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3 Online Marketing Myths That Even Chuck Norris Can’t Kill

3 Online Marketing Myths That Even Chuck Norris Can’t Kill

Ready for some quick trivia?

True or False? You get arthritis from cracking your knuckles.

True or False? If you’re in space, you can see the Great Wall of China.

True or False? You can kill someone if you throw a coin from the top of the Empire State Building and it hits someone’s head on the ground.

Of course, the answers are all false, false, and yes, false. These are all myths.

Why do myths exist? According to research done by University of Michigan social psychologist Norbert Schwarz:

“The conventional response to myths and urban legends is to counter bad information with accurate information. But the new psychological studies show that denials and clarifications, for all their intuitive appeal, can paradoxically contribute to the resiliency of popular myths…can bias it into thinking that false information is true. Clever manipulators can take advantage of this tendency.”

Now, if you’ve ever tried marketing anything online, I’m sure you’ve come across some internet marketing myths that seem to never die. Though I can’t prove it scientifically, I bet certain people in certain companies want new players to keep believing in these myths. And here I’d like to squash some of these online marketing myths completely:

Myth 1: More Traffic = More Money

Makes sense right? The more eye balls you have, the greater the chance of you selling some stuff. Wrong again.

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In fact, every time I hear that, I feel exactly like this:

face-palm

     

    If that were the case, how come Yahoo, which recently overtook Google for unique U.S. visitor traffic, makes a fraction of what Google makes? It’s because not all traffic is created equal.

    Let me ask you a commonsense question:

    If you sell lemonade, would you stand in the middle of the street every day screaming, “Lemonade!!!” at every person who walked by? Or would you rather wait for the summer and stand in front of a construction zone on a scorching-hot day?

    Sure you probably could make money using a shotgun approach, but I would argue that you would make more profits in less time if you target correctly. In other words, if you can target people’s intent to purchase, you can make a killing. (And that is why search engines make the big bucks because they can tell when you’re ready to buy.)

    In fact, one of my blog posts once ranked really high for some ridiculous keyword that brought in high volume, but low quality, traffic. The traffic not only did not monetize effectively, but it actually hurt my blog because it was temporarily blocked by corporate firewalls since the firewall software labeled my site a “threat” under their corporate policy.

    So what’s the use in trying to get as much traffic as possible?

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    There isn’t.

    What you need is targeted traffic that needs what you have. Doesn’t that make sense? If you open a store, you would rather have people come in and buy something than just have window shoppers. Same logic applies here.

    Myth 2: You Can “Game” the Search Engines (and Social Networks)

    Now, before I get into this, did you know Google employs thousands of people with PhDs in computer science, linguistics, applied math, physics, algorithms, etc.?

    What are the odds that an average person can beat an army of computer nerds whose job is to keep their $250 billion search engine results “authentic?”

    If an SEO company tells you that you can “SEO your way to the top,” ask them this question: How come they don’t rank #1 when you search for “SEO company?” Why did they use advertising, cold email, or however else they got to you to start the conversation?

    Makes sense, right? If they don’t eat their own dog food, why do they expect you to eat it?

    hypocrisy

      If someone offers you some crazy link-building service, or software that promises to make you rank #1 and make you billions of dollars, ask them for:

      • A reference. I doubt they even have a referral from one company that you can recognize.
      • A phone number. I doubt they even have one. If they do, it’s probably some voice IP number that gets picked up in some boiler room in some country you can’t even pronounce.
      • “Dog food.” That is, what keywords do they personally rank for.

      The bottom line is, if it looks like a duck, smells like a duck, walks like a duck, and quacks like a duck, yes…it’s probably a scam or at best a zero-value proposition.

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      So, what’s the right way? There’s no magic. It’s common sense.

      Just think this way: How did our parents and grandparents get the word out about their business, product, or service? Yes, they got up a tree and yelled, they made nice fliers and brochures, and got good ol’ word-of-mouth recommendations. It’s no different in the online world: be social, create awesome media, share, be nice, and yes, try to get people to refer you (i.e. give you a link back).

