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How to Work With Creatives

How to Work With Creatives

“We love what you’ve done, but we feel that it just needs a few minor tweaks…”

If you have ever uttered that phrase, you’ve undoubtedly contributed to one of the more frustrating aspects of working in a creative environment. Creatives—a term coined by the marketing industry to describe creative employees and contractors such as graphic designers, copywriters, and the like—are skilled workers who are often hired for projects that businesses can’t handle internally. These creatives take care of branding, web design, promotional materials, web copy, and so much more, but it’s important to know how to work with them in a manner that will alleviate stress and frustration all around.

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Should you find yourself in a position where you’ll be working with a creative, please take note of the following suggestions. I can assure you that your professional relationship will be far less tetchy if you adhere to the dos and don’ts outlined below.

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DO:

  • Sit down with them and explain every aspect of what you’re thinking about. Filling out a creative brief that covers all the different aspects of the project at hand is a great way to lay everything out on paper so you can refer back to it at regular intervals. You’ll be able to establish the scope of the project and all the assets required for it, and in turn you’ll find out how much time each aspect will take. This will allow you to set a solid critical path, and stick to your budget.
  • Show them examples of what you like, and what you don’t like. One of the worst things you can ever do is say something akin to: “I’ll know what I don’t like when I see it.” You (hopefully) wouldn’t go into a restaurant, order everything on the menu just to taste it, and then only pay for the one or two items that you liked, would you? The same thing goes for creative work: you are not entitled to receive thirty different versions to pick and choose from when you’ll only end up paying for one.
  • Familiarize yourself with terminology so you know how to describe what is is you’re looking for. You’ll be able to receive the business card of your dreams if you let the designer know you’d like letterpress printing, rather than just saying that you like cards that look “smooshed in”, and expecting them to know what the hell you’re talking about.
  • Realize that white space is a good thing, and that your logo doesn’t have to fill the whole bloody space. Have you ever owned a pair of Levi’s jeans? If you have, you probably remember that the label was a little patch on the back of the belt area—it wasn’t stretched across your rear end and down your leg. Less is often more, and subtlety = elegance.

DON’T:

  • Let a committee make decisions. If you’re the CEO or project manager, establish right from the beginning that you will have the final say as to whether any adjustments are needed. When you allow a committee to give their opinion about a design or written piece, you’ll have a dozen different opinions to balance, and you’ll end up second-guessing your own decisions. Chances are that the people you’ll be asking will have varying levels of experience and familiarity with the subject, but they won’t agree on anything. Let one person deal with the creative and make all necessary decisions.
  • Say: “This should only take you a few minutes to do.” You likely have absolutely no concept of how long that assignment would take, as you hired this creative person because you couldn’t do this task yourself. What you think may only take a few minutes may in fact require several hours’ worth of work, so it’s best to ask how long it’ll take and then determine whether you have enough money in the budget to cover that work.
  • Tell anyone to “make it POP more”, because that means absolutely nothing and you’ll be loathed just for having said something that douchey. If you don’t know the correct terminology for what you’re trying to express, then find images or examples that illustrate what it is you’re looking for as mentioned in the “DO” section above.
  • Demand that changes should be made if the subject you’re dealing with is something you’re unfamiliar with: instead, trust in the fact that they know what they’re doing. Chances are that you wouldn’t second-guess your dentist with regard to the tools used on your teeth, and you wouldn’t hover over your mechanic’s shoulder, suggesting that they switch around certain plugs and such in your car’s engine, right? Please show that same courtesy to your creative team. They’re no less skilled than any other professional, and if you insist upon peppering your copy with exclamation marks, or adding lens flares to your website just because you think they’re “neat”, you’ll end up looking like a jackass and your business will suffer as a result.
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Catherine Winter

Catherine is a wordsmith covering lifestyle tips on Lifehack.

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Last Updated on August 16, 2019

15 Smart Ways to Approach Interpersonal Relationships at Work

15 Smart Ways to Approach Interpersonal Relationships at Work

Once you have embarked on your professional life, whether it is after college or high school, you will be making a transition to the workplace. If possible, it is good to find an employer that is flexible. In other words, one that possesses a culture that is diverse and tailors to the needs of its employees as a bottom line.

But, even if you don’t land your dream job right away, there are many ways to improve your experiences within the workplace as you climb the career ladder.

In the subsequent sections will be looking over ways to engage your relationships at work, including 15 ways to effectively approach interpersonal relationships at the workplace.

1. Open Up Cautiously

Depending on if its a startup, a small business, enterprise or corporation it’s important to be aware of your surroundings.

Be mindful of how much you open up about yourself, specifically regarding your personal life. You do not want to give the wrong impression, so be careful how much or what details you divulge about being in a relationship or having children.

You have to reach a certain comfort level and rapport with the rest of the staff to be able to engage in transparent conversations. A good general guideline is to stick to small talk.

2. Observe Your Surroundings

There will be times when we are summoned to have a leadership role or to undertake a project to lead a team.

Try not to be too bold or overcompensate at every turn when there is a meeting or an interaction among other staff or employees. The last thing you want to do is to be the person who wants to monopolize every conversation and every interaction.

