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How to Work With Creatives

How to Work With Creatives

“We love what you’ve done, but we feel that it just needs a few minor tweaks…”

If you have ever uttered that phrase, you’ve undoubtedly contributed to one of the more frustrating aspects of working in a creative environment. Creatives—a term coined by the marketing industry to describe creative employees and contractors such as graphic designers, copywriters, and the like—are skilled workers who are often hired for projects that businesses can’t handle internally. These creatives take care of branding, web design, promotional materials, web copy, and so much more, but it’s important to know how to work with them in a manner that will alleviate stress and frustration all around.

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Should you find yourself in a position where you’ll be working with a creative, please take note of the following suggestions. I can assure you that your professional relationship will be far less tetchy if you adhere to the dos and don’ts outlined below.

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DO:

  • Sit down with them and explain every aspect of what you’re thinking about. Filling out a creative brief that covers all the different aspects of the project at hand is a great way to lay everything out on paper so you can refer back to it at regular intervals. You’ll be able to establish the scope of the project and all the assets required for it, and in turn you’ll find out how much time each aspect will take. This will allow you to set a solid critical path, and stick to your budget.
  • Show them examples of what you like, and what you don’t like. One of the worst things you can ever do is say something akin to: “I’ll know what I don’t like when I see it.” You (hopefully) wouldn’t go into a restaurant, order everything on the menu just to taste it, and then only pay for the one or two items that you liked, would you? The same thing goes for creative work: you are not entitled to receive thirty different versions to pick and choose from when you’ll only end up paying for one.
  • Familiarize yourself with terminology so you know how to describe what is is you’re looking for. You’ll be able to receive the business card of your dreams if you let the designer know you’d like letterpress printing, rather than just saying that you like cards that look “smooshed in”, and expecting them to know what the hell you’re talking about.
  • Realize that white space is a good thing, and that your logo doesn’t have to fill the whole bloody space. Have you ever owned a pair of Levi’s jeans? If you have, you probably remember that the label was a little patch on the back of the belt area—it wasn’t stretched across your rear end and down your leg. Less is often more, and subtlety = elegance.

DON’T:

  • Let a committee make decisions. If you’re the CEO or project manager, establish right from the beginning that you will have the final say as to whether any adjustments are needed. When you allow a committee to give their opinion about a design or written piece, you’ll have a dozen different opinions to balance, and you’ll end up second-guessing your own decisions. Chances are that the people you’ll be asking will have varying levels of experience and familiarity with the subject, but they won’t agree on anything. Let one person deal with the creative and make all necessary decisions.
  • Say: “This should only take you a few minutes to do.” You likely have absolutely no concept of how long that assignment would take, as you hired this creative person because you couldn’t do this task yourself. What you think may only take a few minutes may in fact require several hours’ worth of work, so it’s best to ask how long it’ll take and then determine whether you have enough money in the budget to cover that work.
  • Tell anyone to “make it POP more”, because that means absolutely nothing and you’ll be loathed just for having said something that douchey. If you don’t know the correct terminology for what you’re trying to express, then find images or examples that illustrate what it is you’re looking for as mentioned in the “DO” section above.
  • Demand that changes should be made if the subject you’re dealing with is something you’re unfamiliar with: instead, trust in the fact that they know what they’re doing. Chances are that you wouldn’t second-guess your dentist with regard to the tools used on your teeth, and you wouldn’t hover over your mechanic’s shoulder, suggesting that they switch around certain plugs and such in your car’s engine, right? Please show that same courtesy to your creative team. They’re no less skilled than any other professional, and if you insist upon peppering your copy with exclamation marks, or adding lens flares to your website just because you think they’re “neat”, you’ll end up looking like a jackass and your business will suffer as a result.
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Catherine Winter

Catherine is a wordsmith covering lifestyle tips on Lifehack.

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Last Updated on November 26, 2020

How Relationships Building Helps Achieve Career Success

How Relationships Building Helps Achieve Career Success

As playwright Wilson Mizner supposedly said all the way back in the 1930s,

“Be kind to everyone on the way up; you will meet the same people on the way down.”

The adage is the perfect prototype for relationship building in 2020, although we may want to expand Mizner’s definition of “kind” to include being helpful, respectful, grateful, and above all, crediting your colleagues along the way.

5 Ways to Switch on Your Relationship Building Magnetism

Relationship building does not come easily to all. Today’s computer culture makes us more insular and less likely to reach out—not to mention our new work-from-home situation in which we are only able to interact virtually. Still, relationship building remains an important part of career engagement and success, and it gets better with practice.

Here are five ways you can strengthen your relationships:

1. Advocate for Other’s Ideas

Take the initiative to speak up in support of other team members’ good ideas. Doing so lets others know that the team’s success takes precedence over your needs for personal success. Get behind any colleague’s innovative approach or clever solution and offer whatever help you can give to see it through. Teammates will value your vote of confidence and your support.

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2. Show Compassion

If you learn that someone whom you work with has encountered difficult times, reach out. If it’s not someone you know well, a hand-written card expressing your sympathy and hopes for better times ahead could be an initial gesture. If it’s someone with whom you interact regularly, the act could involve offering to take on some of the person’s work to provide a needed reprieve or even bringing in a home-cooked dish as a way to offer comfort. The show of compassion will not go unnoticed, and your relationship building will have found a foothold.

