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Everyone Should Avoid Making These 10 Career Mistakes

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Everyone Should Avoid Making These 10 Career Mistakes

You have decided you are going to make your mark and you will have a stellar career. That’s great, but let’s hope you avoid making these career mistakes which could shatter your dream in the long term. In order to make it to the top, here are 10 mistakes you should never make.

1. You limit your networking to inside the company.

Some employees cannot be bothered to start networking outside their company. They may be pretty friendly and helpful inside the company, but this is just the tip of the iceberg. Just think what would happen if you were not in the loop when a new acquisition was proposed. You are the production manager and because you neglected networking, you were just not on the ball. You failed to exploit your contacts outside the company to gain valuable feedback, support and knowledge of market trends and innovation. That is the value of networking, yet many managers underestimate its importance. A lot of this needs to be done offline because it is the real social contact and human interaction that counts. It will give you a chance to seize an opportunity because you have your ear to the ground.

Larry Page failed to spot the opportunity of developing a Google social network in time. When they did eventually launch Google Buzz (later Google +), they failed to take off because of Facebook’s dominance.

“I clearly knew that I had to do something and I failed to do it.” —Larry Page.

2. You place too much importance on salary and benefits.

How does a temporary salary cut appeal to you? If you are considering a move, think of the experience rather than the money. In the long term, this will pay handsome dividends as the new job will be a challenge for you to achieve new goals. Aim to widen your skills set, broaden your responsibilities and manage teams. Think of the job satisfaction that it will give you and also how impressive it will be on your resume. Nobody will notice your salary increases.

3. You are afraid of failure.

If you are afraid of failure, it is doubtful whether you will be able to learn from mistakes. The successful manager has to factor failure in for every project. One good piece of advice is to look at a project before it becomes operational and ask your team to list what could go wrong. This is a great way of identifying possible problems and obstacles and it can help you make adjustments if necessary.

When failure does happen, you have to be ready to react without playing the blame game. Wise tactics include listening, getting feedback and analysing what went wrong. There is some excellent advice along these lines in the book, Managing Yourself: Can You Handle Failure? by Ben Dattner and Robert Hogan.

Success will not teach you; failure will. This is the bitter lesson that Bill Gates learned when he failed to develop a Microsoft search engine. When he did develop Bing, it was already too late. It had little success and it cost Microsoft more than $2.5 million than it earned in 2011.

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“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” —Bill Gates

4. You buy property.

Maybe you have always wanted to buy a house in your favorite area, near your workplace. The problem about doing this early on in your career is that you are tied in many ways to one location. You are less mobile which may be a factor against you when you want to move up the ladder. Of course, you can always rent it but there are extra hassles which you could do well without. Many companies will be reluctant to pay expensive moving costs.

5. You avoid challenges.

Taking the easy way out is a short term policy which will not stand you in good stead. It is when you encounter difficulties that you begin to understand how you react to stress. You also realize what your strengths and weaknesses are and you can avoid any situations which are totally negative and sap your energy. Aim for challenges where you feel that you can grow and use your skills and passions to greater effect. It is only when meeting difficulties along the way that you can understand that.

“My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had – everyday I’m learning something new.” —Richard Branson

 6. You ignore customer feedback.

Some successful businessmen have made very foolish decisions about launching a product or service, simply because they did not take customers’ needs or wishes into consideration. A example not to follow is that of Hiten Shah (founder of KISSMetrics) who spent $1m on developing a hosting company that never even launched. They realized too late that customer delight must be top priority. A similar example is that of Robin Chase co-founder of Zipcar.

“We built the website first and asked our customers about it later.” —Robin Chase

 7. You are too self-absorbed.

Basically you do not help coworkers or colleagues as you are too focused on your own success. This is a big mistake as research shows that when you help your peers, you are building a broad base of support which will pay off handsomely down the road. Research done by James Citrin and Richard Smith shows that the most successful entrepreneurs were four times more likely to help their peers than those who had not made it to the top. This is mentioned in their book The 5 Patterns of Extraordinary Careers: The Guide for Achieving Success and Satisfaction.

8. You avoid hard work.

“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.” —Vince Lombardi

Almost all successful entrepreneurs are convinced that the real secret to their success was hard work, self-discipline and self-confidence.

9. You are afraid to make a job change.

You may feel that your present working environment is far too restrictive and that you are not able to develop your leadership skills sufficiently. There may be other restrictions such as a lack of training to widen your skills set. Examine carefully how a job change could put you on the next step of the ladder. If you wallow in self-pity and boredom you will never have the courage to make a job change which could help your career to take off.

10. You undervalue emotional intelligence.

Nowadays, successful leaders have learned that emotional intelligence is really crucial in managing a team and also leading a company forward to success. Some studies are suggesting that a person’s success may depend only 25% on qualifications and intelligence while the remainder is made up of people skills and empathy, which make up the core of emotional intelligence.

If you cannot relate to the thoughts, experience and feelings of your peers or your team members, then you will be unable to manage them successfully. Whether you are a team member or you are in a managerial role, emotional intelligence should be high on your list of skills to acquire.

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Let us know in the comments what mistakes you made in your career and what were the lessons you learned.

Featured photo credit: Crosshairs- success/Flazingo Photos via flickr.com

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Robert Locke

Author of Ziger the Tiger Stories, a health enthusiast specializing in relationships, life improvement and mental health.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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