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Every Beginner Should Learn These Blogging Tips and Tricks

Every Beginner Should Learn These Blogging Tips and Tricks

Before we start, we need to answer a simple question: what is a blog? A blog is a kind of online log or journal, where you can post almost anything you want. Blogging today is easier than ever. You can use a blog to promote your business or post your creative content; anything from text, videos, to images, drawn or taken with a camera. A blog usually covers a single topic or closely related topics, so you can write in a more serious tone, or casually. An important thing for a blog is that it’s frequently updated and that it has plenty of useful information or fun content that visitors will enjoy. Here, we’ll mention some of the more important things you should have in mind when starting your very own blog.

Choose a topic you know and make it interesting for visitors

You probably already know what it is that you want to blog about. Keep that in mind and try to brainstorm a little. You must choose a topic that is wide enough, so you don’t run out of things to write about, but at the same time not too wide, because you don’t want to lose focus and bore people. You must develop your idea, do research before starting, and check whether similar blogs already exist. You should also think of something else, funny or entertaining, that you could incorporate into your blog to keep things interesting. Remember that you must update your blog frequently, preferably on a daily basis, because if you neglect it, the number of visitors will begin to drop. Many blogs with great starting ideas have failed, only because their owners forgot to check in regularly, or they posted too much for their visitors to keep up. You must find that golden mark and stick to it.

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If you are an entrepreneur and want to blog about your business to attract visitors you can stick to industry-related topics, but do not keep it too professional, and try and be subtle yet efficient when advertising your products or services, as the focus needs to be on facts, news and tips relevant to your niche. Even those of you who just need a creative outlet may want to consider the possibility of taking up blogging full-time in the future and monetizing your blog. So, if you have that creative spark and a good degree of knowledge and hands on experience in a particular field, creating your own blog and writing about it is a great way to organize your thoughts and help others out.

Create a beautiful blog that people will love to read

Once you’ve decided to take up blogging, whether it’s just as a hobby or you hope to make it your job one day, you’ll need to set up shop. There are different ways of going about this, depending on the amount of effort and money you are willing to put into the project. First of all, there are some websites that will get you well equipped for starting a successful blog. You can use the most popular ones, such as WordPress.com or Blogger.com, which offer several options for beginners, and let you control the content that is posted there by you, or by your visitors. You can build a good looking website, and it will cost you nothing, but of course there is always an option to do some sort of upgrade, which will allow you even more control over it. If you are planning on doing some serious work, sooner or later you might want to start thinking about buying an upgrade. Some free packages will let you choose a theme, different font types, adjust the content for mobile phones, and let you choose your unique address, usually ending with a suffix .wordpress.com or .blogspot.com, of course.

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It is important to mention that, while free, some blog providers will place advertisements in your posts, so that your visitors will be forced to view them. If you want to avoid that, you can always buy the upgrades we’ve mentioned, and switch to a better package. Some of the improved features that come with these packages include a custom site address, increased disc space, no ads, premium themes, and improved support via live chat, email, or direct phone call.

Focus on keeping the quality of your posts high without sacrificing frequency

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Hands typing on keyboard

    We’ve already touched briefly on the importance of uploading content regularly, but it is also important to note that it can be easy to let the quality of that content slip, or veer off into subjects that your readers don’t particularly care about. That’s when you lose traffic and even some loyal fans. To avoid this, it’s important to not compromise quality for quantity. You can still remain consistent, while slightly reducing your post frequency.

    For example, you can start putting out content every other day or twice a week instead of every day. You can also have shorter posts to cover these little gaps between big chunks of popular content, and you can play around with different formats. Playing with formats simply means that, say, once a week you create a cool infographic, funny chart, or photoshopped picture.

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    Fridays could be Q & A days, Mondays you could do some video material, and you could always switch between different types of content, from informative, to funny and sarcastic, to personal. A fitness blogger may write a bit about motivation, do product reviews, answer some questions, do tutorials and how to’s, have both exercise and nutrition segments and give some first-hand examples from personal experience. There’s a lot you can do to keep things interesting without sacrificing quality or moving too far away from the type of content that is most popular.

    Hit the social media and look for ways of monetizing your blog

    When a website is made, be sure to post a link of your blog on your Facebook page, or simply put it in your signature area when sending emails or posting on forums. This way you will be able to spread the word about the blog and get people interested. You can also get friends and family involved through social media to get some help attracting visitors when you first start out. As your blog grows, i.e. you start getting more and more visitors, you can start thinking about monetizing it and making blogging your full-time career, or at least making some extra money doing what you love. Both sites we’ve mentioned above are great for a beginner, but, if you ever think about expanding, you will need your own personal domain name, and some proper hosting solution provided by a professional company.  This way you can start establishing yourself as a renowned blogger in your chosen niche.

