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12 Things To Remember If You Want To Create A Stunning Online Portfolio

12 Things To Remember If You Want To Create A Stunning Online Portfolio

Online portfolios are becoming more and more necessary for professionals, even ones in non-artistic fields. There are a lot of them out there, so it’s important that yours stands out from all the rest. Here are a few things to remember if you want to have a truly stunning online portfolio.

1. Keep it simple.

An attractive portfolio is almost always a simple one. One of the most important things I can tell you is to not fill your online portfolio with unnecessary clutter. Google beats Yahoo by avoiding ads and clickbait on their home page. Employ the same strategy to have an effective online portfolio.

2. Have an appropriate portfolio layout.

One of the earliest decisions you have to make with your online portfolio is what layout you’re going to use. Consider the various templates that the service you’re using offers and decide carefully which one will best display the product or service that you’re selling to potential clients. It might also help to ask for feedback from friends and colleagues so you can decide on the best layout possible.

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3. Focus on the work.

Remember why people are browsing your online portfolio in the first place. If you’re a photographer, focus on your photos. If you’re an artist, focus on your works of art. You want to promote yourself, yes, but before boring guests with your experience and life history, give them what they initially came to your online portfolio for.

4. Don’t treat your portfolio like a dump.

The point of a portfolio is to showcase you at your best. If you upload everything you’ve ever done to your online portfolio, you’re letting yourself be judged by your worst work. Viewers will appreciate ten high-quality samples more than a hundred average ones every time.

5. Write a killer bio.

The second most visited part of most websites is the ‘About’ page, so make sure the copy on yours sings. Write a relatively short bio that introduces you and explains clearly what you can do for your clients. Don’t treat the bio like a brief history of you so much as a succinct compilation of reasons why you would be a great hire.

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6. Include testimonials.

Even if it feels like bragging, make sure you have a spot for testimonials on your online portfolio. You demonstrate your skills with the samples, but you need quotes from clients and employers on your online portfolio to prove your professionalism.

7. Have a ‘Hire Me’ tab.

The ultimate goal of your online portfolio is presumably to get hired, so make it extremely easy for people to hire you! Any time someone’s looking at a great sample of yours, it should only take one click to convert them from a fan into a client.

8. Look good on mobile.

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    The internet is being browsed on phones and tablets more and more frequently, so make sure your online portfolio looks as appealing on mobile as it does on desktop. SquareSpace is one service that automatically formats the content of your website so that it looks great on any device, so I would encourage you to start there.

    9. Connect with social media.

    Social media is paramount when it comes to marketing yourself, so make sure you intertwine it with your online portfolio. Have links to your portfolio from every one of your social networks, and links to all your social networks on your portfolio.

    10. Keep updating.

    Most portfolios tend to stay stagnant, so you’ll separate yourself from the rest of the pack by keeping yours fresh and up-to-date. Show guests of your website that you continue to produce stellar work instead of expecting them to trust your abilities based on what you produced years ago. Regular updates will also aid search engine optimization (SEO), getting your online portfolio higher in the Google rankings.

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    11. Consider keeping a blog.

    Regularly writing about your career demonstrates to your clients that you really care about your work. Even if you only do it once a week or even twice a month, posting on a portfolio blog will help you gain credibility and also improves SEO.

    12. Distinguish yourself.

    The truth is that a lot of people, especially in artistic fields, already have online portfolios. What you need to do is find a way to make yours unique enough that it will be both noticed and remembered. Study other professionals’ portfolio and think about what could be done to take them to the next level. Look at all the features offered by online portfolio services and figure out which ones aren’t being taken advantage of. Most importantly, find a way to express yourself as only you can. Those are some of the keys to creating a stunning online portfolio.

    Featured photo credit: Young man working on street. A young black college student is sitting outside, working on a laptop computer, looking down, thinking. Wall Street sign in the background. via shutterstock.com

    More by this author

    Matt OKeefe

    Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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    Last Updated on October 13, 2020

    How to Get Promoted When You Feel Stuck in Your Current Position

    How to Get Promoted When You Feel Stuck in Your Current Position

    Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

    Feeling stuck could be caused by a variety of things:

    • Taking a job for the money
    • Staying with an employer that no longer aligns with your values
    • Realizing that you landed yourself in the wrong career
    • Not feeling valued or feeling underutilized
    • Taking a position without a full understanding of the role

    There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

    One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

    Let’s dive right in to how to get promoted when you feel stuck in your current position.

    1. Be a Mentor

    When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

    “Be careful not to get too good at this, or you’ll never get to do anything else.”

    This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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    This can get you stuck.

    Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

    “Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

    With this in mind, how do you prove to your employer that you can add value by being promoted?

    From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

    Consider leveraging your strengths and skills.

    Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

    Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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    1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
    2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
    3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

    Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

    2. Work on Your Mindset

    Another reason you may feel stuck in a position is explained through this quote:

    “If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

    In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

    Don’t express frustration. Express a desire for more.

    Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

    3. Improve Your Soft Skills

    When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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    Use soft skills when learning how to get promoted.

      According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

      You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

      Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

      Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

      Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

      The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

      4. Develop Your Strategy

      Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

      Sit down and make an old-fashioned pro and con list.

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      Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

      Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

      The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

      Here are some questions to ask yourself:

      • Why do you do what you do?
      • What thrills you about your current job role or career?
      • What does a great day look like?
      • What does success look and feel like beyond the paycheck?
      • How do you want to feel about your impact on the world when you retire?

      Define success to get promoted

        These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

        Final Thoughts

        After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

        Because sometimes the real promotion is finding your life’s purpose.

        More Tips on How to Get Promoted

        Featured photo credit: Razvan Chisu via unsplash.com

        Reference

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