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Why Howard Stern Should Be Your Marketing Guru

Why Howard Stern Should Be Your Marketing Guru

If you’re looking for inspiration on how to market your company, look no further than radio and TV star Howard Stern. The way he has boldly challenged conventions has made him a controversial yet hugely popular media icon since the 1990’s. Take an example from some of Howard Stern’s most successful branding and marketing strategies to bring the same success to your own company.

Don’t Try To Please Everyone

Eric The Actor Howard Stern

    Credit: HowardStern.com

    Whether you are an individual representing yourself or an entire company, it is impossible to please everyone. Howard Stern knows this, and not only does he not try to please all possible radio listeners (or television viewers), he is unapologetic when his particular brand of comedy offends somebody. This is why so many people respect him and continue to loyally follow him throughout his media career. As a representative of a company, you know your target audience—focus on them and don’t worry about making other consumers feel left out. Your first priority is the group of people who are going to bring you a profit, and they deserve 100 percent of your attention.

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    Wow Your Client Base With Your Fame


    Howard Stern Wows Fans

      Not only should you be devoting a lot of focus to your customers, you should also know how to present yourself in a way that will make them not just customers, but fans. You can make your company just as powerful of a star as a media personality like Howard Stern if you have the charisma and confidence to make it known who your company is and why your customers need you. Even though Howard Stern is a media powerhouse, he is able to relate to his fans on a personal level, which is essential in creating a connection with others whether you are a media star or an entrepreneur.

      Spread Out On A Variety Of Platforms


      HowardSternGenius

        To make sure your brand continues to be relevant and visible, you should use a variety of platforms to advertise your company and stay in touch with your customers. When Howard Stern moved his show from public radio to satellite radio in 2006 he gave up millions of listeners, however he has continued to stay relevant due to his ability to market himself on other platforms. Besides his radio show, Stern also started Howard TV to air videos of his SiriusXM radio show and other Stern-related content since he knew not everyone was going to be able or willing to listen to his show on satellite radio. Additionally, Howard has made a number of TV guest appearances over the years and became a judge on America’s Got Talent, allowing him to spread his appeal to a wider audience. Naturally, he also has his own website, as well as a presence on Facebook, Twitter and Instagram.

        Make sure your company is visible on the social media platforms and other marketing venues where you know you can find your customers, and you’ll have the opportunity to turn customers into repeat buyers as well as influential advocates of your brand.

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        Less Can Be More


        Less is More... Why you need to edit

          Credit: HowardStern.com

          Howard Stern learned at an early age about the importance of editing – while doing impressions in front of his parents, his father would sometimes stop Howard and say, Stop! You’re going on too long. Shorten it up! Make it interesting!This lesson of less is more is one reason that Howard is one of the best interviewers of our time as he is willing to oftentimes cut off his interviewees mid-sentence to ensure that the end product (the interview) is interesting to his audience.

          Consumers are getting flooded with a constant barrage of information and advertisements leading to limited patience and shorter attention spans. Therefore, it’s important to find ways of keeping a user’s attention. Think about simplifying your campaign messages, using visuals such as infographics or videos, and editing your content to be more scannable instead of an “overwhelming mass of text”.

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          Stand Out From The Crowd


          Stand Out From The Crowd

            One reason why Howard Stern is so popular is because there is no one else on TV or radio like him. Just the name “Howard Stern” immediately brings to mind a feeling of excitement and anticipation of entertaining content. He has created a bold, assertive brand for himself that is impossible to ignore, and that’s why his followers will go with him everywhere he goes. He doesn’t try to copy other media personalities so he can succeed.

            He does things his own way, and even when that makes some people angry, it doesn’t stop them from noticing him and giving him valuable publicity that only adds fuel to the fire of his success. Make sure your company is unique, and people will notice you because you are offering something different from the rest.

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            Featured photo credit: EdStock via istockphoto.com

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            Published on September 18, 2018

            17 Proven Tactics for Motivating Employees and Building a Stronger Team

            17 Proven Tactics for Motivating Employees and Building a Stronger Team

            Have there been instances when you noted a drop in your team’s productivity or observed a behavioral change in someone who used to be an excellent performer?

            Before you blame the team for not being motivated enough or worse still, choose to ignore these warning signs, look inwards and ask yourself if YOU are doing enough to keep your team motivated in the first place.

            Motivating employees is extremely crucial. As the leader of the pack, it is your responsibility to ensure each and every member of your team feels valued, driven and motivated.

            After all, you cannot expect a bunch of disengaged and demotivated people to deliver results and grow your business, can you?

            Here are 17 surefire tactics for motivating your employees and building a productive team:

            1. Show your appreciation

            In the whole race to achieve external business goals, leaders often forget to value their most important assets — their employees.

            The least you can do to boost performance and morale is to appreciate your employees, recognize their efforts and give them credit when it is due.

            Whether it’s sending a personalized note, recognizing achievements publicly during team huddles or even rewarding top performers at the end of every month, you will be surprised to see how these small acts of appreciation can go a long way.

            2. Communicate effectively

            Effective communication can do wonders in motivating employees. Who is a strong communicator? Someone who knows what they are talking about and are able to convey their message accurately.

            Communication is a lot more than just language and talking. Factors such as eye contact, active listening, hand gestures and postures also say a lot about a person’s communication skills.

            3. Be open to dialogue

            Gone are the days when leading through fear and putting on the tough, distant leader act would work.

            New age leadership is all about instilling trust by being accessible and encouraging discussions. Your team needs to feel comfortable speaking to you and you need to set the tone for such a camaraderie.

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            In spite of having a busy schedule, you can still show you care through simple, effective acts.

