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A Glimpse Inside The Minds of 5 Great CEOs And Their Secrets To Good And Swift Decision-Making

A Glimpse Inside The Minds of 5 Great CEOs And Their Secrets To Good And Swift Decision-Making

The greatest CEOs make decisions all the time. They just don’t make them like most of us do.They don’t agonize and deliberate over decisions. They make decisions on the fly and they do it with swiftness and purpose.

How?

They have a structured, minimalist approach to decision making. The decision making process is as sleek as a fighter jet is aerodynamic.

In this post we’ll look at some of the greatest CEOs in recent history and I’ll show you exactly how their individual decision making approaches led their corporations into the history books.

On the face of it, decision-making sounds really complicated and scary. The truth is all great CEOs have a specific approach to decision-making – a clear decision making framework.

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Sure, every great CEO operates with his or her own signature style. But, one thing’s common to all of their approaches: they have their decision-making rules in place long before they even approach a decision.

This enables them to make decisions quickly and consistently in line with their chosen direction. They also used this framework to delegate decision-making through their organisations.

Are their decisions always right? No. But are they always consistent with direction that the CEO decided upon at the start of the company’s journey. You betcha!

And it’s the consistency over time that’s aligned with one direction that has led these companies into the history books.

Another interesting thing about these CEOs – they used their decision making frameworks to buck the trend. They did something radical. They all did something that flew in the face of conventional wisdom. They zigged when the world zagged.

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Let’s have a closer look at five of these game changing CEOs.

1. Steve Jobs (Apple)

Jobs adopted a minimalist approach and ruthlessly axed more than 70% of Apple’s product lines as soon as he was reinstated as CEO in an amazing turn of events (after having been ousted as CEO a few years earlier). He had one main focus : delivering spectacular customer experience innovative design and simplicity of use.He even cancelled the Newton PDA which wasn’t a very popular decision at the time. But Steve’s minimalist approach to product design was clearly in place well before he made these decisions.

2. Warren Buffett (Berkshire Hathaway)

Warren Buffett is unquestionably the greatest investor of all time. His approach to making investments boiled down to buying into great companies when they were undervalued by the market and selling them when they were overvalued. Having started with nothing, Warren Buffett’s personal assets were valued at around $57 billion when he was ranked the richest man in the world. Buffett’s approach to decision-making around investing is very clear. If you’re not going to hold a stock for 10 years then don’t hold it for 10 minutes. Once again, Buffett’s decision-making framework was well in place before he made a single investment decision. He continues to operate with essentially the same decision-making framework that he had in the 1970s.

3. Jack Welch (General Electric)

Welch focused on three strategic circles and insisted that they rank within the first two globally. In 1981, Welch declared that his company would focus its operations on three strategic circles. Each of the businesses had to rank first or second in its global market. Any businesses that didn’t rank in the first two were disposed of. By 1988, its 300,000 employees generated revenues of more than $50 billion and net income of 3.4 billion.

Jack didn’t suffer fools. He got very clear about his objectives, developed a clear decision-making framework and   then executed on it.

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4. Richard Branson (Virgin Group)

Branson focused on customers and not critics. This overarching approach helped Branson make controversial decisions to enter very competitive new markets such as airlines – something analysts frowned upon at the time. Since then Branson’s led Virgin into mobile phone services, financial services and expanded to about 40 companies that span a myriad of other industries. Like Jobs, Branson let his customers priorities direct his decisions. He successfully defied ‘conventional wisdom’ and made his mark in very challenging environments.

5. Jeff Bezos (Amazon)

Jeff Bezos has an uncanny ability to understand the truth of situations and how they may change in the near future. He uses this approach to defy conventional wisdom about how things should be done, and makes revolutionary game changing decisions.  Amazon has revolutionised the way we shop over the last 20 years and continues to do so.

How to become a great decision maker

Here’s the thing about being a great decision maker: You become a great decision maker by making decisions often. It’s like anything. You get better with practice.

Sure, you’re going to screw up quite a lot at first. Every one of these people did. But they got better with practice.

Decision making is a skill that develops over time. And you can’t develop the skill in a vacuum either. You can’t spend hours agonizing over each decision and then tentatively placing your bets. if you want to join the big league then you’re going to have to take risks. Often! But the more risks you take, and the more mistakes you make the better you get at making decisions.

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You can do this

You want to become a great decision maker? You can. You want to walk into the history books? You can. Start by making decisions on the small things today. Decide on doing one small thing right now. Write it down on a piece of paper and then go and do it. You’ll be amazed at how empowered this makes you feel. It all starts from one small decision.

What are you going to decide today?

 

Featured photo credit: Richie, Robert Yarnal via flickr.com

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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