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15 Tips For Small Business To Attract Customers On #Instagram

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15 Tips For Small Business To Attract Customers On #Instagram

Instagram is growing to be one of the most important social media outlets for marketing your business, especially if your product or service is very visually-oriented. Here are 15 Instagram business tips that will help you make the most out of the photo-taking, photo-sharing service.

1. Listen To Instagram

Instagram itself is a great source for business tips, with some stellar advice on their blog geared towards that very subject, so go check it out.

2. Balance Work With Play

Of course you want to sell your product or service, but you’ll quickly find yourself losing traction if all you do is try to sell sell sell. Mix in some fun photos related to your industry so that you don’t come across as an emotionless marketing machine.

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3. Present Various Aspects Of Your Business

A great way to represent your company via Instagram is to let your followers in on what’s going on behind the scenes. Demonstrate all aspects of your business, from manufacturing to sales to delivery. People will enjoy getting an inside look at what goes into the creation and distribution of their favorite products.

4. Present Your Employees And Customers

Highlight the people who are keeping the wheel running. Followers almost always enjoy seeing a happy employee performing an interesting task or a customer happy with their purchase.

5. Show Your Product Or Service In Action

A great way to sell something via pictures is to show its uses to possible consumers. If done right, fans will be so enticed by the imagery that they need to purchase it for themselves.

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6. Dress It Up

You don’t want to show a typical day at your business, because, frankly, a typical day probably isn’t all that exciting. Shine a light on moments that make your company seem like a constant source of wonder.

7. Don’t Just Take Pictures

Instagram’s 15-second videos are a major part of the social media platform, so be sure to utilize them. 15 seconds doesn’t sound like a lot of time, but it’s long enough to entertain potential customers and possibly interest them in your product or serve.

8. Document Key Moments

Don’t be shy about recording your company’s milestones for all your Instagram followers to see. Your fanbase will appreciate the opportunity to get a first-hand look at momentous events in your business, further investing them in your success.

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9. Don’t Go Overboard With Filters

Filters are fun, but a lot of people and companies go way too far with them. Be sure to only use them on your photos when they serve a clear purpose. I would go as far as to say that if you still consider yourself a beginner, at photography you should hold off on them altogether.

10. Hire An Expert

Of course, there are people who can tell you when filters make sense. In the cascade of mediocre photographs on Instagram, well-shot ones will really stand out from the pack, so consider finding someone who can make your photos really appealing. Even an intern with a strong sense of design can go a long way.

11. Be A Part Of The Community

Don’t be a social media leech. An important Instagram business tip is to interact with your followers and other businesses by following them and commenting on their photos. By taking part in the larger Instagram ecosystem you’re much more likely to cultivate a loyal group of fans.

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12. Follow The Trends

It’s amazing what a difference a hashtag can make. By contributing to trends your brand can be exposed to a whole new audience of users.

13. Connect Your Account To Facebook

You’re using Facebook to promote your business, right? If not, you really should be. Link Instagram to Facebook so that you can cross-pollinate followers.

14. Reward Your Followers

Give people incentives to follow your brand on Instagram, such as by offering regular prizes to your followers in exchange for publicity. If you offer them small tokens of appreciation, people will be more than happy to put the word out there.

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15. Learn From The Best

The number one way to figure out how to stand out from the flocks of Instagram accounts is to draw inspiration from the successes that came before you. Look at the best of the best uses of Instagram, many of them shown in this article on Business Insider.

Featured photo credit: AFGE via flickr.com

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Matt OKeefe

Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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Last Updated on January 13, 2022

15 Best Places for Expats to Live (And Why)

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15 Best Places for Expats to Live (And Why)

Many of us dream of living abroad but can often be scared to make such a big change to our routine lifestyles and leave our home countries behind. Daunting as it may be, living abroad can be a rewarding and fulfilling endeavor and can give you the quality of life you have been looking for.

From a warmer climate to a more easy going way of life, there are many foreign countries favored by expats who stay for a long time – and sometimes forever. Taking into consideration livings standards, opportunities and social aspects, here are our top 15 best places to live as an expat and why.

1. Thailand

A hot spot for expats, the ‘land of smiles’ as it’s commonly known offers expats a tropical climate, a huge array of sandy beaches and islands to explore, and a rich culture. The cost of living in Thailand is extremely low, and when combined with the friendly tax system means that disposable income can be very high.

Bangkok, Thailand’s capital city, offers expats great employment opportunities.

2. Switzerland

Another popular destination for expats, Switzerland offers exciting employment packages and a high standard of living. It’s great for those who love the outdoors, as there are many beautiful lakes, mountains to hike in and skiing in the winter. The school standards for expats are also excellent, making it appealing for those with children. English is also widely spoken so day-to-day living can be stress free.

Unemployment in Switzerland is low and expats moving here don’t need to worry too much about finding a job before they arrive.

