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What Sales Call Can Teach You about Facing the Fear of Rejection

What Sales Call Can Teach You about Facing the Fear of Rejection

All of us have heard the phrase, “man is a social animal.” As we want to connect with people around us and be accepted by them, one of our greatest fears is usually rejection by others including our classmates, parents, siblings, neighbor, friends and the list is endless.

Every one of us has to deal with this fear on a day to day basis whether we do it consciously or subconsciously. However, one of the most vulnerable professions when it comes to facing rejection is usually direct sales.

In a lot of industries, “cold calling” is done to attract prospective clients towards using a product or service. There are a lot of reasons why “cold calling” is difficult but what we need to focus on here is how to deal with the fear of rejection. Although the lessons that we are discussing here emerge mainly from making sales calls  and have been gathered over a long, long time period but they can be quite successfully applied in general life aspects as well.

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Here are six practical lessons you can learn from making sales calls. They can teach you a lot about handling the fear of rejection.

1. Don’t think in a negative manner.

This might sound like a cliché at first but trust me: this is the number one piece of advice when you don’t want the fear of rejection to bring you down. When cold calling customers, it is imperative to be positive, even if the target customer’s reply is not what you were hoping for.

Likewise, in life, think of what is going in the right direction rather than focusing on negative things. Your thoughts are very powerful and can actually make things happen!

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2. Rejection of an idea is not your rejection as a person.

Every human being has a different mindset and thus we all perceive things differently. If you are presenting an idea, product or service and somebody doesn’t buy that, you do not have to think that they have rejected you. Don’t ever take rejection personally because that is the best way to reduce the fear of rejection.

3. Be sure of your abilities but not your emotions.

Let’s suppose you have negative feelings or vibes from a person or situation and you are very sure about them; wouldn’t it be better if you start “doubting” your own feelings? While being confident about your abilities and skills is a good thing, doubting your own negative emotions is an even better idea.

When making a sales call, it is great to be unsure about your negative thoughts. The call will turn out so much better. This also applies to life and work. Don’t be so sure when you have negative emotions.

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4. Don’t set unrealistic goals.

If you do, you will end up disappointing yourself. Most of the time, it is not the rejection that disappoints us but the improbable targets that we set for ourselves in the first place. When making cold calls to prospective customers for sale, you are bound to be disappointed if you set your outcome levels to be too high. Likewise in our routine life, we give ourselves stringent goals and then get upset when we are unable to achieve them. This “supposed” failure worsens our fear of rejection the next time when we are in a similar situation.

Setting realistic assumptions and targets will ensure that you feel the pleasure of achievement and this will reduce your fear of being rejected.

5. See events for what they are.

Usually we think so much about a situation that we heighten our own fear. The best ways of dealing with it is to focus on facts. It is no big deal if a lot of your calls don’t get desired results. That’s not the end of the world. You can always call a new lot of target customers the next day.

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That is exactly the case in other life situations as well. We inflate things just by exaggerating the negative results in our mind. Remember, whatever happens, you have a new beginning each day. Focus on it and do lots of wonders!

6. Never stop improving yourself.

There’s always room for improvement. The most successful people are those who are not complacent. The best salesperson is the one who constantly works on making their pitch better. We all should do the same. Polish your skills, improve your learning and try to beat your fear of rejection by improving yourself each day in your life.

Apply these tips in your life and work and see the difference for yourself.

Featured photo credit: Young beautiful call center worker via shutterstock.com

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Lianne Martha Maiquez Laroya

Lianne is a licensed financial advisor, Registered Financial Planner, entrepreneur and book author.

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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