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How to Turn Yourself Into A Powerful Leader

How to Turn Yourself Into A Powerful Leader

Do you talk, or listen? Do you demand, or motivate? Do you want to be a boss, or a leader? Leaders make great bosses but sadly, not every boss makes a leader. The fact that someone is in a position of authority doesn’t mean that they are respected or followed.

We can all name quite a few ‘bosses’, managers and small business owners who are tolerated, ignored or openly disrespected by their employees. As soon as they end up in the “my boss is a jerk” category, the company’s productivity plummets, the sales drop, and employees start sending out their resumes during work hours.

Fortunately, with the right knowledge and a little bit of effort, every boss can turn into a powerful leader.

Here are 11 tips that will help you turn yourself into a powerful leader who is followed, respected and admired.

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1. Use powerful body language

When it comes to body language, a ‘fake it ‘til you make it’ principle works wonders in boosting your self-confidence and feeling more powerful. There are three quick changes you can make to your body language that will noticeably improve your self-image and send the right message to those around you:

  • Make eye contact. Look people in the eye when you speak to them. If you find yourself in public places or social situations, scan the room and look at people. Don’t stare though…it’s unnerving!
  • Smile! Yes, powerful leaders do smile. They don’t frown. They don’t have an icy expression that sends shivers down people’s spine. And they certainly don’t look like they have just smelled a dead skunk. A smile is not a sign of weakness. It’s a message that says you are friendly, approachable and confident.
  • Strong posture communicates confidence and authority, so straighten your shoulders, raise your head a little and stand tall.

2. Have powerful goals

Often it is not a leader that people follow, but the powerful vision that they communicate. Make sure that you are very clear about your goals and verify if everyone is on the same page as you. It is your job as a leader to make it simple for your team to understand the mission and know their part in achieving it.

3. Focus on the big picture

It is very easy to get distracted by new trends, new markets, and new projects, and lose sight of the big picture. Achieving and maintaining success takes discipline, focus and being clear on what the priorities are. When you extend yourself too far or start to micromanage, the quality of your work suffers across the board. Which brings us to the next point…

4. Trust and inspire your team

Anthony Robbins said it best, “A true leader is someone who inspires others to become more of who they truly are.” It is the responsibility of a leader to inspire, recognize and channel people’s talents in the best way to meet larger goals.

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Sometimes, the greatest leap you can make as a powerful leader is stepping aside and putting more trust in your team. It is surprising what people can achieve when they are given responsibility and freedom to make their own decisions.

5. Surround yourself with the right people

The ‘right’ people, in this case, are not the ones who think and act exactly like you. It’s actually the other way around. The best strategy for success is to hire people who are diverse, passionate and smart – and then listen closely to their perspectives.

It may be hard on our ego to accept that the best ideas don’t always come from us and that people in lower positions could actually be more talented or more experienced than we are, but powerful leaders, unlike wannabes, are more focused on getting results than making themselves look good.

6. Commit to being reliable

This tip is pretty self-explanatory: nobody respects a leader who doesn’t deliver on their promises. What you do speaks much louder to people than what you say. Besides, your word is only as valuable as experience shows it to be. So practice what you preach and don’t ever give someone a reason to doubt your abilities.

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7. Prepare to challenge the status quo

Common sense and conventional wisdom work great in day-to-day situations for most people. The thing is…leaders aren’t most people and there is nothing ‘conventional’ or ‘common’ about breaking out of your comfort zone and taking a different route.

It would be naïve to believe that as a leader you will never encounter opposition or resistance from other people. There will always be somebody who believes that implementing new ideas is too risky and trying a different approach to business is a sure-fire way to fail. It’s perfectly normal. Be prepared to defend your point of view and challenge the status quo. It was Aristotle who said, “There is only one way to avoid criticism: do nothing, say nothing, and be nothing.” And he mentored Alexander the Great, so we should assume that he knew a thing or two about powerful leadership.

8. Invest in education and stay sharp

In order for people to follow you, they should believe that you are competent enough and more skilled than they are. It should be your priority to stay on top of things by constantly improving your skills, expanding your knowledge and gaining an edge on the latest trends and technology in your field.

9. Seek mentorship

Being able to discuss your work, confront your ideas or ask for advice from someone whose opinion you respect is beneficial for every leader – even a CEO. Passion needs to be balanced by wisdom that only comes with years of experience and repeated failures. You can wait to gain this experience, or you can find a mentor who will help you see things in a different way, and possibly prevent some costly mistakes.

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Every successful person – every great leader – has always had a mentor. You should have one too!

10. Offer solutions

There will always be people who will bring problems to your attention. It’s just the way it works. But as a leader they will expect you to have a solution ready. If you want to become a powerful leader, you have to train your mind to stay positive and focus on solutions. It doesn’t mean that you should be bubbling with joy and excitement all the time. But it’s important not to fall into the other extreme and lose your cool when the pressure rises.

11. Recognize your staff

Follow what I call the “PRST” Rule. That stands for “Praise – Recognize – Say Thanks”. Psychologists studying productivity at work discovered that in order to improve employees’ performance and motivation the ratio between positive and negative remarks should be kept at 3:1. It means that it takes three praises to neutralize the damage made by one negative remark. The same, by the way, is true for personal relationships and marriage (only the positive to negative ratio should be 5:1).

Make sure that you pay attention to your offhand remarks and make an effort to recognize people’s efforts. The U.S. Department of Labor says that the number one reason people leave their jobs is because they “don’t feel appreciated.” What does it cost you to say “Thank you,” or to praise someone’s efforts? Don’t take people for granted and they will appreciate you more as well.

What are your thoughts? What steps have you taken to become a more powerful leader?

More by this author

Arina Nikitina

The author of "Real Goal Getting guide" and she is on a mission to help people achieve goals, and keep focused and motivated.

21 Counter-Intuitive Brain Break Ideas to Boost Your Productivity 11 Things Overachievers Do Differently 15 Quick Ways To Focus on Work Easily One of the Best Goal Setting Exercises How to Turn Yourself Into A Powerful Leader

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

More Tips on How to Start an Online Business

Featured photo credit: Austin Distel via unsplash.com

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