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Online Biography VS Traditional Resume: Which Is Best?

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Online Biography VS Traditional Resume: Which Is Best?

When you’re looking for a new job or hoping to gain an important promotion, do you think first about your online biography? Or do you start dusting off your résumé?

Do you have a preference?  Do you think that one is more important than the other?  Are you sure you’re focusing your efforts in the right place? Use the guidance below to ensure that you’re making the right choices and that you really are paying enough attention to the best career development tool you can use to help you to succeed.

online bio vs resume

    Your Online Biography: A Short History Of You

    Most people groan when they enter information into an online directory, a professional listing or their LinkedIn profile, and suddenly find that they need to compose some additional text about themselves. As often as not, they take a deep breath and rush off a paragraph or two that fills the available space, and then upload the material without much thought—sometimes even without checking the accuracy and sense of what they’ve written.

    This is a short-sighted approach.

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    Today people look you up online when they meet you.

    They look you up online when you informally express interest in a new role or when you put your name forward to be included in that new project team. Whether you realise it or not, they’ll find you without too much trouble. That’s the way the web works these days.

    Good online biographies serve to introduce you to people and to reassure them about your qualities and your capabilities, especially if you’ve included endorsements, testimonials and recommendations in your entry. They also add depth to someone’s understanding of you. If you’ve taken the trouble to write about yourself effectively, and crafted your personal history carefully, you won’t have too much to worry about. You will immediately create a good impression.

    On the other hand, if your online biographies are incomplete, badly written, out of date or non-existent, you will throw away an opportunity to create a good impression or to reinforce a real world encounter positively.

    Your Résumé Or CV: Your Life’s Summary

    Your résumé is very different from your online biography, and it serves quite a different purpose from any of those online biographies you’ve created. You write your résumé to help you to deal with a specific circumstance: getting a new job.

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    You’ve probably read guides on how t produce a good résumé. Typically, you’ll be asked to give an overview of what you’ve achieved, a chronological account of what you’ve done—starting with your most recent role—and information about your education, qualifications and interests along with your contact details. Most guides also encourage you to be brief when writing your résumé.

    The résumé is the HR department’s tool. A résumé, or CV, exists to help those making a recruitment and selection decision about who to appoint to a particular role. In essence it’s a summary of your experience and achievements set out to suit the requirements of recruiters.

    Your Online Biography vs Your Résumé—Which Is Best?

    Of course, both types of document matter.  You need both, as they will both help you to get that important next job.

    However, when it comes to deciding which is the better choice of document to pay attention to, and which is the best tool you can use to help you to get that job, then the online biography wins.

    Remember that your online biography is a document you control.

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    • You can choose what you say about yourself.
    • You can tell your story in the way you want it to be told.
    • You can place the emphasis where you want to place it.
    • You can write in the first person or the third person, depending on the relationship you want to build with your readers.
    • You can update your online biography whenever you like. (Today, on sites such as LinkedIn, you can include videos, slideshows and multimedia presentations to showcase your talents and your achievements more completely.)
    • You can use your online biography to build your professional community.
    • You can reach out via your online biography to connect with like-minded people.

    You can do most of these things long before you’re looking for a new job.

    If your online biography is well-optimized, it just might catch the eye of a recruiter who’s creating a list of candidates to put forward to an employer who has a vacancy.  It may even encourage your current employer to think more highly of you and possibly to reward you better.

    Of course you can refer to your online biography in your résumé, or invite the selection panel to view your LinkedIn profile for more information about your background and your work.  However, by doing that you’re acknowledging the importance of your online presence and your online biography—you’re making the case for paying more attention to your online persona.

    To Your Future Career Success

    Résumés have their place, but today you can’t rely solely on your résumé to ensure you get the job you really want. There are other media through which to communicate with your industry and the job world, and you need to use them regularly. Your online biography, your LinkedIn profile and your entries in those online directories are the means by which you build your reputation and your success, so commit to making more use of them.

    Now look ahead to the time when you’re next thinking about making a job application.

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    Of course, you’ll remember to rewrite your résumé, but will you also remember to rewrite your online biographies to ensure your entries indicate what a great success you would be in the type of role you’re applying for?

    You’ll be doing yourself a favour if you do.  That online biography is working for you, or against you, 24/7. It’s also on display to the world, not just your next employer’s HR department.  Who knows who will read it in the next twenty-four hours?

    In the end it’s the fact that your online biography is so flexible, so accessible and so useful in so many different contexts that makes it your best career development tool.  Your résumé will help you when you’re ready to apply for a job. Your online biography will help you all day and every day whatever your career plans.

    What are your thoughts?

    Are you convinced that your online biography really is the best career development tool at your disposal? 

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    Let’s hear your opinion.

    SEE ALSO: How to Make Your Resume Stand Out From the Crowd

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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