    On a hosted website, you can add your own ads, sell merchandise and make money for yourself. However, it’s not just about the money – when people come to your website to read your thoughts on a regular basis, it can make you feel like you’re truly making a difference and contributing to society in your own small way. A lot of successful blogs that earn a decent amount of money started out as little more than an avenue for the blogger to voice his or her opinions, give some advice or just as a way for them to put their thoughts into words. If you chose to take this rout, you need to be careful when choosing your provider, as there can be many hidden costs, and don’t be fooled by their ads, as nothing is really free, or unlimited. It is recommended that you use specialized sites that rate the most popular hosting services and do a thorough review. If you are really serious about it, think about web hosting solutions as early as possible. Once all is set, be persistent, and with a lot of effort, and a little bit of good luck, your blog will be a success.

    There are a bunch of little things you need to consider before becoming a serious blogger, but when all is said and done there is only one big piece of advice you should take from all of this – start writing about what you know and enjoy while striving to be fun and informative, and keep writing and researching every day.

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    Ivan Dimitrijevic

    Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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    Last Updated on December 3, 2019

    7 Powerful Steps to Achieve Career Success

    7 Powerful Steps to Achieve Career Success

    I often hear people say, “I want to be successful but don’t know where to start” or “I’ve achieved career success yet I’m not happy.” And then I ask, “what does career success mean to you?” And many have a hard time articulating their response with much conviction.

    It’s common that people lack clarity, focus, and direction. And when you layer on thoughts and actions that are misaligned with your values, this only adds to your misdirected quest to achieve your career success.

    A word of caution. It’s going to take some time for you to think about and work on your own path for career success. You need to set aside time and be intentional about the steps you take to achieve career success. In my opinion, this step-by-step guide is apart of your life philosophy.

    1. Define Career Success for Yourself

    Pause. Give yourself time and space for self-reflection.

    What does career success mean to you?

    This is about defining your career success:

    • Not what you think you ‘should’ do
    • Not what people may think of you
    • Not adjusting to friends and family’s judgements
    • Not taking actions based on societal or community norms

    “A flower does not think of competing to the flower next to it. It just blooms” – Zen Shin

    When you strip away all your external influences and manage your inner critic, what are you left with? You need to define career success that best suits your life situation.

    There’s no fixed answer. Everyone is different. Your answer will evolve and be impacted by life events. Here are a few examples of career success:

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    • Work-life balance
    • Opportunities for growth and advancement
    • Feeling valued that my contributions had an impact

    Now even as you reflect on the examples above, the descriptions are not specific enough. You’ve got to take it deeper:

    • What do you mean by work-life balance?
    • What do you consider to be opportunities for growth and advancement?
    • How do you like to be recognized for your work? How do you know if your contributions have had an impact?

    Let’s take a look at some potential responses to the questions above:

    • I want more time with my family, and less stress at work
    • I want increased responsibilities, to manage a team, a higher income, and the prestige of working at a certain level in the company
    • I’d like my immediate leader to send me a thank-you note or take me out for coffee to genuinely express her or his gratitude. I’ll know I’ve made an impact if I get feedback from my coworkers, leaders and other stakeholders.

    Further questions to reflect on to help narrow the focus for the above responses:

    • What are some opportunities that can help you get traction on getting more time with your family? And decrease your stress at work?
    • What’s most important for you in the next 12 months?
    • What’s the significance of receiving others’ feedback?

    Now, I’m only scratching the surface with these examples. It takes time to do the inner work and build a solid foundation.

    Start this exercise by first asking what career success means to you and then ask yourself meaningful questions to help you dig deeper.

    What types of themes emerge from your responses? What keywords or phrases keep coming up for you?

    2. Know Your Values

    Values are the principles and beliefs that guide your decisions, behaviors and actions. When you’re not aligned with your values and act in a way that conflicts with your beliefs, it’ll feel like life is a struggle.

    There are simple value exercises that can help you quickly determine your core values. This one designed by Carnegie Mellon University can help you discover your top 5 values.[1]

    Once you have your top 5 values keep them visible. Your brain needs reminders that these are your top values. Here are some ways to make them stick:

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    • Write them on cue cards or notes and post it in your office
    • Take a picture of your values and use it as a screensaver on your phone
    • Put the words on your fridge
    • Add the words on your vision board

    Where will your value words be placed in your physical environment so that you have a constant reminder of them?

