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An Infographic Of Useful Marketing Tips For Consultants

An Infographic Of Useful Marketing Tips For Consultants

So you consider yourself as a very good consultant: you are an expert in a certain field, you know you can do your job really well and your existing customers are always happy with your consulting services.

But how to get more customers? How to spread a message of your excellent consultancy skills?

This infographic shows you 7 very powerful marketing tips for a successful consultant to follow in order to walk on the way to a wider audience of customers.

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7 Marketing Tips For Consultants

    What works best for a consultant?

    Is it blogging or online advertising?

    It depends on the business you are in as a consultant.

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    Blogging is an inexpensive way for marketing your service but you have to keep in mind that blogging brings results in the long run. Here you have to be very consistent, writing 2-3 blogs every week for a year or so and only then you can expect some really good quality traffic in your business. Never forget to share your blog on social media (Twitter, Facebook, Pinterest, Google+ are some of the most common, and as a consultant don’t forget to be active on LinkedIn).

    On the other hand, online marketing (like PPC) can be expensive but using it your service can quickly gain the benefit of generating traffic from new prospects.

    Speaking at events is also a great way to rise your expertise status among your existing customers so don’t forget to share your appearance on all social media, your blog and a newsletter.

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    Networking is a great way to know people face-to-face and to find out what their needs are. Remember one thing when you do networking: don’t talk too much and listen first. When you do talk always bear in mind this: people will remember your message only 7% by what you say, 38% of how you say it and 55% of what your expressions are.

    When marketing your consultant business don’t forget your existing customer base

    When you think of marketing your service don’t think just of acquiring new customers. Always have in mind your existing customer base, because if you make a strong relationship with your list of existing customers by regularly giving them value (useful information) via Newsletter you are tapping into one of the most powerful sources to empower your business: referrals.

    Engage your customers and prospects via webinars

    In the last two years, we have seen a great expansion of video content marketing. More and more people look for information on video, so doing webinars can make your business really flourish. What can you do if you feel you are not good in front of a camera?

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    A good suggestion is to make a 90-day video challenge recording yourself every day, talking for 2-5 minutes about whatever you want. Just keep doing it. You will see that after 90 days you will be much more confident of doing a webinar for your audience (you don’t need to show your 90 days videos to anyone, keep it just for you).

    So, the best practice to really expand your consultant business is to use all of the presented marketing tips regularly, at least on a weekly basis. Soon you will walk the path of a highly respectful consultant!

    Feature image designed by Freepik

    Featured photo credit: Freepik via freepik.com

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    Last Updated on November 5, 2018

    20 Best Places to Work for a Great Career in 2018

    20 Best Places to Work for a Great Career in 2018

    Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

    Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

    To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

    Take a look at these 20 best place to work for a great career:

    1. Salesforce, San Francisco, California,

      Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

      Find out more about careers in Salesforce

      2. Wegmans Food Markets Inc.,Rochester, New York

        Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

        Find out more about careers in Wegmans

        3. Ultimate Software, Weston, Florida

          Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

          Find out more about careers in Ultimate Software

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          4.The Boston Consulting Group, Inc., Boston, Massachusetts

            Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

            Find out more about careers in The Boston Consulting Group

            5. Edward Jones, St. Louis, Missouri

              Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

              Find out more about careers in Edward Jones

              6. Kimpton Hotels and Restaurants, San Francisco, California

                Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

                Find out more about careers in Kimpton Hotels and Restaurants

                7. Workday, Pleasanton, California

                  Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                  Find out more about careers in Workday

                  8. Genentech, South San Francisco, California

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                    Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                    Find out more about careers in Genetech

                    9. Deloitte, New York, New York

                      Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                      Find out more about careers in Deloitte

                      10. Baird, Milwaukee, Wisconsin

                        Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                        Find out more about careers in Baird

                        11. Quicken Loans, Detroit, Michigan

                          At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                          Find out more about careers in Quicken Loans

                          12. Capital One, Mclean, Florida

                            Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                            Find out more about careers in Capital One

                            13. Cooley LLP, Palo Alto, California

                              Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                              Find out more about careers in Cooley LLP

                              14. Southern Ohio Medical Center, Portsmouth, Ohio

                                The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                                Find out more about careers in Southern Ohio Medical Center

                                15. American Express, New York, New York

                                  American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                  Find out more about careers in American Express

                                  16. Adobe Systems Inc., San Jose, California

                                    The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                    Find out more about careers in Adobe Systems Inc.

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                                    17. The Cheesecake Factory Inc., Calabasas, California

                                      The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                      Find out more about careers in The Cheesecake Factory Inc.

                                      18. Sap America, Newtown Square, Pennsylvania

                                        If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                        Find out more about careers in Sap America

                                        19. NVIDIA Corporation, Santa Clara, California

                                          NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                          Find out more about careers in NVIDIA

                                          20. KPMG LLP, New York, New York

                                            Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                            Find out more about careers in KPMG LLP

                                            All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                            Happy job hunting!

                                            Featured photo credit: Pexels via pexels.com

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