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12 Things To Remember If You Want To Create A Stunning Online Portfolio

12 Things To Remember If You Want To Create A Stunning Online Portfolio

Online portfolios are becoming more and more necessary for professionals, even ones in non-artistic fields. There are a lot of them out there, so it’s important that yours stands out from all the rest. Here are a few things to remember if you want to have a truly stunning online portfolio.

1. Keep it simple.

An attractive portfolio is almost always a simple one. One of the most important things I can tell you is to not fill your online portfolio with unnecessary clutter. Google beats Yahoo by avoiding ads and clickbait on their home page. Employ the same strategy to have an effective online portfolio.

2. Have an appropriate portfolio layout.

One of the earliest decisions you have to make with your online portfolio is what layout you’re going to use. Consider the various templates that the service you’re using offers and decide carefully which one will best display the product or service that you’re selling to potential clients. It might also help to ask for feedback from friends and colleagues so you can decide on the best layout possible.

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3. Focus on the work.

Remember why people are browsing your online portfolio in the first place. If you’re a photographer, focus on your photos. If you’re an artist, focus on your works of art. You want to promote yourself, yes, but before boring guests with your experience and life history, give them what they initially came to your online portfolio for.

4. Don’t treat your portfolio like a dump.

The point of a portfolio is to showcase you at your best. If you upload everything you’ve ever done to your online portfolio, you’re letting yourself be judged by your worst work. Viewers will appreciate ten high-quality samples more than a hundred average ones every time.

5. Write a killer bio.

The second most visited part of most websites is the ‘About’ page, so make sure the copy on yours sings. Write a relatively short bio that introduces you and explains clearly what you can do for your clients. Don’t treat the bio like a brief history of you so much as a succinct compilation of reasons why you would be a great hire.

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6. Include testimonials.

Even if it feels like bragging, make sure you have a spot for testimonials on your online portfolio. You demonstrate your skills with the samples, but you need quotes from clients and employers on your online portfolio to prove your professionalism.

7. Have a ‘Hire Me’ tab.

The ultimate goal of your online portfolio is presumably to get hired, so make it extremely easy for people to hire you! Any time someone’s looking at a great sample of yours, it should only take one click to convert them from a fan into a client.

8. Look good on mobile.

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mobile

    The internet is being browsed on phones and tablets more and more frequently, so make sure your online portfolio looks as appealing on mobile as it does on desktop. SquareSpace is one service that automatically formats the content of your website so that it looks great on any device, so I would encourage you to start there.

    9. Connect with social media.

    Social media is paramount when it comes to marketing yourself, so make sure you intertwine it with your online portfolio. Have links to your portfolio from every one of your social networks, and links to all your social networks on your portfolio.

    10. Keep updating.

    Most portfolios tend to stay stagnant, so you’ll separate yourself from the rest of the pack by keeping yours fresh and up-to-date. Show guests of your website that you continue to produce stellar work instead of expecting them to trust your abilities based on what you produced years ago. Regular updates will also aid search engine optimization (SEO), getting your online portfolio higher in the Google rankings.

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    11. Consider keeping a blog.

    Regularly writing about your career demonstrates to your clients that you really care about your work. Even if you only do it once a week or even twice a month, posting on a portfolio blog will help you gain credibility and also improves SEO.

    12. Distinguish yourself.

    The truth is that a lot of people, especially in artistic fields, already have online portfolios. What you need to do is find a way to make yours unique enough that it will be both noticed and remembered. Study other professionals’ portfolio and think about what could be done to take them to the next level. Look at all the features offered by online portfolio services and figure out which ones aren’t being taken advantage of. Most importantly, find a way to express yourself as only you can. Those are some of the keys to creating a stunning online portfolio.

    Featured photo credit: Young man working on street. A young black college student is sitting outside, working on a laptop computer, looking down, thinking. Wall Street sign in the background. via shutterstock.com

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    Matt OKeefe

    Freelance Writer, Marketer

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    Last Updated on January 14, 2019

    The Key to Finding Job Satisfaction and Having a Successful Career

    The Key to Finding Job Satisfaction and Having a Successful Career

    Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

    We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

    You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

    Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

    Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

    1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

    Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

    Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

    You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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    Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

    Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

    2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

    Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

    Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

    3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

    Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

    How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

    Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

    Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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    Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

    4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

    It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

    With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

    If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

    Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

    Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

    5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

    Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

    However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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    Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

    If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

    With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

    Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

    6. Keep Reviewing Your Goal Posts and Be Amenable to Change

    The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

    You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

    A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

    By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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    • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
    • Do the activities I need to undertake to meet these goals honor my highest priorities?
    • Does this feel right for me and those who are nearest and dearest to me?
    • Is this aligned with my passion?
    • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

    Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

    7. Be Prepared to Let Go

    It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

    Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

    If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

    When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

    Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

    We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

    The Bottom Line

    Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

    More Resources to Help Advance Your Career

    Featured photo credit: Csaba Balazs via unsplash.com

    Reference

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