New business opportunities don’t just fall from thin air and happen with no effort involved. You can rely on luck and happenstance to bring you in new leads and open fresh business directions, but this probably isn’t the most reliable way to go. The same goes for life decisions and socialization, you can’t just wait for things to fall into your lap. A lot of people might argue that you can’t just come up to people and talk to them, since that can be considered rude and pushy. Well, nothing will happen if you don’t take a chance, right?
By nature, I’m not a very sociable person and I’m a bit, what do you call it, “socially awkward”, but I have learned through the years that you need to break your comfort zone once in a while, especially when you want something to change. Opportunities and progress lie outside your comfort zone and you should take this as a given.
1. Elevator small talk
Don’t let the name confuse you. This technique isn’t necessarily related to conversations taking place within an elevator. It is true that it got its name from situations in which you get new networking opportunities with people while riding in an elevator and you have only those two floors to present yourself and what you do to somebody and make a connection. This can be applied to networking opportunities in general. Remain confident, introduce yourself and your company, and reveal what geographical area you cover and what your specialty is. Don’t take too long, speak with confidence and give the other side a chance to talk. These are the basics but there’s a lot more to it.
If you want to get business opportunities, you will need to offer something that nobody (or almost nobody) else in your niche offers. If you are just a part of the crowd, nobody will notice you and chances for networking will be scarcer.
3. Don’t be a stranger
Remember to follow up on referrals and check up on previous acquaintances and connections. Regular contact makes your connections stronger and it is a good idea to connect with people outside of the business context and develop a level of familiarity and intimacy with those around you. A good network is an active one.
4. A mutual friend
You can always find new connections through old ones. In all honesty, people are much more likely to trust somebody who they met through a previous acquaintance than a random stranger. If you lack this specific type of connection, ask people if they know somebody who can help you out. Chances are they do!
Mutual benefit is always a good thing when it comes to bringing two sides together. Find people who fit your business or social profile, people with whom you can connect.Try to focus your networking efforts on the right people – use your people skills to get close and spark up a conversation, but don’t waste a lot of time on people you don’t really want be acquainted with.
6. Concrete focus
Don’t talk peoples’ ears off with irrelevant information. Try to find a common ground and keep your conversation partner engaged and interested. Talking for ages about long-term plans and ambitions holds no value for potential business partners… concrete suggestions do.
Connections are not Pokémon, you don’t need them all. Make a plan of connections you need and work towards achieving it. Don’t disregard those that don’t seem useful at the moment but focus on getting the ones that you need most.
Reputation is crucial when developing a steady network and you need to live up to your reputation always. People with shifty track records do not go far in developing new connections because everyone does a background check before engaging with new business partner.
Don’t be too narrow when making connections. Some of them might not be useful at first glance but they might come in handy when some of your other connections need them. A good network is solidified when all members have benefits from being a part of it.
10. Social networks
Keep up with the times and use the Web to reach people of interest. There are more than a few social networks intended for business, the best choices for professionals being LinkedIn and Google+. Don’t just post on Facebook and leave a few comments – try to connect with those influential in your industry and improve your knowledge at the same time. It’s important to note that a increasing your online presence will increase potential safety risks, so it would be a good idea to protect your information by using a VPN or Virtual Private Server, which helps encrypt your online activity. Keep in mind that information leaks are a big stain on anyone’s business career.
I hope this can help you develop a steady and useful network which will benefit everyone involved. Networking might take time and effort but, in the long run, it pays off and can resolve potentially difficult situations.
Featured photo credit: Sony Pictures via sonypictures.com