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8 Tips On Starting Your Freelance Career And Being Your Own Boss

8 Tips On Starting Your Freelance Career And Being Your Own Boss

Who doesn’t want to make their own hours, decide what work to take on, and determine their own pay?

The idea of ‘being your own boss’ is attractive, so why don’t more people take the leap and go freelance? Because it’s scary. As a freelancer, you’re essentially running your own small business—you’re responsible for finding clients, convincing them to hire you, and delivering quality work on time.

Not having a regular paycheck to rely on isn’t for everyone, but working as a full-time freelancer is much more doable than many people think, as long as you have the marketing and management skills to go along with the primary service you plan to sell.

If that still sounds like something you’re interested in, read on for 8 tips for starting your freelance career.

Get Organized in Order to Show Off Your Skills

Before you quit your day job and dive into the world of freelancing, it’s important to gather together all the tools that you’ll need to succeed.

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For most freelancing careers, like copywriting or graphic design, you’ll need to have an impressive portfolio if you want to convince clients to hire you. Start going through your previous work and select the pieces that you think best represent your skills to be part of your portfolio.

Then start investing in any equipment or technology that you need to complete your job, and decide where exactly you’ll work. Having a dedicated area to work (even if it’s a local coffee shop) can make a big difference for your productivity.

You’ll also want to cultivate a professional image online by having a LinkedIn profile and your own website, ideally with a blog that you update regularly.

Don’t Sell Yourself Short

We’re taught that bragging is bad, but if you don’t talk yourself up, you’ll never convince clients to hire you. The trick is to back up the claims you make about yourself with facts. For example, if you’re trying to convince a potential client that you’re excellent at developing content for business blogs, send them samples of business blogs that you’ve written before. Actions speak louder than words.

And this also means that your skills are worth more than you think. Whatever you’re making at your current day job? Start by doubling it. Does that number seem crazy? Maybe, but it’s a good starting point. Remember that you don’t come with the overhead of hiring a full-time employee (benefits, health insurance, and even the cost of a physical desk space), and you won’t be paid for a lot of tasks that are required for running your business, like invoicing, marketing, and preparing proposals. Your rate has to account for that.

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Set Goals and Develop a Plan to Meet Them

Before you start freelancing, you need to decide what you actually want to accomplish. If you’re quitting a full-time job to start freelancing professionally, one of your primary goals should probably be to make enough money to support yourself. Figure out how much you can charge for your work, how many projects you’ll need per month, and how many potential clients you’re going to need to reach out to in order to land those projects.

Since you’re managing your own projects, you may find that you need to use inexpensive or free organizational tools, like Google Calendars, Toodledo, and Insightly, to help track assignments and figure out how best to schedule your time.

Market Yourself Across Multiple Platforms

Don’t just sit back once you’ve set up your website and assume that clients are going to find you. Advertise to targeted clients using LinkedIn groups, Facebook, Twitter, and any niche social media sites that you think will appeal to the people and businesses you want to work for.

And list your services anywhere and everywhere you can. Here are a few places to start:

Odesk
LocalMart
Guru
Freelancer
Angie’s List

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Although it sounds old fashioned, you should also create business cards and look for opportunities to connect with potential clients in the real world, which leads me to my next point…

Be a Networker, Not a Loner

Just because you work alone doesn’t mean you should let yourself become completely isolated. Not only is that unhealthy, it also makes it a lot harder to get your name out there.

As mentioned earlier, people tend to trust recommendations that come from people they know, so by attending local networking events and conferences, you can introduce yourself to potential clients and practice some word-of-mouth advertising. Professional networking events are also a good opportunity to meet other freelancers and get advice about working in the industry.

Ask Satisfied Clients for Testimonials

You don’t just have to talk up your skills yourself—you can have satisfied clients do it for you. Getting a recommendation from a client is a great way to win over new clients because it shows you’re not the only one who thinks you’re good at what you do.

The next time a client calls or emails you to thank you for the good work you’ve done, politely ask them if they’d be willing to write a short testimonial for you. Most people understand how important these testimonials are for small businesses and will be happy to help.

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Develop Your Brand and Start Pitching

There are thousands of freelancers out there, so what sets you apart from everyone else? Your brand is your identity, and it needs to clearly show clients why they’re going to get the best work if they hire you.

Keep updating and developing your website, blog, social media profiles, and portfolio to show off your best professional self, and start pitching projects to potential clients instead of waiting for them to come to you. When you send a pitch email, include a link to your website, LinkedIn profile, and relevant project samples.

Get It in Writing

One major mistake that many new freelancers make is failing to have their clients sign a contract. If you only have a client’s good word that they’re going to pay you for your work, there’s nothing to stop them from stiffing you. Taking this extra step also helps clear up any confusion about what the pricing includes, such as the number of revisions or types of file formats that are provided.

Create a contract that clearly outlines your rates, payment schedule, kill fee if a project gets canceled, revision fees, and deadlines. This will help both you and the client understand exactly what you’ll be getting.

Featured photo credit: Josh Galemore via flickr.com

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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