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10 Ways To Become A LinkedIn All-Star

10 Ways To Become A LinkedIn All-Star

I’ve been using LinkedIn for six years now and am the type to always keep my profile up to date. I actually became so obsessed with it that at one point in my university career, I was delivering talks on how to best make use of the world’s largest online professional network. Here’s a list of 10 surefire ways to help you leverage LinkedIn and take your professional profile, job search efforts and personal brand to another level.

1. Spice up your profile and Summary

Your LinkedIn profile will tell a lot about you as a professional. To make the most of it, devote some to keeping it updated and ensuring you have all the relevant sections of your profile completed. Adding courses you’ve taken or organizations you’re a part of is great, but the real meat and potatoes of your profile lies within the positions you’ve held and your profile summary.

When listing each of your roles on your profile, ensure that the dates are correct and your job title is accurately displayed and aligned to your resume. Considering you have quite a bit more room to describe your positions, work on including a few sentences about what each of your roles entailed and your major job responsibilities, followed by a few bullet points (no more than five) on some of your key achievements in the role.

The key to successfully writing out your bullet statements is to make them achievement-oriented. Follow the formula “Achieved %/$ increase in X by doing X”. An example of this might be: “Helped the business unit realize an additional $25,000 in cost savings by performing a cost-benefit analysis of various accounting softwares and implementing XYZ.”

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Your profile’s Summary is an opportunity for you to add some personality to your LinkedIn page and grab your reader’s attention. Rather than simply providing an endless list of what you’ve accomplished throughout your career, think of your Summary a a personalized elevator pitch. Here are some things to consider when writing your Summary:

  • Who: Briefly mention a sentence or two about yourself; what your career has entailed and some of the positions you’ve held. If you’ve worked for large organizations, this is your opportunity to put them on display.
  • What: What makes you special; what are you known for and what are some of your most noticeable career accomplishments?
  • Something personal: Towards the end of your summary, mention some of your interests and what you like to do outside of your 9-5 – no one wants to hire a robot.
  • Use key/buzzwords: Your summary is an opportunity for you to attract recruiters by infusing buzzwords associated with your particular position, skill set and industry.

Here’s an additional resource to help you craft the perfect profile Summary.

2. Harness the power of Advanced Search

LinkedIn_Advanced_Search_Operators_Example_Search_1

    LinkedIn’s Advanced Search is the ultimate professional creeping tool. Within seconds, you have the ability to find specific members (say, recruiters, managers, etc.), companies, groups and a host of other options to help you build your network and refine your job search prospects. When it comes to job searching in particular, you have the ability to search by Company, Date Posted, Job Function, Industry and Experience Level. This is how I’ve typically reach out to recruiters for jobs I was interested in applying to and did it ever make a difference! One of the best advanced job search features is the ability to narrow your results based on your desired salary range. Although this feature requires you to upgrade to a LinkedIn Premium account, I would suggest using one of LinkedIn’s periodic 30-day free trial offers to explore the full range of features available and see if you’d like to continue with the account after the trial period expires.

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    3. Reach out to recruiters

    Reaching out to recruiters and hiring managers is a key method to helping you personalize your cover letter (e.g. “Dear John Smith” vs. “Dear Hiring Manager”) and distinguish yourself from hundred’s of potential competitors for a particular position. Often, when you pull up a position from LinkedIn’s Job Board, a thumbnail with the posting recruiter’s profile is shown in the top-right corner of the posting’s page. This is your opportunity to reach out to the recruiter and make an impression. Connecting with them and keeping in touch with them throughout the hiring process is a great method of setting yourself apart from others.

    4. Choose your connections wisely

    Do you remember seeing the term “LION” next to people’s names on LinkedIn? My personal opinion is that it’s better to make meaningful connections (quality) rather than simply amassing contacts that may be of some future benefit to you (quantity). Who you connect with will affect how people view you as a professional on LinkedIn. For example, if you’re connecting with recruiter after recruiter, it’s a good sign to your profile’s audience that you may be looking for a new job. Make it a point to connect with people you have at least met at some point recently, not someone who you were vaguely introduced to by a friend of a friend 10 months ago. People who you know to some extent will be better-aligned to your industry, skill set and will be in a better position to help you because of a somewhat personal connection you have with them.

    5. Post relevant articles and share your thoughts

    What you post on LinkedIn says a lot about you, and is a great a way for you to engage your LinkedIn connections and beyond about subjects/topics you think are fascinating and important. This is a great way to build your professional image. I regularly post quotes on LinkedIn and have even been fortunate to receive personal messages commending me on my posts. In addition, sharing your thoughts on your connections’ posts and the content posted by companies you follow is a great way to get noticed and possibly build meaningful connections.

