If you’re looking for inspiration on how to market your company, look no further than radio and TV star Howard Stern. The way he has boldly challenged conventions has made him a controversial yet hugely popular media icon since the 1990’s. Take an example from some of Howard Stern’s most successful branding and marketing strategies to bring the same success to your own company.
Whether you are an individual representing yourself or an entire company, it is impossible to please everyone. Howard Stern knows this, and not only does he not try to please all possible radio listeners (or television viewers), he is unapologetic when his particular brand of comedy offends somebody. This is why so many people respect him and continue to loyally follow him throughout his media career. As a representative of a company, you know your target audience—focus on them and don’t worry about making other consumers feel left out. Your first priority is the group of people who are going to bring you a profit, and they deserve 100 percent of your attention.
Wow Your Client Base With Your Fame
Not only should you be devoting a lot of focus to your customers, you should also know how to present yourself in a way that will make them not just customers, but fans. You can make your company just as powerful of a star as a media personality like Howard Stern if you have the charisma and confidence to make it known who your company is and why your customers need you. Even though Howard Stern is a media powerhouse, he is able to relate to his fans on a personal level, which is essential in creating a connection with others whether you are a media star or an entrepreneur.
Spread Out On A Variety Of Platforms
To make sure your brand continues to be relevant and visible, you should use a variety of platforms to advertise your company and stay in touch with your customers. When Howard Stern moved his show from public radio to satellite radio in 2006 he gave up millions of listeners, however he has continued to stay relevant due to his ability to market himself on other platforms. Besides his radio show, Stern also started Howard TV to air videos of his SiriusXM radio show and other Stern-related content since he knew not everyone was going to be able or willing to listen to his show on satellite radio. Additionally, Howard has made a number of TV guest appearances over the years and became a judge on America’s Got Talent, allowing him to spread his appeal to a wider audience. Naturally, he also has his own website, as well as a presence on Facebook, Twitter and Instagram.
Make sure your company is visible on the social media platforms and other marketing venues where you know you can find your customers, and you’ll have the opportunity to turn customers into repeat buyers as well as influential advocates of your brand.
Howard Sternlearned at an early age about the importance of editing – while doing impressions in front of his parents, his father would sometimes stop Howard and say, “Stop! You’re going on too long. Shorten it up! Make it interesting!” This lesson of less is more is one reasonthat Howard is one of the best interviewers of our time as he is willing to oftentimes cut off his interviewees mid-sentence to ensure that the end product (the interview) is interesting to his audience.
Consumers are getting flooded with a constant barrage of information and advertisements leading to limited patience and shorter attention spans. Therefore, it’s important to find ways of keeping a user’s attention. Think about simplifying your campaign messages, using visuals such as infographics or videos, and editing your content to be more scannable instead of an “overwhelming mass of text”.
Stand Out From The Crowd
One reason why Howard Stern is so popular is because there is no one else on TV or radio like him. Just the name “Howard Stern” immediately brings to mind a feeling of excitement and anticipation of entertaining content. He has created a bold, assertive brand for himself that is impossible to ignore, and that’s why his followers will go with him everywhere he goes. He doesn’t try to copy other media personalities so he can succeed.
He does things his own way, and even when that makes some people angry, it doesn’t stop them from noticing him and giving him valuable publicity that only adds fuel to the fire of his success. Make sure your company is unique, and people will notice you because you are offering something different from the rest.
Taking your work to the next level means setting and keeping career goals. A career goal is a targeted objective that explains what you want your ultimate profession to be.
Defining career goals is a critical step to achieving success. You need to know where you’re going in order to get there. Knowing what your career goals are isn’t just important for you–it’s important for potential employers too. The relationship between an employer and an employee works best when your goals for the future and their goals align. Saying, “Oh, I don’t know. I’ll do anything,” makes you seem indecisive, and opens you up to taking on ill-fitting tasks that won’t lead you to your dream life.
Career goal templates’ one-size-fits-all approach won’t consider your unique goals and experiences. They won’t help you stand out, and they may not reflect your full potential.
In this article, I’ll help you to define your career goals with SMART goal framework, and will provide you with a list of examples goals for work and career.
Instead of relying on a generalized framework to explain your vision, use a tried-and-true goal-setting model. SMART is an acronym for “Specific, Measurable, Action-oriented, Realistic with Timelines.” The SMART framework demystifies goals by breaking them into smaller steps.
Helpful hints when setting SMART career goals:
Start with short-term goals first. Work on your short-term goals, and then progress the long-term interests. Short-term goals are those things which take 1-3 years to complete. Long-term goals take 3-5 years to do. As you succeed in your short-term goals, that success should feed into accomplishing your long-term goals.
Be specific, but don’t overdo it. You need to define your career goals, but if you make them too specific, then they become unattainable. Instead of saying, “I want to be the next CEO of Apple, where I’ll create a billion-dollar product,” try something like, “My goal is to be the CEO of a successful company.”
Get clear on how you’re going to reach your goals. You should be able to explain the actions you’ll take to advance your career. If you can’t explain the steps, then you need to break your goal down into more manageable chunks.
Don’t be self-centered. Your work should not only help you advance, but it should also support the goals of your employer. If your goals differ too much, then it might be a sign that the job you’ve taken isn’t a good fit.
If you want to learn more about setting SMART Goals, watch the video below to learn how you can set SMART career goals.
After you’re clear on how to set SMART goals, you can use this framework to tackle other aspects of your work. For instance, you might set SMART goals to improve your performance review, look for a new job, or shift your focus to a different career.
