love to do and how you’d get there.

Prioritizing time to think is the first step you need to take to stop feeling stuck and start getting ahead. Book some time into your day where you can have an uninterrupted meeting with yourself. This is your thinking time.

Work out what makes you happy at work, what doesn’t, and where you might want to go. Decide on the steps you want to take to progress your career in the direction that you want it to take.

For example, are there training days, evening courses, or online learning that you can do? Have you considered getting a mentor to help you get ahead?

By booking in a meeting with yourself, it signals it’s important (to you and your colleagues) and also stops others spotting a gap in your day and filling it with a meeting.

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2. Grow Your Network Before You Need It

Who you know is more important than what you know for career progression. Don’t wait until you’re feeling stuck in your career to start expanding your networks. Do it now.

Adam Grant, the author of Give and Take, says you’re 58% more likely to get a new job through your weak ties than through your strong ones. Your strong ties are those in your immediate circle whom you interact with often. Your weak ties are your friends of friends. They move in different circles to you, they know different people, make different connections, and are more likely to introduce you to new and different opportunities[1].

When I was thinking about setting up my current company, Lucidity, I turned up to every networking event. I drank a lot of coffees with a lot of different people to understand what they did, to ask for advice, to unpick what their problems were, and to look for opportunities for collaboration and connections.

It paid off because, when I launched my business, I let my network know how I could help them, and soon I had my first clients.

Pay attention to building and nurturing your networks and focus on how you can add value to other. That’s where your next career opportunity is most likely to come from.

3. Surround Yourself With People Who Inspire You

According to Tim Ferriss, “You are the average of the five people you most associate with,” and his associations with different people ebbs and flows depending on what he’s working on and trying to achieve[2].

For example, if you are trying to be fitter, it’s easier if you hang around with people who love doing exercise–they help you to up your game.

If you want that promotion, a career change, or to set up your own business, seek out people who are excelling at it already. They’ll have valuable things to teach you about breaking free and getting ahead.

4. Work on Your Personal Brand

Jeff Bezos defines a personal brand as “what people say about you when you’re not in the room.” People will talk about you when you are not in the room anyway, so you might as well be deliberate about what you’d like people to say!

Your personal brand isn’t about pretending to be something you’re not. That can actually keep you feeling stuck in your career. It’s really about being your best “real you.” It’s about owning your strengths and being purposeful about how you want to be perceived by others.

What do you want to be known for? By being more deliberate about how you want to come across and what you’re looking for in your career, you’ll increase your chance of attracting the right opportunities.

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Once you’ve given your personal brand some thought, make sure that you show up online. Is your LinkedIn profile up to date? And if you don’t have one, get one. Make sure it communicates what you want to be known for and that it’s consistent with your other social media profiles.

Try these 5 Steps to Master Networking Skills and Perfect Your Personal Branding.

5. Be Accountable

Achieve your career goals faster, and grow and learn by making yourself accountable. Tell other people your goals and a timeline. and have them to hold you accountable.

For example, you might want to get a promotion by the end of the year, have decided the sector you want to move to by the end of the month, or have got your new business idea before the next pay day. Whatever your ambitions are, you can tell a friend or a colleague, or share this with a mentor or a mastermind group.

When we tell other people our goals and intentions, they hold us accountable, and we are more likely to make progress faster.

6. Make Sure Your Values Are Aligned With Your Company’s

All the professional development, goal setting, and networks in the world won’t make you happy if you’re working for a company that ultimately has opposing values to yours.

Figure out what’s important to you in a job. For example, does your company’s product help people live a better life? Do you feel strongly about your company’s ethics and social responsibility? Does the company culture allows employees to be themselves and shine? Or maybe flexible working and more holidays for employees with families is where your heart is?

Some companies put their employees well-being at the core of their business; others put profits first. If you feel that your values don’t match the core values of your employer, it could be a reason why you’re feeling stuck in your career and unhappy.

