Advertising

How to Turn Yourself Into A Powerful Leader

Advertising
How to Turn Yourself Into A Powerful Leader

Do you talk, or listen? Do you demand, or motivate? Do you want to be a boss, or a leader? Leaders make great bosses but sadly, not every boss makes a leader. The fact that someone is in a position of authority doesn’t mean that they are respected or followed.

We can all name quite a few ‘bosses’, managers and small business owners who are tolerated, ignored or openly disrespected by their employees. As soon as they end up in the “my boss is a jerk” category, the company’s productivity plummets, the sales drop, and employees start sending out their resumes during work hours.

Fortunately, with the right knowledge and a little bit of effort, every boss can turn into a powerful leader.

Here are 11 tips that will help you turn yourself into a powerful leader who is followed, respected and admired.

Advertising

1. Use powerful body language

When it comes to body language, a ‘fake it ‘til you make it’ principle works wonders in boosting your self-confidence and feeling more powerful. There are three quick changes you can make to your body language that will noticeably improve your self-image and send the right message to those around you:

  • Make eye contact. Look people in the eye when you speak to them. If you find yourself in public places or social situations, scan the room and look at people. Don’t stare though…it’s unnerving!
  • Smile! Yes, powerful leaders do smile. They don’t frown. They don’t have an icy expression that sends shivers down people’s spine. And they certainly don’t look like they have just smelled a dead skunk. A smile is not a sign of weakness. It’s a message that says you are friendly, approachable and confident.
  • Strong posture communicates confidence and authority, so straighten your shoulders, raise your head a little and stand tall.

2. Have powerful goals

Often it is not a leader that people follow, but the powerful vision that they communicate. Make sure that you are very clear about your goals and verify if everyone is on the same page as you. It is your job as a leader to make it simple for your team to understand the mission and know their part in achieving it.

3. Focus on the big picture

It is very easy to get distracted by new trends, new markets, and new projects, and lose sight of the big picture. Achieving and maintaining success takes discipline, focus and being clear on what the priorities are. When you extend yourself too far or start to micromanage, the quality of your work suffers across the board. Which brings us to the next point…

4. Trust and inspire your team

Anthony Robbins said it best, “A true leader is someone who inspires others to become more of who they truly are.” It is the responsibility of a leader to inspire, recognize and channel people’s talents in the best way to meet larger goals.

Advertising

Sometimes, the greatest leap you can make as a powerful leader is stepping aside and putting more trust in your team. It is surprising what people can achieve when they are given responsibility and freedom to make their own decisions.

5. Surround yourself with the right people

The ‘right’ people, in this case, are not the ones who think and act exactly like you. It’s actually the other way around. The best strategy for success is to hire people who are diverse, passionate and smart – and then listen closely to their perspectives.

It may be hard on our ego to accept that the best ideas don’t always come from us and that people in lower positions could actually be more talented or more experienced than we are, but powerful leaders, unlike wannabes, are more focused on getting results than making themselves look good.

6. Commit to being reliable

This tip is pretty self-explanatory: nobody respects a leader who doesn’t deliver on their promises. What you do speaks much louder to people than what you say. Besides, your word is only as valuable as experience shows it to be. So practice what you preach and don’t ever give someone a reason to doubt your abilities.

Advertising

7. Prepare to challenge the status quo

Common sense and conventional wisdom work great in day-to-day situations for most people. The thing is…leaders aren’t most people and there is nothing ‘conventional’ or ‘common’ about breaking out of your comfort zone and taking a different route.

It would be naïve to believe that as a leader you will never encounter opposition or resistance from other people. There will always be somebody who believes that implementing new ideas is too risky and trying a different approach to business is a sure-fire way to fail. It’s perfectly normal. Be prepared to defend your point of view and challenge the status quo. It was Aristotle who said, “There is only one way to avoid criticism: do nothing, say nothing, and be nothing.” And he mentored Alexander the Great, so we should assume that he knew a thing or two about powerful leadership.

8. Invest in education and stay sharp

In order for people to follow you, they should believe that you are competent enough and more skilled than they are. It should be your priority to stay on top of things by constantly improving your skills, expanding your knowledge and gaining an edge on the latest trends and technology in your field.

9. Seek mentorship

Being able to discuss your work, confront your ideas or ask for advice from someone whose opinion you respect is beneficial for every leader – even a CEO. Passion needs to be balanced by wisdom that only comes with years of experience and repeated failures. You can wait to gain this experience, or you can find a mentor who will help you see things in a different way, and possibly prevent some costly mistakes.

Advertising

Every successful person – every great leader – has always had a mentor. You should have one too!

10. Offer solutions

There will always be people who will bring problems to your attention. It’s just the way it works. But as a leader they will expect you to have a solution ready. If you want to become a powerful leader, you have to train your mind to stay positive and focus on solutions. It doesn’t mean that you should be bubbling with joy and excitement all the time. But it’s important not to fall into the other extreme and lose your cool when the pressure rises.

11. Recognize your staff

Follow what I call the “PRST” Rule. That stands for “Praise – Recognize – Say Thanks”. Psychologists studying productivity at work discovered that in order to improve employees’ performance and motivation the ratio between positive and negative remarks should be kept at 3:1. It means that it takes three praises to neutralize the damage made by one negative remark. The same, by the way, is true for personal relationships and marriage (only the positive to negative ratio should be 5:1).

Make sure that you pay attention to your offhand remarks and make an effort to recognize people’s efforts. The U.S. Department of Labor says that the number one reason people leave their jobs is because they “don’t feel appreciated.” What does it cost you to say “Thank you,” or to praise someone’s efforts? Don’t take people for granted and they will appreciate you more as well.

Advertising

What are your thoughts? What steps have you taken to become a more powerful leader?

More by this author

Arina Nikitina

The author of "Real Goal Getting guide" and she is on a mission to help people achieve goals, and keep focused and motivated.

One of the Best Goal Setting Exercises 21 Counter-Intuitive Brain Break Ideas to Boost Your Productivity 11 Things Overachievers Do Differently 15 Quick Ways To Focus on Work Easily How to Turn Yourself Into A Powerful Leader

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next