3. Australia

Many foreigners who visit Australia don’t want to leave as it offers a great quality of life, beautiful beaches and a warm climate. Making friends in Australia is easy too, due to the lack of language barrier and the large number of expats who already live here. Australia is a great place to move to if you have children because of its wide range of schooling possibilities and recreational outdoor activities.

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Low population levels and high quality of life are two of the main reasons expats choose Australia as a place to live.

4. Singapore

Expats in Singapore can benefit from generous financial packages, great career opportunities and low tax rates. Although education is expensive here, it is rated one of the top places for raising children abroad due to the quality of the education system and the array of schools.

Public transport such as buses and MRT (Mass Rapid Transit) are cheap and very reliable in Singapore.

5. South Korea

South Korea offers expats a unique range of opportunities and a very different way of living. Jobs for expats are easy to find and usually very well paid, with apartments provided by the employer on the most part making living costs even lower. There are also many tight-knit expat communities in South Korea, making it easy to socialize and meet new friends. The excellent education system is also a pro for families wanting to move to this culture-rich country.

South Korea has a cheap public healthcare system and offers great medical care, with most doctors speaking English.

6. New Zealand

New Zealand is constantly on the lookout for skilled workers to expedite to the country – especially those under the age of 30 – and skilled migrants can be granted a stay for up to five years. It offers a good climate and although income levels can be lower than other countries, quality of life is high, with its awe-inspiring scenery, low crime rate and state sponsored healthcare.

New Zealand is great for those looking for a laid back and active outdoors lifestyle.

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7. Canada

Its national healthcare system, friendly locals and very high quality of life are just a few of the reason expats choose Canada as a place to live. It’s very welcoming to expats and skills shortages encourage foreigners to move here in order for the country to grow economically. It’s easy for expats to feel comfortable quickly in Canada due to its multicultural environment.

Canada was largely unaffected by the economic crisis, making it a very popular country for expats.

8. Qatar

Qatar is becoming increasingly popular among expats with an estimated 500 new arrivals every day. The salaries are generous and are tax free too, making disposable income very high. Car and housing allowances are part of many remuneration packages, and education for your children and airfares are often included.

The cost of living is lower in Qatar than in other UAE countries but salaries can still be just as generous.

9. Hong Kong

Where east truly meets the west, this bustling island has a population of over seven million people. If you’re looking for a fast-paced environment and an active nightlife, Hong Kong is definitely the place to be. Benefits for expats include its advanced healthcare system and elevated standards of schooling for children, along with great employment opportunities. The cost of living in Hong Kong can be high, so trying to negotiate a housing allowance with your employer can be beneficial.

Hong Kong is great for those looking for high incomes and career advancement.

10. Japan

As an expat destination, Japan offers a rich culture and a chance to experience a very different day-to-day life. Currently around two million expats live in Japan, and in the larger cities such as Tokyo a large portion of the population speaks English. English speakers are also in demand and there are a large number of opportunities for language teachers, especially in the capital.

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Japan offers a high standard of living for expats and a good education system for those with children.

11. Spain

Spain is a very popular destination for expats due to the high temperatures and year-round sunshine. EU residents don’t require a visa to work here, meaning the move can be a lot easier. Skilled foreign workers also continue to be in demand with jobs such as engineering, customer service, skilled trades and language teachers widely available.

A huge 14% of Spain’s population are expats from a variety of foreign countries.

12. Dubai

Two of the main attractions of moving to Dubai are the tax-free salaries and the warm climate. Some of the most popular jobs for expats are in construction, banking, oil and tourism. You can also enjoy a busy social life in Dubai as the expat community is thriving. Although it can be an expensive country, the tax-free salary means you experience a higher quality of life than in other countries.

You will need a work permit, residence visa and an Emirates ID card to live in Dubai as an expat.

13. Germany

Germany is one of Europe’s most populous countries, with around 82.4 million people. It’s a lively and inexpensive country to live in as an expat, and if you have children the education system is great and healthcare is to a high standard. An estimated 250,000 expats live in Germany currently, with the numbers rising every year.

If you are already an EU citizen, you don’t need a visa to live and work in Germany.

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14. The Netherlands

The Netherlands is a great place for expats who love the outdoors. Cycling is one of the main modes of transport and looking after the environment is widely recognized. There are a lot of English speakers in the Netherlands too, but learning the language can work to your advantage and make day-to-day life that little bit easier. Skilled expats can also benefit from a tax-free allowance equivalent to 30% if they meet the correct criteria.

It is often more important to be able to speak fluent English than to speak Dutch when looking for employment in the Netherlands.

15. China

China offers expats great employment opportunities with little competition. Those who embrace the culture and decide they want to live in China long term can see a host of employment opportunities as its economy is growing rapidly every year. Economists predict it will overtake the US as the world’s largest economy by 2018. China also offer expats low living costs and high disposable incomes, which is why many look to live here for a higher quality of life.

Shanghai and Beijing are the most popular destinations for expats who live in China.

Featured photo credit: Saulo Mohana via unsplash.com

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