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Avoid Making These 13 LinkedIn Mistakes To Score Your Dream Job

Avoid Making These 13 LinkedIn Mistakes To Score Your Dream Job

If you are a part of the job seeking population, LinkedIn can prove a real time saver, but only if you use it right.  The professional network which boasts of more than 200 million members is fast becoming the first destination of recruiters to look for experts in their field. According to a survey by Jobvite, some 93 percent of the recruiters search LinkedIn for filling up open vacancies.

Most of us are oblivious of a LinkedIn feature, the LinkedIn Recruiter. It is the core of Talent Solutions, which brings in more than half of the company’s revenue.  Companies paying to use this feature can view your profile, search for people with specific skills, and flag them without you knowing. Currently, over 16,000 clients or companies pay to use LinkedIn Recruiter, and chances are pretty much that your favorite recruiter is one of them. You don’t even need to be “actively looking for a job right now”, as LinkedIn Recruiter has this ability to source passive candidates, an incredibly important feature for its users.

Chuck Hester, a LinkedIn consultant, speaker and trainer says that “anyone considering a job change should create a LinkedIn profile before starting a search”. And once recruiters find your profile, you want them to stay there.  This is the actual reason why you should care about conditioning your LinkedIn profile and network as soon as possible. Here are 13 LinkedIn mistakes that you might be making right now, hurting your chances of getting hired.

1. Incomplete profile

None is a bigger sin in the world of LinkedIn then to have an incomplete profile staring at the face of the recruiter. As Grace Killela, founder and CEO of Half The Sky Women’s Leadership Institute puts it, “LinkedIn is speed dating for professionals.” If they find anything missing it would serve as a reason not to court you. Gaps in work history, for whatever reason, is going to make the recruiter nervous about approaching you. Make sure you have all grounds covered.

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2. Missing profile picture

LinkedIn is the older than Facebook and Twitter, and that’s why it is a thought worth wondering why so many people on LinkedIn are still without any profile picture, while the same people share so many pictures on other social networks.  Adding a picture to your LinkedIn profile can be a deal breaker in some cases as the clicks on a profile with a picture is far greater than those without. This Huffington post here details five reasons to have a profile picture. LinkedIn Expert Nicole Williams says, “One of the biggest mistakes I see is no photo. You’re seven times more likely to have your profile viewed if you have one.”

3.  Putting up a profile picture that’s more of a personal memory

Some people mistake LinkedIn for a social network similar to Facebook and therefore put up profile pictures that are more apt for sharing with your family and friends rather than recruiters looking to hire you. LinkedIn is for professional purposes and you should let it remain that way only.

4. Using poor English language 

Agreed that you are not applying for a copyeditor or language expert position but that is no excuse for having typos in your profile description, titles, or anything else that makes part of your profile. Besides, using an excessive boisterous tone and a number of buzzwords can turn off the recruiter. It is important to be impactful, but not boastful and big-mouthed.

5. Giving keywords a miss 

Recruiters perform keyword searching for finding their candidates. Their initial search query generally includes title, location, industry and function. To make through the initial search your bio should include the title, industry and location keywords. “If you want to work in Silicon Valley and live in Kansas, change your location to Silicon Valley on LinkedIn”, advises Nicole Greenberg Strecker. The titles should be direct and revealing and not conflict with the description.  To be on the right track carefully go through different job descriptions of positions similar to what you seek, and find out skills, or descriptors that can be used in keyword searches.

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6.  Not personalizing the LinkedIn public profile URL

By default when you set up your profile on LinkedIn, you are given a LinkedIn ID that may look like:

http://www.linkedin.com/pub/firstname-lastname/0/000/246

Many people don’t know this but LinkedIn offers a way out to clear this mess of numbers and letters at the end of the URL. It looks terrible, and hence changing it should be a top priority of the users. To customize the URL to something more professional like http://www.linkedin.com/in/yourname select “Settings” in the drop down under your name on the top right corner of your LinkedIn home page. Choose Public Profile Settings and proceed to “Your Public Profile URL”. Customize the link, trying to get as close to your first and last name as possible.

7.  Ignoring LinkedIn groups

LinkedIn Groups is one place where recruiters and hiring managers lurk, closely following the discussion. If you want to get smart about the industry and get on the recruiter’s radar, LinkedIn Groups is one place you must not ignore. These groups are also a great way to network with other professionals of your genre.  However, joining a group and then not participating is actually even worse. Many of us ignore posting anything in these groups, let alone get involved in ongoing discussions or start our own.

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8.  Not personalizing your connection requests

For once everyone should get this fact straight that LinkedIn is not all about quantity and no quality. It’s important to have a good number of professional connections, but throwing default connection requests in all directions just for the sake of increasing your connection count is not wise. Even when you’re reaching out to someone you have never met, the best thing to do will be to research the person and customize your connection request to make it look less spammy. The recipient will definitely appreciate your efforts.

9.  Neglecting the summary section

Recruiters punish those who do not give enough attention to updating their Summary sections by not considering their candidature seriously. Thus, not only should you have a properly written Summary section, but it also should be able to differentiate you from at least hundreds of other candidates. Either tell a story, or write about your past achievements, and passions. Think of selling yourself when writing of summary.

10.  Not adding links to your websites or web page

Unlike a resume, LinkedIn is not written in ink and paper and therefore you have the ability to add links to your previous work, a personal website, twitter profile, blog or online certification that you have gone through. All these add to your personal brand power, which is exactly the main purpose of LinkedIn profile.

11. Listing non-relevant skills

There is currently no limit on how many skills you can list on your LinkedIn profile. However, that doesn’t give you free run over the number of skills that you should add. Add only skills that are relevant to your job search and which you can justify later on during further rounds of interview. Too many skills will end up sending out wrong signals to the recruiter. You can end up presenting yourself as either overqualified for a job or a jack-of-all-trades.

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12. Not updating the profile regularly

Just as any resume writing expert would tell you,  most people think that having a LinkedIn profile is more than enough. However, in order to remain high in the search rankings it is necessary to regularly update its various sections such as skills, and projects. LinkedIn Posts is another new addition to the methods in which you can remain on the recruiter’s radar. Sharing your experience through LinkedIn posts will not only present you as an expert in your field but will also improve your search rankings considerably.

13. Neglecting privacy options 

You always remember to lock your pictures and other profile details on Facebook. Then why so callous about LinkedIn’s privacy controls? The various options that you can exercise include showing yourself as anonymous while visiting another connection’s profile, showing or not showing your activity updates to your connections. When you are out looking for a new job while being actively engaged in your current job, a little discretion is advised by all. The privacy controls can ensure that your boss doesn’t know you are looking for new opportunities.

Building a kickass LinkedIn profile can create a world of difference between you getting the job or not even be considered for it. The choice is entirely yours.

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Saurabh Tyagi

Career Author and Technology Evangelist

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Last Updated on January 14, 2019

The Key to Finding Job Satisfaction and Having a Successful Career

The Key to Finding Job Satisfaction and Having a Successful Career

Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

6. Keep Reviewing Your Goal Posts and Be Amenable to Change

The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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  • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
  • Do the activities I need to undertake to meet these goals honor my highest priorities?
  • Does this feel right for me and those who are nearest and dearest to me?
  • Is this aligned with my passion?
  • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

7. Be Prepared to Let Go

It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

The Bottom Line

Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

More Resources to Help Advance Your Career

Featured photo credit: Csaba Balazs via unsplash.com

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