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12 Things To Remember If You Want To Create A Stunning Online Portfolio

12 Things To Remember If You Want To Create A Stunning Online Portfolio

Online portfolios are becoming more and more necessary for professionals, even ones in non-artistic fields. There are a lot of them out there, so it’s important that yours stands out from all the rest. Here are a few things to remember if you want to have a truly stunning online portfolio.

1. Keep it simple.

An attractive portfolio is almost always a simple one. One of the most important things I can tell you is to not fill your online portfolio with unnecessary clutter. Google beats Yahoo by avoiding ads and clickbait on their home page. Employ the same strategy to have an effective online portfolio.

2. Have an appropriate portfolio layout.

One of the earliest decisions you have to make with your online portfolio is what layout you’re going to use. Consider the various templates that the service you’re using offers and decide carefully which one will best display the product or service that you’re selling to potential clients. It might also help to ask for feedback from friends and colleagues so you can decide on the best layout possible.

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3. Focus on the work.

Remember why people are browsing your online portfolio in the first place. If you’re a photographer, focus on your photos. If you’re an artist, focus on your works of art. You want to promote yourself, yes, but before boring guests with your experience and life history, give them what they initially came to your online portfolio for.

4. Don’t treat your portfolio like a dump.

The point of a portfolio is to showcase you at your best. If you upload everything you’ve ever done to your online portfolio, you’re letting yourself be judged by your worst work. Viewers will appreciate ten high-quality samples more than a hundred average ones every time.

5. Write a killer bio.

The second most visited part of most websites is the ‘About’ page, so make sure the copy on yours sings. Write a relatively short bio that introduces you and explains clearly what you can do for your clients. Don’t treat the bio like a brief history of you so much as a succinct compilation of reasons why you would be a great hire.

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6. Include testimonials.

Even if it feels like bragging, make sure you have a spot for testimonials on your online portfolio. You demonstrate your skills with the samples, but you need quotes from clients and employers on your online portfolio to prove your professionalism.

7. Have a ‘Hire Me’ tab.

The ultimate goal of your online portfolio is presumably to get hired, so make it extremely easy for people to hire you! Any time someone’s looking at a great sample of yours, it should only take one click to convert them from a fan into a client.

8. Look good on mobile.

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mobile

    The internet is being browsed on phones and tablets more and more frequently, so make sure your online portfolio looks as appealing on mobile as it does on desktop. SquareSpace is one service that automatically formats the content of your website so that it looks great on any device, so I would encourage you to start there.

    9. Connect with social media.

    Social media is paramount when it comes to marketing yourself, so make sure you intertwine it with your online portfolio. Have links to your portfolio from every one of your social networks, and links to all your social networks on your portfolio.

    10. Keep updating.

    Most portfolios tend to stay stagnant, so you’ll separate yourself from the rest of the pack by keeping yours fresh and up-to-date. Show guests of your website that you continue to produce stellar work instead of expecting them to trust your abilities based on what you produced years ago. Regular updates will also aid search engine optimization (SEO), getting your online portfolio higher in the Google rankings.

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    11. Consider keeping a blog.

    Regularly writing about your career demonstrates to your clients that you really care about your work. Even if you only do it once a week or even twice a month, posting on a portfolio blog will help you gain credibility and also improves SEO.

    12. Distinguish yourself.

    The truth is that a lot of people, especially in artistic fields, already have online portfolios. What you need to do is find a way to make yours unique enough that it will be both noticed and remembered. Study other professionals’ portfolio and think about what could be done to take them to the next level. Look at all the features offered by online portfolio services and figure out which ones aren’t being taken advantage of. Most importantly, find a way to express yourself as only you can. Those are some of the keys to creating a stunning online portfolio.

    Featured photo credit: Young man working on street. A young black college student is sitting outside, working on a laptop computer, looking down, thinking. Wall Street sign in the background. via shutterstock.com

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    Matt OKeefe

    Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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    Last Updated on March 29, 2021

    5 Types of Horrible Bosses and How to Beat Them All

    5 Types of Horrible Bosses and How to Beat Them All

    When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

    What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

    The Dream Type Of Manager

    My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

    I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

    My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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    “Okay…”

    That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

    I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

    The Complete Catalogue of Bad Managers

    The Bully

    My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

    However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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    The Invisible Boss

    This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

    It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

    The Micro Manager

    The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

    Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

    The Over Promoted Boss

    The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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    You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

    The Credit Stealer

    The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

    Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

    3 Essential Ways to Work (Cope) with Bad Managers

    Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

    1. Keep evidence

    Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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    Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

    Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

    2. Hold regular meetings

    Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

    3. Stand your ground, but be ready to jump…

    Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

    However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

    Good luck!

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