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How To Be A Popular And Effective CEO

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How To Be A Popular And Effective CEO

Becoming a CEO is the utmost jump and nearly the highest achievement that an executive can make in his or her career. However, we rarely look at the other side of this station — the side that entails all the new challenges a CEO has to face in leading the company towards success.

One of the most difficult challenges faced after taking the leadership seat is becoming popular and effective for the organization. Most business leaders aren’t sure if being popular amongst the employees or being effective CEO leadership will give their company the boost it deserves. For most of CEOs, creating a balance between popularity and effectiveness is crucial. Some of them might get strict on their employees in an effort of enhancing effectiveness but in the long run they end up with losing a grip on the team. Others will go for popularity by losing effectiveness in the working. Creating a balance between these two is important for every CEO, to learn in the quest of meeting the company’s vision.

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Here are a few guidelines on how to become a popular and effective CEO and how to create a balance between these two:

1. Empower your team.

Empowering your team is one of the ways to become a popular CEO and still maintaining effectiveness. This can be achieved by letting each member of the team know that what they are supposed to do, teaching them how to do it and letting them do it by themselves. What CEOs should avoid is micromanaging; how their team members perform their duties- telling them how to get their job done. This however, does not mean that the CEOs should not get involved. On the contrary, they should by discussing their high-level goals with the team members, sharing their expectations and letting them know they are there to help them. They should then leave them to discover how to accomplish these goals on their own.

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2. Work hard but smart

Success is mostly an outcome of hard work. However, working hard and not smart enough will not have much reward. As a frontrunner, a CEO must recognize the difference between working hard and working smart; not just for themselves, but for those they lead.

Good CEOs lead their team in achieving that which is of importance to the company and filter out that which is not. They will keep the team focused on the things that will drive more value to them. One way of achieving this is celebrating the moments when company makes a big achievement. They make it a culture to work hard, perform harder, which improves their popularity among the team and at the same time boosts the team effectiveness.

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3. Manage expectations

Transparency and communication is another strategy that can help in building self-popularity and effectiveness of your team. Each member of the team needs to know what do you expect from your team. Regularly inform your members what is working, what is not and how they should deal with it. It is also of importance to acknowledge the efforts of those making things happen and recommend improvements to those, not achieving much. In doing this, each team member understands what is happening and what role they should play in it.

4. Get inspired

Great CEOs never stop learning. They encourage their team members to learn something new each day. To achieve this, you can have meetings or forums, maybe in the morning when the members of your team meet and share. You can also use this forum to teach them things that will help them manage their duties, teach them more about the products and service the company offers and much more. In doing this you will broaden each other’s view on topics outside the wheelhouse of knowledge helping in team bonding and effectiveness.

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5. Delegate work

As much as we would love to do everything on our own and to our own standards, we just can’t. It’s simply not possible. Popular and effective CEOs understand that he cannot work alone and he identifies individuals in the team who are gifted in certain skills and delegate some of their duties to them. This raises trust among the team and enhances effectiveness.

6. Motivate the team through despair

There will be mountains along your way to success; that’s life. Good CEOs are able to take these moments of despair and keep their team focused to the company’s vision. They are able to steer the team forward and face these challenges head on. They keep the team motivated despite all. These are the popular and effective CEOs.

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7. Have an uncanny ability to say no

As a CEO, you will be inundated with a number of requests from members of your team or potential customers. Some will sound wonderful and it would be easier to say “YES” but it would be harder to say “NO” to those that are not as pleasing. However, CEOs who have an uncanny ability to say NO will be able to explain why a particular request won’t go through without making the team members feel demoralized. They uphold their relations with members of their team and maintain their effectiveness.

Featured photo credit: bostonherald.com via bostonherald.com

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Tayyab Babar

Tayyab is a PR/Marketing consultant. He writes about work, productivity and tech tips at Lifehack.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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