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How to Work With Creatives

How to Work With Creatives

“We love what you’ve done, but we feel that it just needs a few minor tweaks…”

If you have ever uttered that phrase, you’ve undoubtedly contributed to one of the more frustrating aspects of working in a creative environment. Creatives—a term coined by the marketing industry to describe creative employees and contractors such as graphic designers, copywriters, and the like—are skilled workers who are often hired for projects that businesses can’t handle internally. These creatives take care of branding, web design, promotional materials, web copy, and so much more, but it’s important to know how to work with them in a manner that will alleviate stress and frustration all around.

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Should you find yourself in a position where you’ll be working with a creative, please take note of the following suggestions. I can assure you that your professional relationship will be far less tetchy if you adhere to the dos and don’ts outlined below.

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DO:

  • Sit down with them and explain every aspect of what you’re thinking about. Filling out a creative brief that covers all the different aspects of the project at hand is a great way to lay everything out on paper so you can refer back to it at regular intervals. You’ll be able to establish the scope of the project and all the assets required for it, and in turn you’ll find out how much time each aspect will take. This will allow you to set a solid critical path, and stick to your budget.
  • Show them examples of what you like, and what you don’t like. One of the worst things you can ever do is say something akin to: “I’ll know what I don’t like when I see it.” You (hopefully) wouldn’t go into a restaurant, order everything on the menu just to taste it, and then only pay for the one or two items that you liked, would you? The same thing goes for creative work: you are not entitled to receive thirty different versions to pick and choose from when you’ll only end up paying for one.
  • Familiarize yourself with terminology so you know how to describe what is is you’re looking for. You’ll be able to receive the business card of your dreams if you let the designer know you’d like letterpress printing, rather than just saying that you like cards that look “smooshed in”, and expecting them to know what the hell you’re talking about.
  • Realize that white space is a good thing, and that your logo doesn’t have to fill the whole bloody space. Have you ever owned a pair of Levi’s jeans? If you have, you probably remember that the label was a little patch on the back of the belt area—it wasn’t stretched across your rear end and down your leg. Less is often more, and subtlety = elegance.

DON’T:

  • Let a committee make decisions. If you’re the CEO or project manager, establish right from the beginning that you will have the final say as to whether any adjustments are needed. When you allow a committee to give their opinion about a design or written piece, you’ll have a dozen different opinions to balance, and you’ll end up second-guessing your own decisions. Chances are that the people you’ll be asking will have varying levels of experience and familiarity with the subject, but they won’t agree on anything. Let one person deal with the creative and make all necessary decisions.
  • Say: “This should only take you a few minutes to do.” You likely have absolutely no concept of how long that assignment would take, as you hired this creative person because you couldn’t do this task yourself. What you think may only take a few minutes may in fact require several hours’ worth of work, so it’s best to ask how long it’ll take and then determine whether you have enough money in the budget to cover that work.
  • Tell anyone to “make it POP more”, because that means absolutely nothing and you’ll be loathed just for having said something that douchey. If you don’t know the correct terminology for what you’re trying to express, then find images or examples that illustrate what it is you’re looking for as mentioned in the “DO” section above.
  • Demand that changes should be made if the subject you’re dealing with is something you’re unfamiliar with: instead, trust in the fact that they know what they’re doing. Chances are that you wouldn’t second-guess your dentist with regard to the tools used on your teeth, and you wouldn’t hover over your mechanic’s shoulder, suggesting that they switch around certain plugs and such in your car’s engine, right? Please show that same courtesy to your creative team. They’re no less skilled than any other professional, and if you insist upon peppering your copy with exclamation marks, or adding lens flares to your website just because you think they’re “neat”, you’ll end up looking like a jackass and your business will suffer as a result.
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Catherine Winter

Catherine is a wordsmith covering lifestyle tips on Lifehack.

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Last Updated on March 31, 2020

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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