We’ll cover examples of ways to use SMART goals to meet short-term career goals in the next section.
Why You Need an Individual Development Plan
Setting goals is one part of the larger formula for success. You may know what you want to do, but you also have to figure out what skills you have, what you lack, and where your greatest strengths and weaknesses are.
One of the best ways to understand your capabilities is by using the Science Careers Individual Development Plan skills assessment. It’s free, and all you need to do is register an account and take a few assessments.
These assessments will help you determine if your career goals are realistic. You’ll come away with a better understanding of your unique talents and skill-sets. You may decide to change some of your career goals or alter your timeline based on what you learn.
40 Examples of Goals for Work & Career
All this talk of goal-setting and self-assessment may sound great in theory, but perhaps you need some inspiration to figure out what your goals should be.
For Changing a Job
Attend more networking events and make new contacts.
Achieve a promotion to __________ position.
Get a raise.
Plan and take a vacation this year.
Agree to take on new responsibilities.
Develop meaningful relationships with your coworkers and clients.
Ask for feedback on a regular basis.
Learn how to say, “No,” when you are asked to take on too much.
Delegate tasks that you no longer need to be responsible for.
Strive to be in a leadership role in __ number of years.
For Switching Career Path
Pick up and learn a new skill.
Find a mentor.
Become a volunteer in the field that interests you.
Commit to getting training or going back to school.
Read the most recent books related to your field.
Decide whether you are happy with your work-life balance and make changes if necessary. 
Plan what steps you need to take to change careers.
Compile a list of people who could be character references or submit recommendations.
Commit to making __ number of new contacts in the field this year.
Create a financial plan.
For Getting a Promotion
Reduce business expenses by a certain percentage.
Stop micromanaging your team members.
Become a mentor.
Brainstorm ways that you could improve your productivity and efficiency at work
Seek a new training opportunity to address a weakness.
Find a way to organize your work space.
Seek feedback from a boss or trusted coworker every week/ month/ quarter.
Become a better communicator.
Find new ways to be a team player.
Learn how to reduce work hours without compromising productivity.
For Acing a Job Interview
Identify personal boundaries at work and know what you should do to make your day more productive and manageable.
Identify steps to create a professional image for yourself.
Go after the career of your dreams to find work that does not feel like a job.
Look for a place to pursue your interest and apply your knowledge and skills.
Find a new way to collaborate with experts in your field.
Identify opportunities to observe others working in the career you want.
Become more creative and break out of your comfort zone.
Ask to be trained more relevant skills for your work.
Ask for opportunities to explore the field and widen your horizon
Set your eye on a specific award at work and go for it.
Career Goal Setting FAQs
I’m sure you still have some questions about setting your own career goals, so here I’m listing out the most commonly asked questions about career goals.
1. What if I’m not sure what I want my career to be?
If you’re uncertain, be honest about it. Let the employer know as much as you know about what you want to do. Express your willingness to use your strengths to contribute to the company. When you take this approach, back up your claim with some examples.
If you’re not even sure where to begin with your career, check out this guide:
Lying to potential employers is bound to end in disaster. In the interview, a lie can make you look foolish because you won’t know how to answer follow up questions.
Even if you think your career goal may not precisely align with the employer’s expectations for a long-term hire, be open and honest. There’s probably more common ground than they realize, and it’s up to you to bridge any gaps in expectations.
Being honest and explaining these connections shows your employer that you’ve put a lot of thought into this application. You aren’t just telling them what they want to hear.
3. Is it better to have an ambitious goal, or should I play it safe?
You should have a goal that challenges you, but SMART goals are always reasonable. If you put forth a goal that is way beyond your capabilities, you will seem naive. Making your goals too easy shows a lack of motivation.
Employers want new hires who are able to self-reflect and are willing to take on challenges.
4. Can I have several career goals?
It’s best to have one clearly-defined career goal and stick with it. (Of course, you can still have goals in other areas of your life.) Having a single career goal shows that you’re capable of focusing, and it shows that you like to accomplish what you set out to do.
On the other hand, you might have multiple related career goals. This could mean that you have short-term goals that dovetail into your ultimate long-term career goal. You might also have several smaller goals that feed into a single purpose.
For example, if you want to become a lawyer, you might become a paralegal and attend law school at the same time. If you want to be a school administrator, you might have initial goals of being a classroom teacher and studying education policy. In both cases, these temporary jobs and the extra education help you reach your ultimate goal.
You’ll have to devote some time to setting career goals, but you’ll be so much more successful with some direction. Remember to:
Set SMART goals. SMART goals are Specific, Measurable, Action-oriented, and Realistic with Timelines. When you set goals with these things in mind, you are likely to achieve the outcomes you want.
Have short-term and long-term goals. Short-term career goals can be completed in 1-3 years, while long-term goals will take 3-5 years to finish. Your short-term goals should set you up to accomplish your long-term goals.
Assess your capabilities by coming up with an Individual Development Plan. Knowing how to set goals won’t help you if you don’t know yourself. Understand what your strengths and weaknesses are by taking some self-assessments.
Choose goals that are appropriate to your ultimate aims. Your career goals should be relevant to one another. If they aren’t, then you may need to narrow your focus. Your goals should match the type of job that you want and the quality of life that you want to lead.
Be clear about your goals with potential employers. Always be honest with potential employers about what you want to do with your life. If your goals differ from the company’s objectives, find a way bridge the gap between what you want for yourself and what your employer expects.
By doing goal-setting work now, you’ll be able to make conscious choices on your career path. You can always adjust your plan if things change for you, but the key is to give yourself a road map for success.