Advertising
Advertising

Why Howard Stern Should Be Your Marketing Guru

Why Howard Stern Should Be Your Marketing Guru

If you’re looking for inspiration on how to market your company, look no further than radio and TV star Howard Stern. The way he has boldly challenged conventions has made him a controversial yet hugely popular media icon since the 1990’s. Take an example from some of Howard Stern’s most successful branding and marketing strategies to bring the same success to your own company.

Don’t Try To Please Everyone

Eric The Actor Howard Stern

    Credit: HowardStern.com

    Whether you are an individual representing yourself or an entire company, it is impossible to please everyone. Howard Stern knows this, and not only does he not try to please all possible radio listeners (or television viewers), he is unapologetic when his particular brand of comedy offends somebody. This is why so many people respect him and continue to loyally follow him throughout his media career. As a representative of a company, you know your target audience—focus on them and don’t worry about making other consumers feel left out. Your first priority is the group of people who are going to bring you a profit, and they deserve 100 percent of your attention.

    Advertising

    Wow Your Client Base With Your Fame


    Howard Stern Wows Fans

      Not only should you be devoting a lot of focus to your customers, you should also know how to present yourself in a way that will make them not just customers, but fans. You can make your company just as powerful of a star as a media personality like Howard Stern if you have the charisma and confidence to make it known who your company is and why your customers need you. Even though Howard Stern is a media powerhouse, he is able to relate to his fans on a personal level, which is essential in creating a connection with others whether you are a media star or an entrepreneur.

      Spread Out On A Variety Of Platforms


      HowardSternGenius

        To make sure your brand continues to be relevant and visible, you should use a variety of platforms to advertise your company and stay in touch with your customers. When Howard Stern moved his show from public radio to satellite radio in 2006 he gave up millions of listeners, however he has continued to stay relevant due to his ability to market himself on other platforms. Besides his radio show, Stern also started Howard TV to air videos of his SiriusXM radio show and other Stern-related content since he knew not everyone was going to be able or willing to listen to his show on satellite radio. Additionally, Howard has made a number of TV guest appearances over the years and became a judge on America’s Got Talent, allowing him to spread his appeal to a wider audience. Naturally, he also has his own website, as well as a presence on Facebook, Twitter and Instagram.

        Make sure your company is visible on the social media platforms and other marketing venues where you know you can find your customers, and you’ll have the opportunity to turn customers into repeat buyers as well as influential advocates of your brand.

        Advertising

        Less Can Be More


        Less is More... Why you need to edit

          Credit: HowardStern.com

          Howard Stern learned at an early age about the importance of editing – while doing impressions in front of his parents, his father would sometimes stop Howard and say, Stop! You’re going on too long. Shorten it up! Make it interesting!This lesson of less is more is one reason that Howard is one of the best interviewers of our time as he is willing to oftentimes cut off his interviewees mid-sentence to ensure that the end product (the interview) is interesting to his audience.

          Consumers are getting flooded with a constant barrage of information and advertisements leading to limited patience and shorter attention spans. Therefore, it’s important to find ways of keeping a user’s attention. Think about simplifying your campaign messages, using visuals such as infographics or videos, and editing your content to be more scannable instead of an “overwhelming mass of text”.

          Advertising

          Stand Out From The Crowd


          Stand Out From The Crowd

            One reason why Howard Stern is so popular is because there is no one else on TV or radio like him. Just the name “Howard Stern” immediately brings to mind a feeling of excitement and anticipation of entertaining content. He has created a bold, assertive brand for himself that is impossible to ignore, and that’s why his followers will go with him everywhere he goes. He doesn’t try to copy other media personalities so he can succeed.

            He does things his own way, and even when that makes some people angry, it doesn’t stop them from noticing him and giving him valuable publicity that only adds fuel to the fire of his success. Make sure your company is unique, and people will notice you because you are offering something different from the rest.

            Advertising

            Featured photo credit: EdStock via istockphoto.com

            More by this author

            Affordable and chic clothes 16 Highly Recommended Budget And Chic Online Fashion Stores You Should Bookmark 30 ways to organize and clean your kitchen Kitchen Hacks: 31 Clever Ways To Organize And Clean Your Kitchen Tips to Wearing a Suit The Ultimate Suit Wearing Cheat Sheet Every Man Needs 14 Things Only Coffee Drinkers Would Understand Have You Tried All These 31 Coffees From Around The World? You Should!

            Trending in Work

            1 How to Sharpen Your Transferable Skills For a Swift Career Switch 2 How to Make Going Back to School at 30 Possible (And Meaningful) 3 7 Powerful Habits To Win In Office Politics 4 10 Signs of a Bad Boss and How to Deal with Them 5 10 Great Skills to Include in Your Resume When You Change Careers

            Read Next

            Advertising
            Advertising
            Advertising

            Last Updated on July 18, 2019

            How to Sharpen Your Transferable Skills For a Swift Career Switch

            How to Sharpen Your Transferable Skills For a Swift Career Switch

            Most people grow up with dreams to go to college and graduate with high-paying job offers waiting for them the week after graduation. Others may favor non-traditional career paths. But the desire is the same: to find a job we love where compensation is commensurate with experience.

