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15 Things Only People Who Do Shift Work Will Understand

15 Things Only People Who Do Shift Work Will Understand

At one time or another, you’ve probably had to work at a company that provides service 24/7. If you’ve done shift work you know it’s not fun: your schedule changes every week and you can never sleep or eat when you want.

The good thing is, you’re not alone. Millions of people out there are doing shift work, too. No doubt you’re probably reading this at 2 AM—but it’s okay. I feel you!

1. You don’t understand the joy of a weekend

Weekends are rarely a time for celebration as you are usually working the most painfully awkward shift. Instead you have free time when everyone else is busy.

2. You also don’t get that “Friday feeling”

If you do shift work, chances are you’ll have to work on Saturday at 8 AM. So either you go in for your 8-hour shift with a hangover, or you miss out on Friday fun altogether.

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3. You can’t make plans more than a week in advance

Your boss might promise that the rotations will be up at least three weeks in advance, but they never are. Which means every Facebook event you’re invited to has you under “Maybe.” Usually this is the case until the day before when you realize they’ve switched your shift and you can’t go. Yet again. Thanks, shift work!

4. Your friends don’t understand that changing shifts isn’t easy

Oh, you want me to get someone with their first Saturday off in a month to work my 10-hour shift? I don’t think so. You must really not understand shift work. Only a cruel person would do that.

5. You have to wish on a shooting star to escape Christmas Eve

We all know how busy the Christmas period is. But while most companies shut down for the year, if you do shift work you can’t escape it. Shift workers know that even Christmas doesn’t stop you working.

6. Your sleeping pattern is synced with people on the other side of the planet

You’ve forgotten what it’s like to sleep with the rest of your country. No doubt you’ll be online and the only other people awake are on completely opposite sides of the world!

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7. You haven’t seen your friends in months

They’re usually working while you’re sleeping, and you’re working while they’re partying. Your schedules rarely sync up, but when they do it couldn’t be better.

8. You often forget what day of the week it is

Now that your sleeping pattern is ruined you never know what day of the week it is, since you usually start work on a Monday and finish on a Tuesday morning.

9. You get annoyed when people complain about having to wake up before 10 a.m.

You were probably up at three in the morning to start your shift, and in the meantime all your friends are complaining about waking up at 8:30. It’s a mockery really!

10. You always miss family dinners

Everyone else has the weekend to slob around and meet up with the family, but you rarely get to see them. When you do your youngest cousins usually have no idea who you are!

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11. You would be lost without Netflix

This way you can watch something other than the weird shows that are on at three in the morning.

12. You hate when customers tell you to “have a good day”

Isn’t it obvious that you’re spending your whole day standing behind the register? No, sir, you will not have a good day.

13. You never eat meals at a normal time

Eating dinner at 10 p.m. is standard practice. As is breakfast at 4 a.m. and lunch at 9 a.m. Your diet is probably really messed up because of this.

14. You have massive bags under your eyes

That lack of sleep catches up with you somehow and it decided to sit under your eyes for the world to see.

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15. You rarely see your significant other when they’re awake

You’re so used to seeing them tucked up in bed it’s weird to hear their voice and see them active. On the plus side, you don’t miss out on cuddles.

Featured photo credit: Kristina Alexanderson via flickr.com

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

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