            For instance, having an open door policy, showing genuine interest while interacting with your employees or even greeting your team members helps breaking barriers and projects you as an accessible leader.

            4. Provide constructive criticism

            Giving negative feedback is always tricky — you don’t want to hurt feelings nor do you want the feedback to be taken lightly.

            So, what do you do? The idea is to offer criticism such that it inspires change and delivers results.

            Firstly, take criticism behind closed doors because nothing breaks self esteem the way calling out employees in public does.

            Have a one-on-one discussion with the concerned person and make your feedback very specific. Be clear about your expectations and offer guidance on how they can improve.

            Most importantly, give them the chance to explain their side of the story too instead of jumping to conclusions.

            5. Conduct one-on-ones

            Yes, you conduct weekly meetings with the team but how well do you know them on a personal level?

            While you may think this isn’t an important practice to follow, it is one of the best ways to engage with your employees and identify what drives them.

            Conduct a one-one-one session every month and use it to understand how your employees are doing and if they are facing any roadblocks.

            More than reviewing performances, consider this as a relationship building tool to ensure you are aligned with your team and are working towards a shared, common goal.

            6. Build training programs

            In this ever-changing business landscape, it is important to ensure your employees are updated with the latest, relevant skills that can help boost productivity and performance.

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            From imparting technical and soft skills to offering mentoring programs – investing in training and development significantly helps in motivating employees and keeps the learning going.

            While conducting training programs, remember to keep them engaging and interactive. They need to ultimately drive value and reinforce learnings.

            7. Offer growth opportunities

            Every employee envisions a different career path for themselves and demotivation strikes the day they feel they have reached stagnation. As a leader, you need to first be aligned with their goals and offer ample growth opportunities that constantly keeps them engaged and motivated.

            Growth opportunities go beyond just financial growth. While money is a huge driving factor, what makes most people tick is making progress in the company and going up the career ladder.

            Being faced with new challenges and responsibilities lets them push the envelope and broaden their knowledge and skills.

            8. Reward them

            Go beyond verbal recognition and reward employees for their notable work. You can start an incentive program and reward top performers. This ensures increased productivity and brings out the best in them.

            If you don’t have enough budgets for that, you can also reward top performers with movie tickets, a paid vacation or something as simple as giving them the option to work from home.

            Rewarding employees promotes healthy competition and motivates them while meeting business goals.

            9. Encourage team outings

            Employee motivation also stems from how connected the team is. Invest time in team building because a team that works collaboratively is likely to deliver better results.

            From bowling nights to hosting team dinners – team outings are a great way to get to know each other and bond. Assign someone from your team to be in charge of organizing these monthly outings and make sure you join them too!

            10. Involve them

            Involve your employees in decision making because when they are involved, they feel more valued and part of a larger cause.

            Seek your team’s opinion and encourage healthy debates within the team. This boosts employee morale and challenges them to work harder as they know they are in a position to make an impact and will be taken seriously.

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            11. Set meaningful goals

            In the beginning of the financial year, make sure you sit down with each employee to set meaningful and realistic goals. The goal-setting conversation is an extremely crucial one and needs to be a two-way street.

            Whether your employee feels burdened or doesn’t feel inspired enough by the assigned goals – this is the time to come to a consensus and assign goals derived from business objectives that foster individual development while keeping in mind their strengths and weaknesses.

            12. Empower them

            You cannot expect employees to be motivated for long if you micro manage the team and do all the talking.

            Trust your employees and empower them to take decisions. Mistakes will happen but that is the only way they will learn.

            Be open to discussions, delegate effectively, set your expectations and give your team the freedom to do it their way.

            13. Deal with conflict

            A conducive work environment is one wherein there is open communication and trust, but every once in a while, you do encounter people in the team who indulge in office politics and spread negativity.

            How much ever fulfilled an employee feels with their work, gossiping co-workers are bound to ruin it for them. Workplace gossip if not tackled hampers productivity and soils working relations.

            As a responsible leader, you need to maintain a conducive work environment and act as a mediator in such cases. Don’t be the leader who is locked up in his/her cabin and is unaware of what is brewing within the team.

            14. Implement a flexible work culture

            Flexible work cultures are a growing trend and are here to stay.

            Whether it is offering flexible working hours or allowing employees to work from home once in a month – a flexible work culture promotes work-life balance and aids in employee satisfaction.

            It shows that the management is sensitive to employees’ schedules and is thereby highly appreciated.

            15. Host engaging activities

            All work and no play makes Jack a dull boy and we cannot agree more! So, why not devote one day of the week to employee engagement activities?

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            From hosting baking competitions to introducing wellness programs in the office – let your team have some fun beyond work. This keeps the environment engaging, light-hearted and interesting, giving them all the more reason to look forward to coming to work.

            16. Maintain a positive work space

            Your employees spend more than half their day at work and in order to keep them energized and motivated, it is important to maintain a positive and inspiring work space.

            Have a recreation center where employees can unwind after a hard day’s work, offer free snacks and beverages and invest in an open office design that promotes socializing and conversations.

            These are simple yet effective ways to create a space your employees will love coming to.

            17. Avoid discrimination

            Any kind of discrimination, be it due to age, gender, religion or race hugely impacts employee motivation and performance.

            In order to avoid such cases, you must lay down rules against discrimination and take strict action against accused employees. Lead by example and make sure no one in the team is a victim of bias and discrimination.

            The bottom line

            Don’t underestimate the power of motivating employees. Understand that the more engaged and motivated they are, the better their performance will be.

            It is also a good idea to send out a survey and get feedback from your employees on the company culture, work environment and their motivation levels.

            This will help you be more aligned with their expectations and further improve your efforts in building a stronger, engaged team.

            Featured photo credit: Unsplash via unsplash.com

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