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15 Tips For Small Business To Attract Customers On #Instagram

15 Tips For Small Business To Attract Customers On #Instagram

Instagram is growing to be one of the most important social media outlets for marketing your business, especially if your product or service is very visually-oriented. Here are 15 Instagram business tips that will help you make the most out of the photo-taking, photo-sharing service.

1. Listen To Instagram

Instagram itself is a great source for business tips, with some stellar advice on their blog geared towards that very subject, so go check it out.

2. Balance Work With Play

Of course you want to sell your product or service, but you’ll quickly find yourself losing traction if all you do is try to sell sell sell. Mix in some fun photos related to your industry so that you don’t come across as an emotionless marketing machine.

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3. Present Various Aspects Of Your Business

A great way to represent your company via Instagram is to let your followers in on what’s going on behind the scenes. Demonstrate all aspects of your business, from manufacturing to sales to delivery. People will enjoy getting an inside look at what goes into the creation and distribution of their favorite products.

4. Present Your Employees And Customers

Highlight the people who are keeping the wheel running. Followers almost always enjoy seeing a happy employee performing an interesting task or a customer happy with their purchase.

5. Show Your Product Or Service In Action

A great way to sell something via pictures is to show its uses to possible consumers. If done right, fans will be so enticed by the imagery that they need to purchase it for themselves.

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6. Dress It Up

You don’t want to show a typical day at your business, because, frankly, a typical day probably isn’t all that exciting. Shine a light on moments that make your company seem like a constant source of wonder.

7. Don’t Just Take Pictures

Instagram’s 15-second videos are a major part of the social media platform, so be sure to utilize them. 15 seconds doesn’t sound like a lot of time, but it’s long enough to entertain potential customers and possibly interest them in your product or serve.

8. Document Key Moments

Don’t be shy about recording your company’s milestones for all your Instagram followers to see. Your fanbase will appreciate the opportunity to get a first-hand look at momentous events in your business, further investing them in your success.

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9. Don’t Go Overboard With Filters

Filters are fun, but a lot of people and companies go way too far with them. Be sure to only use them on your photos when they serve a clear purpose. I would go as far as to say that if you still consider yourself a beginner, at photography you should hold off on them altogether.

10. Hire An Expert

Of course, there are people who can tell you when filters make sense. In the cascade of mediocre photographs on Instagram, well-shot ones will really stand out from the pack, so consider finding someone who can make your photos really appealing. Even an intern with a strong sense of design can go a long way.

11. Be A Part Of The Community

Don’t be a social media leech. An important Instagram business tip is to interact with your followers and other businesses by following them and commenting on their photos. By taking part in the larger Instagram ecosystem you’re much more likely to cultivate a loyal group of fans.

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12. Follow The Trends

It’s amazing what a difference a hashtag can make. By contributing to trends your brand can be exposed to a whole new audience of users.

13. Connect Your Account To Facebook

You’re using Facebook to promote your business, right? If not, you really should be. Link Instagram to Facebook so that you can cross-pollinate followers.

14. Reward Your Followers

Give people incentives to follow your brand on Instagram, such as by offering regular prizes to your followers in exchange for publicity. If you offer them small tokens of appreciation, people will be more than happy to put the word out there.

15. Learn From The Best

The number one way to figure out how to stand out from the flocks of Instagram accounts is to draw inspiration from the successes that came before you. Look at the best of the best uses of Instagram, many of them shown in this article on Business Insider.

Featured photo credit: AFGE via flickr.com

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Matt OKeefe

Freelance Writer, Marketer

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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