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10 Tricks Successful Businesses Use To Keep Customers Loyal

10 Tricks Successful Businesses Use To Keep Customers Loyal

So you want to run a successful business do you? While it definitely takes a lot of hard work to do that, you might be surprised by how simple the steps are in regards to reaching that goal. Indeed, at the foundation of every expanding business lies the customer. For your company to be the best it can be, it has to be run in a way that focuses on expanding the number of loyal, repeat customers that you have.

Don’t worry. Finding new customers and keeping them happy doesn’t require a huge monetary investment on your part. All it takes is a bit of care, consistency, creativity, and hard work.

Now, onto the specifics. What do successful businesses do to grow a loyal group of customers? Get out your pen and notepad because I’m going to lay it all out for you.

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1. They have standards.

Is anybody else here a fan of Gordon Ramsay’s Kitchen Nightmares? Well, whether you are or not, the show teaches us all a simple lesson about running a successful business: setting standards and expectations are a must. When employees know what to expect, and are given clear direction, the company runs more smoothly. And when the company runs more smoothly, the customer takes notice.

Of course, you can always leave room for improvisation, but you want the core values of your business to stay consistent. If you do that, customers will in turn reward you with consistent purchases.

2. They flaunt what they’ve got.

Okay, so perhaps it’s not so obvious as that. However, it is true that successful businesses are able to subtly inform potential customers exactly why they are great, and in turn why they should bring their business to this business. They don’t brag, but they aren’t too modest either. Take Apple or Samsung, for instance. Their smartphone commercials do a great job of revealing exactly how and why their product will improve their customer’s lives. This technique works in nearly every industry. You just need to figure out how to get your positive message out to your customers.

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3. They make use of data and analytics.

The use of “analytics” is a growing trend in business, with sports perhaps being the best example. Teams, like the NBA Houston Rockets, analyze hundreds of data points and collected statistics in order to improve their product. This, in turn, acquires more customers/fans. Of course, you don’t have to be a major sports team to make use of the same concepts. Keeping track of customer related data can be an easy and effective way to determine whether your satisfying their needs sufficiently. All it really takes is some basic mathematics and a few hours a day in Excel — so get cracking!

4. They communicate.

Most successful businesses have some method of communicating with their customers, whether it be through little surveys, employee interaction, or something else that’s more outside-of-the-box. It is most important that customers feel like they are heard, and that you are receptive to their ideas. One of the most successful businesses in the world, video-game company Blizzard Entertainment, is famous for this. They make a point of interacting with fans on a daily basis through online message boards, gathering data, conversing with them, and making note of their ideas. Take notice of your customers, and they will return the favor.

5. They stay on the cutting edge.

When you go to most successful restaurants these days, you’ll find that they don’t have wood paneling on the walls and disco balls attached to the ceilings any more. Smart businesses know that they have to keep up with their customer base, not only because their wants and needs are constantly evolving, but also because everyone gets bored of the same old thing after a while. Just look at McDonalds, as an example. Years ago we were just fine with their offerings. However, nowadays their burger lineup seems drab and disappointing compared to some other establishments. Whatever field your business is in, it’s best to stay abreast of what is hip and happening at any given moment, as that will help you retain and gain customers.

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6. They add incentives.

As a way to say “thank you,” many successful businesses have something akin to a loyalty program. Take Starbucks for example, where if you buy something on a daily basis, you will eventually have access to a bunch of perks (that include discounts and free drinks). You don’t want to bribe your customers, per se, but it’s always nice to give back a little bit. If you want your customers to be loyal to you, then you need to show some loyalty to them as well. A “thank you” can come in many forms as well — even a simple e-mail thanking a customer for their visit is a nice gesture, especially if you don’t have the resources to be giving out any freebies.

7.  They make their product both affordable and valuable.

In this day and age, running a business means catering to one of the fastest growing consumer bases — millennials. To capture that market, you’ll need to ensure that your product is reasonably priced and offers a lot to the customer. Sort of like Netflix, where you get so much for your $7.99 subscription that you almost feel like you’re ripping them off. Whatever your business is about, you’ll have to find that healthy balance where your customer feels like they are getting a lot, while all the while you’re still making a decent living. Not easy, but it’s one of the best ways to rapidly gain customers.

8. They use social media in a clever fashion.

Has anyone else followed Taco Bell’s Twitter account? The hilarious, sometimes self-deprecating nature of its tweets are great. Taco Bell does a perfect job of selling its product to its main customer base. Now, you don’t have to be as good as them, but you should try and acquire some kind of social media presence, especially if you want to touch base with the aforementioned millenials. Not only can social media be used as a way to advertise more cleverly, but you can also use it to communicate with your customers. It’s sort of like killing two birds with one stone!

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9. They have a smartphone app.

This section ties in to what I was talking about in regard to incentives above. With so many people tied to a smartphone or tablet these days, it’s crucial to get your business onto the iPhone App Store and Android’s Google Play. Through your app, you can offer loyalty rewards, and connect your customers to your social media accounts and other promotions. It’s the perfect way to tie several key aspects of the customer experience together!

10. They use gimmicks to build hype.

Can you say “McRib” with me? Or how about IHOP’s free pancake day? Or what about World of Warcraft’s yearly April Fools gags? All of these might seem to be superfluous things at first glance, but they all play a role in getting each of those companies extra business. There are certain things you can do to make your company stand out, whether it’s creating a satirical piece relating to the product you sell, or crafting a limited time product that is just crazy enough that people will feel a desperate inner need to go and buy it right then and there. Come on, we’ve all been there with the McRib. Don’t lie and tell me you haven’t.

Of course, you should keep the gimmicks to a minimum. All I am saying is that a few, well-timed, spaced out promotions like the ones laid out above just might give you more of a return on your investment than you initially bargained for.

Are you a business owner? What are some of the things you do to build brand loyalty and grow your customer base? Comment below!

Featured photo credit: Business School/University of Salford Press via flic.kr

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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