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How to Work With Creatives

How to Work With Creatives

“We love what you’ve done, but we feel that it just needs a few minor tweaks…”

If you have ever uttered that phrase, you’ve undoubtedly contributed to one of the more frustrating aspects of working in a creative environment. Creatives—a term coined by the marketing industry to describe creative employees and contractors such as graphic designers, copywriters, and the like—are skilled workers who are often hired for projects that businesses can’t handle internally. These creatives take care of branding, web design, promotional materials, web copy, and so much more, but it’s important to know how to work with them in a manner that will alleviate stress and frustration all around.

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Should you find yourself in a position where you’ll be working with a creative, please take note of the following suggestions. I can assure you that your professional relationship will be far less tetchy if you adhere to the dos and don’ts outlined below.

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DO:

  • Sit down with them and explain every aspect of what you’re thinking about. Filling out a creative brief that covers all the different aspects of the project at hand is a great way to lay everything out on paper so you can refer back to it at regular intervals. You’ll be able to establish the scope of the project and all the assets required for it, and in turn you’ll find out how much time each aspect will take. This will allow you to set a solid critical path, and stick to your budget.
  • Show them examples of what you like, and what you don’t like. One of the worst things you can ever do is say something akin to: “I’ll know what I don’t like when I see it.” You (hopefully) wouldn’t go into a restaurant, order everything on the menu just to taste it, and then only pay for the one or two items that you liked, would you? The same thing goes for creative work: you are not entitled to receive thirty different versions to pick and choose from when you’ll only end up paying for one.
  • Familiarize yourself with terminology so you know how to describe what is is you’re looking for. You’ll be able to receive the business card of your dreams if you let the designer know you’d like letterpress printing, rather than just saying that you like cards that look “smooshed in”, and expecting them to know what the hell you’re talking about.
  • Realize that white space is a good thing, and that your logo doesn’t have to fill the whole bloody space. Have you ever owned a pair of Levi’s jeans? If you have, you probably remember that the label was a little patch on the back of the belt area—it wasn’t stretched across your rear end and down your leg. Less is often more, and subtlety = elegance.

DON’T:

  • Let a committee make decisions. If you’re the CEO or project manager, establish right from the beginning that you will have the final say as to whether any adjustments are needed. When you allow a committee to give their opinion about a design or written piece, you’ll have a dozen different opinions to balance, and you’ll end up second-guessing your own decisions. Chances are that the people you’ll be asking will have varying levels of experience and familiarity with the subject, but they won’t agree on anything. Let one person deal with the creative and make all necessary decisions.
  • Say: “This should only take you a few minutes to do.” You likely have absolutely no concept of how long that assignment would take, as you hired this creative person because you couldn’t do this task yourself. What you think may only take a few minutes may in fact require several hours’ worth of work, so it’s best to ask how long it’ll take and then determine whether you have enough money in the budget to cover that work.
  • Tell anyone to “make it POP more”, because that means absolutely nothing and you’ll be loathed just for having said something that douchey. If you don’t know the correct terminology for what you’re trying to express, then find images or examples that illustrate what it is you’re looking for as mentioned in the “DO” section above.
  • Demand that changes should be made if the subject you’re dealing with is something you’re unfamiliar with: instead, trust in the fact that they know what they’re doing. Chances are that you wouldn’t second-guess your dentist with regard to the tools used on your teeth, and you wouldn’t hover over your mechanic’s shoulder, suggesting that they switch around certain plugs and such in your car’s engine, right? Please show that same courtesy to your creative team. They’re no less skilled than any other professional, and if you insist upon peppering your copy with exclamation marks, or adding lens flares to your website just because you think they’re “neat”, you’ll end up looking like a jackass and your business will suffer as a result.
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Catherine Winter

Catherine is a wordsmith covering lifestyle tips on Lifehack.

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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