Be a passive observer at first, and more often than not, you will learn a lot by letting others talk a lot about themselves.

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3. Listen Actively

It may seem redundant, but it is essential to practice the art of really listening to the other person.

Developing interpersonal skills and connections with others at work comes down to listening. It is not just paraphrasing what your superiors or colleagues are trying to communicate; it is about understanding what is at the core and reading between the lines.

Phrases like “I can see what you are saying” or “I can acknowledge your insight” are just some examples. Learn to empathize and relate with people with whom you have a genuine connection.

4. Consolidate All Feedback

When you learn to listen to others and to allow them to finish their thoughts you are on your way to be being a great communicator.

One of the toughest tasks to accomplish is to include everyone’s voice. Don’t rely on shout-outs or trying to come up with the best answer. Including everyone’s voice is about listening to all suggestions and putting together an entire picture. When everyone feels part of the process there is great cohesion.

5. Never Make Sweeping Judgements

As person and a human being with compassion never make any assumptions about anyone.

Just because they have a certain skin color, clothes or physical features, never make stereotypical or generalizations about anyone.

6. Keep Emotions in Check

Work-related stress is something we all have to deal with at some point or another. Whether you work in the public or private sector you will encounter stressors or stressful co-workers. In this case, it is good to keep open the lines of communications.

Always ask to clarify how a person feels and where they are coming from. It is better to entertain these conversations before they make a person lash out or have a negative reaction. Ask to speak privately and get feedback. When you do this it really shows you care about what your role is and that you are a true professional.

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7. Give Help to Others

Having compassion and empathy for others is a noble attitude to practice.

Though, do be careful about how much you want to get involved with colleagues at the office; it could jeopardize the nature of your work relationship and the roles you both have.

It’s best to separate the personal from the professional and lend a hand by using your best judgement.

8. Broaden Your Horizons

Once you have worked in a company or an organization, things can get repetitive and dull. Sometimes we need to remember that we are human and need to fulfill certain responsibilities.

Often we want to try to change things by introducing our best abilities or perhaps our inventions, but we need to be realistic. Change does not happen overnight, rather it is a long process.

Step back and take a look at the big picture, and, put all your cards on the table to get perspective. Sometimes we approach situations in life from the wrong point-of-view.

9. Be Optimistic

This is probably one you have heard time and time again.

When we suggest to have a positive attitude it does not mean to fake it until you make it, nor to conceal your feelings. This is not the case in this situation. Overall, you want to try to be authentic in how you are feeling, because life will throw curve balls that are beyond our control.

10. Be Sensitive to Cultural Norms

Whenever you are around other people within a professional workspace, do not make assumptions in trying to figure people out in an instant.

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Some cultures discourage physical contact, while others may be inviting. Always be courteous, respectful and ask questions. It will not only make you more aware of others’ needs, but show that you are considerate of the differences.

You do not want to get off on the wrong foot by being too friendly or too touchy. Just observe how people respond to your approach and let them lead the way of what is a safe practice to meet and greet the first time around.

11. Show Professionalism

How you interact and carry yourself around others will be the difference between a job promotion or losing your job. No matter what, always respectful and professional towards others.

You will have an opportunities in life and at work, so showcase an outpouring of great and positive energy in the face of adversity.

12. Get Involved with Activities

When you are part of a company, there are often opportunities for organized activities outside of the office space.

Sometimes it is worth exploring uncharted terrain and to get to know people in a different environment. Plus, you will have an opportunity to be seeing in a different light.

Even though you are off the clock, keep your professional tenure and set boundaries. You want to be vulnerable, but not put yourself in a comprising position. Use your intuition and common sense to evaluate these situations.

13. Get to Know Your Company

With your smartphone or your laptop, you have at your fingertips a mine of information online. Just as you would do before a job interview, conduct ample research to get familiarized with what your company does and how its branding is perceived via the media or social networks.

Rather than just focusing on doing your job and fulfilling the duties, see what the business is up to. It is fundamental to really know what organization you belong to. Get educated on what other ventures they are involved with as well as the ones that you are directly in the know about.

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14. Learn to Problem Solve

Problem solving is going to be a skill you will acquire with experience and by making mistakes. Furthermore, not only will you make mistakes but you will likely also sometimes fail. This is okay and is part of the natural swing of things!

Learn to take responsibility for your actions and decisions. At the same time, do not blame others for coming up short. When you come forward with the truth and responsibility, your supervisors or superiors will take notice of your authenticity.

One of the greatest gifts in life is fail and once you experience you start to get a different perspective on how to move forward at the job.

15. Do Some Prospecting

If you have coding, computer, language or other beneficial skills, be sure to pitch these at the right time.

When you start out new at a company it is best not to show all your cards. It is like poker: don’t let others see if you believe you have the upper hand. Take time to get familiarized with your company and organization before promoting your outside skillset.

You will know when to put forward your amazing talents, so proceed with caution.

Conclusion

Learning to refine your interpersonal skills is a lifelong process. In time, you will also became more effective and skillful after accumulating work-related experiences.

Exert humility, understanding, compassion, and mindfulness and the rewards will come!

Featured photo credit: Brooke Cagle via unsplash.com

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