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12 Things To Remember If You Want To Create A Stunning Online Portfolio

12 Things To Remember If You Want To Create A Stunning Online Portfolio

Online portfolios are becoming more and more necessary for professionals, even ones in non-artistic fields. There are a lot of them out there, so it’s important that yours stands out from all the rest. Here are a few things to remember if you want to have a truly stunning online portfolio.

1. Keep it simple.

An attractive portfolio is almost always a simple one. One of the most important things I can tell you is to not fill your online portfolio with unnecessary clutter. Google beats Yahoo by avoiding ads and clickbait on their home page. Employ the same strategy to have an effective online portfolio.

2. Have an appropriate portfolio layout.

One of the earliest decisions you have to make with your online portfolio is what layout you’re going to use. Consider the various templates that the service you’re using offers and decide carefully which one will best display the product or service that you’re selling to potential clients. It might also help to ask for feedback from friends and colleagues so you can decide on the best layout possible.

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3. Focus on the work.

Remember why people are browsing your online portfolio in the first place. If you’re a photographer, focus on your photos. If you’re an artist, focus on your works of art. You want to promote yourself, yes, but before boring guests with your experience and life history, give them what they initially came to your online portfolio for.

4. Don’t treat your portfolio like a dump.

The point of a portfolio is to showcase you at your best. If you upload everything you’ve ever done to your online portfolio, you’re letting yourself be judged by your worst work. Viewers will appreciate ten high-quality samples more than a hundred average ones every time.

5. Write a killer bio.

The second most visited part of most websites is the ‘About’ page, so make sure the copy on yours sings. Write a relatively short bio that introduces you and explains clearly what you can do for your clients. Don’t treat the bio like a brief history of you so much as a succinct compilation of reasons why you would be a great hire.

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6. Include testimonials.

Even if it feels like bragging, make sure you have a spot for testimonials on your online portfolio. You demonstrate your skills with the samples, but you need quotes from clients and employers on your online portfolio to prove your professionalism.

7. Have a ‘Hire Me’ tab.

The ultimate goal of your online portfolio is presumably to get hired, so make it extremely easy for people to hire you! Any time someone’s looking at a great sample of yours, it should only take one click to convert them from a fan into a client.

8. Look good on mobile.

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    The internet is being browsed on phones and tablets more and more frequently, so make sure your online portfolio looks as appealing on mobile as it does on desktop. SquareSpace is one service that automatically formats the content of your website so that it looks great on any device, so I would encourage you to start there.

    9. Connect with social media.

    Social media is paramount when it comes to marketing yourself, so make sure you intertwine it with your online portfolio. Have links to your portfolio from every one of your social networks, and links to all your social networks on your portfolio.

    10. Keep updating.

    Most portfolios tend to stay stagnant, so you’ll separate yourself from the rest of the pack by keeping yours fresh and up-to-date. Show guests of your website that you continue to produce stellar work instead of expecting them to trust your abilities based on what you produced years ago. Regular updates will also aid search engine optimization (SEO), getting your online portfolio higher in the Google rankings.

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    11. Consider keeping a blog.

    Regularly writing about your career demonstrates to your clients that you really care about your work. Even if you only do it once a week or even twice a month, posting on a portfolio blog will help you gain credibility and also improves SEO.

    12. Distinguish yourself.

    The truth is that a lot of people, especially in artistic fields, already have online portfolios. What you need to do is find a way to make yours unique enough that it will be both noticed and remembered. Study other professionals’ portfolio and think about what could be done to take them to the next level. Look at all the features offered by online portfolio services and figure out which ones aren’t being taken advantage of. Most importantly, find a way to express yourself as only you can. Those are some of the keys to creating a stunning online portfolio.

    Featured photo credit: Young man working on street. A young black college student is sitting outside, working on a laptop computer, looking down, thinking. Wall Street sign in the background. via shutterstock.com

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    Matt OKeefe

    Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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    Last Updated on May 15, 2019

    10 Most Successful Entrepreneurs and What We Can Learn from Them

    10 Most Successful Entrepreneurs and What We Can Learn from Them

    Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

    Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

    1. Melanie Perkins: Know Your Worth and Keep Trying

      Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

      She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

      Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

      2. Bill Gates: Keep Learning and Exploring

        If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

        Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

        He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

        “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

        Gates’ success is built on self-improvement and the seeds of an idea.

        3. Elon Musk: Never Stop Innovating

          Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

          Elon Musk, however, breaks that rule.

          Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

          When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

          Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

          4. Richard Branson: Develop People First

            British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

            The billionaire is strongly particular about working with a team that shares his core values and aspirations.

            Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

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            A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

            Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

            5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

              Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

              For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

              While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

              While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

              6. Mark Zuckerberg: Start Small, Think Big

                Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

                “The biggest risk is not taking any risk.”

                He’s always daring to explore with a fearless mindset.

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                The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

                However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

                7. Steve Jobs: Live Your Own Dreams

                  Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                  The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                  Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                  After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                  8. Warren Buffett: Balance is Essential to Success

                    Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                    After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                    With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

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                    9. Jack Ma: Never Give up

                      On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                      Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                      His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                      Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                      10. Tan Min Liang: Passion Can Pay Off

                        Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                        Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                        The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                        So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                        Final Thoughts

                        In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

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                        Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

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                        Featured photo credit: Patrick Tomasso via unsplash.com

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