Advertising
Advertising

What I Learned After Forty Companies Rejected Me After College

What I Learned After Forty Companies Rejected Me After College

Hopeless.

Nowhere to go.

Are there any more companies I can even apply to?

Getting rejected feels awful, especially if you’re unemployed and have been rejected by forty companies. Back in the city I grew up in, San Diego, I was forced to pick one of these two choices:

1. Work for a corporate company where I would slowly develop new skills.

2. Continue being rejected by recently profitable startups in hopes that one would hire me.

I had promised myself I would not choose number one, but I felt like I had been forced to select the corporate world.

Advertising

The reason: I’ve worked for seven failed startups during college; as a result, people were scared to hire me. First, I had the word failure written all over my resume, and second, I was seen as a job-hopper even though leaving was never a choice.

The worst part of the job hunting process: employers request work references.

Do I give them the startup founder’s name who never paid me? What about the startup founder who after day one left me as an unpaid intern, and I never saw or heard from her again for two months until she fired me through email? Maybe the startup founder who paid me, but left after day two to never return?

I know many people would say great things about me just not people who I had worked with. The hard truth: Unprofitable startups without funding present massive problems for their employees. Many of us college-graduate entrepreneurs want to chase the dream of working for a startup that takes off. In reality, it’s much more of a gamble than the Silicon Valley dream makes it seem.

I was the exception because I wanted to learn fast, and I had been willing to sacrifice everything to work for a top-notch startup. With a quick learning curve, I had hit obstacles over and again. But I tried never to make the same mistake twice.

And through repeated failures, I had slowly figured out what startups were worth working for. The problem: Those startups are extremely careful in who they choose to employ. After all, they just became profitable, and they assume you want a piece of the cake.

The problem with companies whether corporate or recently profitable startups is that they are reluctant to take risks when employing college graduates. You have the college graduate who had two one-year internships and a high GPA. Then you have the college entrepreneur who worked for seven failed startups, has completed some huge projects, and has a mediocre GPA. Companies almost always hire the former choice.

Advertising

This type of hiring mentality says a lot about a company’s long-run performance. With constant technological innovation, if you don’t take risks, then you’ll quickly become outdated in almost any market. If a company never takes a leap of faith, then they may just leap into the unknown.

But what if the numbers aren’t there?

Numbers don’t back the most important decisions you should make. They sure didn’t back Elon Musk when he started Tesla or SpaceX, and they didn’t back Steve Jobs when he made his most critical decisions at Apple.

You’ll find discomfort and people doubting you with your best decisions. And if you fail, at least you’ll know what not to do, and sometimes that’s the best lesson you can gain.

As a marketing entrepreneur, I have one of the riskiest jobs – without excellent marketing, a company doesn’t grow. So naturally, a business is already on the fence about hiring me. Giving a college graduate the responsibility of managing a company’s entire email list and digital communications is scary.

Moreover, as a marketer, you must stay with the company for a month at a minimum to execute only part of your strategy. And keeping your marketing knowledge relevant in a fast-paced tech world is hard. As a result, many marketers decide to limit their expertise to just one channel.

Every college graduate will face countless difficulties in their respective fields. However, the decision to push their limits so they can work for a recently profitable startup often comes down to a few benefits: excitement, positive energy, quick feedback, and the ability to make important decisions.

Advertising

This is why I went through tough times that included forty plus interviews to work for a company where I could retain these great characteristics.

With so many startups, how do you pick the right one?

I found my answer when I met with a CEO of a company who was willing to hear my story. Isn’t that what life is about anyways – living a life worth a great story?

If you can find someone willing to listen, you can make a life-changing connection. People can be genuine and kind, but to establish a relationship, they must always listen. And if you can find a company who’s willing to listen to your story, then those are the people who you should work for unless you rather start your own company of course.

It’s not easy. Heck, it took me forty plus interviews. You start off scouring LinkedIn and AngelList to make a well-defined list of companies you can send your resume and cover letter to. Then you organize the list by labeling companies. You denote your favorite choices by the letter “A,” down a notch are “B” companies, and your last-resort companies are “C.”

Now immediately throw all your “B” and “C” companies away. Your “A” companies exist because you don’t want to waste several years without fulfilling your potential. Several years unemployed is better than several years pretending to be content with your job.

