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Why Howard Stern Should Be Your Marketing Guru

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Why Howard Stern Should Be Your Marketing Guru

If you’re looking for inspiration on how to market your company, look no further than radio and TV star Howard Stern. The way he has boldly challenged conventions has made him a controversial yet hugely popular media icon since the 1990’s. Take an example from some of Howard Stern’s most successful branding and marketing strategies to bring the same success to your own company.

Don’t Try To Please Everyone

Eric The Actor Howard Stern

    Credit: HowardStern.com

    Whether you are an individual representing yourself or an entire company, it is impossible to please everyone. Howard Stern knows this, and not only does he not try to please all possible radio listeners (or television viewers), he is unapologetic when his particular brand of comedy offends somebody. This is why so many people respect him and continue to loyally follow him throughout his media career. As a representative of a company, you know your target audience—focus on them and don’t worry about making other consumers feel left out. Your first priority is the group of people who are going to bring you a profit, and they deserve 100 percent of your attention.

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    Wow Your Client Base With Your Fame


    Howard Stern Wows Fans

      Not only should you be devoting a lot of focus to your customers, you should also know how to present yourself in a way that will make them not just customers, but fans. You can make your company just as powerful of a star as a media personality like Howard Stern if you have the charisma and confidence to make it known who your company is and why your customers need you. Even though Howard Stern is a media powerhouse, he is able to relate to his fans on a personal level, which is essential in creating a connection with others whether you are a media star or an entrepreneur.

      Spread Out On A Variety Of Platforms


      HowardSternGenius

        To make sure your brand continues to be relevant and visible, you should use a variety of platforms to advertise your company and stay in touch with your customers. When Howard Stern moved his show from public radio to satellite radio in 2006 he gave up millions of listeners, however he has continued to stay relevant due to his ability to market himself on other platforms. Besides his radio show, Stern also started Howard TV to air videos of his SiriusXM radio show and other Stern-related content since he knew not everyone was going to be able or willing to listen to his show on satellite radio. Additionally, Howard has made a number of TV guest appearances over the years and became a judge on America’s Got Talent, allowing him to spread his appeal to a wider audience. Naturally, he also has his own website, as well as a presence on Facebook, Twitter and Instagram.

        Make sure your company is visible on the social media platforms and other marketing venues where you know you can find your customers, and you’ll have the opportunity to turn customers into repeat buyers as well as influential advocates of your brand.

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        Less Can Be More


        Less is More... Why you need to edit

          Credit: HowardStern.com

          Howard Stern learned at an early age about the importance of editing – while doing impressions in front of his parents, his father would sometimes stop Howard and say, Stop! You’re going on too long. Shorten it up! Make it interesting!This lesson of less is more is one reason that Howard is one of the best interviewers of our time as he is willing to oftentimes cut off his interviewees mid-sentence to ensure that the end product (the interview) is interesting to his audience.

          Consumers are getting flooded with a constant barrage of information and advertisements leading to limited patience and shorter attention spans. Therefore, it’s important to find ways of keeping a user’s attention. Think about simplifying your campaign messages, using visuals such as infographics or videos, and editing your content to be more scannable instead of an “overwhelming mass of text”.

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          Stand Out From The Crowd


          Stand Out From The Crowd

            One reason why Howard Stern is so popular is because there is no one else on TV or radio like him. Just the name “Howard Stern” immediately brings to mind a feeling of excitement and anticipation of entertaining content. He has created a bold, assertive brand for himself that is impossible to ignore, and that’s why his followers will go with him everywhere he goes. He doesn’t try to copy other media personalities so he can succeed.

            He does things his own way, and even when that makes some people angry, it doesn’t stop them from noticing him and giving him valuable publicity that only adds fuel to the fire of his success. Make sure your company is unique, and people will notice you because you are offering something different from the rest.

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            Featured photo credit: EdStock via istockphoto.com

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            Last Updated on November 15, 2021

            20 Ways to Describe Yourself in a Job Interview

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            20 Ways to Describe Yourself in a Job Interview

            “Please describe yourself in a few words”.

            It’s the job interview of your life and you need to come up with something fast. Mental pictures of words are mixing in your head and your tongue tastes like alphabet soup. You mutter words like “deterministic” or “innovativity” and you realize you’re drenched in sweat. You wish you had thought about this. You wish you had read this post before.

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              Image Credit: Career Employer

              Here are 20 sentences that you could use when you are asked to describe yourself. Choose the ones that describe you the best.

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              “I am someone who…”:

              1. “can adapt to any situation. I thrive in a fluctuating environment and I transform unexpected obstacles into stepping stones for achievements.”
              2. “consistently innovates to create value. I find opportunities where other people see none: I turn ideas into projects, and projects into serial success.”
              3. “has a very creative mind. I always have a unique perspective when approaching an issue due to my broad range of interests and hobbies. Creativity is the source of differentiation and therefore, at the root of competitive advantage.”
              4. “always has an eye on my target. I endeavour to deliver high-quality work on time, every time. Hiring me is the only real guarantee for results.”
              5. “knows this job inside and out. With many years of relevant experience, there is no question whether I will be efficient on the job. I can bring the best practices to the company.”
              6. “has a high level of motivation to work here. I have studied the entire company history and observed its business strategies. Since I am also a long-time customer, I took the opportunity to write this report with some suggestions for how to improve your services.”
              7. “has a pragmatic approach to things. I don’t waste time talking about theory or the latest buzz words of the bullshit bingo. Only one question matters to me: ‘Does it work or not?'”
              8. “takes work ethics very seriously. I do what I am paid for, and I do it well.”
              9. “can make decisions rapidly if needed. Everybody can make good decisions with sufficient time and information. The reality of our domain is different. Even with time pressure and high stakes, we need to move forward by taking charge and being decisive. I can do that.”
              10. “is considered to be ‘fun.’ I believe that we are way more productive when we are working with people with which we enjoy spending time. When the situation gets tough with a customer, a touch of humour can save the day.”
              11. “works as a real team-player. I bring the best out of the people I work with and I always do what I think is best for the company.”
              12. “is completely autonomous. I won’t need to be micromanaged. I won’t need to be trained. I understand high-level targets and I know how to achieve them.”
              13. “leads people. I can unite people around a vision and motivate a team to excellence. I expect no more from the others than what I expect from myself.”
              14. “understands the complexity of advanced project management. It’s not just pushing triangles on a GANTT chart; it’s about getting everyone to sit down together and to agree on the way forward. And that’s a lot more complicated than it sounds.”
              15. “is the absolute expert in the field. Ask anybody in the industry. My name is on their lips because I wrote THE book on the subject.”
              16. “communicates extensively. Good, bad or ugly, I believe that open communication is the most important factor to reach an efficient organization.”
              17. “works enthusiastically. I have enough motivation for myself and my department. I love what I do, and it’s contagious.”
              18. “has an eye for details because details matter the most. How many companies have failed because of just one tiny detail? Hire me and you’ll be sure I’ll find that detail.”
              19. “can see the big picture. Beginners waste time solving minor issues. I understand the purpose of our company, tackle the real subjects and the top management will eventually notice it.”
              20. “is not like anyone you know. I am the candidate you would not expect. You can hire a corporate clone, or you can hire someone who will bring something different to the company. That’s me. “

              Featured photo credit: Tim Gouw via unsplash.com

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