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Is Open Office Really Better Than Cubicles?

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Is Open Office Really Better Than Cubicles?

For the last fifteen years, cubicles have been slowly disappearing from the work environment. What was originally developed to put character into assembly line types of offices is now considered soulless and impersonal. The open office model replaces the cube system as the best formula for workplace synergy, aiming to improve collaboration and the exchange of ideas. Open offices and flexible workspaces are spreading all over the world. In the United States alone, seventy percent (70%) of all offices have low or no dividing walls, with information technology firms as early advocates of the open office model.

Open Spaces: The Good and The Bad

Open offices are cost effective, mainly by maximizing floor space and lessening furniture overhead. More employees can be assigned on a floor with open offices compared to a floor with cubicles. A better sense of community is achieved with open offices, along with fostering cooperation, collaboration, innovation and creativity. The loudest advocates of open offices are those in information technology especially in Silicon Valley, advertising, and media.

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Barriers between managers and their subordinates are torn down with open offices, making management more approachable and accessible. Employees feel more like a part of a team, an enterprise that is, while more casual, innovative and dynamic. It also addresses the new kind of workforce, the mobile employees, who spend less than 60% of their time in the office. The rise of telecommuting and outsourcing contributes to underutilized workspace, one of the reasons why many companies, especially in the creative industries, opt for open offices. Some companies opt for open offices without permanent workstations for their employees, mobile or otherwise.

However, not everyone is sold on open offices. Privacy is lost on a table shared by many. People working on sensitive information would seek the privacy of conference rooms or smaller, private work areas (if any) to ensure security of data. Personal data almost becomes common knowledge with open spaces, due to close proximity of co-workers and also the lack of permanent workspace for others. The lack of permanent workstations can also add stress about privacy, with personal data trails left in the last workstation you used.

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While camaraderie amongst employees improved, it is also the biggest distraction. A false sense of productivity is created with open offices, where the chief complaints are the noise and loss of quiet time. It is difficult to concentrate on work when others are talking, discussing, and people drop by anytime. Another problem with open office is that it doesn’t recognize the fact that people work differently from others. The idea that one way of working is good for all, is wrong.  There is a time for concentration and a time to brainstorm. Most workers are forced to look for means to find time to concentrate, either by working outside the office, coming back to work at night, or buying noise-canceling earphones.

Cubicles: Simply Misunderstood?

Cubicles have been around since 1967, giving employees a small but rather cramped space of their own to work. These modular systems gave the illusion of having your own office, while at the same time giving managers a bullpen of talents to monitor with relative ease. The flexibility of the modular system allows the company to group teams faster, easier, with the idea of taking people of their offices to interact and collaborate more with their coworkers. The partitions of the cubicles give privacy and permanent space to each employee, alongside the accessibility. It also generally levels the playing field, with some team leaders or managers also working from a cubicle.

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Most of the fuss about cubicles is about how little space is assigned to each worker. With companies trying to maximize space, the envisioned flexible workspaces become cramped and impersonal. Having more cubicles means more noise and distraction and therefore less work done.

But really…

Despite all the fuss about cubicles, on how little space and privacy they offer, even more privacy and space is lost in open offices. Open offices give us less space. A study by the International Facility Management Association shows, that workers now work in smaller spaces than they were 2010, from 225 sq feet in 2010 down 35 square feet to 190 sq feet in 2013. And open offices are one of the reasons why privacy is at an all time low, with 74% of people surveyed by Harvard Business Review are more concerned now of their privacy than a decade ago.

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Open offices require teams or groups to share a table or workspace. Concentration is also at an all time low, with only half of western workers saying they are able to concentrate despite the noise and distractions. Job performance is an illusion with open spaces, and only a sense of privacy improves it. A study published in the Ergonomics journal has also found that those who work in open offices have higher rates of sick leaves.  Infection travels faster in groups than when you can control your personal environment.

While the growing trend is to redesign office spaces from cubicles to open spaces, not every one is jumping on the band wagon. Open spaces are not the end solution to efficiency and innovation. It works for some industries, but clearly not for others. Cubicles are here to stay and more office space is still set aside for individual private spaces rather than for collaboration.

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Featured photo credit: Stephen Coles via flickr.com

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Lianne Martha Maiquez Laroya

Lianne is a licensed financial advisor, Registered Financial Planner, entrepreneur and book author.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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