      Myth 3: Build It and They Will Come

      I see newbie internet entrepreneurs everyday—e-commerce people, software-as-service people, digital products people…all kinds of people. They think just because you have a “buy now” button, and you turn on advertising, then—voilà! Profit!

      hilarious-catch-fails-missed-ball-sports2

        Miscalculated move.

        There are now hundreds of millions of websites, all asking for your attention, and your wallet. Do you really think that just because you have a brand new website that’s nice and shiny and has lovely content, that people are going to trust you?

        Now, this is where common sense comes into play once again.

        Remember when you were single (or if you are single and dating now, I guess you’re going through this) and you went on dates?

        Now, if you’re a guy, what are the odds that you’re going to take that girl home on the first night? Or if you’re a girl, what are the odds that your Prince Charming is going to get on his knees and propose to you that night? Unless you’re Rico Suave or Kim Kardashian, your chances are probably in the sub-1% range.

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        Now, I’m not saying that it’s a bad probability, but the odds are much better if you “nurture” your lead to a point where they feel comfortable with you and start opening up to you. You know, that “crazy” thing you learn in social life called building rapport and establishing trust.

        Guess what? It’s the same in online world. In other words, the odds of you converting a complete stranger to some commercial transaction on the first try are going to be fairly low.

        So what do you do?

        Teach, explain case studies, tell stories, and show examples. All the helpful stuff that people actually do like.

        Do what you’d do in the offline world: communicate, show, share, and yes, listen. This means you have to create media like newsletters and blog posts. In other words, teach people why their problems exist and how you can solve them, and you will never need to “sell” again.

        With each and every “marketing” step you take with them, you’re making them feel more comfortable about buying your stuff. Remember: no one wants to be “sold.” And everyone wants to feel special.

        Takeaway

        1. Don’t “collect” traffic. Focus on who you can serve and target them.
        2. Don’t “SEO”. Focus on creating content people find useful.
        3. Don’t try to “convert users.” Focus on creating value, building rapport, and developing their trust.

        Remember, “traffic” is another way of saying “the person at the other end of the internet.”

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        3 Online Marketing Myths That Even Chuck Norris Can’t Kill

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        Last Updated on January 21, 2020

        How to Increase Work Productivity: 9 Ground Rules

        How to Increase Work Productivity: 9 Ground Rules

        We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

        So, what can we do about it? How to be productive at work?

        While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

        Keep reading to find out our tips on work productivity.

        What Does It Mean to Be Productive?

        How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

        But what does being productive actually entail?

        Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

        Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

        It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

        Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

        9 Ground Rules on How to Be Productive at Work

        1. Avoid Multitasking

        Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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        Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

        If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

        2. Turn off Notifications

        According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

        Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

        The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

        Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

        3. Manage Interruptions

        There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

        Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

        If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

        By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

        4. Eat the Frog

        Mark Twain once famously said that:

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        “if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

        What this basically means is that you should get your biggest, most urgent task out of the way first.

        We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

        Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

        5. Cut Down on Meetings

        Meetings can use up a lot of time, which is time that can be used to do something useful.

        You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

        The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

        But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

        If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

        6. Utilize Tools

        Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

        If you’re the manager or business owner, ensure your team has the right tools in place.

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        And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

        Some examples of tools that could be used:

        Communication
        • Slack for team chat and collaboration.
        • Samepage for video conference software.
        • Zendesk for customer service engagement.
        Task Management
        • Zenkit for task and project collaboration.
        • Wunderlist for listing your to-do’s.
        • Wekan for an open source option.
        Database Management
        Time Tracking
        • Clockify for a free tracker.
        • TMetric for workspace integrations.
        • TimeCamp for attendance and productivity monitoring.

        You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

        7. Declutter and Organize

        Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

        Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

        Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

        Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

        8. Take Breaks

        Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

        As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

        Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

        Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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        9. Drink Water

        Although we know we should, it’s easy to forget to drink enough water during the working day.

        Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

        Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

        A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

        If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

        You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

        The Bottom Line

        The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

        After all, it’s something that can be perceived differently depending on the exact job and work environment.

        In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

        A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

        Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

        More About Boosting Productivity

        Featured photo credit: Cathryn Lavery via unsplash.com

        Reference

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