    3. Define Your Short-Term and Long-Term Goals

    When writing your short-term and long term life goals, use the SMART framework – Specific Measurable, Attainable, Relevant, and Time-bound. Treat this as a brainstorming exercise. Your potential and possibilities are limitless.

    How you define short-term and long-term is entirely up to you. Short-term can be 30 days, 90 days, or 6 months. Maybe long-term goals are 4 months, 1 year, or 10 years.

    Here are a few self-reflection questions to help you write your goals:[2]

    • What would you want to do today if you had the power to make it the way you want?
    • If no hurdles are in the way, what would you like to achieve?
    • If you have the freedom to do whatever you want, what would it be?
    • What type of impact do you want to have on people?
    • Who are the people you most admire? What is it about them or what they have that you’d want for your life or career?
    • What activities energize you? What’s one activity you most love?

    Remember to revisit your core values as you refine yours goals:

    • Are your goals in or out of alignment with your core values?
    • What adjustments do you need to make to your goals? Maybe some of your goals can be deleted because they no longer align with your values.
    • How attainable are your goals? Breakdown your goals into digestible pieces.
    • Do your short-term goals move you towards attaining your long-term goals?

    Get very clear and specific about your goals. Think about an archer – a person who shoots with a bow and arrows at a target. This person is laser focused on the target – the center of the bullseye. The target is your goal.

    By focusing on one goal at a time and having that goal visible, you can behave and act in ways that will move you closer to your goal.

    4. Determine Your Top Talents

    What did you love doing as a kid? What made these moments fun? What did you have a knack for? What did you most cherish about these times? What are the common themes?

    What work feels effortless? What work do you do that doesn’t seem like work? Think about work you can lose track of time doing and you don’t even feel tired of it.[3]

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    What are your desires? Try it out. Experiment. Take action and start. How can you incorporate more of this type of work into your daily life?

    What themes emerge from your responses? How do your responses compare to your responses from the values exercise and your goals?

    What do you notice?

    5. Identify ‘Feeling’ Words You Want to Experience

    Do you have tendencies to use your head or heart to make decisions?

    I have a very strong tendency to make rational, practical, and fact-based decisions using my head. It’s very rare for me to make decisions using my emotions. I was forced to learn how to make more intuitive decisions by listening to my gut when I was struggling with pivotal life decisions. I was forced to feel and listen to my inner voice to make decisions that feel most natural to me. This was very unfamiliar to me, however, it expanded my identity.

    Review this list of Feeling Words. Use the same technique you use for the values exercise to narrow down how you want to feel.

    Keep these words visible too!

    Review your responses. What do you observe? What insights do you gain from these responses and those in the above steps?

    6. Be Willing to Sit with Discomfort

    Make career decisions aligned with your values, goals, talents and feelings. This is not for the faint hearted. It takes real work, courage and willingness to cut out the noise around you. You’ll need to sit with discomfort for a bit until you build up your muscle to hit the targets you want.

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    Surround yourself with a supportive network to help you through these times.

    “These pains you feel are messengers. Listen to them” – Rumi

    7. Manage Your Own Career

    Not to be cynical, but no one can make you happy but yourself. If you don’t take control of your career and manage it like your own business – no one will.

    Discern between things that you can control and what you can’t control. For example, you may not be able to control who gets a promotion. However, you can control how you react to it and what you’ve learned about yourself in that situation.

    Summing Up

    For many who have gone through a career change or been impacted by life events, these steps may seem very basic. However, it’s sometimes the basics that we forget to do. The simple things and moments can edge us closer to our larger vision for ourselves.

    Staying present and appreciating what you have today can sometimes help you achieve your long-term goals. For example, if you’re always talking about not having enough time and wanting work-life balance, think about what was good in your work day? Maybe you took a walk outside with your co-workers. This could be a small step to help you reframe how you can attain work-life balance.

    Remember to take time for yourself. Hit pause, notice, observe and reflect to achieve career success by getting deliberate and intentional:

    1. Define Career Success for Yourself
    2. Know Your Values
    3. Define Your Short-Term and Long-Term Life and Goals
    4. Determine Your Top Talents
    5. Identify ‘Feeling’ Words You Want to Experience
    6. Be Willing to sit with Discomfort
    7. Manage Your Own Career

    “When you stop chasing the wrong things you give the right things a chance to catch you.” – Lolly Daskal

    Good luck and best wishes always!

    More Tips on Advancing Your Career

    Featured photo credit: rawpixel via unsplash.com

    Reference

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