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An Infographic Of Useful Marketing Tips For Consultants

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An Infographic Of Useful Marketing Tips For Consultants

So you consider yourself as a very good consultant: you are an expert in a certain field, you know you can do your job really well and your existing customers are always happy with your consulting services.

But how to get more customers? How to spread a message of your excellent consultancy skills?

This infographic shows you 7 very powerful marketing tips for a successful consultant to follow in order to walk on the way to a wider audience of customers.

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7 Marketing Tips For Consultants

    What works best for a consultant?

    Is it blogging or online advertising?

    It depends on the business you are in as a consultant.

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    Blogging is an inexpensive way for marketing your service but you have to keep in mind that blogging brings results in the long run. Here you have to be very consistent, writing 2-3 blogs every week for a year or so and only then you can expect some really good quality traffic in your business. Never forget to share your blog on social media (Twitter, Facebook, Pinterest, Google+ are some of the most common, and as a consultant don’t forget to be active on LinkedIn).

    On the other hand, online marketing (like PPC) can be expensive but using it your service can quickly gain the benefit of generating traffic from new prospects.

    Speaking at events is also a great way to rise your expertise status among your existing customers so don’t forget to share your appearance on all social media, your blog and a newsletter.

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    Networking is a great way to know people face-to-face and to find out what their needs are. Remember one thing when you do networking: don’t talk too much and listen first. When you do talk always bear in mind this: people will remember your message only 7% by what you say, 38% of how you say it and 55% of what your expressions are.

    When marketing your consultant business don’t forget your existing customer base

    When you think of marketing your service don’t think just of acquiring new customers. Always have in mind your existing customer base, because if you make a strong relationship with your list of existing customers by regularly giving them value (useful information) via Newsletter you are tapping into one of the most powerful sources to empower your business: referrals.

    Engage your customers and prospects via webinars

    In the last two years, we have seen a great expansion of video content marketing. More and more people look for information on video, so doing webinars can make your business really flourish. What can you do if you feel you are not good in front of a camera?

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    A good suggestion is to make a 90-day video challenge recording yourself every day, talking for 2-5 minutes about whatever you want. Just keep doing it. You will see that after 90 days you will be much more confident of doing a webinar for your audience (you don’t need to show your 90 days videos to anyone, keep it just for you).

    So, the best practice to really expand your consultant business is to use all of the presented marketing tips regularly, at least on a weekly basis. Soon you will walk the path of a highly respectful consultant!

    Feature image designed by Freepik

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    Featured photo credit: Freepik via freepik.com

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    Bo Nardin

    Bo Nardin is an online entrepreneur taking the idea 'Turn your passion into a profession' online.

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    Last Updated on November 15, 2021

    20 Ways to Describe Yourself in a Job Interview

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    20 Ways to Describe Yourself in a Job Interview

    “Please describe yourself in a few words”.

    It’s the job interview of your life and you need to come up with something fast. Mental pictures of words are mixing in your head and your tongue tastes like alphabet soup. You mutter words like “deterministic” or “innovativity” and you realize you’re drenched in sweat. You wish you had thought about this. You wish you had read this post before.

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      Image Credit: Career Employer

      Here are 20 sentences that you could use when you are asked to describe yourself. Choose the ones that describe you the best.

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      “I am someone who…”:

      1. “can adapt to any situation. I thrive in a fluctuating environment and I transform unexpected obstacles into stepping stones for achievements.”
      2. “consistently innovates to create value. I find opportunities where other people see none: I turn ideas into projects, and projects into serial success.”
      3. “has a very creative mind. I always have a unique perspective when approaching an issue due to my broad range of interests and hobbies. Creativity is the source of differentiation and therefore, at the root of competitive advantage.”
      4. “always has an eye on my target. I endeavour to deliver high-quality work on time, every time. Hiring me is the only real guarantee for results.”
      5. “knows this job inside and out. With many years of relevant experience, there is no question whether I will be efficient on the job. I can bring the best practices to the company.”
      6. “has a high level of motivation to work here. I have studied the entire company history and observed its business strategies. Since I am also a long-time customer, I took the opportunity to write this report with some suggestions for how to improve your services.”
      7. “has a pragmatic approach to things. I don’t waste time talking about theory or the latest buzz words of the bullshit bingo. Only one question matters to me: ‘Does it work or not?'”
      8. “takes work ethics very seriously. I do what I am paid for, and I do it well.”
      9. “can make decisions rapidly if needed. Everybody can make good decisions with sufficient time and information. The reality of our domain is different. Even with time pressure and high stakes, we need to move forward by taking charge and being decisive. I can do that.”
      10. “is considered to be ‘fun.’ I believe that we are way more productive when we are working with people with which we enjoy spending time. When the situation gets tough with a customer, a touch of humour can save the day.”
      11. “works as a real team-player. I bring the best out of the people I work with and I always do what I think is best for the company.”
      12. “is completely autonomous. I won’t need to be micromanaged. I won’t need to be trained. I understand high-level targets and I know how to achieve them.”
      13. “leads people. I can unite people around a vision and motivate a team to excellence. I expect no more from the others than what I expect from myself.”
      14. “understands the complexity of advanced project management. It’s not just pushing triangles on a GANTT chart; it’s about getting everyone to sit down together and to agree on the way forward. And that’s a lot more complicated than it sounds.”
      15. “is the absolute expert in the field. Ask anybody in the industry. My name is on their lips because I wrote THE book on the subject.”
      16. “communicates extensively. Good, bad or ugly, I believe that open communication is the most important factor to reach an efficient organization.”
      17. “works enthusiastically. I have enough motivation for myself and my department. I love what I do, and it’s contagious.”
      18. “has an eye for details because details matter the most. How many companies have failed because of just one tiny detail? Hire me and you’ll be sure I’ll find that detail.”
      19. “can see the big picture. Beginners waste time solving minor issues. I understand the purpose of our company, tackle the real subjects and the top management will eventually notice it.”
      20. “is not like anyone you know. I am the candidate you would not expect. You can hire a corporate clone, or you can hire someone who will bring something different to the company. That’s me. “

      Featured photo credit: Tim Gouw via unsplash.com

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