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How to Create Stunning Infographics in 30 Minutes or Less

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How to Create Stunning Infographics in 30 Minutes or Less

From word clouds to network data visualizations, infographics have become a primary format for content in a relatively short period of time. Although the ‘infographic’ is nothing new, its proliferation and evolution has been nothing short of exponential in the past few years.

Whether you love them or hate them, the rising popularity of infographics can’t be denied.

If you want to get a message across, whether it is for your business, blog, or book club, using an infographic can be the best way to do it. If you’re incapable of drawing a recognizable human stick figure, let alone an entire data visualization, you may be agonizing over the disturbing fact that infographics are all the rage.

It just so happens that there are many people out there who want to deliver a message using an infographic who do not have any artistic skills. It’s lucky for us that tools and resources have popped up all over the place to help even the most hopeless of us (like me) create beautiful infographics.

I’m going to show you how to do it in thirty minutes or less.

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Rules of Engagement

Before we get into the nitty-gritty, there are some basic rules you need to follow when creating infographics. At least you need to follow them when creating infographics people will want to actually read.

Just because you’ve put together a picture with words and numbers doesn’t make it an infographic, certainly not an effective infographic. Before starting, make sure you have the following rules in mind:

  • Make a point: Don’t just slap useless numbers on a chart. Your infographic needs to have a clear and strong beginning, middle, and an end. It must read like a story, not like an excerpt from a trivia book.
  • Don’t waffle: If you find a juicy piece of data that fascinates you but isn’t relevant to your message, please refrain from including it in your infographic. Go marvel over it in private and don’t take your readers off on a tangent. Stick to the point and make it simple.
  • Check yourself before you wreck yourself: For the love of all that is good in the world, do not go to randomguysblog[dot]wordpress[dot]com and assume that all information there is fact. Get your information from credible sources and cite them at the bottom of your infographic.
  • Brand it: Make sure it’s clear that you or your organization created the infographic.
  • Make it sharable: Whether you include tweetables, a Pin It button, Facebook share, or whatever your social network of choice is, make sure that people can spread the word about your new stunning infographic. Don’t forget to also include embed code so people can put your infographic on their own website.

Creating Your Infographic

Since this is an article about infographic creation, it seemed appropriate that I should include an infographic. I’m going to create this infographic using the steps outlined below

Step 1: Research

It’s called an infographic for a reason. You have to include some useful information. Without it, your infographic becomes art. Worse, it becomes very bad art. So, do your homework and do it well. You may be able to skip this part if you’re a true expert in your topic, but even then, it’s good to do your homework. It’s important to do this part first, since the data you decide on displaying will determine what kind of infographic you need to create.

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Step 2: Choose a Template

    I use Piktochart to create all of my infographics.

    Out of all the tools I’ve used, Piktochart is by far the best when it comes to a combination of flexibility, options, and overall ease of use. The trick is to pick a template that will do a good job of representing your data without you having to modify or customize it too much. This is where your research from step one comes in. Use it to decide what kind of layout will best suit your data.

    Piktochart offers a wealth of templates, so you won’t have a problem. You can sign up for a free account or paid account. If you plan on creating infographics more than a few times and you want to do it without spending hundreds of dollars on a graphic designer or losing your mind, I suggest investing in the paid account.

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    Here’s a snapshot (on the right) of just a few templates I can choose from in my Piktochart account.

    Step 3: Insert Data & Customize (30 minutes)

    Take all the data you gathered from step one and put it into the template. Although we’ve basically eliminated the need to consider the design of your infographic, it’s still important that you can present the data in an organized and sensible way. Use arrows to help information flow and make it scannable as you would a blog post.

    Step 4: Reveal Your Infographic to the World

    Here’s the infographic I made in 32 minutes as a demonstration for this article. After doing the research, it was just a matter of organizing my data and inserting it. I had to do only a little customization since I picked a template that suited my data well.

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    If you are willing to spend a bit more time, you could make your infographic longer and more in-depth!

     

      Add this infographic to your site: 

      <img src=’https://cdn.lifehack.org/wp-content/files/2012/11/LifeHackInfographic.png’ alt=”How to Create Stunning Infographics in 30 Minutes or Less”>

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      <a href=’http://www.lifehack.org’ title=”Create An Infographic”>Lifehack.org</a>

      Featured photo credit:  Downwards shot of woman employee via Shutterstock

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      Last Updated on August 25, 2021

      Why Personal Branding Is Important to Your Career

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      Why Personal Branding Is Important to Your Career

      As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

      Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

      According to Celinne Da Costa:[1]

      “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

      A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

      What Is Your Personal Brand?

      “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

      Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

      Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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      I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

      A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

      Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

      Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

      Your Personal Brand Is Essential for Your Career Success

      In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

      According to Castrillon,[2]

      “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

      The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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      As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

      In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

      “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

      When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

      The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

      Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

      The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

      5 Key Steps to Creating Your Personal Brand

      These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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      1. Set Your Personal Goals

      What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

      2. Create Your Unique Value Proposition

      Create your unique value proposition by asking yourself these four questions:

      1. What are your personality features? What benefit do you offer people?
      2. Who are you and why do people enjoy working with you?
      3. What do you do and what do people want you to do for them? How do you solve their problems?
      4. What makes you different from others like you?

      The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

      3. Write Your Professional Story

      Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

      4. Determine Which Platforms Will Support Your Personal Brand

      Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

      5. Become Recognized for Sharing Your Knowledge and Expertise

      A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

      The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

      Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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      As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

      Other People’s Stories

      Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

      Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

      Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

      “your story is what you have, what you will always have. It is something to own.”

      So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

      Featured photo credit: Austin Distel via unsplash.com

      Reference

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