Advertising
Advertising

Avoid Making These 13 LinkedIn Mistakes To Score Your Dream Job

Avoid Making These 13 LinkedIn Mistakes To Score Your Dream Job

If you are a part of the job seeking population, LinkedIn can prove a real time saver, but only if you use it right.  The professional network which boasts of more than 200 million members is fast becoming the first destination of recruiters to look for experts in their field. According to a survey by Jobvite, some 93 percent of the recruiters search LinkedIn for filling up open vacancies.

Most of us are oblivious of a LinkedIn feature, the LinkedIn Recruiter. It is the core of Talent Solutions, which brings in more than half of the company’s revenue.  Companies paying to use this feature can view your profile, search for people with specific skills, and flag them without you knowing. Currently, over 16,000 clients or companies pay to use LinkedIn Recruiter, and chances are pretty much that your favorite recruiter is one of them. You don’t even need to be “actively looking for a job right now”, as LinkedIn Recruiter has this ability to source passive candidates, an incredibly important feature for its users.

Chuck Hester, a LinkedIn consultant, speaker and trainer says that “anyone considering a job change should create a LinkedIn profile before starting a search”. And once recruiters find your profile, you want them to stay there.  This is the actual reason why you should care about conditioning your LinkedIn profile and network as soon as possible. Here are 13 LinkedIn mistakes that you might be making right now, hurting your chances of getting hired.

1. Incomplete profile

None is a bigger sin in the world of LinkedIn then to have an incomplete profile staring at the face of the recruiter. As Grace Killela, founder and CEO of Half The Sky Women’s Leadership Institute puts it, “LinkedIn is speed dating for professionals.” If they find anything missing it would serve as a reason not to court you. Gaps in work history, for whatever reason, is going to make the recruiter nervous about approaching you. Make sure you have all grounds covered.

Advertising

2. Missing profile picture

LinkedIn is the older than Facebook and Twitter, and that’s why it is a thought worth wondering why so many people on LinkedIn are still without any profile picture, while the same people share so many pictures on other social networks.  Adding a picture to your LinkedIn profile can be a deal breaker in some cases as the clicks on a profile with a picture is far greater than those without. This Huffington post here details five reasons to have a profile picture. LinkedIn Expert Nicole Williams says, “One of the biggest mistakes I see is no photo. You’re seven times more likely to have your profile viewed if you have one.”

3.  Putting up a profile picture that’s more of a personal memory

Some people mistake LinkedIn for a social network similar to Facebook and therefore put up profile pictures that are more apt for sharing with your family and friends rather than recruiters looking to hire you. LinkedIn is for professional purposes and you should let it remain that way only.

4. Using poor English language 

Agreed that you are not applying for a copyeditor or language expert position but that is no excuse for having typos in your profile description, titles, or anything else that makes part of your profile. Besides, using an excessive boisterous tone and a number of buzzwords can turn off the recruiter. It is important to be impactful, but not boastful and big-mouthed.

5. Giving keywords a miss 

Recruiters perform keyword searching for finding their candidates. Their initial search query generally includes title, location, industry and function. To make through the initial search your bio should include the title, industry and location keywords. “If you want to work in Silicon Valley and live in Kansas, change your location to Silicon Valley on LinkedIn”, advises Nicole Greenberg Strecker. The titles should be direct and revealing and not conflict with the description.  To be on the right track carefully go through different job descriptions of positions similar to what you seek, and find out skills, or descriptors that can be used in keyword searches.

Advertising

6.  Not personalizing the LinkedIn public profile URL

By default when you set up your profile on LinkedIn, you are given a LinkedIn ID that may look like:

http://www.linkedin.com/pub/firstname-lastname/0/000/246

Many people don’t know this but LinkedIn offers a way out to clear this mess of numbers and letters at the end of the URL. It looks terrible, and hence changing it should be a top priority of the users. To customize the URL to something more professional like http://www.linkedin.com/in/yourname select “Settings” in the drop down under your name on the top right corner of your LinkedIn home page. Choose Public Profile Settings and proceed to “Your Public Profile URL”. Customize the link, trying to get as close to your first and last name as possible.

7.  Ignoring LinkedIn groups

LinkedIn Groups is one place where recruiters and hiring managers lurk, closely following the discussion. If you want to get smart about the industry and get on the recruiter’s radar, LinkedIn Groups is one place you must not ignore. These groups are also a great way to network with other professionals of your genre.  However, joining a group and then not participating is actually even worse. Many of us ignore posting anything in these groups, let alone get involved in ongoing discussions or start our own.

Advertising

8.  Not personalizing your connection requests

For once everyone should get this fact straight that LinkedIn is not all about quantity and no quality. It’s important to have a good number of professional connections, but throwing default connection requests in all directions just for the sake of increasing your connection count is not wise. Even when you’re reaching out to someone you have never met, the best thing to do will be to research the person and customize your connection request to make it look less spammy. The recipient will definitely appreciate your efforts.

