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Online Biography VS Traditional Resume: Which Is Best?

Online Biography VS Traditional Resume: Which Is Best?

When you’re looking for a new job or hoping to gain an important promotion, do you think first about your online biography? Or do you start dusting off your résumé?

Do you have a preference?  Do you think that one is more important than the other?  Are you sure you’re focusing your efforts in the right place? Use the guidance below to ensure that you’re making the right choices and that you really are paying enough attention to the best career development tool you can use to help you to succeed.

online bio vs resume

    Your Online Biography: A Short History Of You

    Most people groan when they enter information into an online directory, a professional listing or their LinkedIn profile, and suddenly find that they need to compose some additional text about themselves. As often as not, they take a deep breath and rush off a paragraph or two that fills the available space, and then upload the material without much thought—sometimes even without checking the accuracy and sense of what they’ve written.

    This is a short-sighted approach.

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    Today people look you up online when they meet you.

    They look you up online when you informally express interest in a new role or when you put your name forward to be included in that new project team. Whether you realise it or not, they’ll find you without too much trouble. That’s the way the web works these days.

    Good online biographies serve to introduce you to people and to reassure them about your qualities and your capabilities, especially if you’ve included endorsements, testimonials and recommendations in your entry. They also add depth to someone’s understanding of you. If you’ve taken the trouble to write about yourself effectively, and crafted your personal history carefully, you won’t have too much to worry about. You will immediately create a good impression.

    On the other hand, if your online biographies are incomplete, badly written, out of date or non-existent, you will throw away an opportunity to create a good impression or to reinforce a real world encounter positively.

    Your Résumé Or CV: Your Life’s Summary

    Your résumé is very different from your online biography, and it serves quite a different purpose from any of those online biographies you’ve created. You write your résumé to help you to deal with a specific circumstance: getting a new job.

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    You’ve probably read guides on how t produce a good résumé. Typically, you’ll be asked to give an overview of what you’ve achieved, a chronological account of what you’ve done—starting with your most recent role—and information about your education, qualifications and interests along with your contact details. Most guides also encourage you to be brief when writing your résumé.

    The résumé is the HR department’s tool. A résumé, or CV, exists to help those making a recruitment and selection decision about who to appoint to a particular role. In essence it’s a summary of your experience and achievements set out to suit the requirements of recruiters.

    Your Online Biography vs Your Résumé—Which Is Best?

    Of course, both types of document matter.  You need both, as they will both help you to get that important next job.

    However, when it comes to deciding which is the better choice of document to pay attention to, and which is the best tool you can use to help you to get that job, then the online biography wins.

    Remember that your online biography is a document you control.

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    • You can choose what you say about yourself.
    • You can tell your story in the way you want it to be told.
    • You can place the emphasis where you want to place it.
    • You can write in the first person or the third person, depending on the relationship you want to build with your readers.
    • You can update your online biography whenever you like. (Today, on sites such as LinkedIn, you can include videos, slideshows and multimedia presentations to showcase your talents and your achievements more completely.)
    • You can use your online biography to build your professional community.
    • You can reach out via your online biography to connect with like-minded people.

    You can do most of these things long before you’re looking for a new job.

    If your online biography is well-optimized, it just might catch the eye of a recruiter who’s creating a list of candidates to put forward to an employer who has a vacancy.  It may even encourage your current employer to think more highly of you and possibly to reward you better.

    Of course you can refer to your online biography in your résumé, or invite the selection panel to view your LinkedIn profile for more information about your background and your work.  However, by doing that you’re acknowledging the importance of your online presence and your online biography—you’re making the case for paying more attention to your online persona.

    To Your Future Career Success

    Résumés have their place, but today you can’t rely solely on your résumé to ensure you get the job you really want. There are other media through which to communicate with your industry and the job world, and you need to use them regularly. Your online biography, your LinkedIn profile and your entries in those online directories are the means by which you build your reputation and your success, so commit to making more use of them.

    Now look ahead to the time when you’re next thinking about making a job application.

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    Of course, you’ll remember to rewrite your résumé, but will you also remember to rewrite your online biographies to ensure your entries indicate what a great success you would be in the type of role you’re applying for?

    You’ll be doing yourself a favour if you do.  That online biography is working for you, or against you, 24/7. It’s also on display to the world, not just your next employer’s HR department.  Who knows who will read it in the next twenty-four hours?

    In the end it’s the fact that your online biography is so flexible, so accessible and so useful in so many different contexts that makes it your best career development tool.  Your résumé will help you when you’re ready to apply for a job. Your online biography will help you all day and every day whatever your career plans.

    What are your thoughts?

    Are you convinced that your online biography really is the best career development tool at your disposal? 

    Let’s hear your opinion.

    SEE ALSO: How to Make Your Resume Stand Out From the Crowd

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    Last Updated on May 22, 2019

    50 Great People To Follow On LinkedIn, No Matter Your Industry

    50 Great People To Follow On LinkedIn, No Matter Your Industry

    LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

    Job Search Experts

    You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

    1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

    2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

    3. Dr. Marla Gottschalk will help you make an impact in a new job.

    4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

    5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

    Management Experts

    They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

    6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

    7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

    8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

    9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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    Productivity Experts

    By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

    10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

    11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

    12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

    13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

    Marketing Experts

    14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

    15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

    16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

    17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

    18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

    19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

    20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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    21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

    22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

    23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

    24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

    25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

    26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

    Personal Branding Experts

    Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

    Here are some personal branding experts from LinkedIn to improve your own brand.

    27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

    28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

    Other Notable Experts to Follow

    29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

    30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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    31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

    32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

    33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

    34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

    35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

    36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

    37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

    38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

    39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

    40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

    41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

    42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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    43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

    44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

    45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

    46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

    47. Rita J. King connects science, technology and business.

    48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

    49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

    50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

    These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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    Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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