It’s important to work through this and identify whether it’s the job that is not right for you, or if it’s a great job but the organization or sector is wrong for you.

7. Get out of Your Comfort Zone

Your comfort zone is your safe place. For any change to happen, you have to step out of your comfort zone.

It’s actually much easier not to change anything and to keep grumbling on about how you’re stuck and unhappy in your career than to step outside of your comfort zone to address the fearful unknowns associated with change. It’s part of human nature that we’d put up with the devil we know rather than risk the devil we don’t.

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This is true even if the devil we know is a boring, unfulfilling job because we’re wired to think that making a change to find a better option might actually leave us worse off.

If you feel stuck, it might be that your confidence has got the better of you.

To get ahead at work, start taking small steps outside of your comfort zone. Consider what you’re scared of that is stopping you from making a change. Then, tackle that in small steps.

For example, if you know that to move into the job you want, you’ll have to do more public speaking, but public speaking terrifies you so much it’s stopping you from going for the job, then start small to build your confidence. You can speak up more in team meetings, then slowly build from there.

You might also choose to set up or be part of a specific group. One of my clients, who found that confidence was holding her team back in achieving work goals, set up a “get out of your comfort zone club,” where they challenge and support each other to build their confidence by regularly leaving their comfort zones.

8. Learn to Embrace Failure

Failure is part of life. A New York University study found that children learning to walk averaged 2,368 steps and fell 17 times an hour[3]. Failure is simply the natural path to success.

The truth is that we don’t get everything right the first time. We fail, we learn, we pick ourselves up, and we try again.

In my experience, it’s common that whilst the theory of learning from failure is supported, the reality of being open about failures to enable personal learning is much harder to achieve.

We don’t like to admit that we’ve failed. We have a fight or flight response to failure. It’s a normal gut reaction to ask ourselves: “Will I get away with it if I don’t tell anyone?” We are fearful of criticism, of losing face in front of others, or even being fired for failure.

However, if you’re going to stop feeling stuck in your career, you must be open to learning from failure.

Reframe failure by viewing everything as an experiment because you can’t have a failed experiment—you just learn whether something works or not. Think of Edison inventing the lightbulb, when he said:

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“I’ve not failed. I’ve just found 10,000 ways that won’t work.”

9. Build Your Resilience

Resilience is the ability to tackle difficulties and setbacks, to bounce back, regroup, and to keep going.

Getting unstuck in your career, taking a different path, and achieving the results you want will take resilience. Having resilience is also the capacity to choose how you respond to the unexpected things that life throws your way and adapt and thrive in times of complex change.

Given that the world we live in is in constant flux, and the only thing that is certain is uncertainty, the ability to adapt and bounce back is an important life skill, as well as a career skill.

In her book Grit: The Power of Passion and Perseverance, Angela Duckworth’s research shows that when measuring success, the ability to persevere beats talent every time.

Learn more about how to build resilience in this guide: What Is Resilience and How to Always Be Resilient (Step-By-Step Guide)

10. Ask for Help

It can be hard to ask for help, as it can make us feel vulnerable.

No one person can be expected to have all the answers. That’s why we need a group of people that we can go to for help, people who can pick us up when we have setbacks and also help us to celebrate success.

My advice is to be deliberate about creating your group. You can do that with a tool called a “Me Map”:

  1. Write down all the things that you might need support with, like help with career progression, interview practice, making new connections, talking through business plans, learning from failure, etc.
  2. Next to each thing, write the names of the people you go to when you need that particular thing.
  3. Make sure you get in touch and regularly connect with them.

Final Thoughts

You can stop feeling stuck in your career, break free, and get ahead at work by applying the tips in this article. Start small by incorporating three new things in your first week, and then adding more as your comfort zone and capacity expands.

Remember, no matter how stuck you feel, it’s never too late to make a change and land the career that you truly want.

More Tips to Stop Feeling Stuck in Your Career

Featured photo credit: NEW DATA SERVICES via unsplash.com

Reference

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