            However, plans change. For instance, what started out as a dream to be a surgeon is cut short by a nasty injury and you’re debating how to transition into a new role. Or you might be facing being let go from your current employer and are anxious about “options out there.”

            Whatever the case may be, switching careers can be intentional or unintentional. What matters is that you’re well-prepared, and the only way to do so is to learn new skills — hone in on your transferable skills.

            Why Hone in on Your Transferable Skills?

            There are several reasons you need to develop these skills if you want to go far in life and your career. In a nutshell, honing in your your transferable skills can lead to:

            Better Job Offers

            Continuous assessment and improvement of your skills widens the pool of job offers for you to make selections from. You’re no longer tethered to one industry as you’re able to lead your career by design, not by default.

            People with transferable skills on a resume also open up opportunities for more potential employers.

            Increase in Pay and More Responsibilities

            You’ve heard the saying “with great power come great responsibility.” In your case, transferable skills make you more marketable to employers which could lead to pay raises.

            Although this isn’t an automatic process– you have to be proactive about what you want in the marketplace, there is a chance that these pay raises will come with change in titles and roles.

            A Shot at Entrepreneurship

            Yes, changing career paths also includes the possibility of working for yourself. With these skills and work experience, you could live anywhere in the world and design a life and career you want.

            We’ve talked about why you need to strengthen your transferable skills but what are some these skills, and how can you work on them?

            13 Tips to Sharpen Your Transferable Skills

            1. Update Your Resume

            You might be surprised to know this but yes, updating your resume is a skill. The very first thing you should do while thinking about switching careers is to highlight attributes that make you very desirable candidate to employers.

            Think about your volunteer experiences, freelance projects, and school projects. Although they might seem insignificant, they demonstrate your ability to deliver results that several companies are looking for.

            While you might have held several positions since college, switching careers will require you to have a different type of resume.

            There are three different types of resumes: functional, chronological, and a combination resume. However, if you are looking to switch careers you’ll want to have a functional resume. A functional resume is strengths-based that emphasizes skills that are transferable rather than a collection of dates and job titles.

            2. Brush up on Your Communication Skills

            Every attempt to get ahead in business and in life starts with the need to communicate effectively. Whether it is interpersonal, intercultural, or multi-generational, the ability to be seen and heard while respecting the boundaries of work relationship matters.

            That’s why it’s one of the top skills you need to master. Strong communication skills allows you to effectively tailor your messages to specific audiences, which will make you a stronger asset to any organization.

            To hone this skill:

            Advertising

            Pay attention to your listening skills. To communicate effectively, you need to first learn how to understand others.

            Your ability to decode overt and implied messages, no matter how nuanced they are, is key to knowing how to foster deep relationships with others.

            This article can also give you effective ways to enhance your communication skills:

            How to Master Effective Communication Skills at Work and Home

            3. Learn Technical (or Business) Writing

            Another form of communication, writing, is a skill that can take you anywhere.

            Companies communicate a lot through written memos, emails, newsletters, and other audio-visual means. But at the crux of this all is someone or some people who are tasked with translating the organization’s vision into statements anyone can understand.

            To hone this skill:

            Consider taking some free or paid classes online. You can accomplish this through several community colleges or online platforms like Lynda, Udemy or edX .

            4. Practice Public Speaking and Presentation Skills

            No matter how intelligent you are, no one will take you seriously if you’re unable to pull off a decent level of persuasion through presentation skills.

            Most presentation can be done through either electronic devices or require your physical presence. Your chosen career may require you to be in front of several hundreds of people or you could be charged with developing materials for presentation.

            To hone this skill:

            Volunteer to lead projects that give you some responsibility for putting together presentations.

            Also, try taking courses that will improve your public speaking skills if you feel lacking.

            These tips on public speaking would be helpful too:

            The Ultimate Public Speaking Tips to Hook and Impress Any Audience

            5. Get Comfortable with Identifying Problems and Solutions

            Every organization has got its problems no matter how greener the grass is on the other side.

            How to hone this skill:

            Advertising

            Practice being resourceful.

            Do you know where to find every company policy on the intranet in less than five minutes?

            Think about a time you noticed some inefficiency at work and proposed a solution. Think about instances where you lent your voice to a cause which resulted in improved processes for your department.

            No matter how small or inadequate you might feel, you’ve got some problem-solving skills that some organizations want.

