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11 Differences Between Good Bosses and Great Bosses

11 Differences Between Good Bosses and Great Bosses

If you’re lucky, you have had a chance to work under a memorable, humble, charismatic and exceptional leader who proved themselves iconic in their execution of day to day responsibilities,  one of those true leaders, one that values your input and listens, seeks to improve you as much as they seek to improve themselves.

If you’re even luckier, you’re currently in a position to adopt these characteristics into your role as a leader, to nurture your staff and promote their excellence in accordance with your own.

Having had the opportunity to work under this ideal boss and eventually move into this position myself, I can honestly attest to the fact that the role can be immensely rewarding through both perspectives. The wisdom continuously flows. You can learn so much from a great leader, which you can then teach to your staff; and you can learn so much from your staff, which you can then incorporate into your efforts as a great leader.

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1. Good bosses get things done.
Great bosses get things done efficiently and effectively, always focusing on achieving the utmost level of efficacy possible and progressively improving upon their delivery of results.

2. Good bosses listen and are receptive to ideas from their staff.
Great bosses force employees to speak, to think outside the box and instigate an effective flow of ideas. They nurture the imaginations of their employees and promote innovative thought.

3. Good bosses will roll up their sleeves and do things themselves to illustrate exemplary performance.
Great bosses will roll up their sleeves and do things, not only to lead by example, but to contribute to the team as a whole. They aren’t afraid to get their hands dirty and work to genuinely contribute to the team rather than delegating responsibility.

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4. Good bosses encourage employees to develop within their respective roles and offer assistance when needed.
Great bosses actively force employees to develop within their respective roles by challenging them, monitoring their progress and nurturing their improvement, understanding that they have just as much of a responsibility to continually develop as well.

5. Good bosses convey praise and provide recognition.
Great bosses need not convey praise, as their staff is everlastingly equipped with a sense of achievement. Employees inherently understand that their efforts are unceasingly valued and recognized.

6. Good bosses give constructive criticism.
Great bosses give constructive advice, compliments, and criticism. They’re an active outlet for wisdom and their employees see them as a means to learn more – a fountain of knowledge.

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7. Good bosses will seek to achieve the achievable.
Great bosses will believe in the unbelievable. They will bite off more than they can chew and seek to instill confidence by doing so. Achieving the impossible will provide a memorable experience and promote determination and tenacity within the group as a whole.

8. Good bosses are professional.
Great bosses are not only professional, but demonstrate sincerity, personality and are genuinely human. While professionalism is admirable, professionalism blended with a shred of benevolent humanity is inspirational.

9. Good bosses play by the book and minimize any measure of discord.
Great bosses take an unpopular stand when needed and accept the discomfort of straying from the status quo. They stand out for charting through uncharted territory and demonstrate that dynamic approaches can lead to greater results.

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10. Good bosses ensure that their employees don’t bite off more than they can chew.
Great bosses feed their employees more than necessary, not to overwork them but to challenge them and keep them on their toes. Rather than letting the flames of motivation die down, great bosses are always stoking the fire.

11. Good bosses are humble.
Great bosses are so humble that they put their employees needs above their own, they don’t let a title and a difference in salary effect their relation to any employee. They connect to each employee on a professional and personal level, realizing that learning is an activity that can be reciprocated by the teacher.

“Leadership and learning are indispensable to each other.” – John Fitzgerald Kennedy

Featured photo credit: MorgueFile via morguefile.com

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

Reference

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