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Why Howard Stern Should Be Your Marketing Guru

Why Howard Stern Should Be Your Marketing Guru

If you’re looking for inspiration on how to market your company, look no further than radio and TV star Howard Stern. The way he has boldly challenged conventions has made him a controversial yet hugely popular media icon since the 1990’s. Take an example from some of Howard Stern’s most successful branding and marketing strategies to bring the same success to your own company.

Don’t Try To Please Everyone

Eric The Actor Howard Stern

    Credit: HowardStern.com

    Whether you are an individual representing yourself or an entire company, it is impossible to please everyone. Howard Stern knows this, and not only does he not try to please all possible radio listeners (or television viewers), he is unapologetic when his particular brand of comedy offends somebody. This is why so many people respect him and continue to loyally follow him throughout his media career. As a representative of a company, you know your target audience—focus on them and don’t worry about making other consumers feel left out. Your first priority is the group of people who are going to bring you a profit, and they deserve 100 percent of your attention.

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    Wow Your Client Base With Your Fame


    Howard Stern Wows Fans

      Not only should you be devoting a lot of focus to your customers, you should also know how to present yourself in a way that will make them not just customers, but fans. You can make your company just as powerful of a star as a media personality like Howard Stern if you have the charisma and confidence to make it known who your company is and why your customers need you. Even though Howard Stern is a media powerhouse, he is able to relate to his fans on a personal level, which is essential in creating a connection with others whether you are a media star or an entrepreneur.

      Spread Out On A Variety Of Platforms


      HowardSternGenius

        To make sure your brand continues to be relevant and visible, you should use a variety of platforms to advertise your company and stay in touch with your customers. When Howard Stern moved his show from public radio to satellite radio in 2006 he gave up millions of listeners, however he has continued to stay relevant due to his ability to market himself on other platforms. Besides his radio show, Stern also started Howard TV to air videos of his SiriusXM radio show and other Stern-related content since he knew not everyone was going to be able or willing to listen to his show on satellite radio. Additionally, Howard has made a number of TV guest appearances over the years and became a judge on America’s Got Talent, allowing him to spread his appeal to a wider audience. Naturally, he also has his own website, as well as a presence on Facebook, Twitter and Instagram.

        Make sure your company is visible on the social media platforms and other marketing venues where you know you can find your customers, and you’ll have the opportunity to turn customers into repeat buyers as well as influential advocates of your brand.

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        Less Can Be More


        Less is More... Why you need to edit

          Credit: HowardStern.com

          Howard Stern learned at an early age about the importance of editing – while doing impressions in front of his parents, his father would sometimes stop Howard and say, Stop! You’re going on too long. Shorten it up! Make it interesting!This lesson of less is more is one reason that Howard is one of the best interviewers of our time as he is willing to oftentimes cut off his interviewees mid-sentence to ensure that the end product (the interview) is interesting to his audience.

          Consumers are getting flooded with a constant barrage of information and advertisements leading to limited patience and shorter attention spans. Therefore, it’s important to find ways of keeping a user’s attention. Think about simplifying your campaign messages, using visuals such as infographics or videos, and editing your content to be more scannable instead of an “overwhelming mass of text”.

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          Stand Out From The Crowd


          Stand Out From The Crowd

            One reason why Howard Stern is so popular is because there is no one else on TV or radio like him. Just the name “Howard Stern” immediately brings to mind a feeling of excitement and anticipation of entertaining content. He has created a bold, assertive brand for himself that is impossible to ignore, and that’s why his followers will go with him everywhere he goes. He doesn’t try to copy other media personalities so he can succeed.

            He does things his own way, and even when that makes some people angry, it doesn’t stop them from noticing him and giving him valuable publicity that only adds fuel to the fire of his success. Make sure your company is unique, and people will notice you because you are offering something different from the rest.

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            Featured photo credit: EdStock via istockphoto.com

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            Last Updated on November 5, 2018

            20 Best Places to Work for a Great Career in 2018

            20 Best Places to Work for a Great Career in 2018

            Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

            Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

            To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

            Take a look at these 20 best place to work for a great career:

            1. Salesforce, San Francisco, California,

              Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

              Find out more about careers in Salesforce

              2. Wegmans Food Markets Inc.,Rochester, New York

                Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

                Find out more about careers in Wegmans

                3. Ultimate Software, Weston, Florida

                  Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

                  Find out more about careers in Ultimate Software

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                  4.The Boston Consulting Group, Inc., Boston, Massachusetts

                    Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

                    Find out more about careers in The Boston Consulting Group

                    5. Edward Jones, St. Louis, Missouri

                      Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

                      Find out more about careers in Edward Jones

                      6. Kimpton Hotels and Restaurants, San Francisco, California

                        Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

                        Find out more about careers in Kimpton Hotels and Restaurants

                        7. Workday, Pleasanton, California

                          Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                          Find out more about careers in Workday

                          8. Genentech, South San Francisco, California

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                            Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                            Find out more about careers in Genetech

                            9. Deloitte, New York, New York

                              Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                              Find out more about careers in Deloitte

                              10. Baird, Milwaukee, Wisconsin

                                Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                                Find out more about careers in Baird

                                11. Quicken Loans, Detroit, Michigan

                                  At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                                  Find out more about careers in Quicken Loans

                                  12. Capital One, Mclean, Florida

                                    Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                                    Find out more about careers in Capital One

                                    13. Cooley LLP, Palo Alto, California

                                      Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                                      Find out more about careers in Cooley LLP

                                      14. Southern Ohio Medical Center, Portsmouth, Ohio

                                        The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                                        Find out more about careers in Southern Ohio Medical Center

                                        15. American Express, New York, New York

                                          American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                          Find out more about careers in American Express

                                          16. Adobe Systems Inc., San Jose, California

                                            The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                            Find out more about careers in Adobe Systems Inc.

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                                            17. The Cheesecake Factory Inc., Calabasas, California

                                              The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                              Find out more about careers in The Cheesecake Factory Inc.

                                              18. Sap America, Newtown Square, Pennsylvania

                                                If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                                Find out more about careers in Sap America

                                                19. NVIDIA Corporation, Santa Clara, California

                                                  NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                                  Find out more about careers in NVIDIA

                                                  20. KPMG LLP, New York, New York

                                                    Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                                    Find out more about careers in KPMG LLP

                                                    All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                                    Happy job hunting!

                                                    Featured photo credit: Pexels via pexels.com

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