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15 Tips For Small Business To Attract Customers On #Instagram

15 Tips For Small Business To Attract Customers On #Instagram

Instagram is growing to be one of the most important social media outlets for marketing your business, especially if your product or service is very visually-oriented. Here are 15 Instagram business tips that will help you make the most out of the photo-taking, photo-sharing service.

1. Listen To Instagram

Instagram itself is a great source for business tips, with some stellar advice on their blog geared towards that very subject, so go check it out.

2. Balance Work With Play

Of course you want to sell your product or service, but you’ll quickly find yourself losing traction if all you do is try to sell sell sell. Mix in some fun photos related to your industry so that you don’t come across as an emotionless marketing machine.

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3. Present Various Aspects Of Your Business

A great way to represent your company via Instagram is to let your followers in on what’s going on behind the scenes. Demonstrate all aspects of your business, from manufacturing to sales to delivery. People will enjoy getting an inside look at what goes into the creation and distribution of their favorite products.

4. Present Your Employees And Customers

Highlight the people who are keeping the wheel running. Followers almost always enjoy seeing a happy employee performing an interesting task or a customer happy with their purchase.

5. Show Your Product Or Service In Action

A great way to sell something via pictures is to show its uses to possible consumers. If done right, fans will be so enticed by the imagery that they need to purchase it for themselves.

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6. Dress It Up

You don’t want to show a typical day at your business, because, frankly, a typical day probably isn’t all that exciting. Shine a light on moments that make your company seem like a constant source of wonder.

7. Don’t Just Take Pictures

Instagram’s 15-second videos are a major part of the social media platform, so be sure to utilize them. 15 seconds doesn’t sound like a lot of time, but it’s long enough to entertain potential customers and possibly interest them in your product or serve.

8. Document Key Moments

Don’t be shy about recording your company’s milestones for all your Instagram followers to see. Your fanbase will appreciate the opportunity to get a first-hand look at momentous events in your business, further investing them in your success.

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9. Don’t Go Overboard With Filters

Filters are fun, but a lot of people and companies go way too far with them. Be sure to only use them on your photos when they serve a clear purpose. I would go as far as to say that if you still consider yourself a beginner, at photography you should hold off on them altogether.

10. Hire An Expert

Of course, there are people who can tell you when filters make sense. In the cascade of mediocre photographs on Instagram, well-shot ones will really stand out from the pack, so consider finding someone who can make your photos really appealing. Even an intern with a strong sense of design can go a long way.

11. Be A Part Of The Community

Don’t be a social media leech. An important Instagram business tip is to interact with your followers and other businesses by following them and commenting on their photos. By taking part in the larger Instagram ecosystem you’re much more likely to cultivate a loyal group of fans.

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12. Follow The Trends

It’s amazing what a difference a hashtag can make. By contributing to trends your brand can be exposed to a whole new audience of users.

13. Connect Your Account To Facebook

You’re using Facebook to promote your business, right? If not, you really should be. Link Instagram to Facebook so that you can cross-pollinate followers.

14. Reward Your Followers

Give people incentives to follow your brand on Instagram, such as by offering regular prizes to your followers in exchange for publicity. If you offer them small tokens of appreciation, people will be more than happy to put the word out there.

15. Learn From The Best

The number one way to figure out how to stand out from the flocks of Instagram accounts is to draw inspiration from the successes that came before you. Look at the best of the best uses of Instagram, many of them shown in this article on Business Insider.

Featured photo credit: AFGE via flickr.com

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Matt OKeefe

Freelance Writer, Marketer

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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