    6. Give MEANINGFUL recommendations

    There’s a few parts to this:

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    1) Providing recommendations for connections you’ve worked with in the past is very important. Although it’s always great to receive recommendations for your work, don’t get into the habit of being stingy and only providing recommendations for people who have recommended you. One of my LinkedIn pet peeves is someone who messages me saying “Hey, could you write a recommendation for me? I’ll write you one in return.” To me, that really shows that the person is not interested in actually writing me a sincere recommendation and just wants to liven up their own wall. If you really think someone you know or have worked with in the past has done good work – let everyone know about it. Remember – what goes around comes around; perhaps if you unselfishly write a great recommendation for someone, someone else will randomly recommend you as well.

    2) I absolutely despise when someone writes me a useless recommendation, such as “Mustafa was a great addition to our team.” This doesn’t tell say anything about my contributions and skill set. For all you know, all I did was buy my team cupcakes everyday. If you’re writing a recommendation for someone, put a little effort into writing something for them – even if it’s only a few sentences. Talk about what they contributed to the work environment, what they achieved and your general thoughts on them as an individual.

    3) Don’t just ask any random connection for a recommendation, or someone you worked with a really long time ago on a project that neither of you really remember. The key is always always always quality. Ask people who you’ve worked closely with on projects to recommend you, because they understand your work and what you’ve contributed better than anyone else. This might be a coworker, manager, director, etc. This will really make your profile stand out and others are sure to take notice of what you can bring to their organization.

    7. Send personalized invitation messages

    Oh, how I absolutely hate the default “I’d like to add you to my professional network on LinkedIn” invite message I get from almost everyone who adds me on LinkedIn.

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    Writing a customized LinkedIn invitation message is a great way to help you distinguish yourself from competition when you’re applying to a particular job, or you’re trying to remind someone of who you are after you met them and subsequently decided to connect with them on LinkedIn. I’ve seen many of my own friends send generic invite messages to recruiters. Unsurprisingly, those messages never got any replies and most of the time, the recruiters declined their invitation to connect. I would say I’ve had about a 95% success rate in receiving responses to tailored invite messages. When you take the time to write something thoughtful, people will recognize that and are more likely to respond to your requests and questions. Use tailored invite messages to begin conversations with people, inquire into a particular job role’s responsibilities and to get your foot in the door by mentioning how you are different from the 247 applicants who just applied to the same job you did.

    8. Customize your public profile URL

    2015-01-25_19-17-18

      There’s not much to say here, except that I really like that we have the option to customize our LinkedIn profile’s URL. It’s a particular useful feature when you want to include your profile’s LinkedIn on your personal website and or neatly on your resume.

      9. Use LinkedIn’s job board

      2015-01-25_19-25-06

        I find LinkedIn’s job board is heavily underutilized and unappreciated, although it has some of the highest quality job postings and filtering options available for job seekers. There are plenty of job boards with great job postings and opportunities. Often, you’ll see the same postings from other websites also listed on LinkedIn. However, there are a few added perks to using LinkedIn’s job board:

        • A ton of filtering options (see the above screenshot)
        • The ability to save searches
        • Thumbnails of who posted a particular job, which gives you the opportunity to connect with and reach out to the job’s poster
        • The ability to look for jobs worldwide, rather than having to look at country-specific postings. Basically, the world’s job opportunities are at the tips of your fingers.

        10. Take advantage of free profile upgrades

        Every now and then, LinkedIn will send you a 30-day free trial to upgrade to a Premium account. It is absolutely loaded with awesome features that will really help you get noticed by employers and give your job searching efforts a huge boost. 30 days is an ample amount of time to discover all the features available to you and try them out, so after your month is up, you can then decide if you’d like to continue. Even if you don’t see yourself using the product for an extended period of time, you can at least use it to help you with your job search efforts until you’ve landed a role.

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        Last Updated on September 29, 2020

        How to Start an Online Business That Will Grow and Succeed

        How to Start an Online Business That Will Grow and Succeed

        Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

        This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

        So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

        1. Becoming the Master of ‘ONE’ Trade

        Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

        A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

        Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

        What Speaks to Your Heart?

        This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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        Decisions Based on Knowledge

        The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

        Undiscovered Potential

        Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

        2. When Is Your Idea Valid?

        All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

        Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

        Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

        This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

        3. Crafting the Map to Success

        Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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        To help you out, here’s a list of all the information online business plans must include:

        • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
        • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

        4. The Virtual Storefront: A Process of Development

        The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

        What does that perfect business website look like? Let’s follow these steps to create an effective business website.

        Choose Your Approach

        There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

        • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
        • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

        Design Can Bring You Maximum Success!

        For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

        The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

        To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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        • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
        • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
        • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

        Where the Website Becomes Reality

        Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

        A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

        Here are some development issues you have to pay attention to while building the business website:

        • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
        • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

        5. Some Tricks to Increase Online Sales

        Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

        So, what are these tricks?

        Utilize the Magic of SEO

        With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

        When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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        With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

        Entice With Free Value

        Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

        Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

        Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

        A Killer Customer Service Is Everything

        Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

        It’s an Easy Process: All You Have to Do Is to Start

        And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

        While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

        More Tips on How to Start an Online Business

        Featured photo credit: Austin Distel via unsplash.com

        Reference

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