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A Glimpse Inside The Minds of 5 Great CEOs And Their Secrets To Good And Swift Decision-Making

A Glimpse Inside The Minds of 5 Great CEOs And Their Secrets To Good And Swift Decision-Making

The greatest CEOs make decisions all the time. They just don’t make them like most of us do.They don’t agonize and deliberate over decisions. They make decisions on the fly and they do it with swiftness and purpose.

How?

They have a structured, minimalist approach to decision making. The decision making process is as sleek as a fighter jet is aerodynamic.

In this post we’ll look at some of the greatest CEOs in recent history and I’ll show you exactly how their individual decision making approaches led their corporations into the history books.

On the face of it, decision-making sounds really complicated and scary. The truth is all great CEOs have a specific approach to decision-making – a clear decision making framework.

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Sure, every great CEO operates with his or her own signature style. But, one thing’s common to all of their approaches: they have their decision-making rules in place long before they even approach a decision.

This enables them to make decisions quickly and consistently in line with their chosen direction. They also used this framework to delegate decision-making through their organisations.

Are their decisions always right? No. But are they always consistent with direction that the CEO decided upon at the start of the company’s journey. You betcha!

And it’s the consistency over time that’s aligned with one direction that has led these companies into the history books.

Another interesting thing about these CEOs – they used their decision making frameworks to buck the trend. They did something radical. They all did something that flew in the face of conventional wisdom. They zigged when the world zagged.

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Let’s have a closer look at five of these game changing CEOs.

1. Steve Jobs (Apple)

Jobs adopted a minimalist approach and ruthlessly axed more than 70% of Apple’s product lines as soon as he was reinstated as CEO in an amazing turn of events (after having been ousted as CEO a few years earlier). He had one main focus : delivering spectacular customer experience innovative design and simplicity of use.He even cancelled the Newton PDA which wasn’t a very popular decision at the time. But Steve’s minimalist approach to product design was clearly in place well before he made these decisions.

2. Warren Buffett (Berkshire Hathaway)

Warren Buffett is unquestionably the greatest investor of all time. His approach to making investments boiled down to buying into great companies when they were undervalued by the market and selling them when they were overvalued. Having started with nothing, Warren Buffett’s personal assets were valued at around $57 billion when he was ranked the richest man in the world. Buffett’s approach to decision-making around investing is very clear. If you’re not going to hold a stock for 10 years then don’t hold it for 10 minutes. Once again, Buffett’s decision-making framework was well in place before he made a single investment decision. He continues to operate with essentially the same decision-making framework that he had in the 1970s.

3. Jack Welch (General Electric)

Welch focused on three strategic circles and insisted that they rank within the first two globally. In 1981, Welch declared that his company would focus its operations on three strategic circles. Each of the businesses had to rank first or second in its global market. Any businesses that didn’t rank in the first two were disposed of. By 1988, its 300,000 employees generated revenues of more than $50 billion and net income of 3.4 billion.

Jack didn’t suffer fools. He got very clear about his objectives, developed a clear decision-making framework and   then executed on it.

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4. Richard Branson (Virgin Group)

Branson focused on customers and not critics. This overarching approach helped Branson make controversial decisions to enter very competitive new markets such as airlines – something analysts frowned upon at the time. Since then Branson’s led Virgin into mobile phone services, financial services and expanded to about 40 companies that span a myriad of other industries. Like Jobs, Branson let his customers priorities direct his decisions. He successfully defied ‘conventional wisdom’ and made his mark in very challenging environments.

5. Jeff Bezos (Amazon)

Jeff Bezos has an uncanny ability to understand the truth of situations and how they may change in the near future. He uses this approach to defy conventional wisdom about how things should be done, and makes revolutionary game changing decisions.  Amazon has revolutionised the way we shop over the last 20 years and continues to do so.

How to become a great decision maker

Here’s the thing about being a great decision maker: You become a great decision maker by making decisions often. It’s like anything. You get better with practice.

Sure, you’re going to screw up quite a lot at first. Every one of these people did. But they got better with practice.

Decision making is a skill that develops over time. And you can’t develop the skill in a vacuum either. You can’t spend hours agonizing over each decision and then tentatively placing your bets. if you want to join the big league then you’re going to have to take risks. Often! But the more risks you take, and the more mistakes you make the better you get at making decisions.

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You can do this

You want to become a great decision maker? You can. You want to walk into the history books? You can. Start by making decisions on the small things today. Decide on doing one small thing right now. Write it down on a piece of paper and then go and do it. You’ll be amazed at how empowered this makes you feel. It all starts from one small decision.

What are you going to decide today?

 

Featured photo credit: Richie, Robert Yarnal via flickr.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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