3. Communicate Regularly

Make an effort to share any information with team members that will help them do their jobs more effectively. Keeping people in the loop says a lot about your consideration for what others need to deliver their best results.

Try to discover the preferred mode of communication for each team member. Some people are fine relying on emails; others like to have a phone conversation. And once we can finally return to working together in offices, you may determine that face-to-face updates may be most advantageous for some members.

4. Ask for Feedback

Showing your willingness to reach out for advice and guidance will make a positive impression on your boss. When you make it clear that you welcome and can accept pointers, you display candor and trust in what opinions your superior has to offer. Your proclivity towards considering ways of improving your performance and strengthening any working interactions will signal your strong relationship skills.

If you are in a work environment where you are asked to give feedback, be generous and compassionate. That does not mean being wishy-washy. Try always to give the type of feedback that you wouldn’t mind receiving.

5. Give Credit Where It’s Due

Be the worker who remembers to credit staffers with their contributions. It’s a surprisingly rare talent to credit others, but when you do so, they will remember to credit you, and the collective credit your team will accrue will be well worth the effort.

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How Does Relationship Building Build Careers?

Once you have strengthened and deepened your relationships, here are some of the great benefits:

Work Doesn’t Feel So Much Like Work

According to a Gallup poll, when you have a best friend at work, you are more likely to feel engaged with your job. Work is more fun when you have positive, productive relationships with your colleagues. Instead of spending time and energy overcoming difficult personalities, you can spend time enjoying the camaraderie with colleagues as you work congenially on projects together. When your coworkers are your friends, time goes by quickly and challenges don’t weigh as heavily.

You Can Find Good Help

It’s easier to ask for assistance when you have a good working relationship with a colleague. And with office tasks changing at the speed of technology, chances are that you are going to need some help acclimating—especially now that work has gone remote due to the COVID-19 pandemic.

Much of relationship building rests on your genuine expressions of appreciation toward others. Showing gratitude for another’s help or for their willingness to put in the extra effort will let them know you value them.

Mentors Come Out of the Woodwork

Mentors are proven to advance your professional and career development. A mentor can help you navigate how to approach your work and keep you apprised of industry trends. They have a plethora of experience to draw from that can be invaluable when advising you on achieving career success and advancement.

Mentors flock to those who are skilled at relationship building. So, work on your relationships and keep your eyes peeled for a worthy mentor.

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You Pull Together as a Team

Great teamwork starts with having an “abundance mentality” rather than a scarcity mentality. Too often, workers view all projects through a scarcity mentality lens. This leads to office strife as coworkers compete for their piece of the pie. But in an abundance mentality mode, you focus on the strengths that others bring rather than the possibility that they are potential competitors.

Instead, you can commit relationship building efforts to ensure a positive work environment rather than an adversarial one. When you let others know that you intend to support their efforts and contribute to their success, they will respond in kind. Go, team!

Your Network Expands and So Does Your Paycheck

Expand your relationship building scope beyond your coworkers to include customers, suppliers, and other industry stakeholders. Your extra efforts can lead to extra sales, a more rewarding career, and even speedy professional advancement. And don’t overlook the importance of building warm relationships with assistants, receptionists, or even interns.

Take care to build bridges, not just to your boss and your boss’s boss but with those that work under you as well. You may find that someone who you wouldn’t expect will put in a good word for you with your supervisor.

Building and maintaining good working relationships with everyone you come in contact with can pay off in unforeseen ways. You never know when that underling will turn out to be the company’s “golden child.” Six years from now you may be turning to them for a job. If you have built up a good, trusting work relationship with others along your way, you will more likely be considered for positions that any of these people may be looking to fill.

Your Job Won’t Stress You Out

Study shows that some 83 percent of American workers experience work-related stress.[1] Granted, some of that stress is now likely caused by the new pandemic-triggered workplace adjustments, yet bosses and management, in general, are reportedly the predominant source of stress for more than one-third of workers.

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Having meaningful connections among coworkers is the best way to make work less stressful. Whether it is having others whom to commiserate with, bounce ideas off, or bring out your best performance, friendships strengthen the group’s esprit de corps and lower the stress level of your job.

Your Career Shines Bright

Who would you feel better about approaching to provide a recommendation or ask for promotion: a cold, aloof boss with whom you have only an impersonal relationship or one that knows you as a person and with whom you have built a warm, trusting relationship?

Your career advancement will always excel when you have a mutual bond of friendship and appreciation with those who can recommend you. Consider the plug you could receive from a supervisor who knows you as a friend versus one who remains detached and only notices you in terms of your ability to meet deadlines or attain goals.

When people fully know your skills, strengths, personality, and aspirations, you have promoters who will sing your praises with any opportunity for advancement.

Final Thoughts

At the end of the day, it is “who you know” not “what you know.” When you build relationships, you build a pipeline of colleagues, work partners, team members, current bosses, and former bosses who want to help you—who want to see you succeed.

At its core, every business is a people business. Making a point to take the small but meaningful actions that build the foundation of a good relationship can be instrumental in cultivating better relationships at work.

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Featured photo credit: Adam Winger via unsplash.com

Reference

[1] The American Institute of Stress: 42 Worrying Workplace Stress Statistics

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