9.  Neglecting the summary section

Recruiters punish those who do not give enough attention to updating their Summary sections by not considering their candidature seriously. Thus, not only should you have a properly written Summary section, but it also should be able to differentiate you from at least hundreds of other candidates. Either tell a story, or write about your past achievements, and passions. Think of selling yourself when writing of summary.

10.  Not adding links to your websites or web page

Unlike a resume, LinkedIn is not written in ink and paper and therefore you have the ability to add links to your previous work, a personal website, twitter profile, blog or online certification that you have gone through. All these add to your personal brand power, which is exactly the main purpose of LinkedIn profile.

11. Listing non-relevant skills

There is currently no limit on how many skills you can list on your LinkedIn profile. However, that doesn’t give you free run over the number of skills that you should add. Add only skills that are relevant to your job search and which you can justify later on during further rounds of interview. Too many skills will end up sending out wrong signals to the recruiter. You can end up presenting yourself as either overqualified for a job or a jack-of-all-trades.

Advertising

12. Not updating the profile regularly

Just as any resume writing expert would tell you,  most people think that having a LinkedIn profile is more than enough. However, in order to remain high in the search rankings it is necessary to regularly update its various sections such as skills, and projects. LinkedIn Posts is another new addition to the methods in which you can remain on the recruiter’s radar. Sharing your experience through LinkedIn posts will not only present you as an expert in your field but will also improve your search rankings considerably.

13. Neglecting privacy options 

You always remember to lock your pictures and other profile details on Facebook. Then why so callous about LinkedIn’s privacy controls? The various options that you can exercise include showing yourself as anonymous while visiting another connection’s profile, showing or not showing your activity updates to your connections. When you are out looking for a new job while being actively engaged in your current job, a little discretion is advised by all. The privacy controls can ensure that your boss doesn’t know you are looking for new opportunities.

Building a kickass LinkedIn profile can create a world of difference between you getting the job or not even be considered for it. The choice is entirely yours.

More by this author

Saurabh Tyagi

Career Author and Technology Evangelist

How to Not Overstay In Your Current Job leave your comfort zone 4 Ways to Leave your Comfort Zone and Achieve the Impossible LinkedIn mistakes Avoid Making These 13 LinkedIn Mistakes To Score Your Dream Job Myths of job hunting Debunking 10 Myths about Job Hunting

Trending in Work

1 How to Write a Powerful Mission Statement for Your Business 2 20 Inspiring Vision Statement Examples (2019 Updated) 3 How to Quit Your Unfulfilling Job and Lead Your Dream Career 4 8 Critical Skills for Workplace Success and Career Advancement 5 How to Find Work Motivation When You’re Unfulfilled at Work

Read Next

Advertising
Advertising
Advertising

Published on March 20, 2019

How to Write a Powerful Mission Statement for Your Business

How to Write a Powerful Mission Statement for Your Business

Have you ever felt lost in the minutia of your job?

As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

What is a Mission Statement?

Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

Mission Statement VS. Vision Statement

While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

“To become the world’s most loved, most flown, and most profitable airline.”

This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

What Does a Good Mission Statement Look Like?

When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

Advertising

Remember, a mission statement should provide a common framework for everyone in your organization.

When writing a mission statement, you should always try to incorporate the following;

  • What we do?
  • How we do it?
  • Whom do we do it for?
  • What value are we bringing?

Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

After all, that did check off all the boxes:

What we do? Provide widgets.

How we do it? Online.

Who do we do it for? The consumer.

What value we bring? The best widgets.

The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

Compare that mission statement to this one:

“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

What’s the difference?

Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

Advertising

You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

Hallmarks of a Good Mission Statement

1. Keep It Brief

Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

You should be able to distill the what, how, who and why questions into a succinct message.

2. Have a Purpose

A company’s missions statement should include the reason it even exists.

Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

3. Include a “How”

Take this as an opportunity to differentiate your company from its competitors.

How do you provide a product or service that’s different or better than how your competitor provides it?

4. Talk About the Value You Bring to the Table

This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

5. Make Sure It’s Plausible

It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

6. Make It Unique and Distinctive

Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

7. Think Long Term

A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

Advertising

8. Get Feedback

This is very important, especially from managers and employees.

Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

9. Review Often and Revise as Necessary

You should review the missions statement often for two reasons.

First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

The Value of Mission Statements: Why Go Through All of These in the First Place?

It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

Strategic Planning

A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

Measuring Performance

By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

Solidifying the Company’s Goals and Values for Employees

Part of a well run organization is nurturing happy and productive employees.

As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

Advertising

Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

To Hold Management Accountable

By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

To Serve as an Example

This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

Final Thoughts

Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

More Resources About Achieving Business Success

Featured photo credit: Fab Lentz via unsplash.com

Reference

[1] Southwest Airlines: About Page
[2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

Read Next