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An Infographic Of Useful Marketing Tips For Consultants

An Infographic Of Useful Marketing Tips For Consultants

So you consider yourself as a very good consultant: you are an expert in a certain field, you know you can do your job really well and your existing customers are always happy with your consulting services.

But how to get more customers? How to spread a message of your excellent consultancy skills?

This infographic shows you 7 very powerful marketing tips for a successful consultant to follow in order to walk on the way to a wider audience of customers.

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7 Marketing Tips For Consultants

    What works best for a consultant?

    Is it blogging or online advertising?

    It depends on the business you are in as a consultant.

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    Blogging is an inexpensive way for marketing your service but you have to keep in mind that blogging brings results in the long run. Here you have to be very consistent, writing 2-3 blogs every week for a year or so and only then you can expect some really good quality traffic in your business. Never forget to share your blog on social media (Twitter, Facebook, Pinterest, Google+ are some of the most common, and as a consultant don’t forget to be active on LinkedIn).

    On the other hand, online marketing (like PPC) can be expensive but using it your service can quickly gain the benefit of generating traffic from new prospects.

    Speaking at events is also a great way to rise your expertise status among your existing customers so don’t forget to share your appearance on all social media, your blog and a newsletter.

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    Networking is a great way to know people face-to-face and to find out what their needs are. Remember one thing when you do networking: don’t talk too much and listen first. When you do talk always bear in mind this: people will remember your message only 7% by what you say, 38% of how you say it and 55% of what your expressions are.

    When marketing your consultant business don’t forget your existing customer base

    When you think of marketing your service don’t think just of acquiring new customers. Always have in mind your existing customer base, because if you make a strong relationship with your list of existing customers by regularly giving them value (useful information) via Newsletter you are tapping into one of the most powerful sources to empower your business: referrals.

    Engage your customers and prospects via webinars

    In the last two years, we have seen a great expansion of video content marketing. More and more people look for information on video, so doing webinars can make your business really flourish. What can you do if you feel you are not good in front of a camera?

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    A good suggestion is to make a 90-day video challenge recording yourself every day, talking for 2-5 minutes about whatever you want. Just keep doing it. You will see that after 90 days you will be much more confident of doing a webinar for your audience (you don’t need to show your 90 days videos to anyone, keep it just for you).

    So, the best practice to really expand your consultant business is to use all of the presented marketing tips regularly, at least on a weekly basis. Soon you will walk the path of a highly respectful consultant!

    Feature image designed by Freepik

    Featured photo credit: Freepik via freepik.com

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    Bo Nardin

    Bo Nardin is an online entrepreneur taking the idea 'Turn your passion into a profession' online.

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    Last Updated on March 29, 2021

    5 Types of Horrible Bosses and How to Beat Them All

    5 Types of Horrible Bosses and How to Beat Them All

    When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

    What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

    The Dream Type Of Manager

    My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

    I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

    My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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    “Okay…”

    That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

    I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

    The Complete Catalogue of Bad Managers

    The Bully

    My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

    However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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    The Invisible Boss

    This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

    It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

    The Micro Manager

    The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

    Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

    The Over Promoted Boss

    The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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    You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

    The Credit Stealer

    The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

    Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

    3 Essential Ways to Work (Cope) with Bad Managers

    Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

    1. Keep evidence

    Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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    Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

    Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

    2. Hold regular meetings

    Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

    3. Stand your ground, but be ready to jump…

    Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

    However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

    Good luck!

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