So you consider yourself as a very good consultant: you are an expert in a certain field, you know you can do your job really well and your existing customers are always happy with your consulting services.
But how to get more customers? How to spread a message of your excellent consultancy skills?
This infographic shows you 7 very powerful marketing tips for a successful consultant to follow in order to walk on the way to a wider audience of customers.
What works best for a consultant?
Is it blogging or online advertising?
It depends on the business you are in as a consultant.
Blogging is an inexpensive way for marketing your service but you have to keep in mind that blogging brings results in the long run. Here you have to be very consistent, writing 2-3 blogs every week for a year or so and only then you can expect some really good quality traffic in your business. Never forget to share your blog on social media (Twitter, Facebook, Pinterest, Google+ are some of the most common, and as a consultant don’t forget to be active on LinkedIn).
On the other hand, online marketing (like PPC) can be expensive but using it your service can quickly gain the benefit of generating traffic from new prospects.
Speaking at events is also a great way to rise your expertise status among your existing customers so don’t forget to share your appearance on all social media, your blog and a newsletter.
Networking is a great way to know people face-to-face and to find out what their needs are. Remember one thing when you do networking: don’t talk too much and listen first. When you do talk always bear in mind this: people will remember your message only 7% by what you say, 38% of how you say it and 55% of what your expressions are.
When marketing your consultant business don’t forget your existing customer base
When you think of marketing your service don’t think just of acquiring new customers. Always have in mind your existing customer base, because if you make a strong relationship with your list of existing customers by regularly giving them value (useful information) via Newsletter you are tapping into one of the most powerful sources to empower your business: referrals.
Engage your customers and prospects via webinars
In the last two years, we have seen a great expansion of video content marketing. More and more people look for information on video, so doing webinars can make your business really flourish. What can you do if you feel you are not good in front of a camera?
A good suggestion is to make a 90-day video challenge recording yourself every day, talking for 2-5 minutes about whatever you want. Just keep doing it. You will see that after 90 days you will be much more confident of doing a webinar for your audience (you don’t need to show your 90 days videos to anyone, keep it just for you).
So, the best practice to really expand your consultant business is to use all of the presented marketing tips regularly, at least on a weekly basis. Soon you will walk the path of a highly respectful consultant!
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