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5 Questions You Must Ask Yourself Before Choosing a Career

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5 Questions You Must Ask Yourself Before Choosing a Career

“You can do anything you put your mind to.” If you grew up in the late 80s or 90s, this is something you heard often either at home or on TV. And that’s a good thing—much better, at least, than the, “Get the highest paying job possible and count the days down to retirement” school of thought.

When your many years of education are behind you and it’s time to actually pick what that “anything” is, both pieces of advice can be paralyzing (and depressing). For some, finding the right career is simply a matter of browsing through job ads. For many others, the process takes a lot of exploration, self-reflection, and a willingness to redirect when necessary.

Whether you’re fresh out of college or a decade down the road, it’s important to embrace the process full-on. These 5 crucial questions are a great place to start.

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1. What am I good at?

Knowing what you’re good at—as in, really knowing—can be more complicated than it at first seems. Essentially, this breaks down into:
What you’re passionate about. Don’t confuse this with a bigger, more vague dream. Instead, do an inventory of pursuits both big and small that get you all fired up and have you losing track of time. Rather than, “becoming a rock star,” look for specific skills like, “learning new instruments,” “writing songs,” “talking about art” and, “interacting with a crowd.” This will help you not only pursue your bigger dreams, but also identify traits that can apply to jobs that are less of a reach.
Tasks you do easily. Sure, it might not be your life’s dream to lead a group of people, but if you find yourself naturally stepping into leadership positions, you might just be management or classroom bound. The same goes for those well-structured emails you type out rapidly, or your ability to sketch out a design in seconds flat. While placing easy tasks at the center of your career course won’t do you much good (feeling like your career is challenging and provides room for growth is crucial for satisfaction), skills that come easily to you can form the basis of greater things.
What other people say you do well. Most of us are shockingly poor judges of our own strengths and weaknesses, whether due to overconfidence or complete lack thereof. The younger you are, the truer this is likely to be, as you simply haven’t had the breadth of experience to show you just where you thrive. Asking peers, parents, teachers, colleagues and mentors to articulate your skills, either in a list, a resume, or a recommendation letter, can unearth strengths and interests you didn’t even know you had, or shed new light on talents you may be taking for granted.

2. What locations am I comfortable living in?

This one isn’t nearly as superficial as it sounds. Chances are, you’re going to be sticking with your chosen career for a while, and that means heading where the jobs are. For some jobs, like freelance writing, designing, and well, just about anything that can be done over the internet, it really doesn’t matter whether you work from Miami or Timbuktu  But if you choose magazine publishing, chances are you’ll wind up in New York. Entertainment industry? LA. Oil? Houston. Farming? The countryside.
As such, it’s worth considering what you need from the place you live, such as:
Amenities and Homes: Living in an 800-square foot apartment in Manhattan provides a much different experience than a 2,000 foot home in the suburbs. Determine what amenities are important to you both inside and outside of your living space.
Culture and Lifestyle: Do you enjoy living in a city with a constant stream of art openings, concerts, readings, tastings and other events, or do you prefer a slower lifestyle? Do you mind living in a place where the majority of people have different life values and political beliefs, or are you okay mixing it up? Culture and lifestyle inform who we are every day.
Access to Nature: Will Central Park suit your fancy, or do you prefer the nearby lakes, mountains and streams of a place like Seattle? Or would you rather call a mountain “neighbor” on your Montana ranch? While you may need to make compromises, it’s important not to choose a career that will keep you far away from the things that rejuvenate you and give you meaning.

3. How much control do I need over my own time?

Some people love the structure of a corporate job; other people hate it. For the former, this is simply a question to check off and move on. For the latter, it’s important to examine each potential career path with questions like:
• How much travel will there be?
• How much teamwork and meetings will be required?
• Are there opportunities to work from home either full or part-time?
• How flexible is the vacation policy?
• How strict are the hours? Will there be a lot of overtime?
• Are there opportunities at companies in this industry to do things like Google’s 20 percent time?
In some cases, the answers to these questions will be obvious. A congressional aide, for example, will have far less control over her time than a woman who runs a business out of her own home. But in many cases, these are things that can only be discovered as you go. What’s more, greater control is sometimes easier to find as you rise in the ranks, so it’s always best to keep an eye on future potential.

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4. Am I more introverted or extroverted?

Introverts and extroverts bring different sets of skills to the table. Extroverts will be miserable in a role that requires a lot of introverted skills, while introverts will similarly struggle when forced into an extrovert’s shoes. A few things to consider in any given role:
• Amount of public speaking
• Pace and amount of deadlines and communication
• Amount of teamwork and collaboration with colleagues
• Degree of stimulation in the work environment
• Amount of off-work socializing required
For a deeper look at this topic, we highly suggest reading Susan Cain’s Quiet: The Power of Introverts in a World That Can’t Stop Talking or watching her eye-opening TED talk.

5. How much money do I really need?

For some people, million dollar dreams need to be million dollar realities before they’re satisfied. Other people are much more comfortable at lower income levels, just as long as certain needs are fulfilled. Artists, for example, might be okay scraping by as long as they can do what they love, while non-profit workers can make do with less as long as they feel they’re giving back.

Consider how important it is to you to:
• Own your own home
• Consistently put away for longer term financial goals, like your retirement or a future child’s college fund
• Go on X number of vacations each year
• Be able to buy whatever you want, whenever you want

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The overall idea here is to pick a lifestyle, not a job title. Keep in mind that this, too, will change as you grow into your career and potentially have a family. For the best results, set monetary goals in increments of 5 years, and check these goals against your chosen path.

The Takeaway

In today’s market more than ever, a career is an evolving thing, with many professionals holding multiple titles within their lifetime. It’s really not about going all for passion, or all for money. It’s about balancing your wants and needs with your goals, talents and skills, and rerouting wherever needed.

For more on this subject, we suggest taking a read through this extensive career guide from Rasmussen College, and taking a spin through the data visualization below.

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what career is right for me

    Click image to open interactive version (via Rasmussen College).

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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