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8 Tips On Starting Your Freelance Career And Being Your Own Boss

8 Tips On Starting Your Freelance Career And Being Your Own Boss

Who doesn’t want to make their own hours, decide what work to take on, and determine their own pay?

The idea of ‘being your own boss’ is attractive, so why don’t more people take the leap and go freelance? Because it’s scary. As a freelancer, you’re essentially running your own small business—you’re responsible for finding clients, convincing them to hire you, and delivering quality work on time.

Not having a regular paycheck to rely on isn’t for everyone, but working as a full-time freelancer is much more doable than many people think, as long as you have the marketing and management skills to go along with the primary service you plan to sell.

If that still sounds like something you’re interested in, read on for 8 tips for starting your freelance career.

Get Organized in Order to Show Off Your Skills

Before you quit your day job and dive into the world of freelancing, it’s important to gather together all the tools that you’ll need to succeed.

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For most freelancing careers, like copywriting or graphic design, you’ll need to have an impressive portfolio if you want to convince clients to hire you. Start going through your previous work and select the pieces that you think best represent your skills to be part of your portfolio.

Then start investing in any equipment or technology that you need to complete your job, and decide where exactly you’ll work. Having a dedicated area to work (even if it’s a local coffee shop) can make a big difference for your productivity.

You’ll also want to cultivate a professional image online by having a LinkedIn profile and your own website, ideally with a blog that you update regularly.

Don’t Sell Yourself Short

We’re taught that bragging is bad, but if you don’t talk yourself up, you’ll never convince clients to hire you. The trick is to back up the claims you make about yourself with facts. For example, if you’re trying to convince a potential client that you’re excellent at developing content for business blogs, send them samples of business blogs that you’ve written before. Actions speak louder than words.

And this also means that your skills are worth more than you think. Whatever you’re making at your current day job? Start by doubling it. Does that number seem crazy? Maybe, but it’s a good starting point. Remember that you don’t come with the overhead of hiring a full-time employee (benefits, health insurance, and even the cost of a physical desk space), and you won’t be paid for a lot of tasks that are required for running your business, like invoicing, marketing, and preparing proposals. Your rate has to account for that.

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Set Goals and Develop a Plan to Meet Them

Before you start freelancing, you need to decide what you actually want to accomplish. If you’re quitting a full-time job to start freelancing professionally, one of your primary goals should probably be to make enough money to support yourself. Figure out how much you can charge for your work, how many projects you’ll need per month, and how many potential clients you’re going to need to reach out to in order to land those projects.

Since you’re managing your own projects, you may find that you need to use inexpensive or free organizational tools, like Google Calendars, Toodledo, and Insightly, to help track assignments and figure out how best to schedule your time.

Market Yourself Across Multiple Platforms

Don’t just sit back once you’ve set up your website and assume that clients are going to find you. Advertise to targeted clients using LinkedIn groups, Facebook, Twitter, and any niche social media sites that you think will appeal to the people and businesses you want to work for.

And list your services anywhere and everywhere you can. Here are a few places to start:

Odesk
LocalMart
Guru
Freelancer
Angie’s List

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Although it sounds old fashioned, you should also create business cards and look for opportunities to connect with potential clients in the real world, which leads me to my next point…

Be a Networker, Not a Loner

Just because you work alone doesn’t mean you should let yourself become completely isolated. Not only is that unhealthy, it also makes it a lot harder to get your name out there.

As mentioned earlier, people tend to trust recommendations that come from people they know, so by attending local networking events and conferences, you can introduce yourself to potential clients and practice some word-of-mouth advertising. Professional networking events are also a good opportunity to meet other freelancers and get advice about working in the industry.

Ask Satisfied Clients for Testimonials

You don’t just have to talk up your skills yourself—you can have satisfied clients do it for you. Getting a recommendation from a client is a great way to win over new clients because it shows you’re not the only one who thinks you’re good at what you do.

The next time a client calls or emails you to thank you for the good work you’ve done, politely ask them if they’d be willing to write a short testimonial for you. Most people understand how important these testimonials are for small businesses and will be happy to help.

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Develop Your Brand and Start Pitching

There are thousands of freelancers out there, so what sets you apart from everyone else? Your brand is your identity, and it needs to clearly show clients why they’re going to get the best work if they hire you.

Keep updating and developing your website, blog, social media profiles, and portfolio to show off your best professional self, and start pitching projects to potential clients instead of waiting for them to come to you. When you send a pitch email, include a link to your website, LinkedIn profile, and relevant project samples.

Get It in Writing

One major mistake that many new freelancers make is failing to have their clients sign a contract. If you only have a client’s good word that they’re going to pay you for your work, there’s nothing to stop them from stiffing you. Taking this extra step also helps clear up any confusion about what the pricing includes, such as the number of revisions or types of file formats that are provided.

Create a contract that clearly outlines your rates, payment schedule, kill fee if a project gets canceled, revision fees, and deadlines. This will help both you and the client understand exactly what you’ll be getting.

Featured photo credit: Josh Galemore via flickr.com

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Last Updated on August 20, 2019

How to Find New Growth Opportunities at Work

How to Find New Growth Opportunities at Work

Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up.

You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out. But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

“If you’re not moving forward, you’re moving backward.”

It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

Make a Point of Positioning Yourself as a Rising Star

As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

Employ these other useful tips to let your rising star qualities shine:

1. Promote Your Successes to Your Higher-Ups

When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

2. Cultivate Excellent Listening Skills

Listen well, and ask great questions. Realize that people love to talk about themselves.

But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

Check out these important listening skills: 13 Powerful Listening Skills to Improve Your Life at Work and at Home

3. Go to All Office Networking Events

Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

Take the Extra Step to Show Your Value to the Company

Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

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4. Show Initiative

Commit yourself to whatever task you’re given, and make a point of going above and beyond.

Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

6. Go to Every Company Meeting Prepared and Ready to Learn

A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

Accelerate Your Career Growth Opportunities

A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

Try to see yourself from your boss’s position and evaluate your promote-ability.

Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

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These qualities will place you front and center when growth opportunities arise.

Use these strategic tips to escalate your opportunities for growth:

7. Find a Mentor

With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

Not sure how to find the right mentor? Here’s How to Find a Mentor That Will Help You Succeed.

8. Map out Your Own Growth Opportunity Chart

After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

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You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

9. Set Your Professional Bar High

Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

Let integrity be the cornerstone of all your interactions with clients and co-workers.

The Bottom Line

Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

“Half of life is showing up.”

The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

Remember, your career is your business!

More About Continuous Growth

Featured photo credit: Zach Lucero via unsplash.com

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