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Applying for Jobs? Here are 3 Ways to Make Sure You Stand Out.

Applying for Jobs? Here are 3 Ways to Make Sure You Stand Out.

So you give your resume one last thorough review. It looks good. You make a few minor tweaks to your standard cover letter, changing a phrase here and there to include the important keywords from the job description. Then you hit send. Just like 257 other candidates.

Maybe in booming economic times, when it’s a seller’s market, you can get away with this passive job-search process: find a great gig posted online, fire off a resume and wait for an interview or an outright offer. But not in a buyer’s market. Not today. If you’re looking for work today, in just about any industry, chances are you’re competing with many people who are at least as qualified as you are. Time to get creative.

1. Make your pitch stand out.

Everybody sends in a cover letter and resume. Do something more interesting, more relevant to the gig you’re applying for – something that gives you a chance to show off what’s unique about you.

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I’ll illustrate with a personal example. I once posted a job for a marketing person whose primary function would be building PowerPoint presentations. We received many dozens of resumes (this was during boom times), and many of the candidates claimed proficiency with PowerPoint. But one candidate actually rebuilt her resume – beautifully – in PowerPoint. This candidate had the simple but brilliant idea to show us her proficiency with PowerPoint, rather than just tell us. She also showed creative thinking and made hers stand out among all of the resume emails that flooded our inbox.

2) Don’t limit yourself to jobs posted.

These days just about every posted job worth having receives dozens if not hundreds of applicants. What’s more, posted jobs represent just a small fraction of the opportunities that pop up all the time. According to a hiring expert quoted in the Wall Street Journal, in fact, 80% of jobs are never even advertised.

So why not work the other way around? Find the companies you want to work for, and pitch them.

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This has two benefits. First, by focusing your search on organizations you’d be enthusiastic about working for, you can make your pitches much more genuine and positive. You can tailor each pitch, making a case for specifically what you like or admire about that company and why you want to join their team. That makes a difference. Second, the field is clear so your pitch will receive more attention. And you never know. You might send in an enthusiastic inquiry about working in the marketing department of a large videogame publisher – a place you’ve always wanted to work at – just when their VP decides it’s time to build out the team. Or yours might be such a perfect background for the company that that same VP might want to bring you in even though they hadn’t planned on adding new staff.

Don’t wait for the right fit for your talents. Find a fit yourself, and then go after it.

3. Offer to prove yourself for free.

Okay, this one is a bit controversial. Some people believe offering to provide some work for a potential employer for free to prove yourself makes you look desperate. Or that it devalues your work and puts you in a weakened position when it’s time to negotiate for the job. And they might be right.

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But I also know that almost nobody thinks to make this suggestion, even if they’re interviewing for their dream job. Doing so will make you stand out. I also know several professionals who have used this tactic to great success. In some cases, they’ve performed a small task, impressed the company and got the job. In other cases, merely offering a free project as proof of their skill – and positioning it that way – has given the company the confidence that they’re the right candidate. And those professionals also got the jobs.

Note: If you’re going to make this offer to a possible employer, how you position the offer is key. You’re offering to do a small task for free because you consider it a minor upfront investment in a long-term relationship. You know that after the company has seen your work, they’ll want more of it. That’s confidence. Not desperation.

By the way, this tactic can work for just about any type of job – not only for designers or web developers. If you’re a corporate trainer, for example, you might suggest crafting a very short training session for a specific department in the company. Sales rep? Perhaps you could offer to craft a very short introductory phone script based on the information you can glean from the company’s website and literature.

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The point here – as with all of these tips – is to be creative. Everyone has a resume, and a cover letter with job-description-matching keywords, and references. What do you have that sets you apart? Don’t be afraid to share it.

Featured photo credit: Captain Kimo via flickr.com

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robbie hyman

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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