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5 Misconceptions New Grads Have About the Workforce

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5 Misconceptions New Grads Have About the Workforce

For the majority of college graduates, the next step after marching across the stage is entering Corporate America. During college, we develop an idea of what we think the workforce will be like. During finals week, we dream about what it must be like to not have exams, homework, and research papers to complete. And, as we check our bank accounts, we no doubt wonder what it will be like to have a consistent paycheck coming in.

Life will indeed change in a big way once a graduate makes the transition from classroom to cubicle. But often, new graduates have misconceptions about exactly how things will change for them. Below, I share 5 of the most common workplace misconceptions new grads tend to have. Which of these applies to you?

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1. I have a great GPA, so finding a job will be no problem.

Your GPA is only one factor employers will be looking for when considering you for a position. With so many experienced professionals looking for the same jobs new grads are applying for, it is going to take more than good grades to impress perspective employers. Grades are important, but make sure you bring plenty of experience to the table as well. Although you may not have much full-time work experience as a new graduate, make sure your resume shows you have taken part in activities that demonstrate your strength in teamwork, project planning, and time management. These qualities will serve you well in your first job.

2. I will no longer need to live like a poor college student.

One of the best things about landing your first job is earning a consistent paycheck. For many new grads, they will be making more money than they have made at any other point in their lives once they land that first job. While this stability may afford you a few luxuries that were out of reach during the college years, proper budgeting and money management are necessary to set you up for a secure financial future. Enjoy the fruits of your labor, but do this only after bills and debt payments are taken care of each month.

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3. My coworkers will be excited to have a new energetic team member on board.

While your coworkers may welcome you with open arms, remember that you are entering a dynamic that you are unfamiliar with. As you seek to add value and learn more about your role, be mindful of the norms already at play in your workplace. Learn who your advocates are. Learn which individuals to steer clear of. Unfortunately, you may run into some colleagues who, for some reason, are threatened by change and therefore will not accept you right away. Do not be surprised; simply do a good job and work on building relationships with those who are willing to reciprocate.

4. If I work hard, I will advance quickly.

In college, hard work yields somewhat immediate gratification. You study hard, you are rewarded with an A on your test. If you pursue an office in a club, there’s a vote, and you find out whether you won or lost. You spend hours writing a research paper, and within a few weeks, you find out that you scored a passing grade.

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In the workforce, feedback is not always so swift. Sometimes, you will work on projects that you feel demonstrate the best work you are capable of only to receive little if any accolades from your boss. There will be moments where you are expected to go above and beyond on a project, only to do it again next week with seemingly little reward. When you work as part of a team, you will be expected to bring your best each week, not because there’s a reward in it for you, but because that’s everyone’s job. Although your coworkers may not pat you on the back for every effort you make, it is not going unnoticed. Consistency is rewarded in the workplace. Do your best on everything you put your hand to, even if it seems like no one is watching.

5. I’ve got my degree(s), so I am done with the classroom.

Today, continuing education and lifelong learning are the keys to success in the workplace. You may be done with your full-time studies, but there will certainly be many opportunities for you to return to the classroom during your working years. Many young professionals choose to attend night classes to obtain a graduate degree that will help them advance in their professional lives. But even if you have already obtained all the degrees you need, you may want to earn a professional certification such as Project Management Professional (PMP) or another certification specific to your industry. In order to obtain these valuable designations, employees often attend classroom trainings or “bootcamps” in addition to studying many hours on their own.

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The classroom is a great place to learn practical skills, network with professional peers, and gain deeper knowledge of your job function. Do not shy away from the classroom after graduation. Always be searching for opportunities to further your education, whether it’s in pursuance of a degree or some other type of education.

Featured photo credit: Konstantin Chagin via media.lifehack.org

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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