            If you look for more ways to improve your problem solving skills, take a look at this article:

            6 Effective Ways to Enhance Your Problem Solving Skills

            6. Recognize Your Team-Building Ability

            Your ability to smoothly switch careers also depends on how well you can energize your team, especially if you’re aiming for a leadership role. Unfortunately, team-building usually isn’t something you learn on the job in most careers unless you hold a managerial position.

            The good thing is that you possibly know one or two things about team-building. Think back to moments in college when you had group projects with colleagues and had to work with 3 to 4 other strangers for months. Were you able to get past your differences and disagreements to focus on the uniqueness of everyone at the table?

            Making a career switch might require that you work with multidisciplinary teams whether you have a deep knowledge of what the other team does or not. I can easily think of doctors, nurses, physical therapists, and social workers working closely to achieve the goals in a patient’s care plan.

            How to hone this skill:

            Look for collaborative projects and team building activities that excite you and challenge yourself with new possibilities.

            Try some of these tactics to keep your team motivated as well:

            17 Proven Tactics for Motivating Employees and Building a Stronger Team

            7. Lean into Your Leadership Skills

            Although similar to the previous point, leadership skills extend far beyond building teams, managing time sheets and correcting behavior.

            What I’m referring to here is your ability to develop a vision, believe in it, and inspire buy-in from everyone involved. This isn’t about knowing how to run a particular machine; it’s about how to lead a team of people with various backgrounds, experiences, and ideas of how things should be done.

            How to hone this skill:

            Although more complex than the rest, it all starts with an introspective look into your strengths and weaknesses. Then get a mentor or a coach who can bring out your leadership qualities so you can operate from a place of strength.

            Advertising

            Learn more about the effective leadership types here:

            5 Types of Leadership that Help You Build a High Performance Team

            8. Improve Your Analytical Skills

            Are you good at taking large amount of data and interpreting them? Your skills could come in handy.

            Organizations are looking for people to make sense of the data around them, explain how it affects profitability, and make projections based on it. Best of all? You don’t need to be an accountant to be analytical.

            How to hone this skill:

            Try taking data interpretation classes online or at a community college. Learning Microsoft Excel or Access is also a plus. If you’re ambitious enough, you could consider getting additional certifications to up the ante.

            Take a look at these ways to help sharpen your analytical skills:

            What Are Analytical Skills and How to Strengthen Them For Success

            9. Don’t Discount Your Time Management and Prioritization Skills

            How good are you when it comes to deciding how important tasks are, organizing schedules, and coordinating plans?

            Should you be willing, there is a market waiting for you out there. Organizations and busy executives are always looking for talented individuals to outsource these tasks to.

            How to hone this skill:

            Although not everyone possesses secretarial superpowers, you can improve this skill by focusing on taking huge tasks and breaking them into smaller goals or steps in order to achieve a bigger goal.

            Here, you can learn to prioritize to achieve more:

            The Ultimate Guide to Prioritizing Your Work And Life

            10. Embrace Your Creative and Critical Thinking Side

            Although it’s often believed that creativity is for the arts and right-brained people, I believe everyone is capable of being creative. In fact, most organizations recognize creativity as a vehicle that will drive successful inventions in the future.

            How to hone this skill:

            Try doing something fun. As simple as this sounds, you’d be surprised to learn how much. In fact, behavioral and learning scientist, Marily Oppezzo, says taking a walk might be all you need to get your creative juices flowing.[1]

            Advertising

            Anyone can be creative, you just need the right way to train your brain:

            What Is Creativity? We All Have It, and Need It

            11. Don’t Stop Learning Tech Knowledge and Skills

            Being tech-savvy is a huge plus. If you have an affinity with computers, software applications and are abreast of technological improvements, it is a transferable skill that is worth highlighting.

            You don’t have to be a young college graduate with silicon valley dreams to work

            How to hone this skill:

            All you need is the determination and the readiness to learn. This article will give you some ideas on the types of skills to learn:

            How to Improve Your Computer Skills to Get Ahead in Your Career

            12. Build Networks and Relationships

            You aren’t free from networking. Not at the moment. With your goal to switch to a different career, your networking skills will come in handy.

            Fortunately for you, networking doesn’t have to be so hard.

            How to hone this skill:

            Attend conferences and job fairs. Chances are you already have people in your network you can move you closer to your dream career.

            To enhance your networking skills, take these steps:

            How to Network So You’ll Get Way Ahead in Your Professional Life

            Final Thoughts

            Although there are several people with the same qualification and degree(s) you possess, what ultimately determines hireability comes down to a myriad of things such as culture fit, how teachable you are, cultural sensitivity, inter-generational awareness, and your ability to navigate uncertainty.

            You have a chance to stand out by letting your dream companies know how these soft skills make you an invaluable asset, and how saying ‘YES’ to you is a win-win for both parties.

            Happy career switching!

            More Resources About Career Advancement

            Featured photo credit: Unsplash via unsplash.com

            Reference

            Read Next