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7 Cliches You Should Avoid To Perfect Your Resume

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7 Cliches You Should Avoid To Perfect Your Resume

Beware of the bots which will be used to track initial applications! These tracking systems are filtering out any resumes which do not contain certain keywords which are in the job description. Read it again and again and underline the keywords. Then start writing the resume making sure these are mentioned.

Before we talk about clichés in your resume to avoid, make sure that you have done the above task. Otherwise, your application will never get to the second stage of short listing where it will be read by a real, live person.

Let’s move on to certain phrases that should not be in your resume because they are used by most other applicants, and many of them are pretty meaningless. After all, you are the best candidate and your resume has got to be perfect!

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1. I am results-oriented.

Avoid this cliché like the plague. Of course you get results. Let’s hear about them. Instead, list the results you actually achieved, such as the following:

  • Met sales target in a specific area and within a certain deadline.
  • Achieved X% reduction in staff costs by implementing Y strategies.
  • Increased revenue by $x by managing the opening of 10 new regional branches.
  • Implemented new customer service guidelines over a six month period. Achieved a 25% increase in customer satisfaction in the following three month period.

Look at the image below. This guy sent in a resume bar! The problem is that it lists some ingredients (personal skills and qualities) but does not go into any detail. This one definitely contains nuts and is not recommended.

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resumenuts

    2. I am an effective communicator.

    Far too vague. Does it mean that you can get some ideas across effectively, without overusing jargon? Are you able to communicate ideas and policies successfully to staff?  If this is the case, then include these and again, be specific.

    3. I am a perfect fit for the team.

    Well, as you have not met the team yet, how on earth do you know?  Why not mention what team building skills you have:

    • How you build mutual respect for each others’ ideas in the team.
    • Examples of how you shared tasks.
    • Mention the achievements of the team such as exceeding targets, ratings and meeting tight deadlines.
    • Give an example of how you dealt with a disagreement among team members.

    4. I am creative.

    This is almost meaningless as you are not running a writer’s workshop!  Why not mention that you had ideas which led to an increase in productivity or enabled the company to cut costs, or improved the delivery procedures? Other examples:

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    • You led the team on an innovative project.
    • You were able to solve a problem with regard to marketing plan templates.
    • You implemented new guidelines for financial record keeping.

    Study the infographic where people believe that creativity is essential for economic growth.

    5. I am responsible for…

    “Responsible for” covers of multitude of sins, so it’s better to avoid it altogether. It is preferable to use alternatives such as:

    • Perform co-ordination duties including…
    • Review financial procedures for external audits.
    • Implement recruitment procedures in line with new EU directives.
    • Liaise with regional offices on new payroll procedures.
    • Write the online company’s monthly newsletter.
    • Schedule examiners’ timetables in line with University requirements.

    6. I am a people person.

    Does this mean that you are a sociable, extroverted person?  No, in the workplace, it means that you use your communication skills effectively. Let’s hear about them. The employer wants to know about:

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    • How you communicate enthusiasm to motivate your staff or fellow team members.
    • Give examples of how you are a good listener.
    • You can communicate your ideas/plans/procedures effectively.
    • You are instrumental in preventing a communication breakdown in your team/section.
    • You can give an example of how you handled a conflict diplomatically.
    • You prefer face-to-face interaction instead of email or phone calls, whenever possible.

    7. References available on request.

    What are you holding back? Why aren’t the references included with the resume? You can have a reference sheet already prepared which can be on a separate page. The important thing to remember is that you need to make sure the people you have cited have all agreed to give you a reference. It is a good idea to let them have a copy of your resume and details of the job you are applying for. That saves them a lot of time. It also means that they can focus immediately when requested to write/talk about your suitability.

    Let us know in the comments what hacks you have learned to make your resume perfect, in addition to the ones you have read in this post!

    Featured photo credit: http://www.flazingo.com via flazingo.com

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    Robert Locke

    Author of Ziger the Tiger Stories, a health enthusiast specializing in relationships, life improvement and mental health.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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