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8 Tips On Starting Your Freelance Career And Being Your Own Boss

8 Tips On Starting Your Freelance Career And Being Your Own Boss

Who doesn’t want to make their own hours, decide what work to take on, and determine their own pay?

The idea of ‘being your own boss’ is attractive, so why don’t more people take the leap and go freelance? Because it’s scary. As a freelancer, you’re essentially running your own small business—you’re responsible for finding clients, convincing them to hire you, and delivering quality work on time.

Not having a regular paycheck to rely on isn’t for everyone, but working as a full-time freelancer is much more doable than many people think, as long as you have the marketing and management skills to go along with the primary service you plan to sell.

If that still sounds like something you’re interested in, read on for 8 tips for starting your freelance career.

Get Organized in Order to Show Off Your Skills

Before you quit your day job and dive into the world of freelancing, it’s important to gather together all the tools that you’ll need to succeed.

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For most freelancing careers, like copywriting or graphic design, you’ll need to have an impressive portfolio if you want to convince clients to hire you. Start going through your previous work and select the pieces that you think best represent your skills to be part of your portfolio.

Then start investing in any equipment or technology that you need to complete your job, and decide where exactly you’ll work. Having a dedicated area to work (even if it’s a local coffee shop) can make a big difference for your productivity.

You’ll also want to cultivate a professional image online by having a LinkedIn profile and your own website, ideally with a blog that you update regularly.

Don’t Sell Yourself Short

We’re taught that bragging is bad, but if you don’t talk yourself up, you’ll never convince clients to hire you. The trick is to back up the claims you make about yourself with facts. For example, if you’re trying to convince a potential client that you’re excellent at developing content for business blogs, send them samples of business blogs that you’ve written before. Actions speak louder than words.

And this also means that your skills are worth more than you think. Whatever you’re making at your current day job? Start by doubling it. Does that number seem crazy? Maybe, but it’s a good starting point. Remember that you don’t come with the overhead of hiring a full-time employee (benefits, health insurance, and even the cost of a physical desk space), and you won’t be paid for a lot of tasks that are required for running your business, like invoicing, marketing, and preparing proposals. Your rate has to account for that.

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Set Goals and Develop a Plan to Meet Them

Before you start freelancing, you need to decide what you actually want to accomplish. If you’re quitting a full-time job to start freelancing professionally, one of your primary goals should probably be to make enough money to support yourself. Figure out how much you can charge for your work, how many projects you’ll need per month, and how many potential clients you’re going to need to reach out to in order to land those projects.

Since you’re managing your own projects, you may find that you need to use inexpensive or free organizational tools, like Google Calendars, Toodledo, and Insightly, to help track assignments and figure out how best to schedule your time.

Market Yourself Across Multiple Platforms

Don’t just sit back once you’ve set up your website and assume that clients are going to find you. Advertise to targeted clients using LinkedIn groups, Facebook, Twitter, and any niche social media sites that you think will appeal to the people and businesses you want to work for.

And list your services anywhere and everywhere you can. Here are a few places to start:

Odesk
LocalMart
Guru
Freelancer
Angie’s List

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Although it sounds old fashioned, you should also create business cards and look for opportunities to connect with potential clients in the real world, which leads me to my next point…

Be a Networker, Not a Loner

Just because you work alone doesn’t mean you should let yourself become completely isolated. Not only is that unhealthy, it also makes it a lot harder to get your name out there.

As mentioned earlier, people tend to trust recommendations that come from people they know, so by attending local networking events and conferences, you can introduce yourself to potential clients and practice some word-of-mouth advertising. Professional networking events are also a good opportunity to meet other freelancers and get advice about working in the industry.

Ask Satisfied Clients for Testimonials

You don’t just have to talk up your skills yourself—you can have satisfied clients do it for you. Getting a recommendation from a client is a great way to win over new clients because it shows you’re not the only one who thinks you’re good at what you do.

The next time a client calls or emails you to thank you for the good work you’ve done, politely ask them if they’d be willing to write a short testimonial for you. Most people understand how important these testimonials are for small businesses and will be happy to help.

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Develop Your Brand and Start Pitching

There are thousands of freelancers out there, so what sets you apart from everyone else? Your brand is your identity, and it needs to clearly show clients why they’re going to get the best work if they hire you.

Keep updating and developing your website, blog, social media profiles, and portfolio to show off your best professional self, and start pitching projects to potential clients instead of waiting for them to come to you. When you send a pitch email, include a link to your website, LinkedIn profile, and relevant project samples.

Get It in Writing

One major mistake that many new freelancers make is failing to have their clients sign a contract. If you only have a client’s good word that they’re going to pay you for your work, there’s nothing to stop them from stiffing you. Taking this extra step also helps clear up any confusion about what the pricing includes, such as the number of revisions or types of file formats that are provided.

Create a contract that clearly outlines your rates, payment schedule, kill fee if a project gets canceled, revision fees, and deadlines. This will help both you and the client understand exactly what you’ll be getting.

Featured photo credit: Josh Galemore via flickr.com

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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