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8 Things To Do If You Think You’re In The Wrong Career

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8 Things To Do If You Think You’re In The Wrong Career

The Great Recession had a huge impact on the global labor market, as millions of citizens lost jobs amid a host of public and private sector cuts. Alongside a technological evolution which has eliminated opportunities in some industries and created new careers in others, the labor market has yet to make a full and clearly-defined recovery.

While this has helped to create flexibility in the job market and inspire a new generation of freelancers, it has also made long-term security extremely hard to find. Modern-day job seekers must maintain an open-minded approach when seeking out opportunities, while those already in gainful employment may find themselves committed to an unsuitable or unfulfilling role.

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What to do if you find yourself in the wrong career

If you belong to this category, it is all too easy to become disillusioned with the labor market and the lack of suitable, long-term opportunities. Fortunately, there are steps you can take to manage this situation and identify a relevant solution. Consider the following:

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1. Do not dwell on past events

Although the recent recession may have had a huge impact on the labor market, this is not the only potential trigger for a lack of job satisfaction. You may have made a series of poor decisions, which have left you working in a role that does not suit either your skill-set or future aspirations. It is important not to dwell on past events or the exact reason for your career stagnation, as this will only create further feelings of negativity and depression. If you do reflect on these events, be sure to remain objective and look for positive lessons that can be learned.

2. List reasons why you are dissatisfied with your career

There are multiple reasons why you may be dissatisfied with your career, and it is important to consider these carefully before making a rash decision concerning your future. The intensity of these feelings can make it extremely difficult to maintain perspective. So be aware of this and make a conscious commitment to invest time and thought into determining your next move. Start by making a list of reasons why you are unhappy in your job, working through each to identify whether or not they can be realistically resolved over time.

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3. Consider the positive aspects of your career

Conversely, your feelings of discontentment can easily overwhelm the positive or enjoyable aspects of your career. These are worthy of consideration, especially if you are fortunate enough to have a secure position of employment and a salary that reflects your credentials. It would be unwise to discard a fruitful career without fully appraising both its benefits and its drawbacks, as problems you are encountering may be short-term in nature or relatively easy to overcome. With this in mind, make sure you have an overview of the situation before making a final decision.

4. Understand the financial risks of immediately leaving your job

Even if you do decide that your current career is not right for you, making an immediate change is not necessarily the best course of action. This is especially true if you have a number of financial commitments, as unemployment may trigger a cycle of debt and subsequent feelings of anxiety, depression and panic. Always look to seek out alternative opportunities and roles of employment before leaving your existing position, as this will help you maintain a continual source of income.

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5. Analyze your strengths and weaknesses before job hunting

When looking for alternative job roles, it is important to consider your strengths and weaknesses as an individual and employee. Your recent experience of being a disgruntled worker may have altered your self-perception, and revealed aspects of your personality that you did not know existed. So before commencing a new career, it is crucial you have a clear understanding of your unique value and any areas that require improvement. This will strengthen future job applications and help prevent previous issues from reoccurring.

6. Begin to network and identify relevant industry contacts

Once you have identified the future career path that will best suit you, begin networking and develop a range of relevant industry contacts. Whether you are looking to remain in the same sector as before or branch out into a new and unfamiliar market, identify influential partners who can help you achieve your career ambitions. These may be leading industry thought leaders or potential employers, but either way they can introduce you to new and exciting opportunities.

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7. Develop your skill-set and academic credentials

While technological advancement has a reputation for making and breaking industries, there are sectors where it’s impact may be less dramatic. Regardless of this, the pace and unrelenting nature of innovation has forced every industry to evolve to some degree or another. This means employees must refine their skill-sets and academic qualifications on a regular basis. This is especially true if you are looking to change careers, as you will need to boast the relevant credentials in the eyes of employers.

8. Re-evaluate your life as a whole

As you prepare for your career switch, it may be the ideal time to re-evaluate your life and address any work-life balance issues that may exist. These issues may have played a part in exacerbating your previous feelings of discontentment, especially if you worked in a stressful job role that demanded considerable amounts of time and focus. By evaluating your life, its contents and the priority you give to employment, you can approach your new career with the right mind-set and avoid replicating previous mistakes in the future.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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