My “A” list had included forty companies in San Diego and San Francisco. For months, I had traveled back and forth with an old beat-up car. I never landed a job in San Francisco, but it was worth it just for the experience of finding out the companies where I didn’t belong.

Advertising

I always went above and beyond for my “A” list and you should, too. I either submitted my resume in person or sent them a prepared package of between ten and fifteen pages analyzing their company’s marketing strategy. As a recent graduate in a tough job market,  I had no choice.

Each time I walked into a company to submit my resume, EVERY employer gave me credit for having the guts. I even applied to companies that weren’t hiring just because they were on my “A” list. You have no choice, but to repeatedly try until they give you a chance.

Moreover, you only have one life, and you’re competing against job seekers who are willing to go above and beyond. If you’re not getting the results you want, you’re probably not trying hard enough.

So what happened?

After interviewing with numerous startups, I realized it wasn’t their product or service that made me interested in working for them – it was their culture. I saw what a good culture looks like when a CEO finally gave me the opportunity to tell my story.

I stuck it out with forty plus rejections to find someone who was willing to listen. And now, I barely notice rejection anymore and I’m happily employed at a great company.

My advice: Work where you will learn the fastest and make it your mission to be overambitious in your job search to ensure that company has an incredible culture, too. So the next time you’re looking for a job, you won’t even think about making a “B” and “C” list.

Featured photo credit: handsome young hipster guy in hat looking at hazy sunshine through a thick mist on a calm sea and blue skies back view via shutterstock.com

More by this author

People With Autism Are More Creative, Research Finds This Google Chrome Extension Will Boost Your Language Learning Effectively How a Five-Minute Silence Can Counteract the Invasion of Technology to Your Brain Infographic: Complete Photography Guide For Beginners Ultimate Lighting Guide For Photographers In One Infographic

Trending in Work

1 How to Write a Powerful Mission Statement for Your Business 2 20 Inspiring Vision Statement Examples (2019 Updated) 3 How to Quit Your Unfulfilling Job and Lead Your Dream Career 4 8 Critical Skills for Workplace Success and Career Advancement 5 How to Find Work Motivation When You’re Unfulfilled at Work

Read Next

Advertising
Advertising
Advertising

Published on March 20, 2019

How to Write a Powerful Mission Statement for Your Business

How to Write a Powerful Mission Statement for Your Business

Have you ever felt lost in the minutia of your job?

As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

What is a Mission Statement?

Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

Mission Statement VS. Vision Statement

While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

“To become the world’s most loved, most flown, and most profitable airline.”

This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

What Does a Good Mission Statement Look Like?

When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

Advertising

Remember, a mission statement should provide a common framework for everyone in your organization.

When writing a mission statement, you should always try to incorporate the following;

  • What we do?
  • How we do it?
  • Whom do we do it for?
  • What value are we bringing?

Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

After all, that did check off all the boxes:

What we do? Provide widgets.

How we do it? Online.

Who do we do it for? The consumer.

What value we bring? The best widgets.

The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

Compare that mission statement to this one:

“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

What’s the difference?

Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

Advertising

You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

Hallmarks of a Good Mission Statement

1. Keep It Brief

Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

You should be able to distill the what, how, who and why questions into a succinct message.

2. Have a Purpose

A company’s missions statement should include the reason it even exists.

Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

3. Include a “How”

Take this as an opportunity to differentiate your company from its competitors.

How do you provide a product or service that’s different or better than how your competitor provides it?

4. Talk About the Value You Bring to the Table

This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

5. Make Sure It’s Plausible

It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

6. Make It Unique and Distinctive

Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

7. Think Long Term

A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

Advertising

8. Get Feedback

This is very important, especially from managers and employees.

Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

9. Review Often and Revise as Necessary

You should review the missions statement often for two reasons.

First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

The Value of Mission Statements: Why Go Through All of These in the First Place?

It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

Strategic Planning

A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

Measuring Performance

By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

Solidifying the Company’s Goals and Values for Employees

Part of a well run organization is nurturing happy and productive employees.

As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

Advertising

Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

To Hold Management Accountable

By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

To Serve as an Example

This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

Final Thoughts

Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

More Resources About Achieving Business Success

Featured photo credit: Fab Lentz via unsplash.com

Reference

[1] Southwest Airlines: About Page
[2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

Read Next