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Why Howard Stern Should Be Your Marketing Guru

Why Howard Stern Should Be Your Marketing Guru

If you’re looking for inspiration on how to market your company, look no further than radio and TV star Howard Stern. The way he has boldly challenged conventions has made him a controversial yet hugely popular media icon since the 1990’s. Take an example from some of Howard Stern’s most successful branding and marketing strategies to bring the same success to your own company.

Don’t Try To Please Everyone

Eric The Actor Howard Stern

    Credit: HowardStern.com

    Whether you are an individual representing yourself or an entire company, it is impossible to please everyone. Howard Stern knows this, and not only does he not try to please all possible radio listeners (or television viewers), he is unapologetic when his particular brand of comedy offends somebody. This is why so many people respect him and continue to loyally follow him throughout his media career. As a representative of a company, you know your target audience—focus on them and don’t worry about making other consumers feel left out. Your first priority is the group of people who are going to bring you a profit, and they deserve 100 percent of your attention.

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    Wow Your Client Base With Your Fame


    Howard Stern Wows Fans

      Not only should you be devoting a lot of focus to your customers, you should also know how to present yourself in a way that will make them not just customers, but fans. You can make your company just as powerful of a star as a media personality like Howard Stern if you have the charisma and confidence to make it known who your company is and why your customers need you. Even though Howard Stern is a media powerhouse, he is able to relate to his fans on a personal level, which is essential in creating a connection with others whether you are a media star or an entrepreneur.

      Spread Out On A Variety Of Platforms


      HowardSternGenius

        To make sure your brand continues to be relevant and visible, you should use a variety of platforms to advertise your company and stay in touch with your customers. When Howard Stern moved his show from public radio to satellite radio in 2006 he gave up millions of listeners, however he has continued to stay relevant due to his ability to market himself on other platforms. Besides his radio show, Stern also started Howard TV to air videos of his SiriusXM radio show and other Stern-related content since he knew not everyone was going to be able or willing to listen to his show on satellite radio. Additionally, Howard has made a number of TV guest appearances over the years and became a judge on America’s Got Talent, allowing him to spread his appeal to a wider audience. Naturally, he also has his own website, as well as a presence on Facebook, Twitter and Instagram.

        Make sure your company is visible on the social media platforms and other marketing venues where you know you can find your customers, and you’ll have the opportunity to turn customers into repeat buyers as well as influential advocates of your brand.

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        Less Can Be More


        Less is More... Why you need to edit

          Credit: HowardStern.com

          Howard Stern learned at an early age about the importance of editing – while doing impressions in front of his parents, his father would sometimes stop Howard and say, Stop! You’re going on too long. Shorten it up! Make it interesting!This lesson of less is more is one reason that Howard is one of the best interviewers of our time as he is willing to oftentimes cut off his interviewees mid-sentence to ensure that the end product (the interview) is interesting to his audience.

          Consumers are getting flooded with a constant barrage of information and advertisements leading to limited patience and shorter attention spans. Therefore, it’s important to find ways of keeping a user’s attention. Think about simplifying your campaign messages, using visuals such as infographics or videos, and editing your content to be more scannable instead of an “overwhelming mass of text”.

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          Stand Out From The Crowd


          Stand Out From The Crowd

            One reason why Howard Stern is so popular is because there is no one else on TV or radio like him. Just the name “Howard Stern” immediately brings to mind a feeling of excitement and anticipation of entertaining content. He has created a bold, assertive brand for himself that is impossible to ignore, and that’s why his followers will go with him everywhere he goes. He doesn’t try to copy other media personalities so he can succeed.

            He does things his own way, and even when that makes some people angry, it doesn’t stop them from noticing him and giving him valuable publicity that only adds fuel to the fire of his success. Make sure your company is unique, and people will notice you because you are offering something different from the rest.

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            Featured photo credit: EdStock via istockphoto.com

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            Last Updated on May 15, 2019

            10 Most Successful Entrepreneurs and What We Can Learn from Them

            10 Most Successful Entrepreneurs and What We Can Learn from Them

            Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

            Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

            1. Melanie Perkins: Know Your Worth and Keep Trying

              Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

              She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

              Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

              2. Bill Gates: Keep Learning and Exploring

                If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

                Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

                He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

                “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

                Gates’ success is built on self-improvement and the seeds of an idea.

                3. Elon Musk: Never Stop Innovating

                  Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

                  Elon Musk, however, breaks that rule.

                  Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

                  When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

                  Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

                  4. Richard Branson: Develop People First

                    British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

                    The billionaire is strongly particular about working with a team that shares his core values and aspirations.

                    Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

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                    A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

                    Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

                    5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

                      Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

                      For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

                      While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

                      While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

                      6. Mark Zuckerberg: Start Small, Think Big

                        Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

                        “The biggest risk is not taking any risk.”

                        He’s always daring to explore with a fearless mindset.

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                        The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

                        However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

                        7. Steve Jobs: Live Your Own Dreams

                          Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                          The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                          Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                          After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                          8. Warren Buffett: Balance is Essential to Success

                            Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                            After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                            With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

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                            9. Jack Ma: Never Give up

                              On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                              Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                              His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                              Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                              10. Tan Min Liang: Passion Can Pay Off

                                Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                                Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                                The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                                So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                                Final Thoughts

                                In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

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                                Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

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                                Featured photo credit: Patrick Tomasso via unsplash.com

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